What Are Programmatic Ads? What You Need to Know

programmatic ads

Programmatic advertising is a type of marketing that uses program algorithms to buy and sell digital advertising. There are many benefits of this kind of advertising, increased efficiency, high levels of targeting and personalization, and better reporting among them. Still, what does this all mean?

This blog post will discuss what programmatic ads are, how they work, and why you should consider them as an option for promoting your business online.

What Are Programmatic Ads?

Traditional advertising channels require several steps. These steps might include:

• Negotiating
• Receiving quotes
• Submitting requests for proposals
• Tendering offers

Conversely, programmatic advertising involves using software to buy advertising. During this process, computers use algorithms to purchase the right display space for your business.

It’s important to understand that this new kind of advertising does not completely automate the ad buying process. Still, it does give humans more time to improve and optimize online advertisements.

Programmatic Advertising Benefits and Drawbacks

No matter the technology, companies will always need people to plan and optimize advertising. It takes people to meet consumer needs on a deeply human level.

However, programmatic advertising will reduce the workload of ad buyers. In all likelihood, there’ll be fewer ad buyers around in the future.

For the ad buyers that remain, this advertising technology will prove empowering. It will enable professional ad buyers to better plan, optimize and target audiences.

This advertising tool is a very new resource. At this stage, it requires a deep understanding of the tool to get things right.

Programmatic Advertising Works

Let’s go back to the early days of programmatic advertising around 2015. Then, marketers used the resource to meet core brand objectives.

Their expectation of the technology, for example, may have been to boost their budget for this resource by about 40% over a two-year timeframe. Today, companies spend about 65% of their digital budget on programmatic ads.

In fact, experts forecast that companies will spend more than $46 billion on this kind of advertising every year. This massive spending budget is a testament to the growth of programmatic advertising.

It Just Keeps Getting Better

Certain players in advertising are fueling the growth of this kind of advertising medium—private advertising exchanges. Private advertising exchanges give companies more control over the automated ad buying process.

At first, this kind of ad exchange served to attract hesitant buyers and sellers. Now, however, private exchanges drive much of the momentum in the programmatic ad marketplace. In part, this circumstance exists because both buyers and sellers want more control over these kinds of ads.

For this purpose, private exchanges work. They’re an efficient use of resources for both buyers’ and sellers’ time and resources.

Why You Need to Jump Into Programmatic Advertising Now

There’s no denying the effectiveness of programmatic advertising. It enables brands to understand the media journey more clearly than ever. More importantly, this technology enables companies to have one-on-one conversations with buyers.

Programmatic advertising enables companies to optimize their ad spending. They enjoy a consistent return on investment using the technology. More importantly, this advertising vehicle enables companies to publish ads in a way that resonates with audiences.

As a result, programmatic advertising has massive potential for today’s brands. This kind of advertising can help you thrive in the digital age.

Launching a Programmatic Advertising Campaign

At this point, you may wonder, “How can my company start with programmatic advertising?” Good question.

Let’s look at how you can use this resource to your advantage.

First, you’ll need to get to know the programmatic advertising market space. An understanding of the market is the only way to come to terms with what you’re doing.

It helps understand that you’re venturing into a new area of advertising. As a result, you’ll need to learn new ideas and terms related to the field.

Establishing Goals

Once you understand the terms related to programmatic advertising, you’ll need to establish your goals. Here, you must take advantage of your existing data.

This information will help you figure out the kind of advertising awareness you must build. It will also help you to develop a suitable marketing strategy. Furthermore, you should use your data to establish both short and long-term goals.

It’s understandable to want to take advantage of programmatic advertising as soon as possible. However, you shouldn’t invest a penny into the resource until you know exactly why you’re doing it.

Monitoring Campaigns

Programmatic advertising works using algorithms and machine learning. However, that doesn’t mean that it works completely free of human intervention.

There are many kinds of programmatic advertising platforms. Some platforms offer full management services. Others offer some degree of management.

Yet other platforms simply provide the technology. In this instance, you’re left to your own devices to operate your buying activities.

In this case, you’ll need skilled staff. You must have talent on board who can plan, control and optimize your advertising buying.

Still, not every company has the budget to hire full-time staff that can effectively manage programmatic advertising. In this case, companies can hire a consultant to get up to speed quickly and operate programmatic ad buying for less than what it will cost to do it in-house.

Protecting Your Brand Image

As you well know, machines can make mistakes. As a result, the algorithms used by programmatic ads can sometimes place advertisements in the wrong location. This point highlights the importance of human intervention when using this resource.

