What Are the Different Types of SEO?

types of SEO

What Are the Different Types of SEO?

Starting your optimization journey? Pretty overwhelmed by all of the acronyms and marketing terminology?

Thought so.

The best place to start is in the general category of SEO. There are a few different types of SEO to be aware of, and knowing those avenues will make the rest of your campaign a lot easier. We’re going to work through the key kinds of SEO today, giving you some insight into what they are and why they matter. 

Hopefully, the information below can guide your campaign in the right direction. Let’s get started.

Understanding the Types of SEO

The first aspect of SEO to understand is called “organic SEO.” This is the general process of ranking well in keyword searches. A lot of the other kinds of SEO feed into organic optimization. 

Organic search engine optimization is the process of identifying target keywords, creating keyword-optimized content, and managing that content in a way that improves rankings. 

It’s the general entry into the hunt for search rankings. Within this category, there are a few different types of SEO that get used. Let’s look at those.

On-Page SEO

On-page SEO is all of the optimizing you do on the actual page. These are things that visitors can see. 

For example, copywriting for the body of a blog post qualifies as on-page optimization. The links you add to your page fall into this category as well. Considering that content is keyword optimized, you can think of the keyword research you do as “on-page,” too. 

Things like meta-descriptions and titles also get lumped in here. Thankfully, there are a lot of tools that help site owners optimize their pages. Some of the factors aren’t always ones that are visible to the naked eye even though they exist on the page.  

For example, Google has preferences in terms of how close clickable elements can be together on a page. You can look at Google Search Console to get insights into your pages and determine which things might be holding you up.

Technical SEO

Underneath all of the content creation and design work you do, there’s a layer of technical optimization that has to take place. 

Technical search engine optimization refers to all of the aspects that don’t exist on the finished page. These are things that require a little knowledge about the search engine algorithm and what it prefers. 

For example, site speed is a big factor in rankings. Working out ways to increase site speed can be incredibly difficult, though. Similarly, optimizing for mobile, organizing your web pages, making it easy for Google to index your site, and improving the security of your site are all aspects of technical SEO. 

These factors work into Google’s ranking structure just the same as the written content on the front of the page. The best way to optimize these factors on your own is by finding a technical SEO audit and working through the results it gives you.

Backlinking (Off-Site)

Another aspect of this process is called off-page SEO. This is optimization that occurs in the context of your site rather than within the site itself. 

The most important aspect of off-site SEO is called backlinking. Backlinks are those that run to your website from other websites. Google sees backlinks as nods toward the credibility of your content. 

Sites with a lot of domain authority in your niche offer more valuable backlinks than small or unknown sites. For example, a link from Nike’s blog is a lot more powerful than a link from the local shoe store down the street from your house. 

It’s a simple idea, but it’s difficult to implement. How do you go about getting links to your site? You can’t rely on business listing sites or comments sections that link back to you because those links aren’t very valuable at all. 

Instead, you have to undergo the grueling process of reaching out to other companies, working your way into their content, and getting backlinks however you can. Once your site picks up steam and ranks well, you’ll see that backlinks roll in naturally. 

Until then, however, you’ve got to put your nose to the grindstone. 

Local SEO

Small businesses should use local SEO practices if they run a brick-and-mortar store.

Optimizing for your area is incredibly important in this day and age. While your blog posts and other content might not rank well on the global stage of keyword searches, you have a real chance of ranking in for users in your area. 

Those are the rankings that count, too, considering that high percentages of people make “near me” searches before they head out to go shopping. Local SEO allows you to rank for “near me” searches, Google Maps results, and more. 

If you’re at the top of the pack, you can even rank in Google’s “snack pack,” which is a section of the results that shows photos, phone numbers, reviews, hours, and more. Getting into the snack pack in your local area will almost certainly increase your business’ sales. 

Optimizing on Other Platforms

Social media marketing often gets the “SEO” title as well. You might see “Facebook SEO” or “YouTube SEO” floating around on the internet. While those sites aren’t specific search engines, they do have search algorithms and host massive amounts of traffic. 

Optimizing for a site like Amazon is essential for success, and the same goes for YouTube if you don’t have a lot of influence yet. The general principles of SEO apply to all of these applications, although the specific terms and methods might vary slightly depending on the site you’re optimizing for. 

Need Help With Your Digital Marketing Campaign?

Hopefully, our look at the different types of SEO illuminated a few of your SEO options. There’s a lot more to learn, though. Digital marketing is complex, but online success is waiting for those who invest the time and energy into it.

We’re here to help. Contact us to learn more about SEO services, facts about SEO, and a lot more 

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