The Top Benefits of YouTube Ads for Your Business

benefits of youtube

The Top Benefits of YouTube Ads for Your Business

YouTube has more than 2 billion monthly users. The platform has high engagement and great conversions due to so many users. So, why aren’t more businesses using YouTube ads? Keep reading to learn more about the benefits of YouTube for your business!

There are many benefits of YouTube for businesses. If you own a business and aren’t using YouTube, you’re missing out on a popular market of engaged audiences. Don’t miss out on additional revenue streams or potential customers by avoiding this platform. 

Get out of your comfort zone and get to making videos! You can quickly propel your business forward with creative videos and a solid marketing strategy. Keep reading this article to discover the top benefits of using YouTube to advertise. 

1. Give Audiences More Content  

People see hundreds of ads a day. They see them driving down the road, on social media platforms, and on their computers. So, how do you make your ad the one they click on? 

You give them the content they want. Video marketing is extremely popular with audiences. TikTok, YouTube, Instagram Reels, and Facebook Reels are watched by millions of viewers daily. 

There are countless types of content you can create, but for best results, your company should have a solid content strategy. This ensures your content is entertaining and educational while also having a goal. You don’t want to have ads without rhyme or reason because that will confuse audiences. 

3 Types of Content Hot Right Now 

The digital landscape changes constantly and so do trends in content. What was popular two months ago is probably not relevant today. To make sure your ads stack up against competitors, you have to stay current with what audiences want. 

Live Streams

You can use YouTube ads to advertise your next live stream. Live streams are extremely popular with audiences because they get to react with the user in real-time. Live streams are a great way to connect with your target audience in a new way. 

You can use a creative video ad to advertise when you will be live streaming to boost attendance! 

Short Clips

A short ad that is to the point and informative will resonate with audiences. Everyone is busy, busy, busy, and digests content on the go. Make sure your ads aren’t skipped or turned off by making short adverts. 

Relatable Videos 

Audiences connect more deeply with businesses that create relatable content. They want to see people like them who have similar issues. Creating an ad that has a variety of groups represented to show how your business can help them is a sound strategy. 

Not sure what content to create? Check out this article to read more top trends businesses should follow. 

2. Increase Traffic

When you start using YouTube for advertising, you’ll drive more traffic to your site. The more viewers you connect with, the more likely they’ll visit your site. With 2 billion monthly users, you have the potential to reach millions of prospective customers with one single ad. Traffic alone is one of the top benefits of YouTube when it comes to digital growth for your agency or business.

3. Other Revenue Streams

Did you know you can make money on YouTube through a variety of methods? An ad may target a specific service or product, but that still increases traffic. When you have your site easily accessible on your YouTube profile, you’ll gain more traction and conversions. 

It’s important for businesses to have several streams of revenue. You can also leverage YouTube to post videos that aren’t ads and monetize them. Creative videos build an emotional connection with viewers, meaning they’re more likely to buy from your store. 

4. Improve Website Authority on Google

Having a high website authority is a must for search engine optimization. Using YouTube ads can increase your domain authority and help you rank higher in searches. When you connect your website domain to your YouTube channel, you help to build that authority. 

Websites with higher authority are at the top of search results, so this is a major plus of using ads. 

5. Modernize Your Marketing

You can quickly modernize your marketing strategy by advertising on YouTube. Videos are hot and popular content! And they’re so easy to make because you can easily repurpose previous content into a video. 

For example, you can take a blog post and create a short video with the highlights. You’re sharing the same information in a new format. Or perhaps you can create a short ad that compels viewers to sign up for your newsletter or course to learn more from your business. 

Benefits of Repurposing Content

Breathing new life into the content you’ve already created takes much less time and resources than developing new ideas. You take the content you’ve already invested time and money into creating and put a new spin on it. There are many benefits to doing this, including: 

Reach New Audiences

When you repurpose content in a new way, you’ll reach new audiences. By putting a blog post into a YouTube video, you now have potentially 2 billion people that could view it. Innovating new ways to spread content is a great way to reach audiences you may not have otherwise. 

