Nearly half of social media users have bought something after seeing an ad (48% to be exact), and that number is even higher for millennials (53%) and women (56%). Understanding the types of digital ads could be crucial to scaling your business faster in 2022.
If you’re yet to start advertising your business online, you’re missing out on a huge opportunity. But before you start creating your ads, it’s essential to understand the types of digital ads available and how they work.
With so many types of digital ads out there, knowing which one will be most effective for your business can be challenging. This guide explains all kinds of digital advertising in detail so you can make an informed decision.
Paid Search Ads
Paid search ads are the most common type of online ad. They appear as sponsored links at the top and bottom of search engine results pages (SERPs). When users click on one of these ads, they’re taken to the advertiser’s website.
To create paid search ads, you’ll need to create a campaign with specific keywords and target those keywords to users who are likely to be interested in your product or service. You’ll also need to set a budget for how much you want to spend and choose for how long you want your ad to run.
Since paid search is so popular, competing against other businesses for the top spots on SERPs can be expensive. That’s why it’s essential to choose your keywords strategically so that you’re not wasting money on unqualified clicks.
Native Advertising
Native ads are similar to paid search ads in that they appear at the top of SERPs. However, native ads don’t look like traditional advertisements. Instead, they’re designed to blend into their surroundings, so users can’t tell when an ad ends and the site’s content begins.
Since consumers are resistant to traditional online advertising, native ads have become increasingly popular in recent years. In fact, spending on native ads is expected to reach $400 billion by 2025.
There are many different types of native ads, but the most common are sponsored posts and promoted tweets. Sponsored posts are articles or videos that appear on a publisher’s website. Promoted tweets are tweets that appear as “sponsored” in users’ Twitter feeds.
To create a successful native ad campaign, you’ll need to partner with a publisher who has a relevant audience for your product or service. You’ll also need to create engaging content that people will want to share.
Social Media Ads
Social media is a great place to advertise your business because it allows you to target specific demographics and interests. There are many types of social media ads, but promoted posts and sponsored stories are most common.
Promoted posts are regular Facebook posts that you pay to have more visibility. On the other hand, “sponsored stories” are types of ads that leverage social proof to promote your business. For example, a sponsored story would highlight how many people like and follow your page. This is a great way to provide potential customers with social proof that other people are interested in what you have to offer.
To create a successful social media marketing strategy, you’ll need to create engaging content that people will want to share. You’ll also need to target your ads appropriately, so you’re reaching the right audience.
If you’re not sure where to start, consider using a social media advertising service like Facebook Ads or Twitter Ads. These services allow you to create and target your ads quickly and easily.
Display Ads
Display ads are the types of ads you see on websites other than search engines. They come in many shapes and sizes, but the most common type is the banner ad.
Banner ads are rectangular advertisements that appear at the top or bottom of a website. They usually contain an image, a headline, and a short description.
To create a successful banner ad campaign, you’ll need to find high-traffic websites relevant to your business and offer good placement rates.
Since display advertising can be expensive, it’s important to carefully track your results to ensure you’re getting a good return on investment (ROI). You should also test different banners to find what works best for your business.
You can consider using a display advertising service like Google AdWords, which allows you to place ads on relevant websites within your niche.
Email Ads
Email ads are a digital marketing staple because they’re so effective. With email advertising, you can send digital ads to your existing database of customers or subscribers. This allows you to target people who are already interested in what your business offers.
However, the content of your digital ads must be relevant and valuable to recipients. If not, consumers will quickly unsubscribe from your emails or mark them as spam.
Your email advertising strategy should also include a solid call to action. This is what encourages recipients to take the next step, whether it’s making a purchase or signing up for your mailing list.
To get started with email advertising, you’ll need to create an email template and design attractive visuals. You can then use a tool like MailChimp to send your ads to a list of recipients.
Retargeting Ads
Retargeting is a digital marketing technique that targets people who have already interacted with your business. For example, retargeting ads might show up on a user’s Facebook feed after they’ve visited your website.
This type of advertising is effective because it reminds potential customers about your business and encourages them to take another look.
The most common type of retargeting ad is the banner ad, but you can also use text ads and video ads.
To create a successful retargeting campaign, you’ll need to add a tracking code to your website. This code will allow you to “follow” people who have interacted with your business and serve them targeted online ads.
You can use a retargeting service to get started quickly and easily.
Types of Digital Ads
Digital advertising is an effective way to reach more customers online. By using different types of digital ads, you can target people who are most likely to be interested in what you have to offer.
If you’re looking to increase your digital advertising reach, consider using Media Shark. We’re a leading digital marketing agency with years of experience in creating successful campaigns.
Contact us today for more information.
