What Is Social Media Marketing and Why Does It Matter?

what is social media marketing

Approximately 4.62 billion people worldwide are active social media users, with the number growing every day. Keep reading to learn exactly what is social media marketing!

Social media has allowed people from all over the world to interact, share ideas, and find people with similar interests. Apart from communication and interaction, it has also become an invaluable marketing tool for all types of businesses.

Smart business owners have used these platforms to spread the word about their brand and advertise to their ideal customers. But what is social media marketing, and why is it so important for my business? These are indeed excellent questions, and we have all the answers you need.

Join us today as we take a deep dive into what social media is and how it can benefit your business.

What Is Social Media Marketing?

Social media marketing is a marketing strategy that entails optimizing content for specific social media platforms to market products and drive sales.

It’s a  great way to address your audience directly through various social media platforms like Facebook, Instagram, and the like. Social media marketing is all about connecting with your target audience and strengthening relationships with customers.

This marketing strategy centers on posting text, images, videos, and other content to promote audience engagement. Another aspect of social media marketing is paid advertising, where you pay the platform for your ads to reach the right audience.

A social media marketing strategy aims to expose your business to billions of people on social media, or at least to the right people. In the digital age, having a solid social media marketing strategy is imperative to your business’s success. So why is social media marketing so important for businesses?

Why Is Social Media Important for Your Business?

The primary purpose of marketing is to showcase your products or services to your target audience. In today’s world, the best place to reach prospects is through the internet, specifically through social media. Today, if you don’t have a social media presence, it’s almost impossible to reach your target audience and effectively market your products.

Apart from promoting your products on a grand scale, social media also serves other needs. You can use social media to interact with your target audience and strengthen customer relationships. You can gain valuable feedback about your products and insights into how you can improve them.

Facebook marketing has been an especially useful method of gaining feedback from customers. It has also allowed businesses to interact freely with their customers. Through the platform, customers can air their views, suggestions, complaints, and much more.

What Are the Benefits of Social Media Marketing?

While social media is certainly important, is that all there is to social media marketing? Well, no; here are a few reasons why you should have a good social media strategy for your business.


You don’t have to worry about spending a bundle on your Facebook or YouTube marketing campaign. Social media marketing is one of the most cost-effective marketing strategies. Even small businesses on a tight budget can set up a winning social media marketing strategy.

At its most basic form, marketing your business on social media is free. Facebook or Instagram won’t charge you for creating a business profile and posting on your page. However, if you want to up the ante, you can opt for paid advertising.

With paid advertising, you’ll have to pay some amount for your ads to reach the right people. Still, whatever you pay won’t break the bank. You can think of it as a tiny investment to boost your marketing efforts on social media. 

Different platforms charge differently for their pad ads. If YouTube marketing is too expensive for you, you can get your paid ads on Facebook instead. Also, you can always market your business organically, without paying a single dime.

Improved Engagement With Customers

Social media makes it a lot easier to engage with your target audience and customers. You can broadcast your messages by posting them on your page. Alternatively, you can slide into your customers’ DMs and engage with them one-on-one.

With social media, you can reach your customers in real-time and convey your brand message. It also lets you relay any important updates or developments to your audience. This improved engagement will help strengthen your relationship with customers.

Helps Raise Brand Awareness

There’s no way customers can buy from your business if they don’t know about it in the first place. Social media is a great way to raise brand awareness, allowing you to reach a large audience in a short time.

All you need to do is create a business profile on the different social media platforms. Next, you have to create a proper social media strategy for the said platforms and implement the strategy. After that, you can work on building a considerable following on social media.

It’s worth noting that 71% of customers who have had a positive social media experience with a business will recommend it to their friends. That’s why it’s important to have a foolproof social media marketing strategy. If you get it right, your customers will help you raise brand awareness.

Improved Customer Satisfaction

As mentioned above, social media is a great way to engage with your customers. Through social media, customers can communicate their grievances and suggestions to you. You can then take the necessary steps to improve customer satisfaction.

Generic, cookie-cutter messages convey information, but they lack that oomph. With social media, you can speak directly to your customers. That way, you can meet them at their pain points and help them.

This leads to improved customer satisfaction and positive reviews from your customers. It’s also a great way to edge out the competition.

Adopt Social Media Marketing Today

It’s now on you to establish and implement a proper social media marketing strategy to take your business to the next level. Don’t be afraid to get professional help if necessary.

Contact us today so we can help get your social media marketing strategy off on the right foot.

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