Struggling With Marketing? Media Shark is Your Answer

Media Shark

Struggling With Your Campaign? Media Shark is Your Answer

It’s a necessary evil in the business world, and it’s often neglected. Poor marketing is one of the most common reasons why 90% of startups fail, so it’s crucial to put a strong focus on your marketing efforts and Media Shark knows it!

Fortunately, we can help with that. Let’s talk about the importance of proper marketing campaigns and how Media Shark can help you reach your goals!

The Importance of Marketing for Small Businesses

Marketing is an essential part of every business, and you should spare no expense when it comes to getting the job done correctly. After all, what is a business without customers? Here are just a few reasons why marketing is so important.

Business Growth

Marketing is essential for growth. In fact, the Small Business Administration recommends that businesses spend between 7% to 8% of their revenue on marketing. Again, that’s revenue, not budget.

They believe this is the proper balance to achieve growth without breaking the bank, which both lead to the high failure rate of small businesses and startups.

Expanding your business’s reach is the only way to grow as a company, and marketing is the best way to do that. The best part is that certain online marketing tools are even free!

Drive Leads

Marketing and sales teams go hand-in-hand, and a sales team can’t function without proper leads. Well, marketing is a great way to start bringing quality leads to your door and improve your company’s bottom line.

Customer Retention

Several marketing efforts will not only help with customer acquisition but also customer retention. For example, email marketing is specifically designed to bring back existing customers or users to your website.

Market Research

No matter what type of marketing campaign you launch, it comes with some amount of research. This research is valuable to improving your existing marketing efforts, improving your products or services, and understanding your target audience.

Different Types of Digital Marketing

We could go on about the importance of marketing forever, but the truth is that smart marketing is what really matters. You could stand on a street corner and pass out fliers for a week straight and not even achieve the same ends as the click of a button would achieve.

To understand how to market effectively, you need to understand the key components of a modern marketing strategy. Here are the most popular marketing tools used today.

Search Engine Optimization

SEO is one of the most popular marketing tools of the era, and it’s critical to the long-term health of your marketing strategy. Like it or not, Google has the power to set a large number of rules for your business.

Search engines like Google rank your website and its content for various searches based on specific keywords, with 200 other factors related to your website at play.

We’ll go into more detail about SEO later. However, it’s important to note that ranking near the top of one highly-relevant Google search is often enough to keep a business afloat for years to come.

Consequently, appearing on the second page of a Google search result instead of the first is enough to tank certain businesses. SEO is very important to your marketing strategy, which is why it’s a shame that 70% of businesses don’t have an SEO strategy. A shame for them, not for you!

However, SEO is constantly evolving, so it’s important that marketers stay up to date with the latest trends and updates to Google’s algorithm for the best results.


There are many forms of online advertisements, and your business likely uses several of them. Let’s stick to online advertising, which is an entire field of its own.

The most common types of online advertisements involve either the pay-per-click (PPC) or pay-per-view structure. These will come in the form of video ads, display ads, or search ads.

Search ads are the ads that show up at the top of a search results page. These ads get to skip the line of the organic search results, but they are limited in their ability to portray information.

Display ads or banner ads are the photos you see when you’re scrolling through a news article or a social media feed. They offer the ability to post a photo or a dynamic image with some brief information about your promotional content.

Video ads are advertisements that you skip over to watch the video you clicked on. We’re kidding, of course. Video ads are very useful, and sometimes crucial, for businesses.

For example, a video game would have a difficult time using only search ads because it’s a lot easier to show off all of its features using visual imagery.

Social Media Marketing

Social media was a gift brought down from marketing heaven in the mid-2000s and it has only improved ever since.

More than half the world is active on social media these days. If you aren’t using social media in your digital marketing strategy, then hiring a pro is essential.

No matter who your target audience is, they will be found on one platform or another. Using the right platforms, posting at the right times, and having a consistent strategy are essential to success on social media.

However, there are many ways to ruin a social media campaign, and brands need to take extra precautions when it comes to using these tools, especially if you are marketing to younger generations.

While those younger generations are known for their social media use, you will still find users from all walks of life. Even if your target audience is strictly people above the age of 60, many of them still use one platform or another.

Email Campaigns

Email marketing is not dead, no matter what anybody tells you. Most people still check their emails daily, so why wouldn’t it be an effective mode of marketing?

However, email campaigns are just as tricky as social media. One wrong step and you could wind up defaulting into the junk folder on the major email services like Gmail or Outlook.

Although, when done properly, email marketing is an excellent way to remind your customers of why they used your brand in the first place. This only serves to reinforce your brand in the minds of your customers.

