Did you know that more than 500 million hours of video are watched on YouTube every day?
Programmatic video ads are a great way to reach your target audience, but there are a few things you need to know before you get started. Without the right knowledge, programmatic digital commercials can be a waste of time and money.
But don’t worry. Keep reading because we’ve put together this guide to help you make the most of programmatic video marketing. Inside, you’ll find information on everything from budgeting to targeting. Plus, we’ve included some tips on how to avoid common mistakes.
What Are Programmatic Video Ads?
Programmatic video advertising is the process of automating the buying, placement, and optimization of video ads. This type of advertising allows you to take advantage of real-time bidding to secure ad space on websites and apps.
The Benefits of Programmatic Video Ads
Programmatic video advertising can be a great way to improve your digital marketing campaign. Here are some of the benefits:
Programmatic video advertising allows you to take advantage of real-time bidding, which means you only pay for the ad space that you secure. This can save you money compared to other types of digital marketing, such as pay-per-click advertising.
Programmatic video advertising is a very efficient way to place your ads. The process is automated, so you don’t have to worry about manually placing your ads.
With programmatic video advertising, you can target your ads to specific demographics, interests, and even locations. This ensures that your ads are seen by the people who are most likely to be interested in them.
The Do’s of Programmatic Video Ads
Now that you know the benefits of programmatic video advertising, here are some tips for making the most of it. They include:
Do Your Research
Before you start using programmatic video advertising, it’s important to do your research. You need to understand how the process works and what you can expect from it.
Do Set a Budget
When you’re using programmatic video advertising, it’s important to set a budget. This will help you keep track of your spending and make sure that you don’t overspend.
Do Test Different Ad Formats
There are a variety of different ad formats that you can use with programmatic video marketing. It’s a good idea to test out different formats to see which ones work best for your business.
Do Monitor Your Results
It’s important to keep an eye on your campaign’s performance so that you can make adjustments as needed. Doing so will help you to fine-tune your approach and ensure that you are getting the most bang for your buck.
There are a number of ways to monitor your results, including analyzing web traffic data, tracking engagement rates, and monitoring conversion rates. By taking the time to monitor your progress, you can make sure that your marketing efforts are paying off.
Do Test Different Strategies
What works for one business might not work for another, and what works today might not work tomorrow. That’s why it’s important to constantly test new strategies and techniques to see what works best for your business.
There’s no harm in trying something new, and you never know when you might stumble upon the perfect solution. So don’t be afraid to experiment, and keep your business flexible and adaptable. Who knows? The next big thing might just be around the corner.
The Don’ts of Programmatic Video Ads
Now that you know the basics of programmatic video advertising, here are a few things to avoid:
Don’t Forget to Track Your Results
It’s important to track your results so that you can see how effective your campaign is. Make sure to keep track of your click-through rate and conversion rate.
Don’t Get Too Caught up in the Details
Programmatic video advertising is a complex process, but you don’t need to understand all of the details. Just focus on the basics and you’ll be fine.
Don’t Forget About Other Types of Marketing
Just because you’re using programmatic video advertising doesn’t mean you should forget about other types of marketing. You should still use SEO, social media, and
Don’t Get Discouraged
Programmatic video advertising can be confusing at first. But don’t get discouraged if you don’t understand it right away. Just keep learning and eventually, you’ll get the hang of it.
Just like with any other type of advertising, it’s important to not overspend on programmatic video ads. It can be tempting to want to increase your budget when you see your ad performing well, but it’s important to stick to your original plan.
Over time, you will be able to adjust your budget as needed, but in the beginning, it’s important to not get too carried away. By sticking to your budget, you can avoid any unwanted surprises down the road.
Don’t Forget to Optimize
Forgetting to optimize your ads is like leaving money on the table. By not testing different ad formats or targeting your ads to specific demographics, you’re missing out on potential leads and sales. Optimizing your ads is essential for any business that wants to stay ahead of the competition.
By constantly testing and improving your ad campaigns, you’ll be able to increase your ROI and get the most out of your marketing budget. So don’t forget to optimize your ads for the best results. It’s essential for any business that wants to stay ahead of the competition.
Start Using Programmatic Video Today
Programmatic video can open up advertising options for your business. The programmatic ad approach is fast and constrained by the budget limits you set. Plus, you get options about the types of videos you want to be placed on other sites.
You can go for the in-stream videos that routinely appear on streaming platforms. You can opt for out-steam or native videos on relevant sites. You can also look to in-display ads if you want more time or latitude to go in-depth with your content.
Media Shark specializes in programmatic advertising. For questions, more information, or to get started, contact Media Shark today.