Why Should My Ads Be Mobile Friendly (And Why Does It Matter?)
Did you know that more than five billion people in the world own a mobile device? With 22 percent of people checking their devices every few minutes, it is crucial for advertising campaigns to include mobile-friendly ads.
Mobile advertising is an imperative tactic to reach as many people as possible within your target audience. Nowadays, most people turn to their phones for quick searches. 46 percent of people use their mobiles to research products before looking them up on laptops or desktop computers to finalize the purchase.
In short, people are hooked to their phones, and taking advantage of this will make your business’ campaigns a lot more successful.
Mobile ads will ensure that you get the most out of every campaign. There are many reasons why this is true, including that your target audience will see your ads no matter where they go.
So, what are you waiting for? Keep reading for the complete guide on mobile-friendly advertising.
What Is Mobile-Friendly Advertising?
Simply put, mobile ads are a form of digital marketing delivered through smartphones and other mobile devices such as tablets. These ads can appear as text, videos, banners, images, and even interactive game-like ads. This form of advertising uses traditional marketing techniques (like client personas, geographic targetting, etc.) to reach people through their handheld devices.
Mobile-friendly advertising allows companies to create great-performing campaigns. In addition, they can provide companies with high engagement rates, better customer relationships, and essential data that can help optimize future campaigns.
Mobile ads are similar to regular display ads. However, several differences make these ads a fantastic tool for marketers.
Mobile advertising has the advantage of being able to leverage ad space provided by apps. Because many apps are free to download, they rely on selling ad space to make money. This creates a space where marketers can get creative and have plenty of options in their advertising efforts.
Furthermore, because people carry their mobile devices pretty much everywhere, creating mobile ads means that you can have more access to your target audience.
Mobile ads can be very cost-efficient and are priced like many other formats of programmatic advertising. Depending on where you go looking, mobile ads might be priced as cost per click, cost per action, cost per mille, etc.
Platforms Commonly Used For Mobile Friendly Advertising
Today, marketers use a few different platforms to launch display mobile-friendly ads. The most common platforms include Google Ads, social media ads created through Facebook, and Bing Ads. A successful campaign will usually use more than one of these platforms, but it entirely depends on the goals for each campaign.
Here is some helpful information on each of these platforms to determine if they’d be a good fit for your next mobile ad campaign:
Google ads are fantastic because they can be set up for both mobile and desktop views. These ads can be displayed on all of Google’s apps and search results, giving you plenty of options.
Setting up Google ads for both mobile and desktop is extremely easy. Google’s platform is user-friendly, a considerable advantage for those with limited experience setting up ad campaigns.
Social Media Ads
Only 1.32 percent of social media users access those sites through a desktop computer. So, it is only logical for companies to focus their social media ads on mobile devices.
Today, Facebook and Instagram provide users with a fantastic platform to help them swiftly create and launch all their mobile ads. This platform allows for a straightforward experience that helps companies set up campaigns to be displayed on Facebook-owned (or now, “Meta-Owned”) apps. Including these apps on your social media strategies is a great way to get the most out of these platforms.
Although Google is the bigger fish in this game, Bing ads can also benefit mobile-ad creation. Bing Ads can be cheaper than Google Ads and still provide a good return on investment.
There are more platforms where you can create and launch programmatic ads. For example, AdColony, AdMob, Airpush, etc.
Benefits of Mobile Ads
Including mobile-friendly advertising in your campaigns comes with many benefits. Here are some of the most important advantages:
Mobile ads allow companies to have more options when targeting their audience. Because people take their cell phones pretty much everywhere, mobile ads allow for fantastic geographical targetting. This will enable businesses to deliver location-based content to their target audiences.
In addition, because mobile devices carry precise data about the individual they belong to, companies can better understand customer habits, creating stronger campaigns.
Mobile ads provide users with a more personalized experience. These ads make it easier for audiences to interact with them, giving companies better insight into their audience’s ad preferences.
Furthermore, mobile apps also facilitate interaction with brands. So, if potential customers like what they see, it is easier for them to give the company a follow. Some of these ads can also let customers make purchases directly from the ad.
People carry their phones everywhere, so they are more likely to see and interact with a mobile ad. Because they can easily tap on the ad directly from their phones, conversion rates are often higher through this method.
Mobile-friendly ads allow companies to get data fast to determine what formats and methods work best.
Mobile ads are a lot cheaper than traditional marketing and advertising methods such as radio and TV. Mobile ads are often very cost-efficient, allowing you to increase the frequency of these ads and reach many people for a fraction of other types of advertising.
