Top 10 Benefits of TikTok for Your Marketing Strategy

benefits of TikTok

TikTok reached 1 billion active users worldwide in 2021, with over 142.2 million users living in North America. As of 2022, consumers spend nearly 40 minutes on the app each day. Keep reading to learn more about the benefits of TikTok!

By comparison, they’re only spending 35 minutes on Twitter and 31 minutes on Facebook.

Adding TikTok to your social media marketing strategy could help you reach new customers this year. What are the other benefits of TikTok marketing, exactly, and how can it help your business grow?

Keep reading to find out!

After reading this guide, you can determine if a TikTok marketing strategy suits your goals for the year. Read on to discover the benefits of marketing with TikTok today.

1. Generate Brand Awareness

About 60% of consumers prefer shopping from businesses they already recognize. In fact, the more a consumer recognizes and believes in your brand, the more they’ll buy. If they don’t view your brand online, they might not be aware you even exist. 

It takes over five impressions in front of one customer before they become aware of your brand, though. Now that consumers are spending more time on TikTok, it’s a great way to start generating brand awareness.

With each video you create, consumers will become more aware of your brand.

With repeat exposure, that initial brand awareness will turn into recognition. Then, you can begin remaining top-of-mind with consumers. The next time they want to buy your products, they’ll remember seeing your TikTok videos. 

Consumers who fall in love with your brand on TikTok might decide to give your business a try. Once they fall in love with your brand, you can begin gaining loyal customers. One loyal customer is worth 10 single-purchase consumers. 

Word-of-mouth is one of the best forms of advertisement. Your loyal customers might share your TikTok videos with friends and followers, expanding your reach. Then, that one loyal customer can help you reach dozens more.

Cultivating and encouraging brand loyalty can help you generate repeat sales, improving your ROI as well. Either way, creating a TikTok marketing strategy will help more people find your brand, enabling your business to grow. 

2. The Audience is Growing

TikTok has over 689 million monthly active users. Over 50% of US TikTok users are aged 18 to 24. About 60% of users are aged 16 to 24.

Most users are 10 to 19 years of age, making marketing with TikTok ideal if you want to reach younger consumers. 

Meanwhile, 90% of TikTok users check the app more than once a day. Over 1 billion videos are viewed daily on TikTok, too.

In 2020, it became the app with the most downloads worldwide.

It’s now the seventh most-used social media app behind Facebook, Instagram, YouTube, and WhatsApp.

TikTok’s global audience is experiencing growth. In fact, usage is on the rise and shows no signs of slowing down any time soon. If you want to reach your target audience on social media, consider marketing with TikTok.

Otherwise, there’s a chance your competitors might reach those consumers first. 

As the app continues to grow, you’ll find new opportunities to reach a broader audience of potential customers online. 

3. Utilize Influencer Marketing

If consumers aren’t familiar with your brand, they might not feel comfortable giving you a try. They might want to hear about your business from someone else, first.

Many influencers are already on TikTok, marketing businesses online through influencer marketing.

You can partner with an influencer to gain more brand visibility. Consumers already know and trust their favorite influencers. They might feel inclined to give your business a try based on an influencer’s recommendation.

Since influencers have already generated brand trust over time, you can leverage that trust to encourage consumers to trust your brand, too. 

If you’re looking for new ways to expand your audience using social media marketing, start finding influencers who reach your niche on TikTok!

4. Forge Connections

TikTok makes it easy for brands to build their own unique communities. You can start interacting with your customers to draw them to your business, too.

For example, you can leverage the duet feature this year. Anyone can duet with your viral videos, encouraging more engagement. 

Reaching with your audience and forging online connections might make your brand more memorable. 

Meanwhile, users who duet with your brand could end up promoting your brand to their own audiences. Remember, you can use word-of-mouth marketing to expand your reach online. 

5. Advertising Opportunities

As part of your TikTok marketing strategy, consider advertising on TikTok this year. TikTok offers various advertising opportunities, giving you new ways to reach customers. You can boost brand visibility and drive traffic to your site, too.

