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The Benefits of Outsourcing a PPC Specialist in 2020

About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you can generate brand awareness, gather leads, and boost sales! It’s about saving time and money and hiring a ppc specialist from Media Shark could make all the difference!

Trying PPC marketing alone, however, can lead to costly mistakes. Instead of wasting your advertising budget, consider working with a PPC specialist. They can use their experience and expertise to create strong, effective campaigns.

Still on the fence? Keep reading for 13 reasons you should hire a specialist for your PPC search marketing campaigns!

1. Free up Your Time

You’re already busy enough as it is running your business. Learning how to navigate different PPC advertising platforms can get time-consuming. Once you learn how to navigate the platform, you’ll need to learn how to create and optimize campaigns.

There are many different components involved in PPC marketing. Skipping an essential step, like research, can cost you to lose money. At the same time, you’ll miss out on essential opportunities to reach potential customers.

You’ll need to remain up-to-date with the latest trends, too. Do you have time in your busy schedule to continuously learn PPC?

Many people waste their budget away through trial and error. Instead, you can start off strong by working with a qualified, experienced PPC specialist.

Your PPC specialist will handle every step of your campaigns. First, they’ll complete the audience and keyword research to improve your targeting. Then, they’ll craft creative, attention-grabbing ads that will help you generate new leads.

Your specialist will also:

  • Adjust the targeting criteria for your campaigns
  • Organize your keywords into ad groups
  • Determine which match type to use for your keywords
  • Write your ads
  • Design your landing pages
  • Create a negative keyword list
  • Launch your campaigns
  • Use A/B testing
  • Analyze and optimize your campaigns for continuous improvements

Once your campaigns are up and running, you have to keep checking on them. You could waste valuable time trying to read and understand the reports.

When working with a specialist, you won’t have to worry about your campaigns. Instead, you can dedicate your time to where it matters most: on your business and customers.

2. Your Customers Are Searching

Between 70 and 80% of consumers search the internet before visiting a business in person or making a purchase. One of the great advantages of PPC search marketing is you know your customers are there, looking for you.

PPC advertising gives you a chance to get in front of potential customers. With the right ad language, you can direct them to your website. Then, you can use a strong call-to-action (CTA) to encourage them to make a purchase. 

With billboards, flyers, and mailers, there’s no guarantee you’ll reach customers. Someone could toss away your mailer or drive right by your billboard. With PPC advertising, however, people are already looking for your product or service.

Better yet, these consumers are eager to buy.

Working with a PPC marketing specialist will help you reach those customers at the most optimal time. 

3. Boost Brand Awareness

You can increase brand awareness by up to 80% with Google paid ads.

Every time someone sees your ads, you’re generating a little more brand awareness. It can take multiple impressions before someone even remembers your brand. Then, you can cause brand recognition to stand out from your competitors.

Your PPC search marketing expert will know how to design your campaigns to help you generate more brand awareness.

For example, they can use eye-catching, branded display ads to help you stand out on other websites. They can also use remarketing, which allows you to reappear in front of previous website visitors.

Remarketing gives you a second chance in front of these visitors by reminding them about the product or service they viewed. Then, you can use targeted language to welcome them back to your site. With remarketing, you can improve your ROI by closing sales you would have otherwise lost.

4. Leverage Their Expertise

The easiest way to master PPC search marketing is to learn by doing. Without experience, you might still make costly mistakes. It could take you months or even years before you start maximizing your returns. 

You don’t have to spend those months mastering PPC alone. Instead, you can choose a PPC marketing specialist who has already mastered PPC.

They’ll have all the expertise you need to create successful campaigns.

Do you know which keywords will help you reach your customers? Can you create display and remarketing ads? Do you know how to adjust your targeting to exclude a location?

You don’t have to worry about it! Instead, an experienced PPC expert will handle it all for you. If you have any questions about your campaigns, they can answer them!

