Views 101: How Much Money per 1000 Views Do You Make on YouTube?
According to the Pew Research Center, YouTube is by far the most widely used online social media platform in the U.S. With 82% of American adults using the site, YouTube was the only site other than Reddit that has seen statistically significant growth since 2019.
If you’ve been thinking of ways to make money from home or on your own terms, there’s a good chance it’s crossed your mind to start a YouTube channel. YouTube channels are a great way to share your knowledge with the world and maybe even get paid, too.
That being said, making money on YouTube isn’t as easy as casually uploading some videos. If you’re interested in making money on YouTube, you’ll need to take it as seriously as starting a business. This means you’ll need to do initial research to make sure it’s a valid business idea, such as looking into how much money you can realistically make for every 1,000 views.
Let’s dive into everything you need to know to help you determine whether or not starting a YouTube channel is a good financial move for you.
How Much Money per View Do You Make on YouTube?
The amount of money that YouTubers make per video depends on a number of different factors. These include:
- The number of views that a video receives
- Ad quality
- Video length
- Adblockers
- The number of clicks an ad receives
The average amount one can expect to make per view is between .01 and .05. However, there is a lot more to know before you jump in and start your journey to becoming a YouTube influencer.
If you are a business owner that purchases YouTube ads, you might be wondering how you can optimize these ads. Check out this article to learn more.
How Much Money per 1000 Views Do You Make on YouTube?
According to a number of sources, a YouTuber can expect to make around $18 for every 1,000 ad views. However, this isn’t equal to the number of video views. For every 1000 video views, the average YouTube creator can expect to make $3 to $5.
That being said, there is a huge spectrum when it comes to how much YouTubers make. If you are able to build a large audience there are a number of other ways that your YouTube channel can serve as a way to make money.
How much Money per Subscriber Do You Make on YouTube?
The number of subscribers you have on your channel does not have an impact on how much YouTube pays you directly. However, having a larger number of subscribers will most likely translate into more video views, which means you’ll make more money.
Subscribers are individuals who have chosen to follow your YouTube channel. By subscribing, it’s easy for them to access your most recent videos. It will show up on their homepage of YouTube when you post a new video.
Having a large subscriber base is incredibly valuable for YouTube creators. These are the people who will be most likely to share, comment, and like your videos. This means that having subscribers can help you get more subscribers and more views.
As you can see, while you might not make money directly from the number of subscribers you have, having a large subscriber base can help you make way more money on the platform.
How Much Can You Make per Video on YouTube?
There are a number of factors that influence how much money you can make per video. This includes how many Google ads are displayed throughout the video in the number of views these videos accumulate. If you go by the pay rate of $5 per 1,000 views, this means that a video that has been viewed a million times will have made the creator around $5,000.
That being said, the click-through rate, quality of the ad, and more can impact whether a creator makes more or less than this.
(Are you looking for YouTube advertising ideas? Take a look at these eight great ideas.)
How Many Views Do You Need to Make Money on YouTube?
An important thing to know about making money from YouTube is that you won’t start earning money right away. You will need to have at least 1,000 people subscribed to your channel and 4,000 watch hours in the previous year.
Once you have passed this threshold, you will be able to apply for YouTube’s Partner Program. This is what lets you start to monetize your channel through memberships, ads, and subscriptions.
How Much Do YouTubers Make?
Some YouTubers don’t make anything at all, while others are multi-millionaires. As of 2020, there were more than 37 million YouTube channels in existence. With more being created every day, there are tons of channels that have little to no views and others with hundreds of millions of views.
As of June 2020, the YouTube channel with the highest annual earning belonged to Ryan Kaji of Ryan ToysReview. The earnings of this channel were about $29.5 million and Ryan is only 10 years old.
Believe it or not, he’s not even the youngest top earner when it comes to YouTubers. Anastasia Radzinskaya is only six years old and ranked number seven for the top earners, earning $18.5 million in the previous year.
Another famous example of a successful YouTube channel is that of PewDiePie. Earning an entirely respectable $13 million last year, YouTube has been a platform that launched some individuals into millionaire territory.
Unfortunately, we’re going to bring you back down to earth here a little bit. There is, of course, something very enticing about the notion of starting a YouTube channel and all of a sudden having more money than you know what to do with. It’s important to be realistic, though, and it is incredibly difficult to break into the top teir of earnings on YouTube.
The reason for this is multi-fold. First of all, YouTube is incredibly competitive. Every minute there are 300 hours of video uploaded and it can be incredibly easy to get lost in the crowd.
