YouTube CPM Rates by Niche: How Can You Capitalize?
1.3 billion users have an account on YouTube and 30 million people visit YouTube every day. If that isn’t amazing enough, 300 hours of video content is uploading to YouTube every minute. That’s a lot of content. As advertisers we need to keep in mind YouTube CPM rates.
If you run a YouTube channel then you are probably familiar with YouTube CPM rates. Increasing your CPM is the key to profiting from your videos.
Do you know that some niches have higher CPM rates and are more profitable? This article will breakdown YouTube CPM rates by niche and help you decide which niche is best for you to start earning money with YouTube.
What is CPM?
YouTube uses stats and a formula to determine the effectiveness of an advertising campaign. CPM is one of the measurements that is used.
CPM means the amount of money your YouTube video can get for ads placed in your video. It translates to cost per thousand ad impressions. Youtube CPM is paid by advertisers to the video creators.
Advertisers can place their ads before a video or in the middle of the video. These ads allow the creator to earn revenue by producing engaging content.
Youtube CPM can vary from video to video and can be difficult to understand. It all boils down to how many people are watching your video and how many people are interacting with it.
Other factors such as demographics, watch time, and type of content also affect the CPM.
CPM can be seasonal meaning it will have ups and downs throughout the year. Countries where English is the native language usually have a higher CPM. Learn how to calculate your CPM rates for your YouTube channel here.
If you are looking to start a YouTube channel and you intend on monetizing it certain types of content can be more profitable. Let’s explore these types of content.
YouTube CPM Rates by Niche
As we just discussed some YouTube niches are more profitable than others. If you are creating a YouTube channel to earn income, choose a profitable niche. Here are some of the most profitable YouTube niches.
Beauty and Fashion
Fashion and beauty are probably one of the largest niche markets on YouTube. Brands like Sephora, Versace, and Olay all have large followings on YouTube. Influencers and YouTubers also have a large following.
This niche can include anything related to beauty, fashion, style, haircare, makeup, tips for dressing, skincare and so much more. If you are interested in competing in this niche check out a few of the top creators.
- Jeffree Star
- Niki Tutorials
- Patricia Bright
Youtube channels that focus on computer games or console games are considered to be a part of the gaming niche. This niche is super popular these days.
Watch gaming reviews, great gamers play, game reviews, or walkthroughs. If you enjoy gaming and want to help your fellow games out this might be the niche for you.
Here are some popular creators in the gaming niche.
Food and Cooking
If you are a great chef or just enjoy food this niche may be for you. Cooking and food channels are all about eating, tasking, cooking, and an appreciation of all things food.
Some of these channels are very useful for people who enjoy learning new recipes. Some channels add in a heaping cup of humor. Food channels feature amateur and professional chefs and inspire their audiences to jump in the kitchen or try new food.
Here are some popular food and cooking ouTube creators.
- Jamie Oliver
- Laura In The Kitchen
When was the last time you popped n a workout DVD? That’s my point! These days there are so many different Youtube channels devoted to working out and living a healthy life.
Nutritionists, trainers, bodybuilders, bikini models, and diet gurus are all getting in on the action on YouTube these days. If you have a passion for health and fitness and the knowledge to back it up this could be a very profitable niche for you.
Here are a few popular channels in the healthy living niche.
- Tone It Up
Pets and Animals
People love videos on animals on YouTube. Nothing brightens your day more than watching cute puppies play or a silly cat fail. Creators in the pet and animal niche can use their platform to share information on how to take care of animals or raise awareness for animal rights issues.
Give training tips, teach people how to make their own dog treats, or just share funny compilation videos with the world.
Here are a few of the most popular animal creators on YouTube.
- The Dodo
- Talking Kitty Cat
Which Niche is Right for Me?
Which niche is right for you? That is the one million dollar question.
Choosing the correct niche could increase your chances of success. We’re here to tell you there isn’t a perfect niche. Everyone is different. Everyone has different tastes. When choosing which niche is right for you think about these three things.
Are you passionate about this niche? You are going to create hours upon hours of video content for your YouTube channel. Might as well pick something you enjoy.
When people watch your videos they will be able to tell if you are truly passionate about the subject. Your enthusiasm for the subject will make your videos more engaging and entertaining for people to watch.
It will also make it easier for you to create consistent content if you enjoy the topic.
Is this a subject that you have a lot of knowledge about? What skills or talents do you have? Use your knowledge to provide your audience with insight.
If you are an excellent cook, make a cooking channel. If you are good at playing video games, make a channel around that.
People want to watch your videos to learn new things.