As a programmatic advertiser, you’ll need to constantly monitor and update your demand-side blacklist. This practice is the only way to make sure that your advertising doesn’t end up on inappropriate sites that could damage your brand.

Some programmatic platforms allow you to exclude entire categories from your ad spend. Under the right circumstances, this feature can prove very helpful.

If your brand image is especially sensitive, however, you can instead use a whitelist. An advertising whitelist is a list of approved rather than denied sites.

A whitelist does narrow your ability to reach your audience. It’s also more expensive to run a whitelist advertising campaign. In some cases, however, this kind of advertising campaign is the only way to ensure that no unsavory material becomes associated with your brand or advertising.

Protecting Your Investment

Programmatic ad viewability hovers between 45% and 55%. Bots cost advertisers lots of money every year. Collectively, companies spend about $6.5 billion on false online ad views generated by bots every year.

In programmatic advertising, that percentage is about 16%. As you can see, this percentage is much lower compared to standard online advertising. Yet, it still exists.

Even with programmatic advertising, you’ll want to take steps to prevent fraudulent ad views generated by bots. As a result, it’s just as important for you to monitor your programmatic display ads as it is for you to do so when you use other kinds of digital advertising.

An Overview of CTV Ads and OTT Ads

It’s also important for you to know about connected TV (CTV) advertising. CTV advertising serves as a channel for over-the-top (OTT) video content.

Imagine, for instance, that you don’t want to run ads to viewers using a tablet or computer. You only want your ads to show to viewers who are watching on TV.

In this instance, you may use CTV advertising. It would serve as an alternative to OTT ads. Incidentally, you can show OTT ads on CTV.

CTV provides advertising freedom for your brand. There’s remarkable growth in the space for this reason.

Types of Programmatic Advertising

Programmatic TV is evolving. As it does, so do its capabilities.

As a result, there are increasing options for buying CTV advertising programmatically. For instance, you can invest in advertising on:

• Video on demand
• Digital linear TV
• Terrestrial linear

You can purchase video-on-demand advertising on sites like Amazon and Netflix. This kind of content gets streamed through apps and mobile devices.

Digital linear TV is an industry term for streaming television services. Meanwhile, terrestrial TV is an emerging development. You can’t purchase it now, but it’s worth watching for in the future.

Across these mediums, there are also different kinds of display ads.

Banner Ads

A banner ad is unchanging. It’s an image file without audio, animation, or video.

This is the most common kind of advertising you’ll see online. They’re widely used across the digital marketing landscape.

Interactive Ads

Interactive advertising is an innovative feature. It enables your audience to interact with your advertisement immediately. It’s more engaging compared to a static banner ad.

You can use an interactive ad to ask users questions. For example, your interactive ads might ask viewers to fill out a lead form. This kind of advertisement is popular on social media platforms.

Animated Ads

An animated ad is just what it sounds like—it moves. You can publish an animated ad to create a next-level viewing experience for your audience. Animated ads stand out in an online marketplace where everybody’s fighting for viewers’ attention.

Digital marketing is becoming an increasingly popular advertising trend. As it does, so have animated ads.

An animated ad can also include audio. More importantly, however, it can help to improve how your audience absorbs your brand message.

Video Ads

Video advertisements, such as YouTube ads, are different from animated ads. You’re more likely to see a video ad on a streaming platform. For instance, you’d purchase video advertising if you want to advertise on Netflix or YouTube.

You can also show video advertising on various social media platforms. There are also video advertising networks available.

Today, for instance, YouTube is second only to Google in search engine activity. As a result, it’s become a favorite advertising medium for all kinds of brands.

Video ads are also highly effective. They have a higher engagement rate compared to other kinds of advertisements.

Expandable Ads

With an expandable ad, your advertisement will start off in an invitation state. In other words, it will take over some of the viewers’ pages. Like commercials, it interrupts the user experience.

As a result, it can cause negative user experiences. It can disrupt a viewer’s entertainment or shopping experience.

You can have your expandable ad load along with the page. Alternatively, it could expand based on a user’s interaction with your website. In either case, you want to plan your expandable ad carefully to produce the best possible viewing experience.

360° Video Ads

One of the most innovative and engaging kinds of advertisements is 360° video ads. They enable users to enter a virtual reality environment. For instance, your 360° video ad might invite your audience to play an interactive role with your published content.

