7 Social Media Marketing Trends to Look Out for in 2022
In the past year, we have experienced a shift in digital marketing trends. This has impacted how businesses market and promote their products and services. And thanks to the ever-changing social media landscape, it can be hard to keep up with the latest trends. Keep reading to learn more about social media marketing trends in 2022 with Media Shark!
Today, more people are joining the world of social media. According to a report, over 4.48 billion people are active social media users.
Thanks to this shift, companies are forced to redesign their social media strategy. Below are the seven social media marketing trends that you should look out for in 2022.
1. TikTok Is Dominating the World of Social Media
Thanks to the pandemic, more people joined social media apps to keep themselves busy. One of the fastest-growing applications today is TikTok.
According to a report, TikTok saw a 61% increase in mentions online since the beginning of 2021. This makes it the first app not owned by Facebook to reach over 3 million worldwide downloads.
At first, people thought TikTok was just a teenager’s app for sharing dance challenges. But brands are realizing that it’s not a fad. Hence, they are taking advantage of the app to engage with their audience.
Brands are looking for ways to use humor and creativity to entertain and teach consumers about their products. Because TikTok offers both, it’s growing to be the next big thing in the marketing industry.
2. Augmented Reality Will Become Even More Popular
Augmented reality (AR) is no longer just a gimmick. It’s quickly becoming one of the most popular ways for people to interact with social media. In 2022, we can expect AR to become even more popular as businesses find new and innovative ways to use it.
Already, there are some great examples of companies using AR to engage customers on social media platforms. For example, IKEA has an app that allows users to place furniture in their homes before buying it. This way, they can see how the furniture will look and whether it will fit in their available space.
As AR becomes more popular, we can see even more businesses using it to create a unique customer experience.
3. AI Will Play a Big Role in Social Media Marketing
Artificial intelligence (AI) is quickly becoming one of the most essential tools for social media marketers. That’s because AI technology has the ability to analyze large amounts of data.
This helps businesses get insights about their customers that were once impossible to obtain.
For example, businesses can use AI to analyze social media data. This helps them identify which posts resonate with customers and which ones don’t. They can also use AI to determine what content is most likely to engage customers.
As AI becomes more sophisticated, businesses can rely on it even more for other digital marketing purposes.
4. Micro-Influencers Will Become More Popular
In the past, businesses only worked with celebrities and other well-known figures to endorse their products. But we are now seeing a shift as micro-influencers become more popular. Hence, companies now realize that they are a great way to reach customers.
Thanks to their lower profile, micro-influencers can connect with their followers on a personal level. This connection allows them to build trust with their followers. Therefore, customers are more likely to listen to their recommendations.
In addition, micro-influencers are less expensive than celebrities and other well-known figures. This makes them a more cost-effective option for businesses, which is why they are expected to become more prevalent in 2022.
5. Social Media Marketing Strategies Will Become More Personalized
As social media platforms become more sophisticated, businesses will need to find new ways to stand out from the competition. They can do this by personalizing their social media marketing strategies.
For example, businesses can use data from social media platforms to create targeted ads that are relevant to each user. They can also use AI to analyze customer data and create content tailored for each customer.
Businesses can personalize their social media marketing strategies to make sure they are reaching and engaging customers in a way that is unique to them.
6. Use of Chatbots Will Increase
Many businesses are already using chatbots as a way to engage with customers on social media platforms. In 2022, the use of chatbots will increase as companies continue to see the benefits of using them.
Chatbots are an effective way to communicate with customers. That’s because they can answer customer questions quickly and effectively. They can also provide personalized recommendations based on the customer’s purchase history.
As chatbots become more sophisticated, we can use them to improve customer engagement.
7. Companies Will Hire Dedicated Teams to Handle Social Media Marketing
In the past, social media marketing was often handled by employees who were not specifically tasked with doing it. But in 2022, companies will start to hire dedicated teams to handle all aspects of their social media marketing.
This trend is being driven by the increasing importance of social media for businesses. Companies need to have a team responsible for creating content that people want to share, responding to customer inquiries, and monitoring feedback.
By doing this, businesses can ensure that they are getting the most out of their social media platforms.
Follow the Above Social Media Marketing Trends
The social media landscape is constantly changing. Therefore, companies need to stay up to date on the latest social media marketing trends. By preparing for these changes, businesses can ensure that they take advantage of all that social media offers.
For more information about digital marketing and how you can utilize it for your business, please contact us today at Media Shark. Our experts are always ready and happy to help.