In the 1970s, the average person saw between 500 to 1600 ads per day. But did you know with the growth of the internet, this is now around 10,000? This means if you are paying for online ads, you need to get it right.
Part of getting a good return on investment is finding the right ad for you. Below, we discuss the types of digital advertising you should consider.
Social Media Ads
Social media platforms remain one of the top places to put digital ads. Part of this appeal is the wide choice it provides you, along with extremely efficient targeting options.
A platform such as Facebook allows you to have ads inserted into feeds, show products on carousel advertising, and utilize a host of other formats. These give you infinite choices, and with the right testing, you can find the one that suits you and your customers best.
Other than this, you can target your demographic precisely. All the information people put into social media, about their likes, dislikes, and personal information, gets stored. You can then use this to deliver ads to the right people.
For example, if you are selling pink children’s shoes, you can aim them at parents. Should you be looking to advertise a sci-fi-themed restaurant, you can aim it at fans of certain TV shows in the local area.
Search Engine Ads
While all search engines have their own advertising platforms, Google’s remains the most used. Around 9 billion searches take place every day on it. This makes it an area you can not afford to miss out on.
Google advertising has almost as much information on people as social media, so you can also have very targeted options. The main difference is the traffic type. Instead of casual browsers that you get on social media, people who see your ad on Google are often looking for answers or want to solve a problem.
This means you can be the solution. When certain terms get typed in, your ad will pop up. However, this does cost, and in certain sectors, it can get costly.
There was a period when email marketing lost its power as an internet marketing tool. When privacy was lax, inboxes would be bombarded with unwanted spam emails. Now things have changed, and people have to opt into emails, so they are once again one of the most effective methods.
If people have opted into your emails, they are interested in your product or service. The trick is to only send them emails that are quality as opposed to quantity. Make sure they have value, giving news and offers to entice them to make purchases.
There are several ways you can build an email list, from adding a box on your website to getting people to physically give signatures. Best of all is that the whole process is free, costing the minimum of effort but providing great results.
Video ads are one of the best ways to attract attention in a crowded marketplace. They will interestingly promote your product or service, often being able to appeal more to your demographic than text alone can.
These videos can then insert in several ways. They may show up before YouTube videos, or they may slot in discreetly on social media and websites.
When using video ads, the main drawback is that you need a high-quality, compelling video with great audio and music. This is not something that can be done cheaply. You should always hire a professional setup to showcase your brand.
Native advertising acts like a display ad. However, they are less intrusive in the digital ad space. A native ad will camouflage and hide in a feed, so it may look like another piece of text or suggest an article on the website.
Not only is it less obtrusive, but it will only show items and websites that people like or have an interest in. This information comes from their browsing history.
By doing so, they look even more native as they are shown based on the reader’s interest. This also produces a much better click-through rate, meaning more people click on the ad, and a higher quality of traffic ensues.
Display ads are the most common type of online ad. They are composed of images and text, though images may sometimes be in a .gif form and move or change. Display ads can appear as banners, pop-ups, or appear strategically on websites.
The difference between them and many other types of ads is that they have targeting methods. With display ads, the ad remains the same for every user who sees it, regardless of browsing history.
This can be both an advantage and a disadvantage. As the ads are cheaper, if you get the right website, you may have a great click-through rate. However, if you are paying by impression and get the wrong one, your ad spend may vanish quickly with few results.
Types of Digital Advertising
Now you know the types of digital advertising, you need to work out which ones are best for you. There are even more types than the ones listed here, such as influencer and affiliate marketing. If you don’t have experience, then don’t be afraid to contact an expert to help.
Your first stop should be Media Shark. We have proven techniques that drive sales, leads, and, essentially real results. Contact us here and let one of our staff discuss transforming your online presence.