Generate Organic Traffic

Optimizing content across several platforms (think YouTube, TikTok, blogs, etc.) helps to boost organic visibility. Generating organic traffic is the absolute best way to reach audiences and skyrocket to the top of Google searches. Having several forms of one topic can help increase backlinks if done strategically. 

Get Your Message Out There 

Your intended audience has to see your message several times before becoming interested enough to take action. Having several formats of a topic they are interested in is a way to get your message out there faster. This is especially important to help position your company as an industry expert. 

Getting the message out there, and sharing your expertise across many platforms, helps build your authority. This is true for both audiences and search engines. 

How to Make Sure Your Content Never Dies 

When you repurpose content, none of it ever dies. You can use the same piece of content for many new types of content. Here are a few ways to repurpose content: 

  • Create blog posts into YouTube videos or podcast topics
  • Use internal data and metrics to create white papers and case studies
  • Collect various content and put it into an e-book
  • Gather testimonials for video or social media content
  • Share stats with social media users
  • Develop a course based on past blog content 

And this is a short list that is by no means exhaustive. You can get creative and come up with innovative ways to repurpose content over and over. 

6. Insightful Metrics

YouTube’s ad platform gives you many insights to better your ad strategy. You can see the traditional measurements, like clicks or impressions, but they take it even further. You can see the exact second viewers click out of your video. 

With deeper insight into your metrics, you can make better decisions about future ads. This means a more optimized budget and a stronger strategy! 

7. Allow Your Company to Get Creative

Understanding how to create a YouTube ads campaign helps companies to get creative with marketing. Video marketing can feel uncomfortable for many people, including business owners, but this doesn’t mean you shouldn’t do it. In fact, it means you should. 

Stepping out of your comfort zone and creating a quick video ad could be what your business needs to go to the next level. Or it may be a step in that direction. Either way, more creative marketing is bound to gain the attention of audiences. 

8. Design Highly Targeted Ads 

Another major benefit of using YouTube for business advertising is that you can design highly targeted ads. YouTube allows you to target audiences based on the following information: 

  • Demographics
  • Location
  • Keywords
  • Subject
  • Gender
  • Parental status
  • Income
  • Traits
  • Life events 

The better you understand your intended audience, the more successful your ads are. You are also given the option to exclude categories or keywords to improve your conversions

9. Build Brand Awareness

YouTube ads get you in front of millions of people and help to build brand awareness. Even if they don’t click on the ad the first time, they are now aware of what your company does. You reach new audiences that you may not have without using the platform. 

10. Several Formats To Choose From 

YouTube allows you to have video and non-video ads. The most popular types of ad formats include: 

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Video discovery ads
  • Non-video ads

Skippable Ads

You probably know what these ads are. After five seconds, viewers can skip them at the start or in the middle of a video. When you place this type of ad, you only pay for it if the viewer watches past the first five seconds. 

Skippable ads must be at least 12 seconds long and it’s recommended no longer than 3 minutes. You pay for the ad if a viewer watches at least 30 seconds, or the whole thing if it’s shorter. You’ll also pay if they click on the ad at any time. 

Non-Skippable Ads

Many viewers skip ads automatically, so you may choose to set up a non-skippable advertisement. With non-skippable ads, you pay per impression for anyone who watches between 15-20 seconds of the ad. The time varies based on location. 

There are also bumper ads that are non-skippable. These ads are short clips that last for 6 seconds. You can have these show up before, during, or after a video. 

Non-skippable ads are great for building brand awareness and visibility. 

Video Discovery Ads

Discovery ads show up with organic search results. These ads are based on topics instead of playing in-stream. If your video is more relevant than the organic results generated, it will be placed on the page. 

Non-Video Ads 

There are two types of non-video ads for YouTube advertisers. You can place a display ad that appears on the right sidebar. Display ads show an image, text, and call-to-action. 

The other option is an in-video overlay ad. These ads float on top of monetized YouTube content. 

