Online Marketing Strategies to 10X Your Advertising
The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5 billion people online. Which is why you need to be on your A game when it comes to online marketing strategies!
If you aren’t using this platform to advertise your business, then you are missing out on reaching a lot of potential customers.
Of course, the internet is a vast ocean, and it doesn’t take much to get lost. There are also media sharks who are looking to devour small businesses and other competition—and they generally know how to do it well.
Thus, if you’re hoping to swim with the media sharks and come out unscathed, you need to become a shark yourself and develop online marketing strategies.
Read on to discover how to achieve that goal.
1. Work With a Marketing Company
Developing a digital marketing strategy can take a lot of time and effort. The online world is also constantly changing, and trying to keep up can be a full-time job.
If you want your business to stay competitive and in front of customers, it’s a good idea to work with a marketing company.
What Does a Marketing Company Do?
Marketing companies come in all shapes and sizes, but they usually have one goal in mind: to get your business the exposure it needs to make more sales.
Some marketing companies have a specialty when it comes to online marketing. Thus, if you’re looking for help when it comes to creating digital ads or creating posts for social media, there are companies that can help. Others take a broader approach to online marketing.
No matter which option you choose, working with an online marketing company can be beneficial. They have the skills and ability to get your company seen. They also know how to read data and analytics to ensure you are getting the most out of your online marketing campaigns.
2. Use Keywords Optimally
Keywords are the building block of everything you do on the internet. They are the only way that the search engine bots can find you. Thus, you need to make sure you are using them optimally.
If you want to swim with the media sharks, you have to take your time to do keyword research. You need to know exactly what people are looking for when it comes to your products or services.
There are many different online tools you can use to help with your research, but this can be time-consuming. If you’re really hoping to get an advantage and find the keywords that will get you found, then you need to work with a marketing firm.
They have the time and experience to dive into the keyword pool and find the terms and phrases that will work best for your business.
Once you have a list of the keywords that you should be using, you’ll want to make sure you incorporate them into every aspect of your online presence. But you have to do more than just insert them into whatever text you’re working on.
Make Your Site Appealing to People and Bots Alike
Search bots have become incredibly sophisticated and smart, so they can tell when you are stuffing keywords just so that your site can be found. If you are doing this, they’ll penalize you for it. You won’t rank as high on the search engine list.
In addition, you want your site to be appealing to real people as well. If people can’t read your text because you randomly placed keywords into it, they won’t stay on your site.
It takes practice and experience to be able to find and use keywords correctly. Working with someone who has the skills and ability to find and incorporate keywords into every aspect of your site will work to your advantage.
3. Make Your Website Look Good
How your website looks has a direct impact on how long a customer will spend on your site. Thus, it’s worth your time and effort to make your website look good.
When people visit your site, they should be able to quickly and easily find what they are looking for. If they are looking for a specific product, it should only take one or two clicks for them to get to the product page.
Should they be looking for a way to contact you or know where your business is located, that information should also be easy to find.
All of your web pages should also load quickly. If a customer has to wait more than 3 seconds to get where they want to go, they’ll leave your site and look for someone who can get them their desired information faster.
Use Various Media
You also need to appeal to a wide range of audience wants and needs by using a combination of images, videos, text, audio, and infographics. Every person who comes to your site will want to get information in a different way, and you should be willing to offer those various forms.
Not only should your website look good on a desktop or laptop computer, but it also has to be optimized for mobile devices.
With so many people accessing the internet from their cellphones or other mobile devices, you need to make sure they can navigate your site with ease. Should they decide they want to purchase what you have to offer, they should be able to do this quickly and easily, and know that their personal information will be kept safe.
If you want customers to invest their time and effort into your business, you need to invest in yourself. It may sound challenging and time-consuming to create a website that looks good and appeals to audiences’ wants and needs, but it will pay off in the long run.
4. Give Customers a Reason to Come to Your Site
The vast majority of businesses create marketing strategies and campaigns that center around selling their product or service.
There’s nothing wrong with this, and it could potentially lead to finding customers who want to buy what you have to offer. You may also make an immediate sale.
However, in addition to targeting individuals who are ready to buy right now, you also want to be catering to those who will be buying in the future. To do this, you have to stay at the forefront of people’s minds.