Why Professional SEO Services Are So Important

Now, we will dive into the importance of the marketing tools that we mentioned. SEO is of particular significance in today’s industry, as it has gained the primetime spotlight in recent years.

Believe it or not, 61% of marketers say that SEO is now their top priority, ahead of advertising and social media. This is because SEO drives organic traffic, which is far more valuable than paid traffic. Users tend to trust organic search results far more than they trust ads.

Well, that isn’t the only way that SEO helps. Here are some important examples of what a proper SEO strategy can do for your business.

Improved Website and UX

Your website is the center of your entire digital marketing strategy, which means it will make or break your entire initiative, especially when it comes to SEO.

User experience (UX) is the quality of the experience that users have on your website. UX goes hand-in-hand with SEO, as search engines place a lot of stock into the user experience.

Think about it from their perspective. Google’s algorithm is designed to match its users with the highest-quality content that is relevant to their search. It would reflect poorly on search engines like Google if they were constantly offering websites with poor user quality.

Because of this, SEO services have a “happy side effect” of increasing your website’s user experience. Improved UX has a host of added benefits, such as increasing user retention, improving conversion rates on ad campaigns, and more. Factors related to UX and SEO value include:

  • Page loading speed
  • Mobile-friendliness
  • Navigation tools
  • Image optimization
  • Linking structure
  • Page structure

The list goes on. Again, there are 200 factors in Google’s algorithm related to your website’s UX, but these are some of the most important.

Think about where the average users spend most of their time online. The three most-visited websites on the internet are Facebook, Google, and YouTube. Like it or not, that’s the standard being set for the internet.

When users spend their time on such professional websites, they become accustomed to a certain level of quality. This is one of the reasons why users exit a site after only 3 seconds of loading. Having a clean, professional website that works across all devices speaks volumes about your business.

Content Creation

If you don’t have a blog, you don’t have an SEO strategy. Part of SEO services is the creation of SEO content like blog posts.

The reason for this is simple. If you have 5 pages on your website, how is anybody going to find you without searching for very specific terms on Google? They aren’t.

However, if you have a blog, you have endless opportunities to rank on searches that are relevant to your business and that users will actually search for. Think of it this way; people search for information, not brands. A blog is an easy way to bring people to your website by offering them that relevant information.

For example, a company that sells aftermarket car parts could have thousands of articles about how to replace a muffler, where to buy shocks for a Toyota Corolla, and how to find the right brake pads for your vehicle. A solid content marketing strategy is the only way to succeed in SEO, and the potential benefits are huge!

Building Backlinks

In case you aren’t familiar, backlinks are the links from other sites to your site, and they are the primary off-page ranking factor on search engines.

A proper content marketing strategy is the only way to build quality backlinks. Producing quality content will drive other blogs to link to your website, which gives your website authority in the eyes of search engines.

Think about The New York Times. How many websites do you think link to their website every day? Nearly every smaller news outlet in the country, along with many others around the world.

Because they produce quality, credible content every day, they can build consistent backlink channels over time, which establishes high levels of authority. Your website can benefit from this, too. It won’t be the NYT but with the right content marketing strategy, it will build more authority.

Increased Sales Opportunities

We mentioned how a professional website and UX will help with conversion rates, but those aren’t the only ways that SEO services help drive sales. In fact, content creation is the best way to do it.

When your blog offers the information that users seek, you have a unique opportunity to convert them into customers. If your blog is offering information that is highly relevant to your business, you can add a “call to action” (CTA) at the end of your article.

Sticking with the car parts example, the company could end their article by directing traffic to their online store. “Stay up to date with our latest auto news and check out our used mufflers for a good deal!”

The term “used mufflers” will have a hyperlink to their muffler shop, which will help drive sales. Not only that, but they’re also prompting users to continue reading more of their articles, which could drive even more sales.

If you’re still wondering why this is so important, think about it. The people looking up this information are the ones who are most likely to buy from such a website. It’s a win-win for the user and the business.

Keyword Research

A good content marketing strategy starts with the right keywords, and you’d be surprised how many businesses get it wrong. Keyword research is the foundation of your SEO strategy, as it tells Google the type of business you are and matches your website with specific users.

Because of this, SEO services must involve proper keyword research and spread them throughout your site. Even alone, this will go a long way toward improving your site’s SEO value.

There are different types of keywords that will need to be incorporated into your strategy for maximum efficiency. These are short-tail keywords and long-tail keywords.

Short-tail keywords are terms like “dumpster”. These will have a lot of search volume but also a lot of competition. Google has no idea what you mean if you just search for “dumpster”, so it will try to match you with what it thinks is the best results.

While the competition is high for these keywords, the payouts are enormous if you manage to rank for them, thanks to the high search volume.

