Your Guide to WordPress Design Company in 2020

wordpress design company

WordPress is behind at least 30% of the internet, which amounts to around 455 million websites. It has the largest share of all platforms, making it the most popular option for website builders. Having a solid wordpress design company could help you turn your website into a cash flowing machine!

We get that the most popular one isn’t always the best option. But, in this case, that’s not true for the most part.

WordPress is a great tool; that’s why it’s popular. Even beginners in web design can use it to create a fully functioning website without much experience.

Still, you need a professional WordPress design company to get the most out of it. Read on to see how designing works in this platform and why you need a web designer.

1. What is WordPress and What Can You Do with It

WordPress is a platform for both casual and professional businesses to set up a website of their own. It has plenty of tools that can help you launch a website even with a little experience.

Want to set up a blog at no cost? You can do that with WordPress. You can even customize it without much programming knowledge.

Want to launch an e-commerce website with a checkout function and a payment gateway? You can also do that with WordPress.

Check out what you can do with WordPress below:

Use Templates

WordPress has a vast collection of ready-to-use themes and templates, which already contain the layout, font, formatting style, colors, and so on. Some of these employ responsive design, and you can customize them to a certain degree.

Add Plug-Ins

Missing an element on your website? Add a plugin for it; WordPress has a ton of free and open-source ones in its library.

Some examples of plugins you can put on your website are PayPal payments, contact form, and more.

You can even use plugins to expand the WordPress core functions. For instance, you can get a content editor plugin to change the current editor. Or you can get an anti-spam plugin for monitoring spam comments and such.

Integrate Other Services

Through plugins, you can use third-party integrations without much hassle. You can use WooCommerce, Yoast, Salesforce, MailChimp, Hubspot, and more.

Use Your Own Domain

You can use WP as your platform but still have your own domain. You can use it to manage your website and its content, but you don’t have to use the WordPress domain.

This may be confusing because it has two platforms: and The former can host your website for you (for free), so your website looks like this:

In the latter option, you have to get a different hosting service. This is also possible with

2. Why You Need a WordPress Design Company

With all its amazing features, WordPress comes with a few shortcomings. Most of these, you’ll only experience if you don’t know what you’re doing. Let’s take a look at how they will affect your website.


Sure, WordPress caters to beginners, too. But, if you want a professional website, you’re going to have trouble.

There are limitations to its user-friendliness. If you want more, you’re going to have to learn more.

This isn’t a problem when you hire a WordPress design company. They already know the ins and outs of this platform. This enables them to achieve the right design for your business.

Generic Themes

Templates are a good thing for users who don’t have much website-building experience. However, this isn’t always the best choice for businesses that want to set themselves apart.

When you rely on a template to build your website, you’re going to look like many other sites that use the same template. While it’s a good option to have for starting businesses, it’s not a long-term solution.

The bigger your site gets, the more visitors you’ll get, and the more people who will notice your generic theme. This isn’t a good representation of your professionalism. It will also give an advantage to your competitors who are using a custom design.

Template Limitations

You can sidestep the disadvantage above by using the template as a base and then building upon it to create a unique website. That’s the beauty of WordPress templates – you can customize them as much as you want.

There are, of course, some limitations. A good chunk of this is due to the ability of the user to make changes.

If you only have a basic knowledge of coding, for example, you won’t be able to create advanced features. Relying on it and plugins can only take you so far in terms of building a website.

A web designer, on the other hand, would know how to create something new out of a generic template.

Security Concerns

In general, WordPress has pretty great protections in place for its websites. It’s a big company, after all, so it has many more resources to put into security than other platforms.

However, it still has vulnerabilities that a beginner might not pay attention to. Would you know what to do when your website gets hacked? Would you even know if it gets compromised?

Getting a good hosting site solves most of your security issues. A good web design company would further ensure your website won’t have security holes that hackers can exploit.

Slow-Loading Pages

If you don’t know what you’re doing, chances are you’re going to have slow-loading pages. This hurts your business in ways you might not notice.

For one, it increases the bounce rate – the rate at which your visitors bounce back to the previous page. If this is high, that means they might have gotten impatient waiting for your site to load.