11. Cost-Effective Ad Strategy

YouTube ads are very cost-effective for companies with a tight budget. Ads typically range from $0.10 to $0.30 per click.

Of course, the more people who see your ad, the more you will spend. But that also means more people who will know about your company and potentially become customers. Is it worth it to you? 

12. Fast Results 

With billions of monthly users, ads convert more quickly than other platforms. YouTube ads are a great way to grow your audience, convert more people, and increase brand awareness. 

13. More Conversions

Video ads convert more than text ads. Many people aren’t keen on reading, so a video ad is more likely to be watched in its entirety. Videos also convert more users because it creates a deeper emotional connection. 

When a viewer feels a connection, they are more likely to take action. This is easier to facilitate with a video speaking directly to your intended audience. 

Discuss the Benefits of YouTube With Media Shark Today

There are many benefits of using YouTube to advertise your business. These range from increased and targeted audiences to more creativity for your business. Using YouTube ads is a marketing option for all businesses, you just have to know how to find your audience. 

At Media Shark, we create ads that convert. Do you want faster conversions at a lower cost? Then you need to get in touch with us today. 

We have expertise in cost-effective advertising, advanced targeting, and custom reporting. We aim to help your company to lower costs-per-click. Our clients range from small businesses to Fortune 100 corporations. 

What are you waiting for? Contact Media Shark today to start reaping the benefits of YouTube ads for your business. 

Related Posts

YouTube Ad Revenue Calculator
YouTube

The Ultimate YouTube Ad Revenue Calculator

Whether you’re just starting out or already working with a strong following and viewership base, understanding YouTube ad revenue can be tricky, especially if you

digital marketing budget
Marketing Agency

How to Make a Digital Marketing Budget

How to Make a Digital Marketing Budget In 2020 the digital marketing and advertising industry was estimated to be worth more than $350 billion. By 2026

digital marketing ads
Marketing Strategies

Making Your Digital Marketing Ads Stand Out

Making Your Digital Marketing Ads Stand Out: Design Tips That Work Around 5 billion people (63% of the population) worldwide use the internet. For almost any business

instagram vs tiktok
Marketing Strategies

Marketing on Instagram vs. TikTok: Which Is Better?

Marketing on Instagram vs. TikTok: Which Is Better? There’s a reason why there are nearly one million marketing specialists found in the United States. These days, it’s

traditional marketing vs digital marketing
Marketing Strategies

Traditional Marketing vs. Digital Marketing

Did you know that more than four billion people regularly use the internet? Keep reading to learn more about the differences between traditional marketing vs. digital

diversity marketing
Marketing Strategies

What Are the Benefits of Diversity Marketing?

What Are the Benefits of Diversity Marketing? Diversity in marketing is not just about employing people from different backgrounds, it’s also about using a range

Social Media Ads
Marketing Agency

Social Media Ads Ranked from Best to Worst

Social Media Ads Ranked from Best to Worst Social media is one of the most impactful developments of this century, with more than 70% of Americans having

CPM rates
Media Shark

What YouTube Niches Have the Highest CPM Rates?

What YouTube Niches Have the Highest CPM Rates? Youtube made $19.7 billion in revenue last year, mainly by selling advertising space. As a platform that fosters connections with

youtube trends
YouTube

6 Important YouTube Trends for Businesses

6 Important YouTube Trends for Businesses The world’s largest video-sharing platform, Youtube, boasts a staggering 1.9 billion monthly users, with over 5 billion videos watched every day.

youtube seo
YouTube

YouTube SEO: How to Get Your Videos to Rank

Did you know that YouTube has released several new features to help content creators increase their ranking? Starting an advertising campaign on social media platforms like YouTube

youtube ads
YouTube

The Essential Guide to YouTube Ad Campaigns

Did you know that social media marketing is quickly replacing TV ad campaigns? Social media platforms like YouTube garner millions of views every single day from around

how to advertise on YouTube
YouTube

How to Advertise on YouTube: 8 Essential Tips

How to Advertise on YouTube: 8 Essential Tips Did you know that social media marketing is becoming an in-demand niche for marketing firms across the globe?  Advertising

types of SEO
Uncategorized

What Are the Different Types of SEO?

