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Stop wasting advertising dollars today. Find out how Media Shark can take your digital dollar further.
Stop wasting advertising dollars today. Find out how Media Shark can take your digital dollar further.
Aside from being one of the most popular social media platforms on the market, TikTok caters to users’ attention spans by using micro-content to present entertaining, informative content in rapid formats that are easy to digest and share. TikTok also has ways of making your advertising interactive, so users can create their content that ultimately drives back to your product or service.
Influencer partnerships are another great component of TikTok. Influencers can massive followings and you can pay to have your product or service showcased via their account. These partnerships, when done sparingly, are a great way of hitting target audiences. They also present another way of an influencer advertising on your behalf in a way that doesn’t seem like pandering to the audience.
TikTok ads vary in cost based on the ad type you choose, your bid, and the market itself. When dealing with biddable ads, you will need to spend more in order to boost your ad’s chances of securing better placements and audience groups. The more willing a company is to spend, the more opportunities they will have to influence a larger sector of users.
It is possible to set up bid caps through TikTok’s Bidding & Optimization section. We can work with you to set up a max budget spend for your ad campaigns. Our team will be able to walk you through the process of how much can be accomplished with this budget. There are options for both daily and lifetime budget caps for ad spends.
Branded hashtag and branded effect ads can be among the most pricey. Top View and In-Feed ads operate more like traditional social media paid advertising in that you can get more based on how much you put into the campaigns.
TikTok runs on an algorithm just like other social media platforms. This algorithm generates content based on quality and the likelihood of users interacting with it. The platform’s advertising model functions a lot like Google Ads with campaigns, ad groups, and ads.
Understanding how these campaigns work can help boost your overall engagement and ad effectiveness on the platform. One of the best practices we can recommend is being authentic. In a sea of advertising, TikTok provides an outlet for creative output and engagement.
The best way to understand how these ads work is to break down the types of ads available. These include:
Our team is standing by to help you explore the potential TikTok advertising has to offer. Contact us to set up your free initial consultation so we can dive into your brand and determine the best strategies to maximize your brand.
Programmatic uses advanced artificial intelligence technology and advanced analytics to identify the best advertising opportunities for your business. Then it automates the buying and selling process using real-time bidding.
Any type of digital advertisement that uses advanced features like audio, video, or other elements falls into this category.
Also known as a demand-side platform, a DSP is what houses the purchase of advertising with the help of automation. Most DSP’s utilize their own software.
Yes you can! We already work with various agencies across the country and are able to work separate from your team or act like we have been a part of your team for 10 years.
A programmatic dashboard is where you can see everything happening in your campaign. It will show various metrics, keywords being utilized, and also ways that the campaign can be improved.
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