In the end, it affects your conversion rate, as well. It also hurts your SEO as speed is a factor for Google in determining your page rank.

3. Get a Third-Party WordPress Web Design Company

The above reasons are why you need a WordPress design company. You can only maximize the wonderful offerings of this platform by getting a professional. These aside, you can also get the following benefits when you hire a web design company.

Improved SEO

Beginners would usually only look at the aesthetics of WordPress website design. A professional web designer, on the other hand, would keep in mind SEO while building.

Many design elements of a website affect your SEO. The coding is one of them; if it’s messy, you’ll likely get a lower ranking.

This will then impact your website traffic and then your marketing strategy. Your audience won’t be able to find you if your competitors rank higher than you.

Another way that web design might affect your SEO is if it slows down your website. Unoptimized design elements, for instance, will influence the loading times.

Better First Impression

A professional yields professional results; it’s simple as that. A web designer knows which elements will give you the result you want, no matter what kind of branding you have. They’re on top of the latest trends that will appeal to your kind of audience.

When the pages load fast, the navigation is smooth, and the whole experience is pleasant, they’ll view the website as professional. This is important because their view of the website speaks for their view of your business.

They form this judgment within seconds of visiting your site. Make those few seconds count by having a professional WordPress web design.

Increase in Reputation

Like we said above, your website speaks for your business. If it looks rushed and thrown together without a thought, what does that say for your business?

Even if the audience doesn’t think too much about it, they will view your business as rushed and thrown together without a thought in their subconscious.

Otherwise, your business looks professional if your website is the same. It means you put the effort into building your website, and by association, it also means you will put the effort into everything you do.

They’re more likely to trust you with only the look of your website to support their trust.

Brand Consistency

To cement your brand in the mind of your audience, you must be consistent. All the little details must be in line with each other, no matter the platform. Your website, personal presence, social media, and such must match each other.

For instance, the font you use on your website must be consistent with the font on your logo. Even if it’s not the exact logo, they must at least have the same feel. The same goes for colors, shapes, and other design elements.

These are the things a web designer will keep in mind while working on your website. Doing so will make your business look more professional.

It will also help the consumers create a more accurate idea of your brand. You’ll increase brand recognition this way because your customers won’t get confused – which will happen if you’re not consistent with your colors, font, and such.

Find a Reputable Web Designer

Don’t get us wrong — WordPress is a great tool all around. However, you must know how to maximize it to get optimal results. This becomes more important when you’re a business that wants to stay on top of the competition.

This can all get confusing, but that’s why we’re here to help. We’re a WordPress design company you can rely on. Shoot us a message so we can explain it better and help you get the most out of your online endeavors!

Related Posts

What Are The Best Digital Ad Sizes for 2022?

What Are The Best Digital Ad Sizes for 2022?

On average, display ads have a click-through-rate of 3.17%. Of course, this can vary with a range of factors including whether your…
Programmatic Ads Spending Trends

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99…
How to Get Started With Programmatic Media Buying

How to Get Started With Programmatic Media Buying

Are you using programmatic advertising for your business? If not, you’re missing out. Over 90% of all digital display ad spend…
programmatic ads

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99 billion in 2021,

google ads course, digital ads, google display ads, programmatic video, programmatic radio
Google Display Ads

Google Ads Course: Writing Effective Ads

If you’re looking to advertise your business online, a good place to start would be a platform that has over 4.8 billion interactions every single

in-game advertising, gaming advertising
in game advertising

15 Genius Examples of In-Game Advertising

Did you know that on any given day, you’re exposed to anywhere from 4,000 to 10,000 advertisements? Advertising is so ingrained in consumers lives

Tik Tok Ads Manager
TikTok Advertising

TikTok Ads Manager

Tik Tok has taken the world by storm. Since its launch in 2018, it has amassed over 1 billion active users.  With so many users,

metaverse advertising

Metaverse Advertising: Is It Worth It?

There’s a goldmine for your ads that you haven’t taken advantage of. That goldmine is the Metaverse. Do you want to advertise in

youtube influencer marketing
TikTok Advertising

How Does YouTube Influencer Marketing Work?

