TikTok Influencer Marketing: A Guide for Small Businesses

TikTok influencer marketing

Billions of people use TikTok every day. The app has become a powerful force in the world of social media, with users spending an average of 52 minutes per day on the platform.

This presents a huge opportunity for small businesses to reach new audiences and promote their products or services. One way to do this is through TikTok influencer marketing.

Influencers are people with a large following on social media who can promote your business to their audience. TikTok influencer marketing can be an effective way to reach new customers and grow your business.

In this guide, we’ll show you how to get started with TikTok influencer marketing. We’ll also give you some tips for finding the right influencers for your business.

What Is TikTok?

TikTok is a social media app where users can share short videos of themselves. The app is incredibly popular, especially among young people.

TikTok has been downloaded over two billion times and has an estimated 1.2 billion active users. That’s a lot of potential customers for your small business!

How Does TikTok Work?

TikTok users create short videos that they share with their followers, usually set to music.

The app is designed for quick, easy content creation. That means it’s perfect for busy small business owners who don’t have a lot of time to spare.

What Are the Benefits of TikTok Influencer Marketing?

There are several reasons why TikTok influencer marketing can be beneficial for your small business:

– Expand your audience: With over 800 million active users, there’s a good chance you’ll be able to reach new customers with TikTok influencer marketing.

– Cost-effective: You can get started with TikTok influencer marketing without spending a lot of money. You set a budget and then can move forward with negotiating a contract with influencers.

– Quick and easy: TikTok influencer marketing is a quick and easy way to get started with influencer marketing. You can start working with influencers right away and see results quickly.

Keep in mind you won’t be able to hire an influencer and never check in with them. You need to create a system where you’re regularly monitoring the performance of your influencers.

Here are some tips that will help you when you’re getting started with TikTok influencer marketing.

How to Get Started With TikTok Influencer Marketing

Now that you know the benefits of TikTok influencer marketing let’s look at how you can get started. The first step is to identify your goals. What do you want to achieve with TikTok influencer marketing?

Are you looking to raise awareness for your brand? Drive traffic to your website? Increase sales?

Do Your Research

Not all TikTok users are created equal. There are a lot of users with small followings who produce great content. Take the time to find the right influencers for your brand.

Set a Budget

The first step is to decide on your budget. This will help you narrow down your options and find influencers within your price range. Remember, you don’t have to break the bank to get good results. There are plenty of TikTok influencers who are willing to work for reasonable rates.

You need to set a budget for your TikTok influencer marketing campaign. This will help you determine how many influencers you can work with and what type of content you can expect from them.

No company wants to spend all its budget on one area of marketing therefore it’s essential to define your budget ahead of time. 

Negotiate Contracts

Once you’ve found the right influencers, it’s time to negotiate contracts. Be sure to include all the details of the contact as far as how many times the influencer is required to post.

As well as the format they need to use when posting on their social media platforms.

Types of Influencers

Micro-influencers: Micro-influencers have between 1000 and 100,000 followers. They are often experts in their field with a high engagement rate.

Nano-influencers: Nano-influencers have between 100 and 1000 followers. They typically produce high-quality content and have a very engaged audience.

Macro-influencers: Macro-influencers have over 100,000 followers. They often work with large brands and have a lot of influence.

Each type of influencer has a different level of engagement with their following. Therefore, it’s essential to know what you hope to achieve from this partnership because not all influencer types will have what you need.

TikTok influencer marketing can be a great way to reach out to new audiences and promote your small business. It’s essential to choose the right type of influencer for your needs.

Nano-influencers, for example, may have a more engaged following than macro-influencers, but they also have fewer followers. It’s essential to know what you want to achieve from your partnership before you start reaching out to TikTok influencers.

How to Find the Right Influencers?

There are a few key questions you should ask yourself before reaching out to TikTok influencers because they will help guide you through the process.

What type of content does my target audience engage with? Keeping track of the content your followers enjoy will ensure that you move forward with finding an influencer that matches this posting aesthetic.

Keep in mind the posts your followers engage with the most can change over time, so it’s essential to be vigilant about the content you are putting out.

Your chosen influencer should also have an engaged following relevant to your brand. It’s not just about the number of followers they have but also the quality of those followers. A small group of highly engaged TikTok users is worth more than a large group of unengaged users.

When you’re happy with the answers to these questions, you can start reaching out to potential influencers. The best way to find relevant TikTok influencers is by using hashtags.

You can also use TikTok’s “For You” page algorithmically generated feed of content personalized for each user. This is a great way to get inspired and find people whose content you envision your products being promoted in.

Don’t Forget Your Competitors

What types of influencers do my competitors work with? When you enter a market, it’s not uncommon to perform a competitive analysis.

The same care should be taken when considering the influencer you want to partner with. While you might be tempted to hire the same influencers your competitors are using; this could do more harm than good.

Your audience likely already follows these influencers and has seen their content promoting your competitor’s products.

Instead, focus on finding TikTok influencers with a similar target market to you but aren’t promoting your competitor’s products. This will help you discover a new audience more likely to be interested in what you’re selling.

Once you’ve found some potential TikTok influencers to partner with, it’s time to reach out to them.

Reach Out

The best way to do this is by sending them a direct message (DM).

When crafting your DM, introduce yourself and your brand, and explain why you think they would be an excellent fit for your product. Don’t forget to detail why you need them and wanted to reach out to them because they want to know what’s in it for them.

The last thing you want to do is leave them confused about why you’re reaching out.

After you’ve crafted the perfect DM, it’s time to sit back and wait for a response. If they’re interested, great! You can move on to the next steps.

If not, don’t worry; there are plenty of other influencers who would love to work with you. Just keep trying until you find the perfect partner for your small business.

TikTok influencer marketing is an incredible way to promote your product or service. With a little effort, you can find the perfect TikTok influencer to help take your business to the next level. 

And trust us you’re not going to want to miss out on a chance to leverage this social media platform to your benefit.

TikTok Influencer Marketing: Jumping on the Hottest Trend Around

TikTok influencer marketing is one of the hottest trends in social media right now. And it’s no wonder why. TikTok has taken the world by storm, so it’s no wonder you’re thinking about using it for your business.

We hope this guide has helped get you started with TikTok influencer marketing. If you have any questions or need more tips, please reach out to us on social media or via our website. Good luck!

Media Shark can help you learn more about the most popular social media platforms.

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