As you can imagine, a 360° video ad is very complex to build. They’re highly specialized. However, the resulting audience engagement is well worth the effort.

Start Capitalizing on Programmatic Advertising Today

We hope our marketing tips send you well on your way to your next successful advertising campaign. With programmatic ads, you can outdo your competition. However, it’s a highly specialized kind of advertising that requires an entirely new learning curve. We’re here to help.

Go Shark Media can help you incorporate programmatic display ads into your existing marketing strategies successfully.

Take advantage of this new marketing outlet now. We’ll help you do it fast and do it right.

The experts at Go Shark Media can guide you through the entire process from start to finish. Don’t wait. Claim your free programmatic advertising consultation today.

Related Posts

Hitting the Right Audience: A Complete Guide to Targeted Advertising

Hitting the Right Audience: A Complete Guide to Targeted Advertising

Did you know that you can see about 4,000 to 10,000 advertisements in one day? Advertisement has become an unreplaceable part of…
How Long Are Programmatic Video Ads?

How Long Are Programmatic Video Ads?

Programmatic video. It is becoming more and more popular as people continue to subscribe to streaming services and watch videos…
All About Google Ads Automation

All About Google Ads Automation

Did you know that there are over 600,000 new businesses across the United States each year? Unfortunately, it’s not uncommon for businesses…
programmatic video
Uncategorized

How Long Are Programmatic Video Ads?

Programmatic video. It is becoming more and more popular as people continue to subscribe to streaming services and watch videos online.  Of course,

Google Ads Automation
Uncategorized

All About Google Ads Automation

Did you know that there are over 600,000 new businesses across the United States each year? Unfortunately, it’s not uncommon for businesses to fail as

radio ad cost
Uncategorized

How Much Does an Average Radio Ad Cost?

Promoting your company via the “radio waves” is a surefire way of attracting customers to your establishment. But how much does an average radio

ott marketing
Uncategorized

Identifying Your OTT Marketing Audience

Did you know that over 80% of people in America watch OTT content? It’s no secret that over-the-top (OTT) marketing is becoming an increasingly popular

digital ads
Uncategorized

The Top Mistakes Businesses Make With Digital Ads

With over 70% of digital transformations failing, many business managers/owners seem not to know how to put technology into action. In particular, digital ads

google ad cost
Google Display Ads

How Much Does a Google Ad Cost? A 2022 Guide

With SEO being a huge priority to get in front of potential customers, the companies that achieve the most success leverage google advertising. 

website marketing
Google Display Ads

Exploring Your Options for Website Marketing

80% of the American population shop online, and 59% conduct online research before a major purchase. This means that your business needs to have

OTT
OTT

The Top OTT Marketing Trends in 2022

Over 80% of people in the US watch OTT content. Whether it’s a long-awaited series finale on Netflix and Disney, or a humble YouTube video,

programmatic seo
Programmatic

How to Use Programmatic SEO to Your Advantage

Search engine optimization is arguably the most important digital marketing strategy today. Finally, more than 57% of businesses are investing in SEO to some degree, but

ad campaigns
Google Display Ads

5 Things That Should Be on All Ad Campaigns

The United States is home to over 32 million different businesses — many of them small, up-and-coming businesses, too. If you fall into that category

programmatic advertising platforms
Programmatic

Top 4 Programmatic Advertising Platforms

During the pandemic, it was reported roughly 92 percent of advertisers adjusted their advertising messages. While the advertising industry moves quickly, it’s important to stay

designing digital ads
Programmatic

Designing Digital Ads for Maximum Impact

Did you know that experts predict that the average business’s social media marketing budget will grow by nearly twelve percent by 2026?  Since digital marketing

ott ads
Google Display Ads

Making The Most of Your OTT Ads Budget

In 2020 it was reported that marketers spent roughly $17.37 billion on advertising for e-commerce sites and apps. A lot of this advertising was OTT

google display ad sizes
Uncategorized

3 Different Types of Google Display Ad Sizes

There are over 70,000 Google searches every second. Competition is high to get to the top of Google searches, so have you considered a Google

programmatic ads
Programmatic

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99 billion in 2021,

google ads course, digital ads, google display ads, programmatic video, programmatic radio
Google Display Ads

Google Ads Course: Writing Effective Ads

If you’re looking to advertise your business online, a good place to start would be a platform that has over 4.8 billion interactions every single

in-game advertising, gaming advertising
in game advertising

15 Genius Examples of In-Game Advertising

Did you know that on any given day, you’re exposed to anywhere from 4,000 to 10,000 advertisements? Advertising is so ingrained in consumers lives

Tik Tok Ads Manager
TikTok Advertising

TikTok Ads Manager

Tik Tok has taken the world by storm. Since its launch in 2018, it has amassed over 1 billion active users.  With so many users,

metaverse advertising
Uncategorized

Metaverse Advertising: Is It Worth It?

