TikTok Advertising For Businesses - Pay For Performance Marketing

TikTok AdvertisingFor Businesses

Curious about advertising through the #1 Social Media App? Get started with MediaShark!

Businesses need to have a strong social media presence to boost their product and brand engagement. With a strong social media profile, companies can increase their sales and directly connect with their consumer base to identify their interests.

MediaShark can help your business via advertising on TikTok, one of the most popular social media apps. If you are ready to elevate your company’s digital profile, contact our digital marketing team today to set up a consultation.

Why Should You Advertise Through TikTok

Aside from being one of the most popular social media platforms on the market, TikTok caters to users’ attention spans by using micro-content to present entertaining, informative content in rapid formats that are easy to digest and share. TikTok also has ways of making your advertising interactive, so users can create their content that ultimately drives back to your product or service.

Influencer partnerships are another great component of TikTok. Influencers can massive followings and you can pay to have your product or service showcased via their account. These partnerships, when done sparingly, are a great way of hitting target audiences. They also present another way of an influencer advertising on your behalf in a way that doesn’t seem like pandering to the audience.

How Much Does TikTok Advertising Cost

TikTok ads vary in cost based on the ad type you choose, your bid, and the market itself. When dealing with biddable ads, you will need to spend more in order to boost your ad’s chances of securing better placements and audience groups. The more willing a company is to spend, the more opportunities they will have to influence a larger sector of users.

It is possible to set up bid caps through TikTok’s Bidding & Optimization section. We can work with you to set up a max budget spend for your ad campaigns. Our team will be able to walk you through the process of how much can be accomplished with this budget. There are options for both daily and lifetime budget caps for ad spends.

Branded hashtag and branded effect ads can be among the most pricey. Top View and In-Feed ads operate more like traditional social media paid advertising in that you can get more based on how much you put into the campaigns.

Top View Ads

These type of ads appear at the top of a user’s feed as the first video they see upon opening the app. This ad format comes with the highest potential visibility and works great for brand awareness campaigns. These ad types are also the most expensive due to their visibility, quality, and production.

Branded Hashtag Ads

Branded hashtag ads are more of a targeted option. These ads are designed to create engagement across users. A common example is a TikTok Challenge centered around a branded hashtag. These types of ads are commonly associated with a dance or action and are great ways of building brand recognition and authentic user-generated content. Best of all, these hashtags can direct users to an off-platform landing page with more services.

In-Feed Ads

If you want your ad to display as users scroll through their feed, in-feed ads are the best option. These specifically show up in users’ “For You” feeds. They come in full-screen, sound-on format and blend in with an assortment of native content. As long as the content is engaging, you can generate authentic exposure.

These are biddable ads that can be purchased using CPC (cost-per-click), CPM (cost-per-1,000 impressions), or CPV (cost-per-view seconds) formats. Biddable ads come with a $500 minimum spend, though the app does encourage you to spend more in order to generate consumer data.

TikTok advertising is all about creating a new type of structure that doesn’t feel so much like an advertisement.

How TikTok Ads Work

TikTok runs on an algorithm just like other social media platforms. This algorithm generates content based on quality and the likelihood of users interacting with it. The platform’s advertising model functions a lot like Google Ads with campaigns, ad groups, and ads.

Understanding how these campaigns work can help boost your overall engagement and ad effectiveness on the platform. One of the best practices we can recommend is being authentic. In a sea of advertising, TikTok provides an outlet for creative output and engagement.

The best way to understand how these ads work is to break down the types of ads available. These include:

How Our TikTok Advertising Services Work

Step 1: Initial Consultation

Our team will sit down with you in an introductory meeting to learn all about your business. This includes learning about your products, services, branding, culture, objectives, target demographics, and more. We want to understand your business through and through so we can help create the best TikTok ad campaigns that make sense for you.

Step Two: Create Your Content Strategy

Once we better understand your business and goals, we can delve into TikTok’s ad models to create a multi-faceted campaign. This campaign will focus on current trends, best practices for social media advertising, and your brand guidelines to help build you up as an authority in your market. We will also finalize a budget for your ad campaign spending.

Step Three: Track Your Results

We will launchyour various TikTok ad campaigns and measure which ones are working best. From there, we can revisit your content strategy to determine how we can adjust to get the most out of all components of the platform’s advertising models. Our aim is to provide the best ROI so we want to identify any underperforming areas to make the most of each advertising dollar.

Set Up Your Initial Consultation Today

Our team is standing by to help you explore the potential TikTok advertising has to offer. Contact us to set up your free initial consultation so we can dive into your brand and determine the best strategies to maximize your brand.