Long-tail keywords have low search volume in exchange for low competition. An example would be “dumpster rentals in Pittsfield, Massachusetts”. Sure, fewer people will search for it, but the traffic that is brought from this search is likely to be highly relevant to your business.

Adopting a healthy mixture of these keyword types into your strategy is important for both short-term and long-term success, but it needs to be done correctly.

Higher Local SEO Prospects

Local SEO incorporates similar tools and tactics when competing on a larger scale. However, it comes with a few key differences.

In this case, SEO is more location-specific. Search engines take a user’s location into account on various searches to help provide them with the best results.

This is why you don’t get results for pizza shops in Los Angelos when you search for “pizza shop” in Boston. The keyword strategy will be different, but that’s not the only difference. There is also far less competition.

With less competition, the prospects for ranking at the top of highly-relevant searches are high if you have the right strategy. Again, not many small businesses even have an SEO strategy, so use this to your advantage and try to claim the first spot.

Long-Term Savings

As we mentioned, a well-executed SEO strategy could keep your business afloat for years to come. Although SEO efforts take time to come to fruition, the benefits tend to be long-lasting when executed properly.

Because of this, a small amount of money upfront for professional SEO services followed by a solid content strategy could save you a fortune in ongoing marketing expenses. Who doesn’t like saving money?

What Social Media Marketing Pros Can Do For You

Social media is a great place to expand your audience and keep your existing audience engaged. It acts as a hub for brands to improve both their user acquisition and retention, which is unique to the industry.

However, social media can cause harm to a brand just as easily as it can help! Here are a few examples of how a properly executed social media strategy will benefit your brand.

Social Media Content Creation

Social media content isn’t as long-form as blog articles, but it requires the same level of research and proper execution. Social media users can smell a desperate marketing campaign from a mile away, and they have little patience for it.

Essentially, you want to tread several fine lines in social media marketing. You don’t want to post often enough but not be spammy, use hashtags but not too many, and use humor without being poorly received.

Unsuccessful social media campaigns are quite common, so give yourself every opportunity for success with the services of social media marketing pros.

Market Research

Social media comes with both direct market research and indirect market research. Like any marketing campaign, it requires initial research for content creation, your target audience, and more.

However, social media is unique by offering unintentional market research. Here, your audience will engage with your brand directly, offering insight along the way.

By simply following key metrics such as the number of likes, comments, and shares that your posts receive will offer plenty of insight into your target audience. There are plenty of other important metrics that a marketing company can track for you, and they will help you with your social media efforts and more.


Save Time

While saving time is likely a motivating factor in your search for marketing assistance, social media is particularly time-consuming. An SEO strategy only requires one post a week at the minimum, whereas social media requires at least one a day.

Also, it’s important to interact and engage with your audience on social media to demonstrate a human presence behind your brand. This includes sharing user-generated content, commenting on audience posts, and responding to followers’ questions.

Fortunately, you can take all of this off your back by hiring the right marketing team. They will consistently manage your social media accounts, increase your reach, and keep your existing audience happy!

Why Email Marketing Is Important

Email marketing is one of the original digital marketing tools, and it still remains one of the most widely used and effective marketing strategies around. Here is what it will do for you when done correctly!

Improving Customer Retention

Marketing is an essential tool for growing your business, but there’s a fatal flaw; you will eventually run out of customers. Acquiring customers is half the battle, keeping them is the other half.

This is why email marketing is so important, as it reinforces your brand in the minds of your customers as time passes, which keeps your company relevant.

When users make conversions on your website, you should prompt them to sign up for newsletters. Then, you will be able to remind your existing customers of how great your brand is, which fosters repeat customers.

Don’t underestimate the value of repeat business. Businesses that focus on customer retention and brand loyalty report seeing significant sales increases. Also, not enough brands place much value in customer retention, so the competition is in your favor!

Promotional Content

There are few better places than social media and email to promote your latest sales, discounts, events, and other promotions. It’s an excellent venue for experimenting with promotional content and measuring results!


Why Improving Your Advertising Campaign Matters

Let’s face it, a marketing campaign won’t survive without some amount of advertising. Yes, it eats up our marketing budgets, but it also generates high amounts of revenue when done correctly! Let’s talk about what the right ad services will do for your campaign.

Setting the Tone

The content of your advertisement is often the first impression of your business to many users. Therefore, the content and quality of your ad will ultimately set the tone for how users engage with your brand.

If users see a low-quality advertisement, they are probably expecting to be directed to a low-quality website offering low-quality products. Believe it or not, the average person sees over 5,000 ads a day, which makes the ability to stand out critical to a brand’s success.

Consequently, an improved ad will help with user acquisition, as well as set a positive tone for users who interact with your ad. The more you stand out, the better.

