WordPress is behind at least 30% of the internet, which amounts to around 455 million websites. It has the largest share of all platforms, making it the most popular option for website builders. Having a solid wordpress design company could help you turn your website into a cash flowing machine!
We get that the most popular one isn’t always the best option. But, in this case, that’s not true for the most part.
WordPress is a great tool; that’s why it’s popular. Even beginners in web design can use it to create a fully functioning website without much experience.
Still, you need a professional WordPress design company to get the most out of it. Read on to see how designing works in this platform and why you need a web designer.
1. What is WordPress and What Can You Do with It
WordPress is a platform for both casual and professional businesses to set up a website of their own. It has plenty of tools that can help you launch a website even with a little experience.
Want to set up a blog at no cost? You can do that with WordPress. You can even customize it without much programming knowledge.
Want to launch an e-commerce website with a checkout function and a payment gateway? You can also do that with WordPress.
Check out what you can do with WordPress below:
WordPress has a vast collection of ready-to-use themes and templates, which already contain the layout, font, formatting style, colors, and so on. Some of these employ responsive design, and you can customize them to a certain degree.
Missing an element on your website? Add a plugin for it; WordPress has a ton of free and open-source ones in its library.
Some examples of plugins you can put on your website are PayPal payments, contact form, and more.
You can even use plugins to expand the WordPress core functions. For instance, you can get a content editor plugin to change the current editor. Or you can get an anti-spam plugin for monitoring spam comments and such.
Integrate Other Services
Through plugins, you can use third-party integrations without much hassle. You can use WooCommerce, Yoast, Salesforce, MailChimp, Hubspot, and more.
Use Your Own Domain
You can use WP as your platform but still have your own domain. You can use it to manage your website and its content, but you don’t have to use the WordPress domain.
This may be confusing because it has two platforms: WordPress.com and WordPress.org. The former can host your website for you (for free), so your website looks like this: website.wordpress.com.
In the latter option, you have to get a different hosting service. This is also possible with WordPress.com.
2. Why You Need a WordPress Design Company
With all its amazing features, WordPress comes with a few shortcomings. Most of these, you’ll only experience if you don’t know what you’re doing. Let’s take a look at how they will affect your website.
Sure, WordPress caters to beginners, too. But, if you want a professional website, you’re going to have trouble.
There are limitations to its user-friendliness. If you want more, you’re going to have to learn more.
This isn’t a problem when you hire a WordPress design company. They already know the ins and outs of this platform. This enables them to achieve the right design for your business.
Templates are a good thing for users who don’t have much website-building experience. However, this isn’t always the best choice for businesses that want to set themselves apart.
When you rely on a template to build your website, you’re going to look like many other sites that use the same template. While it’s a good option to have for starting businesses, it’s not a long-term solution.
The bigger your site gets, the more visitors you’ll get, and the more people who will notice your generic theme. This isn’t a good representation of your professionalism. It will also give an advantage to your competitors who are using a custom design.
You can sidestep the disadvantage above by using the template as a base and then building upon it to create a unique website. That’s the beauty of WordPress templates – you can customize them as much as you want.
There are, of course, some limitations. A good chunk of this is due to the ability of the user to make changes.
If you only have a basic knowledge of coding, for example, you won’t be able to create advanced features. Relying on it and plugins can only take you so far in terms of building a website.
A web designer, on the other hand, would know how to create something new out of a generic template.
In general, WordPress has pretty great protections in place for its websites. It’s a big company, after all, so it has many more resources to put into security than other platforms.
However, it still has vulnerabilities that a beginner might not pay attention to. Would you know what to do when your website gets hacked? Would you even know if it gets compromised?
Getting a good hosting site solves most of your security issues. A good web design company would further ensure your website won’t have security holes that hackers can exploit.
If you don’t know what you’re doing, chances are you’re going to have slow-loading pages. This hurts your business in ways you might not notice.
For one, it increases the bounce rate – the rate at which your visitors bounce back to the previous page. If this is high, that means they might have gotten impatient waiting for your site to load.
In the end, it affects your conversion rate, as well. It also hurts your SEO as speed is a factor for Google in determining your page rank.
3. Get a Third-Party WordPress Web Design Company
The above reasons are why you need a WordPress design company. You can only maximize the wonderful offerings of this platform by getting a professional. These aside, you can also get the following benefits when you hire a web design company.
Beginners would usually only look at the aesthetics of WordPress website design. A professional web designer, on the other hand, would keep in mind SEO while building.
Many design elements of a website affect your SEO. The coding is one of them; if it’s messy, you’ll likely get a lower ranking.
This will then impact your website traffic and then your marketing strategy. Your audience won’t be able to find you if your competitors rank higher than you.
Another way that web design might affect your SEO is if it slows down your website. Unoptimized design elements, for instance, will influence the loading times.
Better First Impression
A professional yields professional results; it’s simple as that. A web designer knows which elements will give you the result you want, no matter what kind of branding you have. They’re on top of the latest trends that will appeal to your kind of audience.
When the pages load fast, the navigation is smooth, and the whole experience is pleasant, they’ll view the website as professional. This is important because their view of the website speaks for their view of your business.
They form this judgment within seconds of visiting your site. Make those few seconds count by having a professional WordPress web design.
Increase in Reputation
Like we said above, your website speaks for your business. If it looks rushed and thrown together without a thought, what does that say for your business?
Even if the audience doesn’t think too much about it, they will view your business as rushed and thrown together without a thought in their subconscious.
Otherwise, your business looks professional if your website is the same. It means you put the effort into building your website, and by association, it also means you will put the effort into everything you do.
They’re more likely to trust you with only the look of your website to support their trust.
To cement your brand in the mind of your audience, you must be consistent. All the little details must be in line with each other, no matter the platform. Your website, personal presence, social media, and such must match each other.
For instance, the font you use on your website must be consistent with the font on your logo. Even if it’s not the exact logo, they must at least have the same feel. The same goes for colors, shapes, and other design elements.
These are the things a web designer will keep in mind while working on your website. Doing so will make your business look more professional.
It will also help the consumers create a more accurate idea of your brand. You’ll increase brand recognition this way because your customers won’t get confused – which will happen if you’re not consistent with your colors, font, and such.
Find a Reputable Web Designer
Don’t get us wrong — WordPress is a great tool all around. However, you must know how to maximize it to get optimal results. This becomes more important when you’re a business that wants to stay on top of the competition.
This can all get confusing, but that’s why we’re here to help. We’re a WordPress design company you can rely on. Shoot us a message so we can explain it better and help you get the most out of your online endeavors!