Almost 100% of marketers say that video will continue to play a huge part in marketing efforts in the future. How do they know?
Well, 94% of people report that watching a video helped them to make a purchase decision on a certain product!
So, do you see how video can be beneficial to your brand?
But video content is not a one-size-fits-all approach. There’s a long-form video, short-form video, style of video, the content of the video, and many moving parts that make the whole.
Keep reading to find out more about short and long-form videos and how to decide which is best for you and your brand.
What Is Short-Form Video?
A short-form video is one that is less than ten minutes long. Did you just watch a three-minute movie trailer? That five-minute video with step-by-step instructions? All of this is video content that is only a few minutes long.
Snackable videos are even shorter videos, such as Instagram Stories and Snapchat videos – probably the majority of the video content you’re used to seeing on social media. These are short, easily digestible videos that work on all devices and usually include a humorous or surprising element.
They’re made to be shared, and because of their attention-grabbing nature, they tend to go viral faster than long-form content. They usually last only a few seconds, not minutes.
Benefits of Short-Form Video
Short-form video is designed to catch the eye of the viewer and then grab their attention quickly, it’s not meant to hold them there for very long.
More often than not, these types of videos are based on relevant trending topics!
1. Catch People With Little Time Available
People are constantly busy, it’s a fact. Not many people have time to sit for 20 or 30 minutes to watch videos. So short-form is often the way to go.
We live in a world where everything is delivered instantly, including answers to our questions. It’s understandable that our attention spans have shrunk.
Overconsumption occurs when there is too much content. As a result, your short-form video must be entertaining and educational. Short-form optimization for affiliate marketing platforms allows you to capture the attention of viewers.
Regular uploads serve as a constant reminder to your audience that you are active on the web.
2. Offers Flexibility
There are a plethora of uses for short-form videos. Content can be widely disseminated via a variety of media platforms because the video is so short. When it comes to long-form content, many platforms don’t have the capacity to handle it.
A one-minute video limit on Instagram means that you can get really inventive with your content.
Short-form videos are essential for mobile users who need to watch content quickly and on the go. Short-form and snackable videos are better suited for busy lifestyles because not everyone has time for an educational video.
Using short-form messages, content can be easily shared across social media platforms and websites.
Content must be easily accessible and understandable in this era of digital urgency. Short-form videos are an ideal tool for online marketing.
What Is Long-Form Video?
Any video that lasts longer than ten minutes is considered a long-form video. Live Q&A sessions, webinars, speaker conference recordings, and even your favorite Netflix comedy special are all examples of this.
Despite the fact that branded long-form video rarely has the same mass appeal as short form, it does a fantastic job of engaging fans and increasing brand awareness.
Benefits of Long-Form Video
On the contrary of short-form videos, long-form videos contain more information. When it comes to conveying meaning, short-form is limited, whereas long-form is free to take its time.
1. Creates Value
Consider a more subtle approach to long-form video because of its storytelling nature. If your video is solely about selling, viewers will lose interest and click away. Longer pieces necessitate more time and attention to detail during the creation process. The reward is greater when the risk is greater.
Consider recording the shipping experience of your online customers. The journey can be chronicled in great detail using long-form video. It is your responsibility to ensure that the content is both interesting and useful. The more time you have to educate and engage your audience, the better.
A longer video gives you more chances to establish a personal connection with your audience. This kind of content requires a lot of time and effort, and your audience will appreciate it. Long-form videos can be easily uploaded to Youtube, which is the perfect place for them.
2. Increase Brand Awareness
Storytelling is a powerful tool for integrating your brand’s mission into your overall strategy for growth. This gives you the perfect opportunity to communicate your values to your audience.
Your audience will have more opportunities to engage with your content as your video time increases. Developing a strong emotional connection is difficult to ignore. With long-term content, you are able to better control the message you are trying to get across.
Because of the limited amount of time available, it is very easy to make a mistake when completing short-form missions. The long-form video gives your brand’s ideas more time to develop.
For your business to flourish, you need to build a relationship with your customers. In order to keep your audience engaged, you need to start with quality content. When you have the option to go live and release content on a regular basis, you can build your brand and your audience at a lower cost.
Making a personal and brand-driven video helps you stand out from the competition and fosters a stronger relationship between your company and its customers.
Short-Form vs. Long-Form Videos
There is no right or wrong answer when you’re trying to make a decision between a short-form and long-form video. It really depends on your brand and what you are trying to achieve with your video marketing goals.
The one constant between both forms though is the need for videos to be high-quality and audience-driven.
If you’re looking for a video marketing agency that will partner with you on your brand and goals then you are in the right place. Contact us today to find out how we can take your video marketing to the next level!
