Metaverse Advertising: Is It Worth It?

metaverse advertising

There’s a goldmine for your ads that you haven’t taken advantage of. That goldmine is the Metaverse.

Do you want to advertise in the Metaverse? Click here

Advertising is a tricky business. It takes a lot of skill and luck to know how to make ads, and where to put them. This only gets worse when you run into skip buttons and ad blockers.

But what if you could put your ads in front of people living in a digital universe?

Metaverse advertising is the future of advertising. VR technology works, and it’s growing in popularity every day. That’s a lot of money you can’t afford to miss out on.

In this article, you’ll learn why metaverse marketing is for you. Metaverse ads might become the lion’s share of your advertising profits.

What Is the Metaverse, Exactly?

In 2021, Facebook CEO Mark Zuckerburg unveiled that the company was rebranding to Meta. And on top of that rebranding, he announced the Metaverse. 

Mark said that the Metaverse would change the world. It would become a virtual platform where people would do anything and everything. 

But here we are in 2022, but some people are unclear on the meaning.

The origin of Metaverse comes from Neal Stephensen’s cyberpunk book Snow Crash. In this book, the metaverse was an alternate, digital reality. It existed in parallel to our real world.

The metaverse in Snow Crash was, for all intents and purposes, a second reality. People lived there, bought property there, and everything else you can imagine.

Zuckerburg’s Metaverse aims to be something like that. A second world people can escape to. In that world, they can make friends, play games, and take part in experiences they could get nowhere else.

Now imagine putting your ads in this second reality. All the major tech giants like Apple and Google are putting their money into the Metaverse. Experts estimate that it will be an $800 billion dollar market in the next few years.

Metaverse Advertising: How Will That Work?

The digital world offers even more opportunities for advertising than the real world.

Think about it. In the real world, ads are always a voluntary experience. If someone sees a billboard on the side of the road, they can ignore it. 

If an ad appears during their TV show, they can switch to another channel. And even if it appears on their website, they ignore it as well.

Not the case with a Metaverse marketing campaign. Have you seen the ads in YouTube videos? Some of them you can skip, but half of the ads are mandatory.

And YouTube is no joke when it comes to advertising profits. The point is, a digital world gives you finer control of where people see your ads, and what they have to do to get past them. You can’t get this level of control even today with social media platforms.

Advertising in a Second Reality

All it takes is a bit of imagination to know how Metaverse marketing would function. Advertising in the Metaverse would be unlike any advertising we’ve seen before. It would be like ads appearing in real life depending on context.

For example, say someone is playing an immersive game. The game is free, so the creators need a way to monetize the game. So, they turn to ads.

Now, every time a person enters the game, they have to see an ad. Perhaps the loading screens have ads. In the lobbies and waiting rooms where they prepare to play, a person can interact with advertisements. 

In short, there are a lot of places to put ads. And in many cases, these ads can be more engaging than just a static image. They can be a digital experience that draws the viewers’ attention and drives them to take action.

Like in social media marketing, these Metaverse ads could involve games, interesting sound bites, and even funny memes that users share. The possibilities are endless.

Interactive Ads

Let’s be honest: in most cases, people don’t like ads. But in some instances, advertisers have created interactive ads. These ads are so massively popular that they spread like wildfire.

For example, the famous Google Glass advertisement. A group of skydivers wearing Google Glass live-streamed their jump from an airplane and then landed on the roof of the convention center. Then the very same skydivers came down from the roof to the surprise of the audience.

Now imagine a similar virtual experience. A skydiving course where users can skydive in VR. When they finish the experience, they can come to take real-life classes at a discount.

Imagine a clothing producer that allows users to try on digital versions of the clothes. Or a phone manufacturer that allows users to try out the phone in VR before committing to it. Recently, game engine makers recreated New York City and gave players an immersive experience that allowed them to play as their favorite heroes.

A Metaverse marketing campaign is only limited by the imagination.

Potential Concerns

This is a new technology, so of course, there may be potential issues.

For example, there may be a period where there are so many ads in Metaverse that this harms the experience. There may be issues of consent since an avatar is a digital version of a person’s real body. There may be data and privacy issues that go beyond the data collection and tracking we see in modern ads.

For now, Metaverse is a budding technology. It will take years to prove its mettle. One thing is for sure, though: it will be a veritable gold mine for those who want to do advertising in the Metaverse.

Upgrade Your Marketing Campaign

Advertising takes a lot of trial and error. Many advertisers have ads in multiple spaces. Their social media marketing is different from their mobile marketing.

That said, Metaverse advertising is going to be a massive market. Advertisers who adopt early stand to make the most profit. Make sure you’re there when the Metaverse explodes in popularity.

Follow our blog for more tips on how to boost your advertising campaign in the digital world.

Related Posts

The Target Audience in Digital Marketing: Who, What, Where, When, Why

The Target Audience in Digital Marketing: Who, What, Where, When, Why

Do you ever find yourself saying this: “But I want everyone to buy my product/service…” Here’s the problem with that.…
Digital Marketing in the New Age: How To Advertise Online

Digital Marketing in the New Age: How To Advertise Online

Advertising online is more important than ever before. In fact, the digital advertising market is expected to be worth over $400…
5 Keys to Successfully Advertising an Online Business

5 Keys to Successfully Advertising an Online Business

Online advertising makes up more than 97% of Google’s total incoming revenue, which is a distinct figure given that Google is one…
Managed SEO
SEO

5 Reasons To Invest in Managed SEO

Search engines like Google now generate 300% more traffic to content than social media marketing. In fact, about 96% of all mobile search traffic is

Instagram Ads
Marketing Strategies

How Much Do Instagram Ads Cost?

Did you know that there are nearly 1.5 billion active users on Instagram? This makes it one of the most popular social media platforms on

5G ads
Uncategorized

The Ultimate Guide to 5G Ads

Did you know that new 5G networks are reducing latency by 80%, which means consumers have immediate and consistent ad content delivery? You want

programmatic radio
Uncategorized

7 Tips for Programmatic Radio Advertising

It is the exceptionally rare business out of the around 33 million small businesses in the U.S. that can get by without marketing and advertising.

google display ads
Google Display Ads

The Do’s and Don’ts of Google Display Ads

Did you know that Google’s search and ad display network includes north of two million businesses? The same source adds that Google has a

digital ads
Marketing Strategies

7 Unique Ideas for Digital Ads in 2022

The internet can be a powerful tool for finding information and for promoting a business. An average Google search can generate as many

ott platform
OTT

What Are the Different OTT Platforms?

The U.S. OTT market will grow by more than $31.1 billion in 2025. As a business owner, staying ahead of the competition is essential

video ads
OTT

How to Make Attention-Grabbing Video Ads

The average person consumes about 84 minutes of video per day. Because this is such a high figure, it’s important that your brand’s video content stands

real time bidding
Uncategorized

What Is Real-Time Bidding in Advertising?

Programmatic advertising has become one of the most popular marketing methods. Still, you must pick wisely before using real-time bidding to avoid wasting 10%

ctv vs ott
Uncategorized

CTV vs OTT: What Are the Differences?

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies fail within the first

advertise on hulu
Uncategorized

How to Advertise on Hulu

Hulu has around 46.2 million paid subscribers in the US, which makes it the third most popular website in the US. If you’re not advertising

video content marketing
Uncategorized

The Importance of Video Content Marketing

About 65% of the human population is made up of visual learners. Images, graphics, and videos are the best way to generate interest in your