There are over 4.53 billion web users. That’s 58.8 percent of the world population. Which means there is a great chance your customers are online and Media Shark can help you find them!
There are over 2.7 billion Facebook users. 2 billion Youtube users. 1 billion Instagram users. 330 million Twitter users. 800 million TikTok users.
More people are accessing the web, but the way they consume content is changing as well; mobile traffic shot up 222 percent over the last seven years. These numbers will only increase.
Now more than ever, it is critical to ensure digital marketing (and ad optimization in particular) is strategic and effective.
Advertising optimization refers to the use of a variety of tools to increase an ad’s impact. Proper ad optimization means providing a better ad experience. In turn, this results in reaching more customers and converting more sales.
Keep reading to find out why optimization is so important–and how Media Shark can help.
What is Ad Optimization?
Optimization is all about learning from the past and predicting the future.
This means looking at past histories of what has worked, hasn’t worked, and what’s forecasted to be successful moving forward. Taking this knowledge into account can change the game. With Media Shark’s help, the advertising campaign can be fine-tuned.
What is the Goal?
Media Shark’s carefully-designed advertising plans help to get your business name out there. Greater brand awareness results in heightened engagement, more conversion, and greater success.
An advertisement is an investment–you want to ensure a good return, and to cut your losses if an advertisement is not successful.
Particularly as the world moves more and more digital, it’s key for advertising to be optimized for viewing on mobile devices. If a customer can’t see or hear your ad properly, they are pretty much guaranteed to ignore it.
Media Shark specializes in several types of ads, customized to ensure the best possible experience for your brand.
Display advertising refers to an image or video ad that is posted to Facebook, Instagram, Google, or any other website. These ads can be displayed on a desktop or on a mobile device (cell phone, tablet, etc.).
Display ads help to spread brand awareness and generate clicks to both new users, but also to those who visited your site but did not take action. These can also be used to promote a product launch or promotion.
Like display ads, video ads can be accessed across a variety of devices. Maybe a potential customer sees this before their YouTube video, or on a sidebar of a related web page.
Video ads provide a sense of flexibility, and can feel more personal than display ads. They can be used:
- To introduce a business
- To introduce a product
- To perform a how-to demo
- To provide testimonials from satisfied customers
These video advertising options help to increase brand awareness. Also, potential customers can envision themselves using your product in their own lives.
Like video ads, audio ads can seem more personal than just a picture on the screen. Users may hear these across the radio, or on music or podcast streaming services like Spotify and Pandora.
Key words and phrases may have a stronger effect when spoken, and thus may provide a better conversion rate.
Why is Ad Optimization Important?
In the age of digital marketing, ads are everywhere.
They must be tailored to a specific audience, and adjusted to each platform. It is critical to stay up-to-date with the competition and ensure your audience receives your message.
In the past, advertising relied more on pop-up ads. This is no longer the case. Google punishes the rankings of those sites that overuse this tactic.
These outdated desktop-reliant methods have been replaced. Ads are now integrated into almost every website we use.
Some more modern advertising techniques include:
- Visual searching
- Chat bots
- Social media stories
- Interactive content
- Progressive web apps
All of these examples are mobile-friendly. Making use of cutting-edge techniques helps ensure a solid advertising return on investment.
Luckily, the skills and experience from experts at Media Shark can work with your brand to ensure top-tier optimization.
Mobile vs. Desktop Digital Advertising
Think about Google searching in 2005 vs. 2020. 15 years ago, desktop searching was much more prevalent. People were still printing out recipes and MapQuest directions. Trying to navigate non-responsive web sites was a drag.
Fast-forward to 2020, most people are searching on their phones. They tend to use voice commands, shorter phrases when searching. This means adjusting keywords and phrases to respond accordingly.
Websites (and thus advertising) need to be easy to navigate, or else users will quickly move on.
In the advertising world, each site has different factors in determining optimization-level success. For example–Facebook has a quality reward system. High-quality ads cost less per click, and low-quality ads are discouraged by lower exposure.
With more than 2.3 billion users, this certainly motivates advertisers. Facebook ads need to be properly planned and optimized for the highest success rates.
The Effect of Optimization on SEO
One of the most important factors of Google’s mobile search rankings is mobile-friendliness.
Google has moved to mobile-first indexing. This means your mobile site is the primary source in determining search ranking.The user experience is key, so the advertiser must consider these factors. Careful design will increase SEO and achieve higher rankings.
Media Shark can help with this.
Media Shark utilizes a variety of mobile SEO tools to ensure your clients receive the best possible mobile experience. In turn, you can crush your search rankings goals.