5. Fast Results

Working with a PPC marketing company can also ensure you see fast results.

Unlike search engine optimization (SEO), PPC works immediately. Once Google approves your ads, you’ll start advertising that same day. Then, you can draw more people to your website to start generating leads.

If you have a weekend flash sale you want to advertise, PPC allows you to get up and running instantly. You can work with your PPC team to send out your message without missing out on potential sales. 

6. High-Quality Traffic

Audience research is an essential component of PPC marketing. If you don’t know who your customers are, you’ll fail to reach them. Instead, you’ll reach a broad audience. 

Attracting a broad audience to your website won’t necessarily mean leads and sales.

Instead, your PPC marketing company will help you attract high-quality traffic. They’ll focus on your ideal customers. Those are the people most likely to convert into a sale!

7. PPC Supports SEO

SEO allows you to rank your organic website content on search engines like Google. The higher you rank, the more brand awareness and website traffic you’ll generate. In order to increase your ranking, you’ll need to show Google you’re an authority in your industry. 

One way to boost your SEO ranking is to attract traffic to your website. It’s also important that those visitors click around and stick around. Otherwise, a high bounce rate will have a negative impact on your ranking. 

PPC can support your SEO efforts by bringing people to your website. As they click around and explore, your SEO ranking will increase. 

With PPC and SEO working together, you can make an overall stronger digital marketing strategy. 

8. Access to Expert Tools

You wouldn’t want to waste money on a tool you might only use once or twice. By working with a PPC specialist, you’ll have access to all the tools and research you’ll need. 

When creating PPC marketing campaigns, you need to research your audience, keywords, negative keywords, and competitors. Without the right tools, you might not have the strongest start with your campaigns.

Your PPC marketing company will use their tools to give your campaigns the best possible start. These tools can help you save valuable time and money. You can start generating results sooner while avoiding costly mistakes at the same time. 

9. More Conversions

Website visitors from PPC ads are 50% more likely to make a purchase than organic visitors.

When you use audience and keyword research to develop your campaigns, you’ll improve your targeting. Precise targeting will help you attract people who are more likely to convert. 

Your PPC marketing company will optimize your campaigns for conversions. They can also help you make improvements to your website to boost leads and sales.

10. Measurable Results

With traditional advertising methods like billboard advertising, it’s sometimes difficult to measure your results. How can you tell a lead turned into a sale from that billboard? 

With PPC advertising, you’ll have data for your keywords, ads, ad groups, and campaigns. You can learn everything you need to know to optimize your advertising efforts.

Your PPC specialist will know how to read this data to help you make the necessary improvements to your campaigns. 

11. Keep Up With Competitors

Do your competitors have a huge advertising budget? With PPC advertising, you won’t have to feel like you’re falling behind. Instead, your PPC advertising specialist will know how to utilize every cent of your budget effectively. 

With PPC advertising, you can level the playing field and generate high-quality leads before your competitors can.  

12. Easy Alterations

Once you’ve created a billboard or magazine ad, it’s too late to make changes.

With PPC advertising, you can make changes on the fly. If you don’t like a certain ad or want to improve your campaigns, your PPC marketing team can make alterations the same day.

13. More Control Over Your Budget

PPC allows you to determine where you’ll spend your budget. You can focus on certain keywords, locations, or campaigns. You’re in control!

Remember, you can always make last-minute changes if you want to adjust your campaigns. 

Working with a PPC specialist can improve your company’s ROI, too. According to Google, businesses make about $2 for every $1 they spend on PPC. That’s a 200% ROI rate!

Epic Advertising: 13 Reasons to Hire a PPC Specialist

Ready to start reeling in leads? Keep these 13 reasons to hire a PPC specialist in mind. By working with a PPC marketing company, you can free up your time and start generating more leads and sales.

Get ahead of the competition and start boosting business with your PPC pro today.

Eager to get started? Contact us today to discuss your advertising!

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