What Are the Different Types of SEO? Starting your optimization journey? Pretty overwhelmed by all of the acronyms and marketing terminology? Thought so. The best

YouTube SEO
SEO

YouTube SEO: 9 Key Things to Remember

YouTube SEO: 9 Key Things to Remember Is video content important for your marketing? Absolutely. The amount of online videos that people have watched has nearly

managed SEO
SEO

7 Reasons to Hire a Managed SEO Company

7 Reasons to Hire a Managed SEO Company for Your Business In the United States, 65% of small business owners have worked with an SEO provider at

what is a youtube cpm
YouTube

What Is YouTube CPM? A Quick Guide

What Is YouTube CPM? A Quick Guide Did you know that there are more than 37 million YouTube channels floating around on the internet right now? Whether

YouTube CPM
YouTube

YouTube CPM: Things That Affect Your YouTube Revenue

YouTube CPM: Things That Affect Your YouTube Revenue Youtube, the world’s largest video-sharing platform, boasts a whopping 122 million active users every day. For most people, Youtube

how much does SEO cost
SEO

How Much Does SEO Cost on Average?

How Much Does SEO Cost on Average? Did you know that the first result of a Google search tends to get more than 31 percent of

enterprise seo
SEO

7 Key Benefits of Enterprise SEO

7 Key Benefits of Enterprise SEO Over 50% of all website traffic comes from an organic search. In fact, nearly 70% of online experiences start with a

tiktok marketing
TikTok Advertising

How to Advertise Your Business on TikTok

How to Advertise Your Business on TikTok TikTok now has over 1.5 billion users in total. The app even added 500 million users within less than a

benefits of local seo
SEO

7 Major Benefits of Local SEO

7 Major Benefits of Local SEO 46% of all searches on Google are people looking for local information. Many of the people doing these local searches

YouTube CPM
Media Shark

What Are the YouTube CPM Rates in 2022?

What Are the YouTube CPM Rates in 2022? Did you know that YouTube receives more than 2 billion viewers every month? With numbers like that, it’s not

seo trends
Marketing Strategies

7 SEO Trends to Look Out for in 2022

7 SEO Trends to Look Out for in 2022 SEO: it’s one of the most important parts of your website. Even the best digital marketing

managed seo
Media Shark

7 Major Benefits of Using Managed SEO Services

7 Major Benefits of Using Managed SEO Services Building your online presence while keeping your company running may feel impossible as you’re starting. However, your

digital ads
Media Shark

7 Tips To Dominating Digital Ads

7 Tips To Dominating Digital Ads Are you tired of spending all of your money on digital ads that aren’t bringing new leads? If you

google display ads
Programmatic

A Beginner’s Guide to Google Display Ads

A Beginner’s Guide to Google Display Ads Google Display Ads: are you looking to get started? Whether you’re not familiar with display ads or you

ott
OTT

What Is OTT Advertising?

What Is OTT Advertising? OTT, or over-the-top advertising, is changing how the digital marketing world works. The days of cable TV commercials are almost over,

how much are youtube ads
Uncategorized

Online Advertising: How Much Are YouTube Ads?

Online Advertising: How Much Are YouTube Ads? Netflix has been dethroned.  No, not by rival streaming programs like Amazon. But by YouTube, to the tune of

SEO for dummies
SEO

SEO For Dummies

SEO For Dummies Did you know that there are more than 1.7 billion websites floating around on the internet right now? Are you looking for the guide

advertising on youtube
Programmatic

A Beginner’s Guide to Advertising on YouTube

A Beginner’s Guide to Advertising on YouTube Google now owns about 92% of the global search market share. You’re no longer limited to creating text ads,

enterprise seo
Media Shark

What Is Enterprise SEO? A Quick Guide

What Is Enterprise SEO? A Quick Guide Compared to traditional ad campaigns, leads through SEO are eight times more likely to convert. A strong SEO strategy can

audio ad
Marketing Strategies

How to Measure an Audio Ad

Are you looking for an inexpensive way to connect with your potential clients but feel like you’re out of ideas about what to try next?