How Can I Improve My Ad Optimization?
By now, it’s clear that ad optimization is essential to conversion.Between customer experience and Google algorithms, there are countless benefits to ensure your ads are properly optimized.
But where does one begin trying to make a noticeable difference?
Creating a positive ad experience begins well before designing the campaign itself. Good advertisers will narrow down their goals and target audience. They will create an ad campaign, and test it thoroughly before pushing it out.
Check out these tips for improving your own ad optimization success.
Clarify Your Goals and Define Your Audience
Before embarking on a digital ad campaign, it’s essential to make sure your priorities are in order. The entire optimization process will be structured around clear and defined goals.
This is important to come back to later on. What you define as goals in the initial planning stages will inform the evaluation process later on.
In addition to narrowing down goals, it is critical to know your audience. This begins with the question: are you looking for a business-to-business relationship? Or are you more aiming for business-to-consumer?
Media Shark helps you to take it a step further. Are you targeting businesses that sell horse-back riding equipment? Are you aiming for preteen girls who need the next-best-thing?
Either way, ensuring your target audience is tailored to your product is essential. It saves advertising dollars from waste and ensures your ad is placed appropriately.
On one hand, targeting a larger audience will result in more clicks and thus more traffic to your site. However, it typically results in less conversion. Each click costs you money–so clicks with no conversion do not make good use of advertising dollars.
To target your audience, there are various techniques that Media Shark makes use of. Some filters include:
- Location/IP targeting
- Browser history
- History on your site
- History on competitors’ sites
- Keywords searched online
These filters ensure your advertising dollars go to good use. Tools like Facebook audience insights can help track performance in this field.
Importance of the Landing Page
When your potential customers click the ad, the site transfers them to your landing page. This should load quickly, as pages that take too long to load will discourage potential customers. This page should serve as a natural progression from the ad.
It is critical that this landing page highlights your product’s key features. It must motivate the user to take action.
At the same time, the landing page must be simple and clear. If the user is distracted by too much going on, they may forget why they clicked the ad in the first place.
Reviewing What Works
After rounds upon rounds of testing have been completed, your campaign is ready to run. Ads should be set on a specific schedule to cater to your target audience.
Although, don’t rush to turn them off if you are not seeing your desired numbers within 24 hours.
Sometimes data can be incorrect or incomplete. Furthermore, the ad might take longer to reach your target audience than anticipated. Wait until you have a large data sample before making any serious changes.
Plus, it can be helpful to check out the competition, see what they are doing and what works. This way, you can learn from them—but also set yourself and your brand apart.
Finally, things can change on a dime. Social media rules and trends are constantly changing. Optimization methods must change in accordance.
It can be difficult to navigate on your own. Employing a specialist like Media Shark to keep your brand name ahead of the curve is essential to staying relevant in the digital marketing world.
How Can Media Shark Take My Ads to the Next Level?
Even if you know you need to step your ad experience up, implementation is a whole other ball game. The world of digital marketing can be tricky. Not only does each campaign need its own strategy, but each platform does as well.
For example, Facebook has its own multi-layered process. This encourages advertisers to build highly-optimized ads and rewards them for it.
But how can I figure out what types of ads would be most successful on this platform? Media Shark can help.
Media Shark has years of experience in ad optimization. We will put together a detailed plan to help your company scale up digital marketing.
Media Shark will help increase brand awareness and thus conversion rates. We will catch your business up to 2020 advertising trends while predicting future ones.
Transparency is one of the most important aspects of a digital advertising plan.We will tell you where an ad is placed, when, and why.
There is no smoke-screen to hide something that doesn’t work. We are here to serve your business, and convince your customers to convert.
By utilizing behavioral science, Media Shark provides unique insights into your marketing strategy. We will work to create a campaign that will successfully market your business to your target audience.
Media Shark also makes a key difference in providing custom reporting. Each customer will receive a unique dashboard to help understand data points. These include ad productivity, cost per click, etc.
This helps underscore what works well, and what needs to tweaking. The entire plan is created and developed with cost efficiency in mind. This ensures a strong digital marketing portfolio that drives results at a low cost.
It’s time to take your business and digital advertising to the next level with the help of Media Shark.
By taking this critical step, optimized ads and site traffic, in general, will increase, Plus, Google rankings and ad conversion will increase as well, providing a positive return on investment for your ads.
Media Shark can provide your business with unparalleled insights into the market. With market research and behavioral science behind you, your business can step digital advertising up.
To learn more about what sets Media Shark apart, contact us. Implement these strategies into your own personalized digital marketing plan today!