In the last quarter of 2021, TikTok had 1.2 billion monthly active users. And in China alone, the app had over 600 million users accessing it every day.
If you’re looking to expand your reach, amass an audience, and put your brand in front of potential consumers, using TikTok for business purposes just makes sense. Especially now that research is indicating that 46 percent of young adults between the ages of 19 and 21 admit to having strong feelings of loyalty to the brands they like.
A TikTok marketing agency can help your business cash in on this one-of-a-kind advertising opportunity.
As with all forms of social media marketing, your attempts to monetize TikTok for your company can backfire if you’re not careful. And if your strategy involves paid ads, it’s possible to lose money and time on an ill-fated TikTok campaign.
Keep reading to learn more about how professional TikTok marketing experts can help you reach your marketing goals.
3 Key TikTok Facts That Every Business Should Know
Before we get into the nitty gritty details of finding and hiring a TikTok marketing company, it’s worth explaining why TikTok is such a big deal. Here are three major reasons why businesses have been falling all over themselves to get a toehold on the platform:
1. It’s Popular With Young People
In 2021, CNBC reported that 63 percent of Americans between 12 and 17 are weekly TikTok users. This number was enough to beat out both Instagram and Facebook. The only app that ranked higher with Gen Z was YouTube.
With 50 percent of TikTok’s users sitting comfortably in that 10-to-29 age bracket, it’s not surprising to see more and more companies waking up to the advertising opportunities available within the app.
2. It Has Huge Social Engagement Rates
Over the years, a lot has been said about how social media platforms are becoming increasingly pay-to-play affairs. Whatever your team has learned about pushing content on the likes of Instagram and Facebook, TikTok has a higher overall engagement rate.
But you don’t have to take our word for it.
According to MarketingCharts, micro-influencers on Tiktok had an engagement rate of 17.96 percent. This number was significantly higher than the 3.86-percent rate on Instagram or the 1.63-percent rate on YouTube.
So here’s the bottom line:
If you want your social media posts to make more of an impact, TikTok is the place to be.
3. It’s Still Growing
When you hear that an app has over a billion monthly users, it’s only natural to wonder if the market’s about to be saturated. As of this writing, TikTok doesn’t seem to be slowing down.
In April 2022, the app had a whopping 3.5 billion total downloads. But here’s the really exciting news:
As more and more people get on the internet and begin signing up for social media, TikTok will have plenty of opportunities for future growth.
Why Hire a TikTok Marketing Company?
At this point, it’s clear that TikTok marketing just makes sense for businesses. But if all you’re doing is engaging consumers and putting out content, does a professional advertising team really make sense? It turns out that there are quite a few compelling reasons why companies tend to enjoy working with a team of TikTok marketing experts:
1. You’re More Likely to Get Results
According to research, 93 percent of small businesses deal with common social media problems. Some of the issues listed in the survey include:
- Getting high-quality leads
- Getting engagement
- Building a following
To make matters even more complicated, all of the social media platforms you can think of — like LinkedIn, Twitter, Instagram, and TikTok — have their own set of norms. From targeting the wrong audience to repurposing content to save time, businesses can quickly find themselves in an endless cycle of frantic posting and subpar results.
A dedicated TikTok marketing agency will know what works on the app. As such, they’ll be able to develop a content strategy that makes sense for your brand.
2. Agencies Can Give You Flexibility
When you’re a sole proprietorship with one or two part-time employees and a single product, you probably don’t need the resources that go into a Nike launch. But as you reach enterprise status, suddenly even basic marketing campaigns will require a little more of everything.
Finding one or two skilled marketers isn’t easy. And as your campaigns become more complicated and your content more intensive, recruiting additional team members can be tricky.
In contrast, a marketing agency can quickly “grow” with you. These companies are full of driven and talented marketers who eat, breathe, and sleep advertising. So whether you need a single staff member or a dedicated team on your account, agencies make it easy for you to scale your TikTok advertising efforts with ease.
3. A TikTok Marketing Agency Can Save You Money
In January 2022, 4.3 million Americans walked away from their jobs. As an employer, attracting and retaining superstar marketers is harder than ever. And when you factor in the cost of onboarding, benefits, and salary, maintaining a small team of social media marketers can be expensive.
When you work with a TikTok advertising agency, you get the benefit of hiring marketing experts at a fraction of the cost of an in-house team. And if you already have a marketing team that’s working to the limit, an agency can help you avoid paying for overtime.
For many businesses, the financial benefits of hiring an TikTok marketing agency are impossible to overlook.
How to Choose a TikTok Marketing Agency
Okay. Let’s assume for a minute that you’re sold on TikTok and you want to hire an agency. How do you separate the best agencies from the so-so ones?
Here’s a three-part checklist that’ll help you narrow down your options.
1. The Agency Should Have a Proven Track Record
In your industry, chances are that there are some companies with stellar reputations and some that you can trust about as far as you can throw them. If a supplier is known for selling subpar products or under-delivering, your company probably avoids doing business with them. You’ll have to take the same approach to hiring an agency.
When you look through your shortlist of TikTok marketing agencies, you should be able to see a varied portfolio along with a list of recent client successes. You’re paying for a professional service. The last thing you want is to lose money on a campaign that’s being handled by amateurs.
2. The Agency Should Understand Your Brand
Have you ever tried talking to a selective listener? Sometimes it feels like everything you say goes in one ear and out of the other. It’s possible for an agency to have an incredible portfolio and a history of client success that just isn’t a fit for your company.
In many cases, the issue isn’t about talent. It’s about the fact that they don’t seem to fully “get” your brand.
Does the agency understand your brand positioning? Are they familiar with your industry? What ideas are they coming up with for TikTok content?
These are the types of questions you’ll want to ask as you make your decision.
3. The Agency Should Have A Process That Aligns With Your Desired Outcomes
Let’s say that you haven’t chosen an agency but you already have an idea of how you want your TikTok campaign to go. The question you need to ask yourself is:
Will working with this agency give me the workflow that I want?
Some people want a marketing process that involves approving a high-level strategy, signing off on accounts, and watching the sales roll in. Others want to be more hands-on when it comes to the creation and execution of their TikTok videos.
There’s no right or wrong way to handle this. But you do need to hire an agency that won’t intrude on your preferred approach.
Ask questions about their TikTok marketing process and try to get a sense of how the agency works. Trust us. You’ll be glad you made this a part of your hiring checklist.
Hire a TikTok Marketing Agency for Your Next Campaign
At this point, there’s no denying the fact that TikTok is here to stay. The only question is whether your business is going to do its TikTok marketing in-house or through a TikTok marketing agency.
You can waste money and valuable time experimenting with the platform. Or you can get the results you want on an impressive ROI.
Our team specializes in creating TikTok ad campaigns that get results. Don’t take chances with your company’s social media marketing. Partner with a team of TikTok marketing professionals to save money and time while getting big-time results.
Learn more about our TikTok advertising services today.