Increased User Experience

Your website’s user experience all starts with the first impression. A quality ad could help improve your website’s bounce rate, user retention, and more.

Increased Conversion Rates

Again, it all starts with that ad content. If you’re able to nail the landing page and navigation tools through your SEO efforts and offer a strong first impression, then you will see a difference in your conversion rates.

There’s no need to pour money down the drain on a PPC campaign, especially if your margins are tight. Remember, you lose money every time somebody clicks on your ad.

Because of this, it’s important to ensure that the maximum amount of engagements are converted into customers. This could be a one-time purchase for a lifetime of results, instead of simply spending more and more on PPC.

Also, we live in a world where ads can be highly targeted. Because of this, you can target your advertisements across multiple platforms like Google or Facebook and meet your intended audience with great precision.

However, without the proper industry knowledge and market research, it is difficult to use these tools with the most accurate precision. That’s where the marketing pros come in.

Offer Options

Ads are easily adaptable, unlike other strategies. If something isn’t working, you can change it without much of a hassle.

Your ad campaigns can also be whatever you want them to be. Video ads, search ads, display ads, or anything else. Advertisements can display any message, tone of voice, color scheme, or anything you want them to display.

Trying out different types of ads to see what is most beneficial is a good way to start. You may find that Youtube ads are more beneficial than Facebook, or that a certain keyword worked better. From there, it’s easy to adapt and start earning more from your ad efforts.

With SEO, you can’t just change all of your content at once and expect to stay at the same ranking. However, an ad campaign will offer instant gratification if you need to make an adjustment, which brings us to our next point.

Short-Term Payouts

Let’s say you want to focus on your social media, email, and SEO efforts because of all the benefits that you’ve heard. Sure, these options are free if you know what you’re doing, but that doesn’t mean they are enough.

Especially during the early stages of your campaigns, you need any boost you can get. Advertising is perfect for this.

SEO, social media, and email marketing all take time to develop. Online advertisements allow you to fill in the gaps while you develop these strategies, which could take months or even years to come to fruition. Once those strategies are successful, then PPC ads will be the only major marketing expense in your strategy.

How To Know When You Need Help With Your Marketing Campaign

You’re probably wondering if your business needs the help of a marketing agency. Well, we can make that decision easier for you. Here are 5 signs that your company could use the help of a professional marketing company.

1. You Can’t Afford an In-House Team

Not all businesses can accommodate an in-house marketing team. High salaries, benefits, and other employee-related costs are too high. When you hire an outsourced team, you share these costs with other businesses seeking similar services without sacrificing much. 

2. Lack of Time

If you’re trying to handle your marketing strategy yourself, you might as well hire somebody else to run your company. Marketing strategies take a lot of time and consistency to develop and implement, and it isn’t feasible for one person (especially a business owner) to meet these requirements.

This is especially true if you have to educate yourself on the various marketing tools available to you, conduct market research, develop a strategy, and implement it day after day.

3. No Experience

If you don’t have experience or education in marketing, then that will eat up a lot of time doing the necessary research. If that research is not done well or if it comes from unreputable sources, then you risk your efforts flopping. In that case, hiring somebody with the necessary skills and experience is crucial.

4. Your Sales Team Lacks Leads

If your sales team is constantly left with idle hands, then there isn’t much of a point in having them around. In this case, it’s time to boost your marketing efforts and start driving leads.

5. Poor Results

Finally, if your previous marketing efforts were underwhelming or did not exceed expectations, this is a strong sign that your company could benefit from professional marketing services.

This is especially true if your sales are actively declining, as this is a major red flag for any small business. Marketing is the best way to begin increasing sales, so set your business up for success as soon as possible.

What To Look For In a Marketing Team

Before you make any deals with a company, it’s important to know what to look for in a marketing team. Here are some of the most important qualities to seek out in a marketing team.

Services Offered

Of course, you will need to ensure that the services offered match the services needed. If you know that your brand requires social media marketing, PPC management, and SEO services, then verify that the prospective company offers these services.

The last thing you want is to waste your time talking to a company only to find out later that they don’t offer the services that you need. Before you even begin your search, determine your company’s marketing needs to help narrow your search.


Every business has a marketing budget. If the services offered are all-inclusive, then you should be able to put the majority of your budget into these services.

Remember, the price should reflect the services. You get what you pay for, so if the services cover all of your needs, then your marketing budget should be able to cover it.

Industry Knowledge

Do these services work for my industry? For example, a law firm may not want to hire the services of a marketing company that primarily works with eCommerce businesses.

If the prospective company has experience in your industry, then count that as a major plus for them. A marketing company with industry-specific knowledge will perform best with proper keyword usage, content creation, market research, and more. 

