You can barely mention marketing without dropping social media somewhere in the sentence. But, as 55% of consumers learn about brands on these platforms there’s a good reason the business world is obsessed with them! So, keep reading to learn more about social media advertising in 2022.
There are various ways to promote your brand online. You can use social media advertising with YouTube ads, Instagram ads, or more recently TikTok ads. However, is one of these apps better than the other?
The truth is, depending on your business the type of social media you use will be different for everyone.
So, if you want to avoid wasting time by setting up a business account for a social media page that won’t attract customers, you’ve clicked on the right article.
Is Social Media Worth It for Business?
Let’s be honest, most of us have asked ourselves if social media is worth the time and energy it takes to be successful on these platforms.
The amount of effort it takes to craft a caption, take the right photo, and post it can feel like a pointless activity when there are so many other things on your to-do list. However, the users are the people who will make you money.
So, if you want to connect with your audience, build better brand loyalty, and make more sales then you need social media. The real question is, which one do you pick?
An Overview of Social Media Platforms
The best social media advertising is done on Facebook, Instagram, TikTok, or YouTube. This is because they attract a diverse group of users and offer unique ways of promoting your business.
Facebook was one of the first apps to use social media ads. Some of the main reasons people choose to advertise on this platform are that it has a huge audience reach and it’s great for customer interaction.
When you meet people, it’s more likely that they have a Facebook account over other social media apps as it tends to be popular across age groups. For businesses, this means there is a larger pool of online consumers.
However, it also costs more to advertise on Facebook. In general, digital ads are expensive. But, on this app, you can expect to pay a little more than on other sites.
Overall, Facebook is great for businesses looking to reach as many people as possible and use targeted advertising.
Another great app for social media advertising is Instagram. The beautiful photos that are posted on feeds are hard to resist. The impressive filters allow users to edit and retouch their photos to the highest quality.
As a brand, you want your products to be shown in the best light. If you own a company that is promoting a physical product that needs captivating visuals, this could be the app for you.
In addition to being more visual than Facebook, it also is used by the younger generation as well. Therefore, once you know the age of your target audience you can determine if this is the right place for you.
It’s important to keep in mind that this platform does require more posting and content creation, so you need to be prepared to put in hours of work to keep up with the algorithm.
TikTok
Even though programmatic video and OTT advertising are effective, a TikTok page could be better.
This social media app is one of the more recent inventions in the technical world, but it’s making a strong impact on the online culture already. Many users are spending several hours on this platform every day.
When it comes to grabbing the attention of your consumers, TikTok is by far one of the best ways to keep them engaged with your content. This is great for small businesses that are trying to establish themselves.
However, it’s also an idea for larger corporations who want to connect with the younger audience. Despite the advantages, there are a few downsides to using TikTok…
For example, it takes longer to record a video than to take a photo for Instagram. Plus, the ads can cost quite a bit of money. These are just some points worth considering before you commit to this app.
YouTube
Although TikTok is amazing for watching short videos posted by your favorite brands, there’s nothing like sitting down to enjoy a YouTube video on your laptop.
As well as being for entertainment, YouTube has also become a key place for learning and gathering information. That makes it a more useful platform for many users as they feel like it enriches their lives.
If you want to incorporate workshops and talks into your social media advertising, YouTube is definitely the place to do it. It gives you more time to connect with your audience and foster a strong bond.
That being said, the biggest challenge with this platform is that it takes a long time to create content. Especially, if you want it to be high-quality and effective.
However, if you crack the code to get more followers on this platform, you could be in for a lot of success as YouTube fans are among the most loyal.
Overall, you need to consider the age of your target audience, their lifestyle, and what content they consume before you can create a social media advertising campaign.
Thankfully, we can help.
Choose Your Social Media Advertising Wisely
Similar to starting a business and coming up with a brand name, you need to put the same amount of care into social media advertising. You don’t want to blow your budget on google display ads when Facebook could be better.
The most important thing is to create buyer personas and research what platforms they use. To some extent, the social media platform will be chosen for you by your consumers.
So, all you need to worry about is making the content engaging and interesting for them!
Our team is ready to support you with setting up your social media and getting hundreds of followers. We can also assist you with programmatic radio and SEO.
Just tell us what you need and we’ll take care of it.