After you have found something that you are passionate and knowledgable about you need to consider the demand. Do a little bit of research on creators in your niche. If there are a lot of creators already putting out videos in your niche you could have a problem.
That niche may be oversaturated making it harder for you to gain followers and monetize your channel.
Try to pick a different niche so you will be able to stand out from the crowd. Otherwise, all your hard work may go unnoticed.
How to Get Subscribers on YouTube
Okay, hopefully, you were able to decide a niche for your YouTube channel. Now, let’s talk a little bit about online marketing and how to get your YouTube video noticed.
The YouTube algorithm prioritizes channels based on their subscribers and how many people view your videos. What is the youtube algorithm? It’s the code that follows your video viewing history and selects which videos you may be interested in watching nest based on that history.
If you have more subscribers and a higher number of viewers YouTube assumes your channel is producing engaging content that people want to watch.
YouTube creators with a higher number of subscribers have more advertisers bidding for their ads to be shown during their videos. With more subscribers comes and increased watch time or the amount of time people spend watching your videos.
So how do you get more subscribers? First things first, if you already have a YouTube channel check youtube subscribers to create a baseline of the subscribers you already have. Then check again periodically to see if your subscribers increase.
Here are a few ways you can increase your subscribers.
Publish Longer Videos
Longer videos usually rank higher on YouTube. This goes against conventional wisdom that shorter videos perform better. The longer someone watches one of your videos the more inclined they will be to subscribe to your channel.
If they are interested in what you have to say they might click over and watch another one of your videos. This increases your watch time and your subscribers at the same time.
Ask People to Subscribe
Have you ever watched a YouTube video where they ask you to subscribe to their channel? Everyone seems to do this now. Why? Because it works!
A strong call to action that asks people to subscribe to your channel placed at the beginning or the end of your video is very successful at getting people to subscribe. Creators also place watermarks or graphics on their videos reminding viewers to subscribe too.
Produce Quality Videos
As the old saying goes, content is king. That is true for YouTube.
No one wants to subscribe to a channel that produces low-quality videos. Focusing on your content by creating well-produced, high-quality videos and more people will follow your channel.
Yes, it is important to publish videos consistently but prioritize putting out quality videos instead of putting out a lot of videos. It will pay off in the end.
If you are wondering how to put on your youtube videos the easiest way to monetize faster is by creating high-quality videos people enjoy watching.
Increase The Watch Time of Your Videos
Increasing the watch time of your videos will also increase your CPM. The YouTube algorithm ranks videos that have a higher watch time higher up in the search on YouTube. Having a high watch time can increase your visibility for your videos.
We have a few tips to help you increase your watch time.
Creating playlists on YouTube is a great way to increase your watch time. People generally put on a video playlist and watch most of it if not the whole thing.
Organize your videos in a playlist in a way that will be interesting to watch. If you have a group of videos on the same topic or theme group them together in a playlist.
You can optimize your playlist by creating a specific in and out time for your videos. You don’t have to show the whale video. This can make this pretty interesting as you move between videos.
If you always have an intro and conclusion in your video use the in and out feature to get rid of those parts and keep the content coming for playlist viewers. This will make it easier for people to watch instead of having to listen to your intros every time a new video starts in the playlist.
Choose The Right Titles and Thumbnails
Titles and thumbnails are important for how your videos will rank on YouTube. Your title should make a promise to the viewer. The thumbnail is similar to a book cover. It should back up that promise that your title made.
These are the first things a viewer will see when they are deciding if they want to click to watch your video. Make a good impression and give viewers a reason to watch your videos.
Write Compelling Video Descriptions
After a viewer reads your title and thumbnail they will check out your video description. This is where you need to capture the viewer’s attention and compel them to click on your video. Use descriptions that accurately describe your video.
Tell a story and continue to deliver on the promise made in the title. You can play around with different video descriptions until you find a style that works best for your channel.
Every channel has a different style for writing video descriptions. Explore and find your style!
YouTube Can Be Fun and Profitable
If you are thinking about creating a YouTube channel or already have one this article covered lots of ideas to help you achieve a higher CPM on your videos.
Pay attention to the YouTube CPM rates by niche and choose a niche you are passionate about, have knowledge of, and is demand in the market.
After you’ve determined your niche use our tips to increase your subscribers and boost your CPM rate.
If you are trying to start a career as a YouTube creator or if you are business looking to use YouTube to boost your companies awareness and profitability see what Go Shark Media can do to help you.
We are a digital marketing agency that has helped lots of companies get heard on YouTube and online. Contact us today to learn how we can help.