There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore. You need to focus your SEO efforts on mobile optimization because that’s what your customers and Google care about. Keep reading to find out how to grow your business with Media Shark.
Mobile optimization with Media Shark can help you get the edge over the competition. Search is done with mobile phones, so you need a digital marketing strategy that takes this into account. Mobile SEO is different than standard desktop SEO, so focus your efforts on where it matters.
We’ll examine the many benefits of SEO with Media Shark mobile marketing.
1. Page Speed Optimization with Media Shark
When someone uses a mobile phone for search, they’re usually out and about doing something and don’t have the time to wait for pages to load. If you have a slow page load speed, then people aren’t going to search through your site and Google isn’t going to put your website on the top page of search results.
Many aspects can cause slow page load speed from non-compressed images and scripts to large video files that take time to load. You need your page load speed as fast as possible because people won’t wait for it to load. You have only precious seconds before they hit the back button and use the next site on the search page.
2. Google Focuses on Mobile
There was a time when Google cared more about desktop searches than mobile and focused its search algorithm on a desktop. As mobile search began to outpace desktop search, they slowly shifted their priorities.
It began with an update commonly known as Mobilegeddon that made mobile-friendliness an important factor for mobile rankings. As time went on, Google added more emphasis on mobile search until they finally made your mobile website the primary site for ranking called mobile-first indexing.
Without a mobile-friendly website, your business will suffer in the rankings.
3. Mobile Is Different than Desktop SEO
You may think that your desktop site and mobile site look the same, thanks to adaptive websites, but keywords for mobile are different than keywords for desktop.
It’s important to notice that people are more conversational when they search on their phones and often use voice commands to search. This means the keyword phrases need to be more conversational as well.
Your site needs to answer common questions about your business and business niche. It needs to frame its content around how a person talks into their phone. This doesn’t mean your site should be less professional but include blogs and other content that has a more informal tone and uses questions for blog titles.
4. The Role of User Experience in Mobile SEO
Have you ever been to a website on your phone and the layout didn’t look right? It could be the text was too large or the screen didn’t fit properly on the screen. This makes it difficult to navigate the site and people don’t spend their time trying to figure out how your site works.
Google has made user experience on your site important for ranking. User experience is how easy it is for someone to use and navigate your site. Easily used menus and proper font sizes are important aspects of how people use your site.
Your site might be easy to navigate on a desktop, but don’t forget to check it out on mobile.
5. People Use Multiple Devices When Buying Items
When you’re interested in buying something, especially a big-ticket item, do you just choose one site and then but right then? No, you likely begin by looking at information on your phone and then later do a little more in-depth research on your laptop or tablet before finally deciding days or weeks down the line.
Your SEO needs to be seamless for all aspects of search mobile, desktop, and tablet. Adaptive websites can change according to the size of the view screen. Phones and tablets come in all different sizes and it needs to look great in all of them.
6. Make Sure Your Site Is HTTPS
For many years, websites were HTTP and that was the standard, but as more people began buying items off their mobile phones, Google wanted to add more security to websites. Their answer was for websites to change from HTTP to the more secure HTTPS.
At first, it was only the pages that required secure information to be HTTPS, but it wasn’t long before it wanted all the pages to be HTTPS. If your site isn’t HTTPS in Chrome, then it shows the site is not secure.
This can be devastating for user experience because it takes away trust and Google has made HTTPS an important ranking factor as well.
7. Use Mobile Optimized Pop-Ups
It was annoying when your desktop suddenly filled with annoying pop-ups, but when the screen is as small as a mobile phone it’s even worse. Pop-ups are still important in getting people to sign-up for newsletters, keeping them on your site, etc., but pop-ups must be mobile-friendly.
Mobile pop-ups should be used sparingly as Google dislikes too many or obstructive pop-ups and that can impact your rankings.
8. Mobile Sites Should Decrease Page Text
Content is an important part of search engine optimization and having professionally written blog posts still rank well, but your webpage content should not be overly wordy. It’s difficult to read large blocks of text on a small screen, so instead use small packets of impactful information with the options to read more.
This is important for user experience as they won’t scroll through endless text to get where they want to go on your site.
Mobile SEO Drives Conversions
Mobile SEO with Media Shark can help take your business to the next level. It can lead to more conversions and better rankings on Google. The days of desktop search are over and mobile search is here to stay.
If you want more information on Media Shark mobile marketing, then look at what we have to offer your business.