Social Media Ads Ranked from Best to Worst
Social media is one of the most impactful developments of this century, with more than 70% of Americans having at least one social media account. With such a massive portion of the population using these websites, brands have recognized the importance of social media ads.
Social media marketing has the potential to reach millions of users every day, so it is very important to take full advantage of these platforms. With the massive growth of these sites in recent years, it is more important than ever to use social media for marketing your business.
Keep reading for our top-rated social media ads from worst to best.
Facebook is one of the most iconic social media platforms of all time, and when it comes to advertising, it is really neck-and-neck with Instagram. Facebook is unique in that users of all demographics utilize it. While Instagram and Twitter may attract a generally younger audience, Facebook ads reach people of all ages and backgrounds.
As a result, Facebook has a massive audience that can be reached with large-scale advertising campaigns. As of 2021, Facebook had 2.9 billion unique active monthly users, each of whom has the potential to see ads for your business.
Facebook has recently launched the concept of Groups, which allows users to join communities specific to their interests. These unique communizes can include hiking, podcasts, sewing, university graduates, skiing, you name it!
These groups make it easier for brands to reach their target audience. Some brands opt to create their own groups, allowing direct outreach and interactions with their intended clients.
On the downside, advertising to the massive available population on Facebook comes at a pretty penny. After all, a tremendous portion of Facebook’s revenue comes from advertising. Your campaign will require a large budget to reach its full potential on Facebook.
Additionally, advertising on Facebook is more effective when brands are actively engaging. For some, this is quite a bit of additional labor.
The TikTok marketing landscape is one of the most unusual social media sites out there. TikTok has experienced unprecedented growth during the pandemic amongst all age groups.
It isn’t just the exponential growth of TikTok that is shaking up the world of social media, it is the amount of time users are spending on the app. Users are spending hours scrolling through their feeds, rapidly taking in content. They are watching dozens of videos in a single sitting and interacting with comment sections consistently.
As a result, TikTok’s advertising has exploded. Its worldwide advertising revenue is set to exceed Snapchat and Twitter combined this year.
TikTok’s platform is ideal for advertising. The algorithm TikTok uses brings videos that users are likely to love right to their For You Pages. Even users with zero followers can have a viral video.
Using this algorithm, brands can afford to be more creative. They are able to use the app to create content that will follow the algorithm to the best user’s pages. As long as your content appeals to your target audience, it should find its way to their For You Pages.
Additionally, the way brands are interacting with the overall younger audience on TikTok is completely different from other sites. In short, brands are having fun with their audiences. Social media managers are directly engaging with potential customers in comment sections and on completely unrelated videos, joining in on various trends and challenges, and creating their own fun content.
Best of all, Tik Tok is relatively less expensive than other major social media sites. All of these benefits are making TikTok dominate the world of social media.
The downside is that TikTok does have a much younger age group than other social media sites (although, older users have been joining in larger groups over the past few years).
Additionally, TikTok requires quite a large amount of engagement and consistent posting to be able to make an impact. Brands should also plan to be active in comment sections to really get the full impact.
Instagram is a truly organic advertising landscape. The constant flow of images and videos makes it easy for users to interact with your advertisements.
Brands are able to take a “show not tell” approach to advertising on Instagram. Social media managers are able to create posts that fit right in with a user’s feed, allowing for natural engagement and simple interactions with users.
Thanks to Instagram’s built-in shopping feature, your product can be purchased without users even needing to leave the app. By adding Product Tags onto posts of your products, users can click right on what they want to purchase and easily do so.
Your Instagram account is able to act as a storefront. Once users discover your Instagram ads, they can navigate right over to your account and check out the entire collection.
Instagram does generally appeal to younger audiences than Facebook, but it is gradually expanding into older age groups. Instagram ads are able to reach enormous groups of people with each campaign. Another drawback of Instagram is the frequency of posts that are needed to keep customers engaged.
Social Media Ads for the Best Marketing
With the exponential growth of social media over the last decade, social media ads have become the key to marketing campaigns. Social media campaigns have the potential to reach millions of users on many different sites. Facebook, Instagram, and TikTok are all amazing options for promoting your business to a wide audience.
For more information about creating a marketing campaign that works for your business, contact us today! Edit Article Approve Article