podcast advertising
Marketing Agency

7 Benefits of Podcast Advertising for Your Campaigns

Podcast advertising enables businesses to capitalize on the emerging audio industry. It provides a creative outlet for companies to reach customers. Podcasting has gained significant

display ads
Media Shark

How To Use Display Ads To Your Advantage

The value of the global advertising market is expected to reach $769.9 billion by 2024. When so many businesses have easy access to effective digital channels, it becomes even

TikTok Ads
TikTok Advertising

Is It Worth Investing in TikTok Ads?

Are you thinking of adding TikTok Ads to your advertising strategy? If you consider TikTok a kid’s app for uploading silly videos and watching funny

online video
Marketing Agency

Why the Future of Advertising is Online Video

About 80% of people recall a video they’ve watched within the past month. Meanwhile, 55% of people engage with online video every day. Videos get shared 12

integrated marketing
Marketing Agency

The What, Why and How of Integrated Marketing

Approximately 49% of businesses in the US, use digital marketing to promote their products and raise brand awareness. That’s about half of all businesses in the US,

retargeting
Media Shark

What Is Retargeting and How Does It Work?

Have you ever browsed a product on a website and then seen that same product following you around the internet for weeks afterward? That’s retargeting

online video advertising
Uncategorized

Online Video Advertising in 9 Simple Steps

Did you know that video marketing is used by 86% of businesses to improve brand awareness? Approximately 87% of video marketers have reported that video ads

Native Advertising Work
Marketing Agency

How Does Native Advertising Work?

Did you know that 90% of consumers still term targeted ads as annoying, despite advertisers tailoring them to their needs and interests? Keep reading to understand how

seo companies
Marketing Agency

How SEO Companies Can Help Improve Your Company

According to research, the first organic google result gets an average CTR rate of an impressive 28.5 percent. The second position garners about 15 percent, the

ad campaign
Programmatic

How to Develop a Successful Online Ad Campaign

According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem intimidating, to

YouTube CPM Calculator
YouTube

YouTube CPM Calculator

YouTube CPM Calculator Imagine getting to make more money from your YouTube videos as a creator. Or if you’re an advertiser, think about what it

youtube cpm
YouTube

Everything You Need to Know About YouTube CPM

Viewers are shifting their focus from pay-per-view video streaming to online platforms. YouTube has seen a steady increase in subscribers and users over the past

ad exchange
Programmatic

What is Ad Exchange and How Does It Work?

What is Ad Exchange and How Does It Work? This year the digital ad space defied all pandemic-related odds and rebounded 12%. When breaking the

ad network
Programmatic

How to Incorporate an Ad Network Today

How to Incorporate an Ad Network Into Your Marketing Campaign When the Internet first became prominent, some businesses saw the writing on the wall and

Cookies
Marketing Strategies

Google Guides: Are Cookies Going to Be Banned?

Google Guides: Are Cookies Going to Be Banned? Did you know that Google makes up 56% of the web browser market? Additionally, it also accounts

Audio Ads
Programmatic

Listen Up: What Are YouTube Audio Ads?

Listen Up: What Are YouTube Audio Ads? YouTube is a $15 billion a year ad revenue business.  And that will grow even more with YouTube music audio

YouTube Ad
Marketing Strategies

Ad Answers: How Much Does a YouTube Ad Cost?

Ad Answers: How Much Does a YouTube Ad Cost? Did you know that YouTube gets 30 million visitors every day? This makes the video-sharing platform the biggest

digital marketing trends
Uncategorized

5 Digital Marketing Trends For 2021

5 Of 2021’s Biggest Digital Marketing Trends In 2020, digital marketing surpassed traditional marketing in revenue generated. That trend didn’t reverse in 2021, and it doesn’t look

youtube ads
YouTube

Everything You Need to Know About Youtube Ads

YouTube advertising is effective. 80% of brands reported a higher return on investment from advertising on YouTube than on TV. All video ads stay in a person’s

YouTube

YouTube CPM: What Is a Good CPM for YouTube Ads?