There’s a goldmine for your ads that you haven’t taken advantage of. That goldmine is the Metaverse. Do you want to advertise in

youtube influencer marketing
TikTok Advertising

How Does YouTube Influencer Marketing Work?

Did you know that seven in ten people have purchased a product after seeing it on YouTube?  If you’ve been considering using influencer marketing but

social media advertising
Marketing Strategies

Social Media Advertising in 2022

You can barely mention marketing without dropping social media somewhere in the sentence. But, as 55% of consumers learn about brands on these platforms there’s

in game advertising
in game advertising

6 Reasons to Use In-Game Advertising

The gaming industry is worth $90.3 billion in America. In the past, gaming was used for recreational purposes but now it’s turned into a

in game advertising
in game advertising

7 Benefits of Using In-Game Advertising

Global in-game advertising is expected to garner more than $13 million by the end of 2028. This is an 11% increase from 2021. Odds are

OTT vs CTV
Uncategorized

OTT vs. CTV Advertising: An Ultimate Guide

Want to learn the difference between OTT vs. CTV? There are more than 820 million connected devices in the US. With the rise of streaming services,

in game advertising
in game advertising

What Is In-Game Advertising?

The gaming market is set to explode with an estimated value of $314 billion by the year 2027. And it’s never been a better time

Marketing Strategies

How to Measure Your Marketing ROI

Did you know that email marketing has an average ROI of 4200%? That makes it the highest within digital marketing! This means that brands

TikTok ideas for businesses
TikTok Advertising

15 Engaging TikTok Ideas for Businesses

By 2023, the number of TikTok users in the US could grow to just under 90 million people. Already, 37 million Gen Z-ers use TikTok

TikTok marketing trends 2022
TikTok Advertising

The Biggest TikTok Marketing Trends in 2022

Social media users have now installed TikTok onto their smartphones over 2.6 billion times. In fact, TikTok has 689 million monthly active users as

TikTok videos
TikTok Advertising

How to Create Engaging,  TikTok Videos 

TikTok was the most downloaded app in 2021, with over 656 million downloads. Between 2020 and 2021, TikTok videos experienced a 6% increase. If

digital ads
Google Display Ads

Easy Ways to Improve Your Digital Ads

Did you know that in 2021, digital ads and media were projected to account for more than half of all US ad dollars? 57%

organic traffic
Marketing Agency

Your Guide to the Benefits of Organic Traffic

Every day Google processes around 3.5 billion searches. When you set up a website for your company, the goal should be to divert this traffic to

TikTok marketing strategy
TikTok Advertising

Avoid These TikTok Marketing Strategy Mistakes

TikTok has over one billion users and is continuing to expand. In less than four years, it surpassed 3 billion downloads. That statistic alone should

marketing metrics
Marketing Agency

8 Marketing Metrics You Need to Be Tracking

Over 70% of consumers aren’t sales-ready when they first interact with your brand. Over 60% won’t feel ready to convert for at least three months.

audience targeting
Uncategorized

The Ultimate Audience Targeting Guide

About 85% of consumers use the internet to search for local businesses. Understanding how to reach your ideal customers online can help you drive sales.

YouTube Ad Revenue Calculator
YouTube

The Ultimate YouTube Ad Revenue Calculator

Whether you’re just starting out or already working with a strong following and viewership base, understanding YouTube ad revenue can be tricky, especially

digital marketing budget
Marketing Agency

How to Make a Digital Marketing Budget

How to Make a Digital Marketing Budget In 2020 the digital marketing and advertising industry was estimated to be worth more than $350 billion.

digital marketing ads
Marketing Strategies

Making Your Digital Marketing Ads Stand Out

Making Your Digital Marketing Ads Stand Out: Design Tips That Work Around 5 billion people (63% of the population) worldwide use the internet. For almost

traditional marketing vs digital marketing
Marketing Strategies

Traditional Marketing vs. Digital Marketing

Did you know that more than four billion people regularly use the internet? Keep reading to learn more about the differences between traditional marketing

diversity marketing
Marketing Strategies

What Are the Benefits of Diversity Marketing?