Case Studies

If the company does not offer case studies on their website, ask for them or read testimonials. Case studies help you understand how effective their previous campaigns were over time and the quality you should expect from these efforts.

However, case studies aren’t the only way to gauge a company’s performance. Online reviews are always handy, but you should consider looking both on and off the company’s website.

Remember, there’s hardly a company in the world without a one-star review, so focus on reading through the actual reviews to get an understanding of customer satisfaction. 


Similar to case studies, references are a great way to judge a company’s previous experience. The key difference is in your ability to ask questions.

When you read stories or reviews online, you are only getting information that others want to give. However, when you have references, you can control the questions.

For example, you may want to know how communicative the company was with their previous clients, if they were transparent about prices, and whether or not they seemed to know what they were doing. Don’t underestimate the value of references when it comes to outsourcing!

Why You Should Hire Media Shark For Your Marketing Needs

With everything we just discussed, you’re likely interested in receiving the services of the right marketing team. Well, we would like to suggest that our services are right to meet your company’s needs. Here’s how.

Staying On-Brand

One of the biggest qualms of hiring outside help for a marketing strategy is that different companies have different brands. Well, Media Shark is different.

In fact, Media Shark works with your company to understand your brand and develop a strategy across your entire digital marketing efforts to remain on-brand at all times. It’s like having an in-house marketing team without the extra cost!

Competitor Research

You can’t compete if you don’t know what the competition is doing. Media Shark invests initial time and resources into your competition in order to develop a more specialized plan to get ahead.

This includes your competitors’ keyword usage, ad campaigns, SEO value, promotional moves, and more. This insight is valuable across your entire marketing and production strategy.

Up-To-Date Knowledge

The world of technology is constantly evolving, and marketers are always trying to keep up. If you’ve been running your business for over a decade, think about how different marketing was then compared to now. Okay, now imagine how different it will be ten years from now.

Media Shark understands this well, and our marketing team is dedicated to remaining updated on all of the latest digital marketing trends and changes in the industry.

Custom Reporting

Again, you want the quality of an in-house team without the price. Well, every client of Media Shark receives a custom report about their marketing campaigns, how they are performing, and other important insights. You won’t sacrifice anything with an outsourced team.

Marketing Integration

Finally, the great thing about digital marketing services is that all of the moving parts within a marketing strategy can work together. However, this only works with proper planning.

What Media Shark mean’s is that if you have an SEO, social media, email, and ad campaign, you can seamlessly integrate them to benefit one another. For example, we mentioned that proper web design will benefit your conversions across your entire marketing strategy, but that’s not all.

Your social media efforts will have a direct impact on who signs up for your newsletters, your ads will affect your SEO prospects and more. With the right planning and implementation, your entire digital marketing strategy will turn into a never-ending sales funnel, which is why Media Shark is the top choice for your brand!

Take The Bait!

Now that you know all about the different media campaigns and how Media Shark can help you, there’s no time like the present to get started. The sooner you begin building your strategy, the sooner you will see results. Stay up to date with our latest marketing news and feel free to contact us for any help with your strategy!

Related Posts

How To Create Targeted, Data-Driven Digital Ads

How To Create Targeted, Data-Driven Digital Ads

Despite a mature and well-established online advertising industry, we still haven’t hit the peak of digital ads for brands. Last…
How to Make the Most Out of Programmatic Radio

How to Make the Most Out of Programmatic Radio

There’s a reason why radio broadcasting employs over 66,000 individuals. While it’s true that radio isn’t as popular as it used…
3 Popular Types of Google Display Ads and How Best To Use Them

3 Popular Types of Google Display Ads and How Best To Use Them

When it comes to digital advertising, Google Ads are a great way to drive highly-targeted traffic to your website or…
google ad cost
Google Display Ads

How Much Does a Google Ad Cost? A 2022 Guide

With SEO being a huge priority to get in front of potential customers, the companies that achieve the most success leverage google advertising. 

website marketing
Google Display Ads

Exploring Your Options for Website Marketing

80% of the American population shop online, and 59% conduct online research before a major purchase. This means that your business needs to have