For example, you can create in-feed ads, which appear on the TikTok For You page.

Otherwise, consider trying a branded hashtag challenge. With this challenge, you can ask users to create their own videos using a specified hashtag.

You can also use branded effects to create your own AR filters, custom stickers, and lenses for consumers to use!

You don’t have to develop your TikTok advertising strategy alone, though. Instead, consider using our TikTok advertising services this year. We can help you develop a stronger social media presence, allowing you to generate more engagement and sales.

You can learn more about advertising on TikTok for businesses here

6. Boost User Engagement

TikTok makes it easy for consumers to engage with your video content. Remember, about 90% of users check the app multiple times a day. They’re spending more time on the app as well.

As they spend time interacting with your brand, they could have an easier time recalling your business in the future.

The next time they’re interested in your products or services, they might recall engaging with your brand online. Then, they might visit your site to convert into a lead or sale. 

7. Leverage Video Content

TikTok users now watch around 24 hours of video content on the app each month. Kids are spending about 75 minutes daily watching TikTok videos, too. Meanwhile, 83% of TokTok users have posted a video at some point.

About 30% of Gen Z users prefer using TikTok for video research, too. When marketing businesses online, you can use TikTok videos to educate consumers about your products. Leveraging video content could help you attract new customers to your brand. 

Video content is currently reigning supreme above all other forms of content. Videos are engaging, easy to consume, and informative.

The only way to start marketing with TikTok is through video content. You can create short, 15-second videos to engage your audience without blowing money on a huge production, too.

Consider experimenting with different types of video content on TikTok this year.

For example, you can create mini tutorials, Q&A clips, product demos, or customer testimonial videos. Experimenting with different types of videos will help you determine what content your customers love most. Then, you can create more videos in the same vein to keep them engaged. 

8. Go Viral

Creating more video content with TikTok can help you go viral.

While platforms like Facebook, Twitter, and Instagram are also widely used, it’s taken years for those platforms to gain their current audiences. TikTok exploded within only five short years. Many users are active and posting videos daily.

You can use your TikTok marketing strategy to go viral. As people begin sharing your video content with others, your brand visibility will grow. You can start standing out from competing brands online, too.

Creating viral videos will help you attract new followers. As you gain more followers, you’ll have more opportunities to engage your audience.

Meanwhile, posting on TikTok regularly will help you appear in front of users daily. You’ll have an easier time remaining top-of-mind. Consumers won’t forget about your brand, which could encourage them to visit your website repeatedly.

Then, you can generate repeat sales to help your business grow. 

9. Repurpose Content

TikTok makes it easy for you to share your videos on other platforms. Cross-promoting your video content can help you attract followers on one platform to another. Then, you can engage your customers on multiple platforms, creating an omnichannel experience. 

You can publish your TikTok videos in Instagram Stories, on your blog, or even share them in emails!

10. Helpful Analytics

You can use the analytics you gather through TikTok to make informed decisions about your social media marketing strategy. Analytics will help you optimize your strategy, allowing you to strengthen your campaigns. Then, you can use social media to generate more leads and sales, boosting your ROI. 

Beyond that, TikTok advertising for businesses is also budget-friendly. Businesses, regardless of their advertising budget, can start using TikTok. Then, you can expand your reach to draw more people to your business.

If you’re worried about blowing through your advertising budget with social media marketing, start with TokTok first! Remember to consider partnering with an agency, too. They’ll make sure you make the most of your budget to boost your ROI.

Start Socializing: Experience These Benefits of TikTok Marketing Today

Want to help your business grow this year? Keep these benefits of TikTok marketing and advertising in mind. With a strong social media marketing strategy, you can expand your reach and boost your business.

Remember, you don’t have to start using TikTok alone. Instead, consider partnering with an experienced agency this year.

Ready to get started? We’re eager to help.

Contact us today to learn more.

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