It can be challenging to keep up with all of the social media platform changes and how those changes might affect your brand. For example, when Instagram first introduced stories in 2016, brands quickly jumped on board and created content for this new feature. And now that TikTok is becoming more popular, you may be wondering if you should start using it for your business too. Keep reading to learn more about TikTok vs. Instagram!
So, what’s the verdict? Should you focus your marketing efforts on TikTok or Instagram? Let’s take a look at the pros and cons of each platform and other valuable tidbits you need to know before deciding which platform you should use in this TikTok vs. Instagram guide.
Who Is Your Audience?
Before you can decide which platform is best for your business, you need to understand who your audience is.
If you’re marketing to Gen Z, then TikTok is a good choice since most users on the app are in this age group. According to Hootsuite’s 2020 Global Digital Overview report, 41 percent of TikTok users are between the ages of 16 and 24.
But if your target audience is older than that—say, millennials or Gen X—then Instagram would be a better option since it has an older user base. The same report from Hootsuite found that 32 percent of Instagram users are between the ages of 25 and 34.
Of course, there are other demographics you can target on both TikTok and Instagram.
Another factor to consider is the goals you wish to accomplish when using social media. Do you want to expand your reach?
Are you hope to publish more education-related content for your followers?
Do you want to sell more products?
Your brand goals will determine which platform is better for you.
If your goal is to increase reach, TikTok would be the best option because it has a wider global audience. The app is available in 155 countries and 75 languages.
On the other hand, Instagram is only available in 56 countries and 33 languages— though that number is growing.
It’s also worth noting that TikTok was the most downloaded app worldwide in 2019, while Instagram was ranked fifth.
When it comes to content, TikTok users tend to prefer creative and funny videos. So, if your goal is to publish educational content, you might want to use A mixture of both platforms to achieve this.
We aren’t saying that your brand isn’t creative or innovative, but when you’re creating videos on TikTok, people can tell when you’re not used to making the kinds of content found on that platform.
This is one of the main reasons people use TikTok for the creative content.
If you’re not used to being in front of the camera or don’t have someone who can be, we recommend using Instagram Stories.
They are quick and easy to make, and you can be as creative as you want without feeling like you’re on stage in front of a live audience.
Instagram Stories also offers a variety of features that TikTok doesn’t, like polls, GIFs, emojis, filters, and more. Now let’s dive deeper into the pros and cons of each platform.
TikTok for Business
The first pro of using TikTok for business is it makes it easier to increase brand awareness and recognition.
Since TikTok is a new platform, there aren’t as many businesses on it compared to Instagram.
This gives you a unique opportunity to be one of the first in your industry on the app and gain some quick traction.
TikTok is also great for building a community around your brand.
The app is built for engagement, which means if you’re creating content that resonates with your audience, they’re more likely to comment, share, and like your videos.
This level of engagement can be beneficial in two ways.
Increase in Brand Awareness
First, it gets your brand in front of new people who may not have heard of you before.
And second, it strengthens the relationship between you and your existing followers. Another advantage of using it is you can boost your website traffic.
If you include a link to your website in your bio, there’s a good chance people will visit it after watching your videos.
This is especially true if you’re using TikTok to drive sales or promote a new product.
Creative Content Ideas
Now that you know some of the advantages of using TikTok for marketing let’s look at some creative content ideas.
One way to stand out on TikTok is to use creative effects and filters in your videos. There are a lot of built-in filters that you can use to make your videos more visually appealing. You can also use TikTok’s editing tool to add text, stickers, and music to your videos.
Another way to create engaging content is to participate in trends. This means creating videos around popular topics or challenges going viral on the app. Doing this can help you get more views and engagement on your videos. Overall, TikTok is a great way to reach a large audience and build relationships with potential and existing customers.
Instagram for Business
The platform can be beneficial for both B2C and B2B businesses when it comes to Instagram.
For B2C brands, Instagram is all about creating beautiful visuals that tell a story and connect with an emotional level. And for B2B businesses, the platform can be used to show off company culture and highlight thought leaders.
Some other highlights of using Instagram for business include an increase in lead generation, which can help to drive sales.
Additionally, the platform can also help to build brand awareness and loyalty.
Track Audience Engagement
When it comes to marketing on Instagram, you need to be aware of the different types of content that perform well on the platform.
This includes both images and videos.
You also need to ensure that your content is high quality and engaging. The best way to do this is to track your audience engagement.
Don’t forget to track your posts to ensure you’re achieving the goals you’ve achieved. For example, review the data that correlates to things like:
By tracking these metrics, you can better understand what type of content performs well with your audience and make necessary adjustments to your strategy.
It also will help you determine if this strategy is something you can use for future social media marketing plans created by your team.
Easier to Measure the Return on Investment on Instagram
You’ve taken the time to put funds into your marketing scheme across social media platforms; now it’s time to see a return on your investment, especially when using Instagram.
This is because TikTok doesn’t have any in-built analytics features as Instagram does.
If you want to get an idea of how well your content is performing, you’ll need to use a third-party application. While this isn’t necessarily a bad thing, it can make things more complicated when measuring your return on investment. On the other hand, Instagram has an analytics feature called Insights built into the platform and is accessible to anyone with an account.
To view your insights, simply go to your profile page and click on the bar graph icon in the upper right-hand corner. From there, you can ensure your page is doing what you want it to do.
Can You Use TikTok and Instagram Together?
Absolutely! In fact, we recommend it.
While TikTok is a great platform for reaching new audiences, Instagram is still the king regarding overall engagement. You can maximize your reach and get the most out of your social media marketing efforts by using both platforms.
Do you have any tips for using TikTok or Instagram for marketing? Share them with us in the comments below!
Yes, TikTok has a short attention span, but that doesn’t mean you should write off the app entirely.
TikTok provides creative opportunities to show off your products or services in a way that is native to the platform and its users’ expectations.
TikTok vs. Instagram: Which One Is Better for Your Business
So, when it comes to TikTok vs. Instagram for marketing, both platforms have their own set of benefits that businesses can take advantage of. It depends on what you’re looking to achieve with your social media marketing strategy.
Both TikTok and Instagram are great platforms for marketing your business. But which one is best for you? So, which platform is best for your business?
Contact Media Shark, and let us help you determine what to do with your social media presence moving forward.