What Are the Benefits of Diversity Marketing? Diversity in marketing is not just about employing people from different backgrounds, it’s also about using

Social Media Ads
Marketing Agency

Social Media Ads Ranked from Best to Worst

Social Media Ads Ranked from Best to Worst Social media is one of the most impactful developments of this century, with more than 70%

youtube trends
YouTube

6 Important YouTube Trends for Businesses

6 Important YouTube Trends for Businesses The world’s largest video-sharing platform, Youtube, boasts a staggering 1.9 billion monthly users, with over 5 billion videos watched

youtube seo
YouTube

YouTube SEO: How to Get Your Videos to Rank

Did you know that YouTube has released several new features to help content creators increase their ranking? Starting an advertising campaign on social media platforms

youtube ads
YouTube

The Essential Guide to YouTube Ad Campaigns

Did you know that social media marketing is quickly replacing TV ad campaigns? Social media platforms like YouTube garner millions of views every single day

types of SEO
Uncategorized

What Are the Different Types of SEO?

What Are the Different Types of SEO? Starting your optimization journey? Pretty overwhelmed by all of the acronyms and marketing terminology? Thought so.

YouTube SEO
SEO

YouTube SEO: 9 Key Things to Remember

YouTube SEO: 9 Key Things to Remember Is video content important for your marketing? Absolutely. The amount of online videos that people have

managed SEO
SEO

7 Reasons to Hire a Managed SEO Company

7 Reasons to Hire a Managed SEO Company for Your Business In the United States, 65% of small business owners have worked with an SEO

what is a youtube cpm
YouTube

What Is YouTube CPM? A Quick Guide

What Is YouTube CPM? A Quick Guide Did you know that there are more than 37 million YouTube channels floating around on the internet right

how much does SEO cost
SEO

How Much Does SEO Cost on Average?

How Much Does SEO Cost on Average? Did you know that the first result of a Google search tends to get more than 31

enterprise seo
SEO

7 Key Benefits of Enterprise SEO

7 Key Benefits of Enterprise SEO Over 50% of all website traffic comes from an organic search. In fact, nearly 70% of online experiences start

tiktok marketing
TikTok Advertising

How to Advertise Your Business on TikTok

How to Advertise Your Business on TikTok TikTok now has over 1.5 billion users in total. The app even added 500 million users within less

benefits of local seo
SEO

7 Major Benefits of Local SEO

7 Major Benefits of Local SEO 46% of all searches on Google are people looking for local information. Many of the people doing these

YouTube CPM
Media Shark

What Are the YouTube CPM Rates in 2022?

What Are the YouTube CPM Rates in 2022? Did you know that YouTube receives more than 2 billion viewers every month? With numbers like that,

seo trends
Marketing Strategies

7 SEO Trends to Look Out for in 2022

7 SEO Trends to Look Out for in 2022 SEO: it’s one of the most important parts of your website. Even the best

managed seo
Media Shark

7 Major Benefits of Using Managed SEO Services

7 Major Benefits of Using Managed SEO Services Building your online presence while keeping your company running may feel impossible as you’re starting.

digital ads
Media Shark

7 Tips To Dominating Digital Ads

7 Tips To Dominating Digital Ads Are you tired of spending all of your money on digital ads that aren’t bringing new leads?

google display ads
Programmatic

A Beginner’s Guide to Google Display Ads

A Beginner’s Guide to Google Display Ads Google Display Ads: are you looking to get started? Whether you’re not familiar with display ads

ott
OTT

What Is OTT Advertising?

What Is OTT Advertising? OTT, or over-the-top advertising, is changing how the digital marketing world works. The days of cable TV commercials are

SEO for dummies
SEO

SEO For Dummies

SEO For Dummies Did you know that there are more than 1.7 billion websites floating around on the internet right now? Are you looking for

enterprise seo
Media Shark

What Is Enterprise SEO? A Quick Guide

What Is Enterprise SEO? A Quick Guide Compared to traditional ad campaigns, leads through SEO are eight times more likely to convert. A strong SEO

audio ad
Marketing Strategies

How to Measure an Audio Ad

Are you looking for an inexpensive way to connect with your potential clients but feel like you’re out of ideas about what to

display ads
Media Shark

How To Use Display Ads To Your Advantage

The value of the global advertising market is expected to reach $769.9 billion by 2024. When so many businesses have easy access to effective digital channels, it

TikTok Ads
TikTok Advertising

Is It Worth Investing in TikTok Ads?