One of the easiest ways to do this is to give them a reason to visit your website or your social media sites.
Statistics show that 409 million people are reading the sites on WordPress. You could be one of those sites—but you have to offer the right content.
People are bombarded by advertising and marketing campaigns on a daily basis. They have become really good at ignoring what businesses have to say. Thus, you don’t want to create content that always focuses on trying to sell people something.
Crafting Engaging Content
By creating a blog, you have the ability to share a lot of different information with your audience. This be an older online marketing strategies but it shouldn’t be overlooked. To endear them to your company and brand, look for ways that will make them feel valued and special. Consider doing the following:
- Give people an inside look at what a day at your business is like.
- Offer new and unusual ways to use your products.
- Create a video that highlights the wrong way to use your products.
- Have giveaways and caption contests.
- Ask your customers to post videos of how they use your products.
The Importance of Having a Social Media Presence
There are a lot of different things you can do, and in addition to posting this information on your blog, you should also be sharing it on your social media accounts.
It’s also important that you post on a regular basis. It doesn’t have to be every day, but it has to be often enough that people will come to your site or social media pages to see what you have to offer.
This is one of the best ways to attract new customers and retain the ones you already have.
5. Develop an Email List and Send Out Newsletters
Developing a blog is a great way to get people to your site and share information with them. However, you have to rely on people going to your site to read what you have to offer. There are some individuals who may not be willing to do this.
Instead, you should send the information directly to them. This can be achieved by developing an email list and sending out newsletters.
Email newsletters make it easy for people to interact with your message. If they are interested in what you have to say and/or the product you are advertising, it doesn’t take much for them to click on a link and go directly to your site.
If people are voluntarily signing up to receive emails from you, then it’s a good idea not to disappoint them. Send these on a regular basis.
6. Don’t Underestimate the Power of Ads
People may be really good at ignoring ads, but this doesn’t mean that you should stop creating them altogether. It means that you need to find a way to make them more effective.
Since this can take time and the ability to read and understand vast amounts of data, working with the best agency can help. They’ll have the time and ability to create messages that get people’s attention. They’ll also know exactly where to place the ads to get your business the most exposure.
They can even help with local online marketing to ensure that you are targeting potential customers in your local community.
Not only should you be considering creating digital ads, but it’s also a good idea to look into traditional advertising as well. Whether you are placing ads in a newspaper, magazine, on the radio, or sending out direct mailers, any of these can help you find and attract customers for your business.
7. Find a Way to Get Into the News
Finding a way to get into news stories or articles is a great way to establish yourself as a trusted expert and showcase your business to a wider audience. This could be a great way to exceed what your original online marketing strategy was built to do.
There are a couple of different ways to accomplish this endeavor. One is to write your own press releases and get them published, and the other is to contact reporters and have them do a story about you.
Finding news outlets and reporters isn’t hard, as there are many sources online to upload press releases to and help reporters out with stories they are working on.
You might also consider answering questions that arise in forums about topics that are specific to your industry. Again, this can be another way to establish yourself as a trusted expert and get your business and products in front of potential buyers.
8. Use Video and Audio to Your Advantage
As the attention of customers continues to shrink, you need to find a way to get them interested in what you have to say. Using video and audio can help.
Both of these options give audiences information quickly and present it in an entertaining fashion.
Videos are one of the most popular mediums online because they can quickly and accurately display the information customers are looking for. We truly believe every business should include video within their online marketing strategies for 2020.
Audio is beneficial because people have the ability to multitask. They will still get your message, but they can be doing other things while listening to what you have to say.
Online Marketing Strategies That Work
Developing online marketing strategies takes time and effort. You can’t expect to create one or two campaigns and hope that you’ll sell your products or services. You have to be willing and able to look for strategies that will work now and into the future.
Since you have a business to run, you probably don’t have the time you need to dedicate to developing and implementing the necessary marketing strategies. That’s where Media Shark can help.
When you swim in the ocean of online marketing, you are either the shark or the prey. If you prefer not to be devoured by the competition, then having the right digital marketing company on your side is imperative.
We have the time, skills, and experience to develop a marketing strategy that is tailored to your business goals. We want to show you what it takes to stand out in the vast digital ocean. Contact us today!