The Top OTT Marketing Trends in 2022

Over 80% of people in the US watch OTT content. Whether it’s a long-awaited series finale on Netflix and Disney, or a humble YouTube video,

programmatic seo

How to Use Programmatic SEO to Your Advantage

Search engine optimization is arguably the most important digital marketing strategy today. Finally, more than 57% of businesses are investing in SEO to some degree, but

ad campaigns
Google Display Ads

5 Things That Should Be on All Ad Campaigns

The United States is home to over 32 million different businesses — many of them small, up-and-coming businesses, too. If you fall into that category

programmatic advertising platforms

Top 4 Programmatic Advertising Platforms

During the pandemic, it was reported roughly 92 percent of advertisers adjusted their advertising messages. While the advertising industry moves quickly, it’s important to stay

designing digital ads

Designing Digital Ads for Maximum Impact

Did you know that experts predict that the average business’s social media marketing budget will grow by nearly twelve percent by 2026?  Since digital marketing

ott ads
Google Display Ads

Making The Most of Your OTT Ads Budget

In 2020 it was reported that marketers spent roughly $17.37 billion on advertising for e-commerce sites and apps. A lot of this advertising was OTT

google display ad sizes

3 Different Types of Google Display Ad Sizes

There are over 70,000 Google searches every second. Competition is high to get to the top of Google searches, so have you considered a Google

programmatic ads

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99 billion in 2021,

google ads course, digital ads, google display ads, programmatic video, programmatic radio
Google Display Ads

Google Ads Course: Writing Effective Ads

If you’re looking to advertise your business online, a good place to start would be a platform that has over 4.8 billion interactions every single

in-game advertising, gaming advertising
in game advertising

15 Genius Examples of In-Game Advertising

Did you know that on any given day, you’re exposed to anywhere from 4,000 to 10,000 advertisements? Advertising is so ingrained in consumers lives

Tik Tok Ads Manager
TikTok Advertising

TikTok Ads Manager

Tik Tok has taken the world by storm. Since its launch in 2018, it has amassed over 1 billion active users.  With so many users,

metaverse advertising

Metaverse Advertising: Is It Worth It?

There’s a goldmine for your ads that you haven’t taken advantage of. That goldmine is the Metaverse. Do you want to advertise in

youtube influencer marketing
TikTok Advertising

How Does YouTube Influencer Marketing Work?

Did you know that seven in ten people have purchased a product after seeing it on YouTube?  If you’ve been considering using influencer marketing but

social media advertising
Marketing Strategies

Social Media Advertising in 2022

You can barely mention marketing without dropping social media somewhere in the sentence. But, as 55% of consumers learn about brands on these platforms there’s

in game advertising
in game advertising

6 Reasons to Use In-Game Advertising

The gaming industry is worth $90.3 billion in America. In the past, gaming was used for recreational purposes but now it’s turned into a

in game advertising
in game advertising

7 Benefits of Using In-Game Advertising

Global in-game advertising is expected to garner more than $13 million by the end of 2028. This is an 11% increase from 2021. Odds are


OTT vs. CTV Advertising: An Ultimate Guide

Want to learn the difference between OTT vs. CTV? There are more than 820 million connected devices in the US. With the rise of streaming services,

in game advertising
in game advertising

What Is In-Game Advertising?

The gaming market is set to explode with an estimated value of $314 billion by the year 2027. And it’s never been a better time

Marketing Strategies

How to Measure Your Marketing ROI

Did you know that email marketing has an average ROI of 4200%? That makes it the highest within digital marketing! This means that brands

TikTok ideas for businesses
TikTok Advertising

15 Engaging TikTok Ideas for Businesses

By 2023, the number of TikTok users in the US could grow to just under 90 million people. Already, 37 million Gen Z-ers use TikTok

TikTok marketing trends 2022
TikTok Advertising

The Biggest TikTok Marketing Trends in 2022

Social media users have now installed TikTok onto their smartphones over 2.6 billion times. In fact, TikTok has 689 million monthly active users as

TikTok videos
TikTok Advertising

How to Create Engaging,  TikTok Videos 

TikTok was the most downloaded app in 2021, with over 656 million downloads. Between 2020 and 2021, TikTok videos experienced a 6% increase. If

digital ads
Google Display Ads

Easy Ways to Improve Your Digital Ads

Did you know that in 2021, digital ads and media were projected to account for more than half of all US ad dollars? 57%

organic traffic
Marketing Agency

Your Guide to the Benefits of Organic Traffic

Every day Google processes around 3.5 billion searches. When you set up a website for your company, the goal should be to divert this traffic to

TikTok marketing strategy
TikTok Advertising

Avoid These TikTok Marketing Strategy Mistakes

TikTok has over one billion users and is continuing to expand. In less than four years, it surpassed 3 billion downloads. That statistic alone should

marketing metrics
Marketing Agency

8 Marketing Metrics You Need to Be Tracking

Over 70% of consumers aren’t sales-ready when they first interact with your brand. Over 60% won’t feel ready to convert for at least three months.

audience targeting

The Ultimate Audience Targeting Guide

About 85% of consumers use the internet to search for local businesses. Understanding how to reach your ideal customers online can help you drive sales.

