What Is Real-Time Bidding in Advertising?

real time bidding

Programmatic advertising has become one of the most popular marketing methods. Still, you must pick wisely before using real-time bidding to avoid wasting 10% of your budget on low-quality websites. 

But what is RTB (real-time bidding)?

RTB in advertising refers to a subgenre of programmatic media buying. To keep it simple, RTB in advertising is when you can sell and buy ads in real-time.

It works similarly to an auction, but it’s made for ad buying on different platforms.

So, here is everything you need to know about RTB in advertising and how it can benefit you. 

What Is Real-Time Bidding in Advertising?

Real-time bidding often occurs through an ad exchange or supply-side platform (SSP). If you’re looking for a quick and efficient real-time bidding process, SSP is a great software that allows publishers to display and sell to buyers. 

As already mentioned, RTB works similarly to auctions, meaning a potential buyer can bid on a publisher’s inventory at any moment. Then, the winning ad, which is the buyer with the highest value, will get the advertising slot. 

One of the main reasons that this software attracts advertisers is that you can filter the inventory and narrow the search. This makes finding your desired ad space easier without navigating hundreds of websites. 

You can also alter the price of advertising campaigns in real time, which offers more flexibility and helps you stand out from the competition. 

There’s also a feature that enables publishers and advertisers to set a budget and prioritizes specific inventory so your brand can get in front of the right people.

For instance, mobile games are an ideal space for showing RTB advertisements. Therefore, if you want to improve engagement rates and reach more users, RTB is an ideal option for increasing advertising efforts.

How Does RTB Work?

After you’ve decided that you want to use RTB for your business, there are a few things to be aware of when using these platforms. The first step is outlining which inventory you want to find. 

The configuration of RTB allows you to see specific inventory, which you can edit, so you search for specific locations, languages, and target audiences.

This information will vary depending on the goals of your marketing campaign. But, you must outline specific details to get the most out of RTB

RTB software also gives you the chance to limit the number of requests the system can receive in a day. That way, you can keep on top of the real-time bidding and allocate enough time in your day to look at it. 

The next stage in RTB is receiving filtered ad call parameters and submitting your bid. Then, you can start bidding in real time! 

Real-time Bidding vs Programmatic Advertising

Even though real-time bidding is a subgenre of programmatic advertising, they have some similarities which make them essential for your marketing campaigns. 

Many publishers and advertisers can sell inventory without RTB through a programmatic guarantee or direct. But, for efficiency and improved engagement rates, RTB is the best choice. 

Benefits of RTB for Advertising

When brainstorming ideas for advertising campaigns, you want something cost-effective and impactful. RTB offers the best of both worlds, and it stops you from spending money on advertising that doesn’t convert.

Save Money on Media Buying

RTB offers a space for specialized and targeting ads, so you don’t need to invest money in other forms of advertising that don’t increase sales. That means you no longer need to buy inventory in bulk.

You can focus on bid forecasting and frequency capping, improving your advertising campaign.

These features also allow you to test and evaluate advertising methods to see if they are a good investment for your brand.

Better Marketing Campaigns

Another advantage of using RTB for advertising is that you can track and manage advertising campaigns in real-time on the dashboard. This enables you to adjust and alter bids based on recent data. 

So you can quickly edit and adjust your bid to suit your marketing needs. This prevents you from establishing a marketing strategy that isn’t ideal for your target audience and provides more new opportunities for advertising.

Insights Into Target Audience

Thanks to technology, RTB is great for providing in-depth knowledge and insights into your target audience. Observing real-time analytics can offer you more information on your target audience.

Plus, you can grow and develop your advertising campaign based on recent data findings from users. This is perfect if you’re launching a business or need help driving more sales. 

Protection for Brands

The most important thing in advertising is protecting and preserving a brand name. Otherwise, you could run into issues with copyright and people stealing your brand concept. 

So, for advertising, you must protect your rights and content. Luckily, with RTB, you can use verification processes, so your business is only represented on trustworthy sites. 

This added level of safety is essential for brands and is why real-time bidding is an excellent tool for boosting your business and getting more attention to your brand. 

Although real-time bidding can seem overwhelming at first, if you work with a team of professionals, you won’t have any issues upgrading your advertising with this technology. 

At Media Shark, we specialize in RTB, so you don’t need to search for hours to find out how to navigate this complicated advertising space. We can take care of it for you!

Improve Your Advertising With RTB

Getting noticed and standing out from your competition can be tricky when new businesses open every minute of the day. So, finding ways to secure important ad space should be at the top of your priority list. 

Real-time bidding is a great way to optimize your marketing strategies and increase sales. But, it can be daunting to participate in real-time bidding, and you want to do it correctly.

So, you need to work with a company you can trust. 

Media Shark is here to show you how to make the most of RTB and apply it to your marketing strategy for digital ads and other forms of advertising.

Get in touch to find out about our RTB services for your business.

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