Did you know that seven in ten people have purchased a product after seeing it on YouTube?  If you’ve been considering using influencer marketing but

social media advertising
Marketing Strategies

Social Media Advertising in 2022

You can barely mention marketing without dropping social media somewhere in the sentence. But, as 55% of consumers learn about brands on these platforms there’s

in game advertising
in game advertising

6 Reasons to Use In-Game Advertising

The gaming industry is worth $90.3 billion in America. In the past, gaming was used for recreational purposes but now it’s turned into a

in game advertising
in game advertising

7 Benefits of Using In-Game Advertising

Global in-game advertising is expected to garner more than $13 million by the end of 2028. This is an 11% increase from 2021. Odds are


OTT vs. CTV Advertising: An Ultimate Guide

Want to learn the difference between OTT vs. CTV? There are more than 820 million connected devices in the US. With the rise of streaming services,

in game advertising
in game advertising

What Is In-Game Advertising?

The gaming market is set to explode with an estimated value of $314 billion by the year 2027. And it’s never been a better time

Marketing Strategies

How to Measure Your Marketing ROI

Did you know that email marketing has an average ROI of 4200%? That makes it the highest within digital marketing! This means that brands

TikTok ideas for businesses
TikTok Advertising

15 Engaging TikTok Ideas for Businesses

By 2023, the number of TikTok users in the US could grow to just under 90 million people. Already, 37 million Gen Z-ers use TikTok

TikTok marketing trends 2022
TikTok Advertising

The Biggest TikTok Marketing Trends in 2022

Social media users have now installed TikTok onto their smartphones over 2.6 billion times. In fact, TikTok has 689 million monthly active users as

TikTok videos
TikTok Advertising

How to Create Engaging,  TikTok Videos 

TikTok was the most downloaded app in 2021, with over 656 million downloads. Between 2020 and 2021, TikTok videos experienced a 6% increase. If

digital ads
Google Display Ads

Easy Ways to Improve Your Digital Ads

Did you know that in 2021, digital ads and media were projected to account for more than half of all US ad dollars? 57%

organic traffic
Marketing Agency

Your Guide to the Benefits of Organic Traffic

Every day Google processes around 3.5 billion searches. When you set up a website for your company, the goal should be to divert this traffic to

TikTok marketing strategy
TikTok Advertising

Avoid These TikTok Marketing Strategy Mistakes

TikTok has over one billion users and is continuing to expand. In less than four years, it surpassed 3 billion downloads. That statistic alone should

marketing metrics
Marketing Agency

8 Marketing Metrics You Need to Be Tracking

Over 70% of consumers aren’t sales-ready when they first interact with your brand. Over 60% won’t feel ready to convert for at least three months.

audience targeting

The Ultimate Audience Targeting Guide

About 85% of consumers use the internet to search for local businesses. Understanding how to reach your ideal customers online can help you drive sales.

YouTube Ad Revenue Calculator

The Ultimate YouTube Ad Revenue Calculator

Whether you’re just starting out or already working with a strong following and viewership base, understanding YouTube ad revenue can be tricky, especially

digital marketing budget
Marketing Agency

How to Make a Digital Marketing Budget

How to Make a Digital Marketing Budget In 2020 the digital marketing and advertising industry was estimated to be worth more than $350 billion.

digital marketing ads
Marketing Strategies

Making Your Digital Marketing Ads Stand Out

Making Your Digital Marketing Ads Stand Out: Design Tips That Work Around 5 billion people (63% of the population) worldwide use the internet. For almost

traditional marketing vs digital marketing
Marketing Strategies

Traditional Marketing vs. Digital Marketing

Did you know that more than four billion people regularly use the internet? Keep reading to learn more about the differences between traditional marketing

diversity marketing
Marketing Strategies

What Are the Benefits of Diversity Marketing?

