Last year, TikTok was the most downloaded app of 2021 with 656 million downloads.
With its explosive growth breaking records every single year, it’s no question that Tiktok can be an incredibly valuable asset for your business. Brands and influencers all over the world are able to go viral, get huge amounts of views, and build followings — all leading to more traffic and increased brand awareness.
But how exactly do you set up a business account and create content for the popular video and meme aggregator? Let’s explore everything you need to know about TikTok for business today.
Why Use TikTok for Business?
TikTok is one of the most popular apps used today by people aged 18-29 and is getting more and more popular by the day. Although it varies by country, Android users are now using TikTok for 13.3 hours every single month.
Because of how easy the platform makes it to reach users organically, there’s huge potential to get a high ROI from the hours you put into creating content on TikTok.
There’s an endless amount of subcultures that thrive in TikTok — which means there’s always a market for your business, no matter how niche you are.
Also, the way TikTok is designed makes it easy to learn about trends so that you can build your content based on real data and drive more sales.
Companies like Chipotle have amassed a huge amount of reach and awareness with over 1.3 million followers and 20.7 million likes over just 100 videos.
TikTok’s engagement is also incredibly high compared to other social media, Instagram included, which means more people will interact with your content compared to other platforms.
How to Create a TikTok Business Account
Don’t have a TikTok account yet?
No problem. Creating a Tiktok account for businesses is easy.
When you first join TikTok, there are two different accounts you can make: personal or business (also called a Pro account). In a Pro account, you can go into your analytics to study and make improvements to your business’s performance.
You can also see the number of views that you get by the week or by the month as well as see what’s trending.
To start a TikTok Pro account, follow these steps:
- Download and open TikTok on your device.
- Create a new personal account. There are several options to sign in. You can use your email or you can log in with your personal Google, Facebook, or Twitter account
- Once logged in, click Me in the bottom right corner of your screen, then hit Edit Profile. In this section, you can add your profile picture and bio.
- Next, click the three dots on the upper right of your screen, then click Manage Account.
- Click Switch to Pro Account. You now have the option between Business or Creator.
- Select which category your business falls under. Some options include Art & Crafts, Clothing & Accessories, Electronics, and more.
- Add your company’s website and email address to the profile.
That’s all you need to do to create a business account! Now it’s time to start creating great content.
How to Create a TikTok Content Strategy For Your Business
Now that you have your TikTok business profile all set up, it’s time to learn how to use TikTok for business. You should start by developing a strategy that fits your company and builds a following. Here are some useful beginner tips to help you get started on your TikTok journey.
Learn TikTok Like the Back of Your Hand
TikTok is different than any other social media platform, so it’s important to spend time getting to know TikTok to find what will work for you best.
Spend a lot of time browsing through the videos on the For You page. This page is a personalized feed of content that functions as TikTok’s main content discovery tool. TikTok’s all-important algorithm recommends accurate videos based on your behavior on the app — it’s important to get to know this algorithm as well.
TikTok’s video editor has tons of features, effects, filters, and music choices. Spend time playing around with it and become a master of combining these to create a winning video.
Follow Influencers and See What’s Working
TikTok has launched the careers of several companies and creators in every field — and each of them has some key element that helped them get there. Make sure you know who the biggest influencers are in your industry and study what they’re doing right.
Learn Who Your Target Audience Is
Any successful business should have already dug deep into who their main audience is, but it’s important to know how this relates to TikTok.
Gen Z isn’t the only group on TikTok — people from every demographic use it. (Did you know Grandpa TikTok was a thing?)
Find out how your target audience is using TikTok, what kinds of videos they’re looking for, or even if you can tap into some new, unexpected audiences that you might not have been able to reach before.
Set SMART Goals for TikTok
There’s no point in creating videos if you’re not shooting for a certain goal. What is the main objective you’re trying to achieve by creating content on TikTok?
One of the best ways to do this is by using the SMART acronym:
An example of this would be:
“We want to drive more 28 to 35-year-olds to our website and increase sales by 8% within this demographic in the next 6 months.”
Create a Content Calendar
It’s important to create a schedule of content far out in advance rather than just posting videos whenever you have them.
Create a content calendar that gives you plenty of time to create videos. When you do this, it’s important to be aware of holidays, events, themes, and even times of day to take advantage of getting the most views possible.
Optimize Your Profile
Although there isn’t a ton of space to work with on your profile page, you need to make sure every part of it is on point to leave a lasting impression on customers that will quickly judge your business’s “digital storefront.”
Make sure your profile picture is high-quality and represents your brand well. Your bio needs to be short and sweet with a clear call to action. Don’t be afraid to use emojis to get your point across.
How to Create Amazing Content that Gets Viewed on TikTok
Now that you’ve set up your profile and established your strategy, it’s time to do what we all came here to do — create content. Here are several tips on creating content that gets viewed and shared.
Create Vertical Videos
This might seem obvious, but make sure you’re creating vertical videos, as this is what TikTok was designed for. Make sure to utilize the entire screen and draw the eyes where you want people to in your videos.
Keep Your Videos Short
Just this year, TikTok has allowed for videos to be a whopping 10 minutes long, which is significantly longer than the previous update that allowed videos to be 60 seconds long.
But just because you can make long videos doesn’t mean you should. Shorter videos are easier to hold the attention of viewers, so start out by making avoiding long videos.
Participate in Trending Hashtag Challenges
One great way to take advantage of the community nature of TikTok is by participating in challenges. This is where anyone can create videos with a similar theme, music, or topic for a hashtag.
Often, these challenges become trending and garner millions of views.
This same advice goes for trending music. You can easily go through TikTok’s library of music to see which songs are trending. Use those songs for your videos to take advantage of them.
Engage With Everyone
It’s important to not only engage with your customers, viewers, and target market — but also with other brands and content creators. The more you engage with other users, the more engagement you’ll have.
Getting the attention of just one influencer could be the difference in your business profile getting viewed a few hundred times in a week to a few million times.
Post Your TikTok Videos on Other Platforms
You can easily download your Tiktok videos to any device after you create them. Post these videos on Instagram, Twitter, Reddit…everywhere! This way, you can boost your reach and drive more followers to your platform for the same amount of work.
Once you’ve been around on TikTok for a while and reach 1,000 followers, a new feature unlocks. You can broadcast live, straight from your TikTok. This is a great way to get more personal with your viewers, speak out to them directly, create exclusive content, and hold Q&A sessions.
There’s a world of marketing opportunities waiting for you once you create a TikTok for business.
By creating killer content, TikTok gives you the opportunity to create brand awareness, drive more traffic to your website, and connect with your target market like never before.
If you need help navigating the waters of social media marketing, let us help you develop a winning social media strategy for your business. Get started with us today!