The Top Benefits of YouTube Ads for Your Business
YouTube has more than 2 billion monthly users. The platform has high engagement and great conversions due to so many users. So, why aren’t more businesses using YouTube ads? Keep reading to learn more about the benefits of YouTube for your business!
There are many benefits of YouTube for businesses. If you own a business and aren’t using YouTube, you’re missing out on a popular market of engaged audiences. Don’t miss out on additional revenue streams or potential customers by avoiding this platform.
Get out of your comfort zone and get to making videos! You can quickly propel your business forward with creative videos and a solid marketing strategy. Keep reading this article to discover the top benefits of using YouTube to advertise.
1. Give Audiences More Content
People see hundreds of ads a day. They see them driving down the road, on social media platforms, and on their computers. So, how do you make your ad the one they click on?
You give them the content they want. Video marketing is extremely popular with audiences. TikTok, YouTube, Instagram Reels, and Facebook Reels are watched by millions of viewers daily.
There are countless types of content you can create, but for best results, your company should have a solid content strategy. This ensures your content is entertaining and educational while also having a goal. You don’t want to have ads without rhyme or reason because that will confuse audiences.
3 Types of Content Hot Right Now
The digital landscape changes constantly and so do trends in content. What was popular two months ago is probably not relevant today. To make sure your ads stack up against competitors, you have to stay current with what audiences want.
You can use YouTube ads to advertise your next live stream. Live streams are extremely popular with audiences because they get to react with the user in real-time. Live streams are a great way to connect with your target audience in a new way.
You can use a creative video ad to advertise when you will be live streaming to boost attendance!
A short ad that is to the point and informative will resonate with audiences. Everyone is busy, busy, busy, and digests content on the go. Make sure your ads aren’t skipped or turned off by making short adverts.
Audiences connect more deeply with businesses that create relatable content. They want to see people like them who have similar issues. Creating an ad that has a variety of groups represented to show how your business can help them is a sound strategy.
Not sure what content to create? Check out this article to read more top trends businesses should follow.
2. Increase Traffic
When you start using YouTube for advertising, you’ll drive more traffic to your site. The more viewers you connect with, the more likely they’ll visit your site. With 2 billion monthly users, you have the potential to reach millions of prospective customers with one single ad. Traffic alone is one of the top benefits of YouTube when it comes to digital growth for your agency or business.
3. Other Revenue Streams
Did you know you can make money on YouTube through a variety of methods? An ad may target a specific service or product, but that still increases traffic. When you have your site easily accessible on your YouTube profile, you’ll gain more traction and conversions.
It’s important for businesses to have several streams of revenue. You can also leverage YouTube to post videos that aren’t ads and monetize them. Creative videos build an emotional connection with viewers, meaning they’re more likely to buy from your store.
4. Improve Website Authority on Google
Having a high website authority is a must for search engine optimization. Using YouTube ads can increase your domain authority and help you rank higher in searches. When you connect your website domain to your YouTube channel, you help to build that authority.
Websites with higher authority are at the top of search results, so this is a major plus of using ads.
5. Modernize Your Marketing
You can quickly modernize your marketing strategy by advertising on YouTube. Videos are hot and popular content! And they’re so easy to make because you can easily repurpose previous content into a video.
For example, you can take a blog post and create a short video with the highlights. You’re sharing the same information in a new format. Or perhaps you can create a short ad that compels viewers to sign up for your newsletter or course to learn more from your business.
Benefits of Repurposing Content
Breathing new life into the content you’ve already created takes much less time and resources than developing new ideas. You take the content you’ve already invested time and money into creating and put a new spin on it. There are many benefits to doing this, including:
Reach New Audiences
When you repurpose content in a new way, you’ll reach new audiences. By putting a blog post into a YouTube video, you now have potentially 2 billion people that could view it. Innovating new ways to spread content is a great way to reach audiences you may not have otherwise.
Generate Organic Traffic
Optimizing content across several platforms (think YouTube, TikTok, blogs, etc.) helps to boost organic visibility. Generating organic traffic is the absolute best way to reach audiences and skyrocket to the top of Google searches. Having several forms of one topic can help increase backlinks if done strategically.
Get Your Message Out There
Your intended audience has to see your message several times before becoming interested enough to take action. Having several formats of a topic they are interested in is a way to get your message out there faster. This is especially important to help position your company as an industry expert.
Getting the message out there, and sharing your expertise across many platforms, helps build your authority. This is true for both audiences and search engines.