YouTube Ad Revenue Calculator

The Ultimate YouTube Ad Revenue Calculator

Whether you’re just starting out or already working with a strong following and viewership base, understanding YouTube ad revenue can be tricky, especially

digital marketing budget
Marketing Agency

How to Make a Digital Marketing Budget

How to Make a Digital Marketing Budget In 2020 the digital marketing and advertising industry was estimated to be worth more than $350 billion.

digital marketing ads
Marketing Strategies

Making Your Digital Marketing Ads Stand Out

Making Your Digital Marketing Ads Stand Out: Design Tips That Work Around 5 billion people (63% of the population) worldwide use the internet. For almost

traditional marketing vs digital marketing
Marketing Strategies

Traditional Marketing vs. Digital Marketing

Did you know that more than four billion people regularly use the internet? Keep reading to learn more about the differences between traditional marketing

diversity marketing
Marketing Strategies

What Are the Benefits of Diversity Marketing?

What Are the Benefits of Diversity Marketing? Diversity in marketing is not just about employing people from different backgrounds, it’s also about using

Social Media Ads
Marketing Agency

Social Media Ads Ranked from Best to Worst

Social Media Ads Ranked from Best to Worst Social media is one of the most impactful developments of this century, with more than 70%

youtube trends

6 Important YouTube Trends for Businesses

6 Important YouTube Trends for Businesses The world’s largest video-sharing platform, Youtube, boasts a staggering 1.9 billion monthly users, with over 5 billion videos watched

youtube seo

YouTube SEO: How to Get Your Videos to Rank

Did you know that YouTube has released several new features to help content creators increase their ranking? Starting an advertising campaign on social media platforms

youtube ads

The Essential Guide to YouTube Ad Campaigns

Did you know that social media marketing is quickly replacing TV ad campaigns? Social media platforms like YouTube garner millions of views every single day

types of SEO

What Are the Different Types of SEO?

What Are the Different Types of SEO? Starting your optimization journey? Pretty overwhelmed by all of the acronyms and marketing terminology? Thought so.

YouTube SEO

YouTube SEO: 9 Key Things to Remember

YouTube SEO: 9 Key Things to Remember Is video content important for your marketing? Absolutely. The amount of online videos that people have

managed SEO

7 Reasons to Hire a Managed SEO Company

7 Reasons to Hire a Managed SEO Company for Your Business In the United States, 65% of small business owners have worked with an SEO

what is a youtube cpm

What Is YouTube CPM? A Quick Guide

What Is YouTube CPM? A Quick Guide Did you know that there are more than 37 million YouTube channels floating around on the internet right

how much does SEO cost

How Much Does SEO Cost on Average?

How Much Does SEO Cost on Average? Did you know that the first result of a Google search tends to get more than 31

enterprise seo

7 Key Benefits of Enterprise SEO

7 Key Benefits of Enterprise SEO Over 50% of all website traffic comes from an organic search. In fact, nearly 70% of online experiences start

tiktok marketing
TikTok Advertising

How to Advertise Your Business on TikTok

How to Advertise Your Business on TikTok TikTok now has over 1.5 billion users in total. The app even added 500 million users within less

benefits of local seo

7 Major Benefits of Local SEO

7 Major Benefits of Local SEO 46% of all searches on Google are people looking for local information. Many of the people doing these

YouTube CPM
Media Shark

What Are the YouTube CPM Rates in 2022?

What Are the YouTube CPM Rates in 2022? Did you know that YouTube receives more than 2 billion viewers every month? With numbers like that,

seo trends
Marketing Strategies

7 SEO Trends to Look Out for in 2022

7 SEO Trends to Look Out for in 2022 SEO: it’s one of the most important parts of your website. Even the best

managed seo
Media Shark

7 Major Benefits of Using Managed SEO Services

7 Major Benefits of Using Managed SEO Services Building your online presence while keeping your company running may feel impossible as you’re starting.

digital ads
Media Shark

7 Tips To Dominating Digital Ads

7 Tips To Dominating Digital Ads Are you tired of spending all of your money on digital ads that aren’t bringing new leads?

google display ads

A Beginner’s Guide to Google Display Ads

A Beginner’s Guide to Google Display Ads Google Display Ads: are you looking to get started? Whether you’re not familiar with display ads


What Is OTT Advertising?

