During the pandemic, it was reported roughly 92 percent of advertisers adjusted their advertising messages. While the advertising industry moves quickly, it’s important to stay up to date with it, so what are the best programmatic advertising platforms you can use right now?
If you’re like many business owners, you’re considering exploring programmatic video advertising platforms but don’t know where to start. You might even be behind the curve since programmatic advertising platforms in 2021 became more prominent.
The truth is that there are many advertising options in the programmatic advertising platform market. Once you figure out which platform is best for you, you’ll be on your way to having hands-off growth.
To find out which programmatic advertising platforms will work well for you, simply view our top four choices below.
1. Adobe Advertising
Perhaps one of the biggest programmatic advertising platforms is Adobe advertising. Adobe aims to set itself apart from other advertising platforms. There are a few ways that it does this.
One of them is that they offer custom price plans. This allows business owners to choose the pricing option that works best for them. It also attracts a larger audience as it caters to a wide range of ad budgets.
Adobe advertising also labels itself as the only omnichannel that supports video, display, connected TV, audio, native, and search campaigns. While other advertising platforms also compete with this, Adobe does offer a wide range of options.
They also have a simple process for new businesses to get started on their platform.
2. Smarty Ads
Another popular programmatic advertising platform is Smarty ads. The Smarty ads platform enables users to run ads on both desktop and mobile devices. It also allows users to run in-app, display, video, and native advertising campaigns.
Smarty ads operate as a full-stack programmatic ad tech platform. It consists of a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP), and an AdExchange.
With its wide selection, it can offer different advertising services to multiple businesses. Smarty ads can help with publisher, agency, brand, and app developer needs.
One thing that makes this platform unique is the fact that it offers a white label solution. Businesses can even build their product on the platform.
3. Media Math
Media Math’s omnichannel programmatic platform is gaining new attention with its features. It allows end-to-end campaign management so businesses can track the success of each advertisement.
Media Math omnichannel DSP takes care of all ad campaigns that include audio, video, display, mobile, native, and Digital Out Of Home (DOOH) ads.
There are multiple management and creative features that Media Math offers. These features allow businesses to maintain the authenticity of their ads across all channels.
The benefit of this is that it not only improves the consistency of ads but also improves the business’s overall management of them.
Another one of the things that Media Math focuses on is being up to date with current advertising methods. Not only this but staying up to date with future advertising methods.
Media Math’s focus on learning the latest advertising methods is what allows the platform to attract new customers.
The platform also offers resources for both big and small businesses. These resources make the platform ideal for beginner programmatic advertisers as well as experienced advertisers.
4. Go Media Shark
We couldn’t have a list of the top-performing programmatic advertising platforms without including our own. At Go Media Shark, we put our customer’s experience first so they get the most effective results in their advertising.
Within our programmatic advertising, we offer multiple different features including real-time bidding, ad creation, access to private marketplaces, and on-demand reports.
Unlike many other programmatic advertising agencies, we offer full transparency. This means that you can see what ads and platforms are offering you the best return on your investment so you can place more money on those strategies.
We also allow you to advertise across all platforms. This means that you get advertising on all of the following: SEO, social media, mobile, Amazon, native, video, audio, connected TV, and in-person.
We Make Advertising Easy
This wide selection of advertising options is what separates our service from all the rest. Not only that, but we also take the difficulty out of advertising for you.
This is why our service is targeted, effective and hassle-free.
Our platform is powered by artificial intelligence and it can analyze billions of data points. These data points determine which people are interested in your ads.
Once our smart system has figured out what works best for you, then we simply set up your campaign and it will work out which ads are most effective for your business.
The great thing is that the campaign is automated, so you don’t have to waste time constantly changing it. Instead, you can focus on other important areas of your business.
If you would like to get started with our programmatic advertising service today, then contact us.
Learn More About Programmatic Advertising Platforms
Even though there are many different ways of advertising available today, there is no exception for using great programmatic advertising platforms. So to be sure that you get an advertising solution that is going to help your business scale, you need to choose the right platform.
At Go Media Shark, we are constantly looking for new ways to get our customers more results in their advertising campaigns.
So if you would like to learn how we can help you, then why not schedule a free consultation now.