Taking advantage of mobile advertising can make a brand reach precisely who they are trying to reach. So, no money will be wasted to display ads on people who do not match the target.
Forms of Mobile Advertising
Just like with any other advertising method, mobile ads come in different types and forms. Different varieties will work better depending on the campaign’s goals and the nature of the advertised concept. Here are some of the formats you’ll likely encounter when creating mobile ad campaigns:
Video ads are one of the most effective forms of mobile advertising. With a video, it is easier for customers to visualize a product or service. Some effective video ads include sponsored video ads and ad-optimized YouTube videos.
Banner ads are some of the oldest and most used forms of mobile advertising because they are very similar to traditional web ads. These ads are displayed in “host” apps and websites and usually appear at the bottom.
These ads are great for pulling leads from a host app or website and bringing them into the advertiser’s intended landing page. They are also a great place to include a solid call to action.
Native App Ads
These ads are similar to banner ads but are not embedded within the website or app. Instead, these ads appear within the app’s content, giving users an experience where the ads will naturally flow with the rest of the content.
This is an excellent format to use if you don’t want your ads to cause abrupt and forced interruptions while users are navigating a page or app.
Interactive ads allow marketers to display ads that the audience will want to engage with. These can be anything from game-like ads or those that use rich media technology. These ads are usually a fantastic way to ensure that your audience will stay looking at the advertisement for an extended period.
Elements of Effective Mobile Ads
One of the most significant benefits of mobile ads is that they give brands and marketers the freedom to play with their creativity. Although there is no exact formula to make your campaigns work, a few elements should be considered when creating mobile ads.
When a user looks at your mobile ad, it should be immediately apparent that the ad comes from your brand. Use your business’ colors, fonts, and overall presence on every ad so that there is never any confusion.
Compelling Copy and Visuals
Your mobile ads should immediately grab your audience’s attention. Make sure that your ads are compelling enough so that a user’s eyes will directly go to your ad instead of whatever else might be going on on their screen. This can be done through the use of pictures, graphics, videos, and strong ad copy.
Whenever you plan your ad’s design, make sure that the elements (copy, visuals, etc.) are informative and engaging. Try to think outside the box to bring in elements of humor, emotion, etc., to make the ad even more compelling.
Always Have a CTA
All of your mobile ads should have a solid call to action. Make sure the CTA is always clearly stated and easy to spot. This will instruct your audience about what you want them to do after they see your ad.
Keep It Relevant
The information added to your mobile ads should always be concise and relevant. Unnecessary information can mislead users and make the ad unclear.
With so much competition, creativity is the key to making your mobile ads stand out. Figure out the critical elements for each ad, and think outside the box to deliver the information in the most creative way possible!
Starting Your Mobile Ad Campaign
Like with any other ad campaign, mobile advertising also requires a solid plan to ensure success. So, before you launch your next campaign, make sure to follow these planning steps so that every mobile ad you launch aligns with the overall campaign goal.
Before launching a campaign, you need to ensure that your goals are specific, measurable, attainable, relevant, and time-bound. Stating your goals using this formula is a great way to get started with planning your mobile ads.
One of the biggest benefits of mobile advertising is that it allows you to be very specific with your targeting. So, clearly define your target audience to know who you are talking to when designing your mobile-friendly ads.
Decide on the Ad Types
Once you know who you’ll be speaking to and the goals of the ads, it’ll become easier to determine what type of mobile ad to launch. Maybe you need banner ads and interactive ads to reach your goals, or perhaps all you have to focus on is social media ads.
Do some primary and secondary research and determine the best combination for your specific campaign! Knowing what your target audience prefers will help you choose the perfect set of ads.
Choose the Platforms
What does your target audience do when they access their mobile devices? What do you want them to do?
These questions will help you determine the best platform to run your ads. If you know that your target audience mainly hangs around social media sites, make sure to launch some ads on Facebook and Instagram. Or, if you want your audience to find you when they google a specific keyword on their phones, make sure to work with Google Ads.
Get Started With Mobile Advertising Today
People use their mobile devices all the time. Therefore, investing in the creation of mobile-friendly advertising is a fantastic way for companies to take their advertising efforts to the next level. Mobile-friendly ads are cost-effective, more engaging, and can bring better results.
So, if you’ve been looking for a way to reach more of your target audience and have more options in doing so, you’ve come to the right place.
Contact us today to see how Media Shark can help you get the most out of mobile ads and other programmatic advertising.