What Is OTT Advertising? OTT, or over-the-top advertising, is changing how the digital marketing world works. The days of cable TV commercials are

SEO for dummies

SEO For Dummies

SEO For Dummies Did you know that there are more than 1.7 billion websites floating around on the internet right now? Are you looking for

enterprise seo
Media Shark

What Is Enterprise SEO? A Quick Guide

What Is Enterprise SEO? A Quick Guide Compared to traditional ad campaigns, leads through SEO are eight times more likely to convert. A strong SEO

audio ad
Marketing Strategies

How to Measure an Audio Ad

Are you looking for an inexpensive way to connect with your potential clients but feel like you’re out of ideas about what to

display ads
Media Shark

How To Use Display Ads To Your Advantage

The value of the global advertising market is expected to reach $769.9 billion by 2024. When so many businesses have easy access to effective digital channels, it

TikTok Ads
TikTok Advertising

Is It Worth Investing in TikTok Ads?

Are you thinking of adding TikTok Ads to your advertising strategy? If you consider TikTok a kid’s app for uploading silly videos and

integrated marketing
Marketing Agency

The What, Why and How of Integrated Marketing

Approximately 49% of businesses in the US, use digital marketing to promote their products and raise brand awareness. That’s about half of all businesses in

online video advertising

Online Video Advertising in 9 Simple Steps

Did you know that video marketing is used by 86% of businesses to improve brand awareness? Approximately 87% of video marketers have reported that

Native Advertising Work
Marketing Agency

How Does Native Advertising Work?

Did you know that 90% of consumers still term targeted ads as annoying, despite advertisers tailoring them to their needs and interests? Keep reading to

ad campaign

How to Develop a Successful Online Ad Campaign

According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem

YouTube CPM Calculator

YouTube CPM Calculator

YouTube CPM Calculator Imagine getting to make more money from your YouTube videos as a creator. Or if you’re an advertiser, think about

youtube cpm

Everything You Need to Know About YouTube CPM

Viewers are shifting their focus from pay-per-view video streaming to online platforms. YouTube has seen a steady increase in subscribers and users over

ad exchange

What is Ad Exchange and How Does It Work?

What is Ad Exchange and How Does It Work? This year the digital ad space defied all pandemic-related odds and rebounded 12%. When

ad network

How to Incorporate an Ad Network Today

How to Incorporate an Ad Network Into Your Marketing Campaign When the Internet first became prominent, some businesses saw the writing on the

Audio Ads

Listen Up: What Are YouTube Audio Ads?

Listen Up: What Are YouTube Audio Ads? YouTube is a $15 billion a year ad revenue business.  And that will grow even more with YouTube

YouTube Ad
Marketing Strategies

Ad Answers: How Much Does a YouTube Ad Cost?

Ad Answers: How Much Does a YouTube Ad Cost? Did you know that YouTube gets 30 million visitors every day? This makes the video-sharing platform

digital marketing trends

5 Digital Marketing Trends For 2021

5 Of 2021’s Biggest Digital Marketing Trends In 2020, digital marketing surpassed traditional marketing in revenue generated. That trend didn’t reverse in 2021, and it

Marketing Strategies

Media Shark: What is Display Advertising?

Apparently, the average American sees more than 5,000 adverts a day. Display advertising can be the key to helping you grow your business today!

ppc specialist
ppc specialist

The Benefits of Outsourcing a PPC Specialist in 2020

About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you


Video Marketing With Media Shark

Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your

Marketing Strategies

8 Benefits of Mobile SEO with Media Shark

There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore.

Marketing Agency

7 Common WordPress Mistakes You Need To Fix

WordPress is a fantastic tool for building websites. It has a number of options for customizing and enhancing features. It is easy to


YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add


8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get


How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that

Marketing Agency

Signs It’s Time to Switch Marketing Agencies

Many businesses hire marketing agencies expecting top-notch results. In reality, this isn’t always the case. This is especially true when it’s your first


Online Marketing Strategies to Help You Win

Online Marketing Strategies to Help You Win The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5

What Does RTB Stand For?

What Does RTB Stand For? RTB stands for real-time bidding, it is has become a popular method that advertisers use to place ads online. However,

YouTube CPM

What Is a YouTube CPM Rate?

What Is YouTube CPM? Since launching in 2005, YouTube has become one of the most influential platforms in internet history. Which is why

programmatic platforms

The Truth About Programmatic Platforms

The 101 on Programmatic Platforms The digital advertising domain is growing complex and the same can be said within what exists within the

Tampa marketing agency
Marketing Agency

How to Find the Right Tampa Marketing Agency

How to Find the Right Tampa Marketing Agency With the emergence of the internet, nearly anything seems possible for businesses. Just like the

programmatic platforms

Programmatic Platforms and RTB Marketing

Programmatic Platforms and RTB Marketing The digital advertising domain is growing complex. As a result, many marketers have turned to programmatic platforms and

ppc specialist
Marketing Strategies

11 Skills Your PPC Specialist Should Have

Did you know that 7 million advertisers invested a total of $10.1 billion in PPC? That’s a clear indication of how crucial it is! Having