With more than 2.3 billion users and growing, YouTube remains one of the largest platforms out there. If your business isn’t taking advantage of this exposure, you

Marketing Strategies

Media Shark: What is Display Advertising?

Apparently, the average American sees more than 5,000 adverts a day. Display advertising can be the key to helping you grow your business today! If some

ppc specialist
ppc specialist

The Benefits of Outsourcing a PPC Specialist in 2020

About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you can generate

Programmatic

Video Marketing With Media Shark

Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your premier video

Marketing Strategies

8 Benefits of Mobile SEO with Media Shark

There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore. You need

Marketing Agency

Mobile SEO with Media Shark for Small Businesses

There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore. You need

Marketing Agency

7 Common WordPress Mistakes You Need To Fix

WordPress is a fantastic tool for building websites. It has a number of options for customizing and enhancing features. It is easy to use for

wordpress design company
Wordpress Design

Your Guide to WordPress Design Company in 2020

WordPress is behind at least 30% of the internet, which amounts to around 455 million websites. It has the largest share of all platforms, making it

Media Shark

How Does Media Shark Plan for a Product Launch?

How Does Media Shark Plan for a Product Launch? Almost 75% of product launches fall short of projected profits. Some even fail, especially within the programmatic space.

Uncategorized

YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add a new

Uncategorized

8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get millions of

Uncategorized

How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that number is

Marketing Agency

Signs It’s Time to Switch Marketing Agencies

Many businesses hire marketing agencies expecting top-notch results. In reality, this isn’t always the case. This is especially true when it’s your first time hiring

Uncategorized

Online Marketing Strategies to Help You Win

Online Marketing Strategies to Help You Win The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5 billion people

What Does RTB Stand For?

What Does RTB Stand For? RTB stands for real-time bidding, it is has become a popular method that advertisers use to place ads online. However, you may

YouTube CPM
YouTube

What Is a YouTube CPM Rate?

What Is YouTube CPM? Since launching in 2005, YouTube has become one of the most influential platforms in internet history. Which is why advertisers like

online marketing strategies
Marketing Strategies

Online Marketing Strategies to 10X Your Advertising

Online Marketing Strategies to 10X Your Advertising The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5 billion people

demand side platforms
RTB

RTB Marketing and Demand-Side Platforms

Demand side platforms or also known as DSPs are changing the marketing game forever and the same can be said for real time bidding. Two

programmatic platforms
Programmatic

The Truth About Programmatic Platforms

The 101 on Programmatic Platforms The digital advertising domain is growing complex and the same can be said within what exists within the programmatic platforms.

Tampa marketing agency
Marketing Agency

How to Find the Right Tampa Marketing Agency

How to Find the Right Tampa Marketing Agency With the emergence of the internet, nearly anything seems possible for businesses. Just like the lottery, anyone

programmatic platforms
Programmatic

Programmatic Platforms and RTB Marketing

Programmatic Platforms and RTB Marketing The digital advertising domain is growing complex. As a result, many marketers have turned to programmatic platforms and RTB marketing.

youtube cpm
YouTube

YouTube CPM Rates: What you Need to Know

That funny cat video you just watched on Youtube might just be making someone some very real cash. Your business can benefit from that exposure,

demand side platform
RTB

Full Breakdown On What Is a Demand Side Platform?

101 Guide To What Is a Demand Side Platform Ahead of all other media channels, programmatic advertising is growing the fastest. But does this help your business? You’ll want

ppc specialist
Marketing Strategies

11 Skills Your PPC Specialist Should Have

Did you know that 7 million advertisers invested a total of $10.1 billion in PPC? That’s a clear indication of how crucial it is! Having the right