Why the Future of Advertising is Online Video

online video

About 80% of people recall a video they’ve watched within the past month. Meanwhile, 55% of people engage with online video every day.

Videos get shared 12 times more than text and posts combined, too. As a result, videos lead to 49% faster revenue growth than any other marketing strategy.

With online video content as part of your digital advertising campaigns, you can expand your reach and boost your business.

Not sure if videos are the future of advertising? Here are six reasons they definitely are!

Read on to learn more about the power of video content today.

1. Higher Engagement

Adding online video content to your marketing plans can help you generate more engagement. After all, people love commenting, liking, and sharing videos. Generating more engagement indicates more people are watching your videos.

You’ll have an easier time reaching an influential audience as a result. If influencers share your video content, you’ll reach even more people online. 

2. Easy to Share

Consumers love sharing video content with friends and family members. Each time someone shares one of your videos, you’ll generate brand awareness. If a video goes viral, you could become a household name!

People tend to share video content more often than text or still imagery, too. 

You can also create video ads for different platforms. For example, consider using:

  • Google Ads (which includes YouTube)
  • Facebook Ads (which includes Instagram)
  • Snapchat
  • TikTok

With each platform, you’ll expand your reach to help more people find your online video content. As they find your content, you’ll generate more brand awareness and recognition, too.

Search engine optimization (SEO) can help you further expand your reach online. Google now features content at the top of its search engine result pages. This content appears as summaries, lists, and videos.

Appearing for one of these featured snippets will ensure more people find your video content and brand online. 

Creating YouTube videos or featuring videos in your online ads can help you rank at the top of a search page. Consumers will see your video content before noticing any other brand after completing a Google search.

4. Drive Sales

Landing pages that feature video content can help boost conversions by 86%. In fact, nearly 70% of shoppers prefer video over text when learning about your offerings. About 50% watch an online video before making a purchase.

About 88% of marketers are satisfied with their social media video marketing ROI, too.

If you’re looking for new ways to drive sales, consider generating more video content this year. You can add videos to your online advertising strategy to attract customers. Consumers can then learn about your product or service through your video.

Once they learn more about your product or service through your video ad, they might feel informed enough to give you a try.

Consumers feel more comfortable making buying decisions after they have information. Since video content is easy to consume, it’s also easy to understand. Consumers might have an easier time gathering the information they need.

Then, they can make an informed buying decision, allowing you to generate sales. 

You can create video ads on different platforms to reach multiple audience groups, too. For example, you can use the Facebook Ads platform for Facebook and Instagram advertising. Otherwise, consider using Snapchat and TikTok to create video ads.

Don’t forget to create YouTube videos and Google Ads as well. 

Using more than one platform will allow you to expand your reach. 

End your videos with a strong call to action. Encourage consumers to start shopping or to explore your site. Then, you can start turning more viewers into paying customers.

Your ROI will begin to rise as a result. 

5. Humanize Your Brand

About 59% of shoppers prefer selecting brands they already recognize. The more they appreciate and believe in your brand, the more they’ll buy. If you don’t have a brand awareness campaign running, consider using video ads.

Video ads can help humanize your brand. Consumers can start associating a name, face, and voice with your business. 

Humanizing your brand could make it easier for people to connect with your brand. Forging emotional connections can help you remain top of mind.

It will also give you the chance to show consumers you understand their needs and the problems they’re experiencing.

You can start sympathizing with customers to humanize your brand further. 

Video content is also more effective at creating an emotional connection with consumers than written content. You’ll have an easier time forging that emotional, personal connection. Once you create that connection, you can increase sales.

You might have an easier time building brand loyalty, too. Retaining loyal customers will lead to repeat sales. Repeat sales and long-term customer retention can boost your ROI.

Consider adding different types of video content to your advertising strategy this year. For example, you can use demo videos and tutorials. Use customer testimonials to build brand trust as well.

Once consumers trust you, they might feel more inclined to start shopping, too!

Otherwise, try featuring user-generated content (UGC) within your video ads to further humanize your business. Shoppers that plenty of people already love and trust your brand. Then, leverage that brand trust to attract new customers! 

6. Cost-Effective

Many businesses decide to skip digital advertising with video content because they’re concerned videos are expensive to produce. You can create simple (but still engaging) videos using a smartphone. Otherwise, you can purchase inexpensive film equipment to get started.

Investing in quality video content won’t break the bank. Instead, it can help generate engagement, sharing, and brand awareness. As you begin generating results through video ads, your ROI will improve, too.

The money you make from video advertising will recoup the money you spend creating videos.

You don’t have to waste time and money creating video content on your own, either. Instead, consider working with a digital advertising agency that offers video services. They can help you create video content with your audience in mind.

Once you add videos to your digital advertising strategy, you can boost sales! Videos could become invaluable to your overall strategy as a result. 

Effective Advertising: 6 Reasons Online Video Content is the Future

Want to set your next digital advertising campaign up for success? Consider using online video content. With engaging videos, you can expand your reach, engagement, and sales.

Start advertising with videos today!

Remember, you don’t have to do this alone. We’re here to help.

Contact our team to get started. 

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