Building a following takes hard work, dedication, and skill. Most YouTubers won’t earn enough money to quit their day job. One study even found that most YouTubers don’t make enough money to cross the United State’s poverty line standard.
How Do YouTube Creators Make Money?
Ad revenue might be the most obvious way that YouTubers can make money, but it’s not the only way. Let’s take a look at the different avenues for earning money from your channel.
Ad Revenue
As mentioned above, most YouTubers will earn roughly $18 for every 1,000 ad views. However, the payment terms of both YouTube and Google Adsense are changed on with some regularity. You also aren’t able to cash out the money that you’ve earned until it has surpassed $100.
If you run a business, you may not have considered purchasing YouTube ads a part of your marketing strategy. YouTube ads can be incredibly cost-effective and can let you tap into the two billion monthly users on the site. You can learn more about YouTube ads here.
Merchandise
If your YouTube channel has helped you to build a brand, you might find that the people who follow are interested in buying your merchandise. You can sell products that appeal to your audience through your YouTube channel.
Traditional ideas for merchandise include t-shirts, bags, and hats. There are a lot of other branded products you can branch out to, though. Consider the types of products that your audience might be interested in.
For example, if you have a hair care channel, you might consider selling branded hair products.
Selling merchandise will likely only work in your favor if you’ve built a devoted audience. It takes time and money to create merchandise, so it’s important to ensure that the market is there before making those investments. Consider both the strength of your following as well as the nature of your audience before jumping into trying to sell merchandise.
Sponsorship
The larger your following is, the more likely brand will be to partner with you for sponsorship opportunities. These opportunities can get more lucrative as you continue to build your subscriber base.
What these opportunities consist of will depend on your audience as well as the brand. You might receive free products in exchange for promoting the products or you might get paid in cash. In order for sponsorship deals to be lucrative, you will need a larger audience.
Affiliate Links
You’ve likely clicked on affiliate links whether or not you know it. These are links that let YouTubers and bloggers earn a small commission when one of their followers clicks the link and buys the product.
For example, let’s say that you have a YouTube channel where you review camera equipment. You might have affiliate Amazon links in the description of the tripod you are reviewing in that video. When your followers click on the link and buy the tripod, you receive a small percentage of the sale.
While that might not sound like much, affiliate revenue can really add up. However, a large following is necessary in order for it to add up to anything substantial. If your YouTube channel has a large following of people who trust your opinion, though, you will likely have success making money through affiliate links.
It’s important to only include affiliate links when you truly believe that the product would be beneficial to your audience. If you pollute your channel with affiliate links to products that are low-quality, you risk your audience losing trust in you.
Pros and Cons of Starting a YouTube Channel
If you are considering starting a YouTube channel in order to make money, you’ll want to weigh out the pros and cons. If you are more interested in doing so as a side hobby and you’re primary motivation isn’t money, you won’t find this pros and cons list quite as applicable.
On the positive side, YouTube can be a great way to express your ideas and engage with the rest of the world. If you dedicate yourself to the task, you can make some real money from YouTube and from other opportunities with your followers. It’s also free, meaning that the investment cost can be quite low depending on what the purpose of your channel is.
If you are able to make money from YouTube, it means that you are presumably making money on your own terms doing something you love.
On the other hand, starting a YouTube channel can be time-consuming. You also don’t start making money right away, so you can invest a lot of time and energy into the project before deciding it’s not worth it for you. Some people also might feel uncomfortable with their new role as a public figure if they do end up starting a successful channel.
On top of that, it’s important to consider the time cost of editing videos and other aspects of the business. It can also be frustrating dealing with the extremely competitive realm of YouTube.
Advertising on YouTube Can Help You Build Brand Awareness, Increase Sales, and More
Starting a YouTube channel with the goal of becoming an influencer can be a risky business. However, starting a YouTube channel for your brand is a very reasonable way to build brand awareness and drive more traffic to your site.
On top of that, YouTube advertising is an awesome marketing tool for your business. As mentioned above, YouTube is the most widely used social media site in the U.S. One of the primary rules of marketing is to go where your audience is, and considering that 81% of U.S. adults use YouTube, there’s a good chance your audience will be there waiting for you.
When you buy YouTube ads, it can help you generate new leads, drive traffic to your site, increase your sales, and build brand awareness. If you’re interested in advertising on YouTube, let us help you make the most out of your YouTube marketing campaign.
