Did you know that about 49% of users listen to influencers when it comes to what to buy? Instagram influencer marketing is one way to take advantage of this trend.
However, it’s not the best choice for all businesses. Consider the following things to make sure hiring Instagram influencers is right for your company.
Start With Your Goal
The first thing that can help you decide if Instagram influencer marketing is a good investment is your goal for the campaign. You can set up influencer campaigns for various things, such as brand awareness or getting sales.
Either way, make sure you set SMART goals that you and your team can track. You’ll also be able to tell the influencer what your goals are to help create a more successful campaign.
Brand awareness is an excellent goal for influencer marketing. However, Instagram only allows one link in a user’s profile, so getting sales from influencer posts might be more difficult.
Think about what you want to get out of working with Instagram influencers. Then, you’ll be able to decide if it’s the right option for your business.
Consider Your Ideal Customer
Even if influencer marketing makes sense for your goals, you have to decide if your ideal customers are on Instagram. Instagram is popular among adults, and you can find creators in a variety of niches.
However, you might find TikTok influencers are better if you want to reach teenagers. Be sure you research the demographics of whatever platform you want to use for social media marketing.
That will help you make sure you’ll get good results from your investment. Or you might learn you’re better off paying for ads on a different platform.
Think About the Content
Of course, you should also consider what type of content you want to use for influencer marketing. Instagram is an excellent platform for sharing short videos, photos, and similar posts.
Sadly, it’s not the best option if you want a creator to share a two-minute long ad read. That would be a better choice for a YouTube influencer since their videos tend to be longer.
Ideas for Instagram content include a product placement in a photo or a link in an Instagram story. You can do a lot on Instagram, which can make it a nice choice for marketing.
However, you want to make sure the content you want will work well on the platform. And you should choose content that will fit in with a creator’s existing account so that they can maintain trust with their followers.
Find Good Influencers
Next, you should look for some good Instagram influencers for your campaign. You don’t need to find people with hundreds of thousands of followers.
Sometimes, an influencer with a smaller following can be good. You can get by with a smaller budget, and you might be able to reach a more targeted group of people.
Make sure the influencers you work with have shared excellent content and that they’re active on the platform.
Instagram creators exist in a variety of industries, so you can probably find at least a few people. You can send potential influencers a message asking them to promote your business.
Ask for Instagram Metrics
To help vet Instagram influencers, ask people to provide some analytics regarding their account. You can gather some information from a public profile, such as the number of followers someone has.
However, you’ll need to ask for details regarding their account reach. If your goal is to drive sales, ask potential creators about their average number of link clicks is per month.
Then, you can get an idea of if the creator will be able to help you with your goal. If not, you might want to look for a different influencer to promote your product.
Determine Your Budget
Next, you should think about your business budget and how much of that can go to social media marketing. Within that, think about what you’re willing to spend on Instagram influencer marketing.
Knowing your budget can help you choose the right influencers and the type of content you want them to make. For example, you can expect to pay more for someone with a larger following.
However, some smaller creators have fantastic engagement rates, so you may need to pay more to work with them. Video marketing might also cost more than a photo since it takes creators more time to film and edit video content.
Choose What to Promote
If you haven’t already, you’ll need to decide what you want to promote using influencers. You might want to offer a product, or you could choose to promote your business overall.
Either way, prepare to send the influencers some free product for them to try. Many creators like to try an item or brand before they promote it, even when they charge money.
That way, they can maintain the trust of their audience. When they can do that, you might get more conversions in the form of followers or customers.
Use a Good Contract
After you and an influencer agree to a partnership, you should set up a contract. Make sure you cover who will own the rights to the content, how much you’ll pay, and when you’ll pay the creator.
If the influencer asks for changes to the contract, consider what you can change. You don’t want to work with someone who won’t sign your contract.
However, if an influencer is the perfect fit, you might want to edit your contract so that they are willing to sign. Then, both parties will have legal protection in case something goes wrong.
Will You Invest in Instagram Influencer Marketing?
Instagram influencer marketing can be an excellent way to grow your reach and gain new customers. However, you have to consider a lot of things to decide if it’s even the right option for you.
Determine if your audience uses Instagram and what type of content you want the influencer to create. Then, you can find creators who are a good fit for your brand, and you can set up a professional partnership.
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