Are you thinking of adding TikTok Ads to your advertising strategy? If you consider TikTok a kid’s app for uploading silly videos and

integrated marketing
Marketing Agency

The What, Why and How of Integrated Marketing

Approximately 49% of businesses in the US, use digital marketing to promote their products and raise brand awareness. That’s about half of all businesses in

online video advertising
Uncategorized

Online Video Advertising in 9 Simple Steps

Did you know that video marketing is used by 86% of businesses to improve brand awareness? Approximately 87% of video marketers have reported that

Native Advertising Work
Marketing Agency

How Does Native Advertising Work?

Did you know that 90% of consumers still term targeted ads as annoying, despite advertisers tailoring them to their needs and interests? Keep reading to

ad campaign
Programmatic

How to Develop a Successful Online Ad Campaign

According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem

YouTube CPM Calculator
YouTube

YouTube CPM Calculator

YouTube CPM Calculator Imagine getting to make more money from your YouTube videos as a creator. Or if you’re an advertiser, think about

youtube cpm
YouTube

Everything You Need to Know About YouTube CPM

Viewers are shifting their focus from pay-per-view video streaming to online platforms. YouTube has seen a steady increase in subscribers and users over

ad exchange
Programmatic

What is Ad Exchange and How Does It Work?

What is Ad Exchange and How Does It Work? This year the digital ad space defied all pandemic-related odds and rebounded 12%. When

ad network
Programmatic

How to Incorporate an Ad Network Today

How to Incorporate an Ad Network Into Your Marketing Campaign When the Internet first became prominent, some businesses saw the writing on the

Audio Ads
Programmatic

Listen Up: What Are YouTube Audio Ads?

Listen Up: What Are YouTube Audio Ads? YouTube is a $15 billion a year ad revenue business.  And that will grow even more with YouTube

YouTube Ad
Marketing Strategies

Ad Answers: How Much Does a YouTube Ad Cost?

Ad Answers: How Much Does a YouTube Ad Cost? Did you know that YouTube gets 30 million visitors every day? This makes the video-sharing platform

digital marketing trends
Uncategorized

5 Digital Marketing Trends For 2021

5 Of 2021’s Biggest Digital Marketing Trends In 2020, digital marketing surpassed traditional marketing in revenue generated. That trend didn’t reverse in 2021, and it

Marketing Strategies

Media Shark: What is Display Advertising?

Apparently, the average American sees more than 5,000 adverts a day. Display advertising can be the key to helping you grow your business today!

ppc specialist
ppc specialist

The Benefits of Outsourcing a PPC Specialist in 2020

About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you

Programmatic

Video Marketing With Media Shark

Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your

Marketing Strategies

8 Benefits of Mobile SEO with Media Shark

There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore.

Marketing Agency

7 Common WordPress Mistakes You Need To Fix

WordPress is a fantastic tool for building websites. It has a number of options for customizing and enhancing features. It is easy to

Uncategorized

YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add

Uncategorized

8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get

Uncategorized

How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that

Marketing Agency

Signs It’s Time to Switch Marketing Agencies

Many businesses hire marketing agencies expecting top-notch results. In reality, this isn’t always the case. This is especially true when it’s your first

Uncategorized

Online Marketing Strategies to Help You Win

Online Marketing Strategies to Help You Win The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5

What Does RTB Stand For?

What Does RTB Stand For? RTB stands for real-time bidding, it is has become a popular method that advertisers use to place ads online. However,

YouTube CPM
YouTube

What Is a YouTube CPM Rate?

What Is YouTube CPM? Since launching in 2005, YouTube has become one of the most influential platforms in internet history. Which is why

programmatic platforms
Programmatic

The Truth About Programmatic Platforms

The 101 on Programmatic Platforms The digital advertising domain is growing complex and the same can be said within what exists within the

Tampa marketing agency
Marketing Agency

How to Find the Right Tampa Marketing Agency

How to Find the Right Tampa Marketing Agency With the emergence of the internet, nearly anything seems possible for businesses. Just like the

programmatic platforms
Programmatic

Programmatic Platforms and RTB Marketing

Programmatic Platforms and RTB Marketing The digital advertising domain is growing complex. As a result, many marketers have turned to programmatic platforms and

ppc specialist
Marketing Strategies

11 Skills Your PPC Specialist Should Have

Did you know that 7 million advertisers invested a total of $10.1 billion in PPC? That’s a clear indication of how crucial it is! Having