What Are the Benefits of Diversity Marketing? Diversity in marketing is not just about employing people from different backgrounds, it’s also about using

Social Media Ads
Marketing Agency

Social Media Ads Ranked from Best to Worst

Social Media Ads Ranked from Best to Worst Social media is one of the most impactful developments of this century, with more than 70%

youtube trends

6 Important YouTube Trends for Businesses

6 Important YouTube Trends for Businesses The world’s largest video-sharing platform, Youtube, boasts a staggering 1.9 billion monthly users, with over 5 billion videos watched

youtube seo

YouTube SEO: How to Get Your Videos to Rank

Did you know that YouTube has released several new features to help content creators increase their ranking? Starting an advertising campaign on social media platforms

youtube ads

The Essential Guide to YouTube Ad Campaigns

Did you know that social media marketing is quickly replacing TV ad campaigns? Social media platforms like YouTube garner millions of views every single day

types of SEO

What Are the Different Types of SEO?

What Are the Different Types of SEO? Starting your optimization journey? Pretty overwhelmed by all of the acronyms and marketing terminology? Thought so.

YouTube SEO

YouTube SEO: 9 Key Things to Remember

YouTube SEO: 9 Key Things to Remember Is video content important for your marketing? Absolutely. The amount of online videos that people have

managed SEO

7 Reasons to Hire a Managed SEO Company

7 Reasons to Hire a Managed SEO Company for Your Business In the United States, 65% of small business owners have worked with an SEO

what is a youtube cpm

What Is YouTube CPM? A Quick Guide

What Is YouTube CPM? A Quick Guide Did you know that there are more than 37 million YouTube channels floating around on the internet right

how much does SEO cost

How Much Does SEO Cost on Average?

How Much Does SEO Cost on Average? Did you know that the first result of a Google search tends to get more than 31

enterprise seo

7 Key Benefits of Enterprise SEO

7 Key Benefits of Enterprise SEO Over 50% of all website traffic comes from an organic search. In fact, nearly 70% of online experiences start

tiktok marketing
TikTok Advertising

How to Advertise Your Business on TikTok

How to Advertise Your Business on TikTok TikTok now has over 1.5 billion users in total. The app even added 500 million users within less

benefits of local seo

7 Major Benefits of Local SEO

7 Major Benefits of Local SEO 46% of all searches on Google are people looking for local information. Many of the people doing these

YouTube CPM
Media Shark

What Are the YouTube CPM Rates in 2022?

What Are the YouTube CPM Rates in 2022? Did you know that YouTube receives more than 2 billion viewers every month? With numbers like that,

seo trends
Marketing Strategies

7 SEO Trends to Look Out for in 2022

7 SEO Trends to Look Out for in 2022 SEO: it’s one of the most important parts of your website. Even the best

managed seo
Media Shark

7 Major Benefits of Using Managed SEO Services

7 Major Benefits of Using Managed SEO Services Building your online presence while keeping your company running may feel impossible as you’re starting.

digital ads
Media Shark

7 Tips To Dominating Digital Ads

7 Tips To Dominating Digital Ads Are you tired of spending all of your money on digital ads that aren’t bringing new leads?

google display ads

A Beginner’s Guide to Google Display Ads

A Beginner’s Guide to Google Display Ads Google Display Ads: are you looking to get started? Whether you’re not familiar with display ads


What Is OTT Advertising?

What Is OTT Advertising? OTT, or over-the-top advertising, is changing how the digital marketing world works. The days of cable TV commercials are

SEO for dummies

SEO For Dummies

SEO For Dummies Did you know that there are more than 1.7 billion websites floating around on the internet right now? Are you looking for

enterprise seo
Media Shark

What Is Enterprise SEO? A Quick Guide

What Is Enterprise SEO? A Quick Guide Compared to traditional ad campaigns, leads through SEO are eight times more likely to convert. A strong SEO

audio ad
Marketing Strategies

How to Measure an Audio Ad

Are you looking for an inexpensive way to connect with your potential clients but feel like you’re out of ideas about what to

display ads
Media Shark

How To Use Display Ads To Your Advantage

The value of the global advertising market is expected to reach $769.9 billion by 2024. When so many businesses have easy access to effective digital channels, it

TikTok Ads
TikTok Advertising

Is It Worth Investing in TikTok Ads?

