largest search engine after Google and the second
biggest social media channel after Facebook.
Full-Service YouTube Marketing
Brafton is an end-to-end digital marketing agency that can cover every facet of your YouTube marketing strategy. From refining your target audience and developing a full content marketing strategy, to video content creation, optimization, distribution, analytics and beyond, there is no element of YouTube marketing that we can’t handle.
There are video marketing tactics for every stage of the sales funnel, and almost all of them involve YouTube.
We have a full team of videographers, producers, editors, on-screen talent, voice-over presenters, script writers and graphic designers who can create polished video content for every stage of the sales funnel:
- Social engagement videos.
- How-to videos.
- Whiteboard videos.
- Event coverage.
- Video blogs.
- On-site interviews.
- Vox pops.
- Corporate promos.
- Video ads.
- Video testimonials.
- Training videos.
- Much more.
Because you can’t compete on the world’s largest video platform without great video content.
Social Media Management
Our social media managers, strategists and consultants can deliver a full-suite of YouTube management services that include:
- Creating a YouTube channel.
- Developing a strategy to improve key performance metrics such as watch time, impressions, reach and engagements.
- Coordinating marketing efforts with content strategists and project managers.
- Providing ongoing reporting and analytics.
- Responding to comments.
With nearly 2 billion monthly active users, YouTube is the second largest social media site on the web. By that logic, YouTube is just as important as LinkedIn, Twitter and Instagram – maybe even moreso.
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Ranking well on YouTube is as challenging as it is important. The second largest search engine is used to find more than 5 billion videos every single day, and a bevy of variables determine if your video content will make the cut:
- Total views.
- Average view duration.
- Video length.
- Keywords used in titles, captions, tags, descriptions, categories and channel pages.
- Backlinks and embeds.
- Positive vs. negative engagements.
- Engagements (click-through rates, likes, dislikes, comments, shares, subscriber rates).
- Channel authority.
- Days since published.
- Video description length.
- Much more.
At Brafton, our social media mavens focus on YouTube optimization tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels such as email and other social networks, engaging subscribers and more.
Our videographers, meanwhile, prioritize video optimization with editing techniques that keep viewers engaged until the very last frame. Equally important, we track key metrics every step of the way, and quickly pivot our marketing strategy as needed.
Video Description Copywriting
Artificial intelligence and machine learning have made it easier than ever to parse and even understand audio and video content. Nevertheless, YouTube video descriptions remain an extraordinarily important ranking factor on YouTube and on Google search.
That’s why our social media strategists and content writers frequently collaborate to create keyword-optimized video descriptions. We pay special attention to factors such as the length of the description, the inclusion of primary and secondary keywords, link placement and other textual aspects that influence a video’s ranking on YouTube.
We can also create keyword-optimized landing pages that embed your YouTube content. This will make your content more discoverable via Google search, while helping to drive up overall video engagement. These efforts, in turn, can help build brand awareness, improve lead generation and ultimately drive up conversions.
Video Syndication and Distribution
In addition to creating video descriptions and landing pages that will make your content more discoverable via search, we can help you distribute your video content by promoting it across other social networks and via email. This process is sometimes referred to as video syndication.
Another form of video syndication that we can help you with is pay-per-click advertising. Whether through Google’s Display Ad network, Facebook ads, LinkedIn ads or other platforms, we can help you manage your PPC video ad campaigns.
Unsurprisingly, YouTube is the largest digital platform for video ads on the web. At Brafton, we can strategize, script, produce and edit your YouTube ads. We can also design banner ads that display in the frame.
Our social media consultants and PPC consultants can then help you manage your YouTube ad campaigns by refining the target audience for your ad, assisting with the cost-per-view bidding process, choosing the ideal ad format based on your budget and expectations, and more.