How to Make Sure Your Content Never Dies
When you repurpose content, none of it ever dies. You can use the same piece of content for many new types of content. Here are a few ways to repurpose content:
- Create blog posts into YouTube videos or podcast topics
- Use internal data and metrics to create white papers and case studies
- Collect various content and put it into an e-book
- Gather testimonials for video or social media content
- Share stats with social media users
- Develop a course based on past blog content
And this is a short list that is by no means exhaustive. You can get creative and come up with innovative ways to repurpose content over and over.
6. Insightful Metrics
YouTube’s ad platform gives you many insights to better your ad strategy. You can see the traditional measurements, like clicks or impressions, but they take it even further. You can see the exact second viewers click out of your video.
With deeper insight into your metrics, you can make better decisions about future ads. This means a more optimized budget and a stronger strategy!
7. Allow Your Company to Get Creative
Understanding how to create a YouTube ads campaign helps companies to get creative with marketing. Video marketing can feel uncomfortable for many people, including business owners, but this doesn’t mean you shouldn’t do it. In fact, it means you should.
Stepping out of your comfort zone and creating a quick video ad could be what your business needs to go to the next level. Or it may be a step in that direction. Either way, more creative marketing is bound to gain the attention of audiences.
8. Design Highly Targeted Ads
Another major benefit of using YouTube for business advertising is that you can design highly targeted ads. YouTube allows you to target audiences based on the following information:
- Parental status
- Life events
The better you understand your intended audience, the more successful your ads are. You are also given the option to exclude categories or keywords to improve your conversions.
9. Build Brand Awareness
YouTube ads get you in front of millions of people and help to build brand awareness. Even if they don’t click on the ad the first time, they are now aware of what your company does. You reach new audiences that you may not have without using the platform.
10. Several Formats To Choose From
YouTube allows you to have video and non-video ads. The most popular types of ad formats include:
- Skippable in-stream ads
- Non-skippable in-stream ads
- Video discovery ads
- Non-video ads
You probably know what these ads are. After five seconds, viewers can skip them at the start or in the middle of a video. When you place this type of ad, you only pay for it if the viewer watches past the first five seconds.
Skippable ads must be at least 12 seconds long and it’s recommended no longer than 3 minutes. You pay for the ad if a viewer watches at least 30 seconds, or the whole thing if it’s shorter. You’ll also pay if they click on the ad at any time.
Many viewers skip ads automatically, so you may choose to set up a non-skippable advertisement. With non-skippable ads, you pay per impression for anyone who watches between 15-20 seconds of the ad. The time varies based on location.
There are also bumper ads that are non-skippable. These ads are short clips that last for 6 seconds. You can have these show up before, during, or after a video.
Non-skippable ads are great for building brand awareness and visibility.
Video Discovery Ads
Discovery ads show up with organic search results. These ads are based on topics instead of playing in-stream. If your video is more relevant than the organic results generated, it will be placed on the page.
There are two types of non-video ads for YouTube advertisers. You can place a display ad that appears on the right sidebar. Display ads show an image, text, and call-to-action.
The other option is an in-video overlay ad. These ads float on top of monetized YouTube content.
11. Cost-Effective Ad Strategy
YouTube ads are very cost-effective for companies with a tight budget. Ads typically range from $0.10 to $0.30 per click.
Of course, the more people who see your ad, the more you will spend. But that also means more people who will know about your company and potentially become customers. Is it worth it to you?
12. Fast Results
With billions of monthly users, ads convert more quickly than other platforms. YouTube ads are a great way to grow your audience, convert more people, and increase brand awareness.
13. More Conversions
Video ads convert more than text ads. Many people aren’t keen on reading, so a video ad is more likely to be watched in its entirety. Videos also convert more users because it creates a deeper emotional connection.
When a viewer feels a connection, they are more likely to take action. This is easier to facilitate with a video speaking directly to your intended audience.
Discuss the Benefits of YouTube With Media Shark Today
There are many benefits of using YouTube to advertise your business. These range from increased and targeted audiences to more creativity for your business. Using YouTube ads is a marketing option for all businesses, you just have to know how to find your audience.
At Media Shark, we create ads that convert. Do you want faster conversions at a lower cost? Then you need to get in touch with us today.
We have expertise in cost-effective advertising, advanced targeting, and custom reporting. We aim to help your company to lower costs-per-click. Our clients range from small businesses to Fortune 100 corporations.
What are you waiting for? Contact Media Shark today to start reaping the benefits of YouTube ads for your business.