Are you thinking of adding TikTok Ads to your advertising strategy? If you consider TikTok a kid’s app for uploading silly videos and

integrated marketing
Marketing Agency

The What, Why and How of Integrated Marketing

Approximately 49% of businesses in the US, use digital marketing to promote their products and raise brand awareness. That’s about half of all businesses in

online video advertising

Online Video Advertising in 9 Simple Steps

Did you know that video marketing is used by 86% of businesses to improve brand awareness? Approximately 87% of video marketers have reported that

Native Advertising Work
Marketing Agency

How Does Native Advertising Work?

Did you know that 90% of consumers still term targeted ads as annoying, despite advertisers tailoring them to their needs and interests? Keep reading to

ad campaign

How to Develop a Successful Online Ad Campaign

According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem

YouTube CPM Calculator

YouTube CPM Calculator

YouTube CPM Calculator Imagine getting to make more money from your YouTube videos as a creator. Or if you’re an advertiser, think about

youtube cpm

Everything You Need to Know About YouTube CPM

Viewers are shifting their focus from pay-per-view video streaming to online platforms. YouTube has seen a steady increase in subscribers and users over

ad exchange

What is Ad Exchange and How Does It Work?

What is Ad Exchange and How Does It Work? This year the digital ad space defied all pandemic-related odds and rebounded 12%. When

ad network

How to Incorporate an Ad Network Today

How to Incorporate an Ad Network Into Your Marketing Campaign When the Internet first became prominent, some businesses saw the writing on the

Audio Ads

Listen Up: What Are YouTube Audio Ads?

Listen Up: What Are YouTube Audio Ads? YouTube is a $15 billion a year ad revenue business.  And that will grow even more with YouTube

YouTube Ad
Marketing Strategies

Ad Answers: How Much Does a YouTube Ad Cost?

Ad Answers: How Much Does a YouTube Ad Cost? Did you know that YouTube gets 30 million visitors every day? This makes the video-sharing platform

digital marketing trends

5 Digital Marketing Trends For 2021

5 Of 2021’s Biggest Digital Marketing Trends In 2020, digital marketing surpassed traditional marketing in revenue generated. That trend didn’t reverse in 2021, and it

Marketing Strategies

Media Shark: What is Display Advertising?

Apparently, the average American sees more than 5,000 adverts a day. Display advertising can be the key to helping you grow your business today!

ppc specialist
ppc specialist

The Benefits of Outsourcing a PPC Specialist in 2020

About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you


Video Marketing With Media Shark

Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your

Marketing Strategies

8 Benefits of Mobile SEO with Media Shark

There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore.

Marketing Agency

7 Common WordPress Mistakes You Need To Fix

WordPress is a fantastic tool for building websites. It has a number of options for customizing and enhancing features. It is easy to


YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add


8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get


How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that

Marketing Agency

Signs It’s Time to Switch Marketing Agencies

Many businesses hire marketing agencies expecting top-notch results. In reality, this isn’t always the case. This is especially true when it’s your first


Online Marketing Strategies to Help You Win

Online Marketing Strategies to Help You Win The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5

What Does RTB Stand For?

What Does RTB Stand For? RTB stands for real-time bidding, it is has become a popular method that advertisers use to place ads online. However,

YouTube CPM

What Is a YouTube CPM Rate?

What Is YouTube CPM? Since launching in 2005, YouTube has become one of the most influential platforms in internet history. Which is why

programmatic platforms

The Truth About Programmatic Platforms

The 101 on Programmatic Platforms The digital advertising domain is growing complex and the same can be said within what exists within the

Tampa marketing agency
Marketing Agency

How to Find the Right Tampa Marketing Agency

How to Find the Right Tampa Marketing Agency With the emergence of the internet, nearly anything seems possible for businesses. Just like the

programmatic platforms

Programmatic Platforms and RTB Marketing

Programmatic Platforms and RTB Marketing The digital advertising domain is growing complex. As a result, many marketers have turned to programmatic platforms and

ppc specialist
Marketing Strategies

11 Skills Your PPC Specialist Should Have

Did you know that 7 million advertisers invested a total of $10.1 billion in PPC? That’s a clear indication of how crucial it is! Having