What Is Enterprise SEO? A Quick Guide
Compared to traditional ad campaigns, leads through SEO are eight times more likely to convert. A strong SEO strategy can help you reach more customers online. You can generate more brand awareness, traffic, leads, and sales, too.
Upmarket companies that have thousands of target keywords and content, however, need to consider their SEO maturation phase. Instead of small business strategies, you need to consider enterprise search engine optimization.
What is enterprise SEO, exactly, and how can you start developing a plan for your business? Keep reading to find out!
Reviewing this guide can help you improve your SEO strategy for the year. Then, you can generate more sales, improve your ROI, and grow.
Read on to learn everything you need to know about enterprise search engine optimization today.
What is Enterprise SEO?
First, let’s answer the question that likely brought you here in the first place. What is enterprise SEO?
This form of SEO focuses on strategies that can help larger organizations improve their organic online presence. If you have a large number of pages on your site (rather than a high number of employees), you need enterprise SEO.
You can scale your SEO strategy as needed to improve your search engine rankings. Higher rankings will position your website content ahead of the competition’s. Then, you can start generating more brand awareness and traffic.
As you generate more traffic, you could gain more leads and sales, too.
What makes this form of SEO so special?
If you have hundreds or thousands of web pages, you need to adjust your SEO strategy. Otherwise, the majority of your pages might not rank for your target keywords. If you’re not ranking, potential customers might not find you online.
The strategies that work for a smaller website might not work for a larger site. Instead, you need to develop an enterprise SEO plan based on your website. As your site continues to grow, you can continue scaling your plans.
Why It Matters
Why exactly is enterprise SEO essential to your company’s success?
Small businesses usually don’t need to target highly competitive, short tail keywords. Larger enterprises, however, often do.
SEO experts at smaller companies are often content marketers. They don’t often have experience handling a large website’s SEO.
They might not know how to make the necessary adjustments to your SEO strategy as a result.
You’ll need someone with experience handling SEO for larger enterprise websites to work on your SEO strategy, too. Someone who lacks experience with enterprise SEO might struggle to improve your rankings. Consider working with a digital marketing agency that has the experience and expertise you need.
Otherwise, a single SEO expert might feel like they’re stretched too thin. They might struggle to help you rank for more competitive keywords. They’ll need to review thousands of pages to improve your enterprise SEO strategy, too.
With a larger website, your SEO needs (and potential issues) will become more complex. You’ll need to consider:
- The number of pages across your site
- The number of backlinks you’re generating
- Your domain authority
Most enterprise companies already have a great brand authority since their websites are larger. However, you can’t delete or redirect pages if you have a larger website. Otherwise, you could lose backlinks or cause your page authority to drop.
You’ll need to keep your content fresh and up-to-date throughout the year, too.
The larger the company, the more complex it becomes to handle an enterprise SEO strategy.
As a result, you’ll need a strategy that’s easy to scale.
Only 0.78% of Google users look for results on the second page. If your search engine rankings drop, you could miss opportunities to gain new customers. Instead, you need to develop an effective enterprise SEO strategy.
Here are a few tips that might help.
1. Improve Your Site
In order to improve your search engine rankings, you’ll also need to improve your website.
Google looks for websites that are fast, mobile-optimized, and user-friendly. First, run your site through Google’s PageSpeed Insights and Mobile-Friendly Test.
If your site isn’t optimized, work with a web design and development agency that has SEO experience. They’ll need to update your site with Google’s Core Web Vitals in mind.
Automation can simplify your enterprise SEO plan. For example, you can:
- Monitor the quality of backlinks
- Analyze title tags
- Analyze meta descriptions
- Identify problem areas on your site
- Gather keyword research
You can use a workflow to simplify the process, too.
3. Consider Technical SEO
Your technical SEO can impact your rankings as well. Keep an eye out for 301 redirects.
Pinpoint any technical issues that might impact your rankings, too.
4. Build Links
Link-building is essential if you want to boost your SEO rankings.
First, make sure you’re creating high-quality content other sites will want to reference. Try guest blogging more often as well. Otherwise, work with influencers this year.
5. Group Subdomains
Try grouping your content in subdomains.
Subdomains can house a lot of content. You won’t have to manage everything under one website.
Google’s crawlers will recognize subdomains as an extension of the parent domain. Using subdomains can improve the user experience on your site, too. If your engagement rates improve, your rankings could as well.
6. Refresh Old Content
Remember, Google looks for fresh content. Make sure your content is accurate and up-to-date. Follow the latest industry standards, too.
Avoid deleting old content, especially if a post has high page authority or backlinks.
Otherwise, create new content by focusing on keywords that have a high search volume.
If you need help, work with an experienced SEO company.
7. Create Pillars
Clustering your content into pillars can improve your internal link-building strategy. You can send readers to other pages on your site to boost their engagement.
Your dwell times and clickthrough rates could improve as a result.
Enterprise SEO: Your Guide to Stronger Search Engine Rankings
Developing an enterprise SEO strategy could set your business up for success. Consider working with an experienced SEO company this year. They can help improve your SEO plans, allowing you to reach more customers online.
Eager to boost your rankings and online presence? We’re happy to lend a hand.
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