Digital presence is essential if you want to boost your bottom line and stay competitive. It used to be that most businesses weren’t too active online, but things are changing and it’s time to start optimizing. Keep reading to find out everything that Media Shark can do for you!
Working a digital marketing campaign can be time-consuming and tricky, though, and small business owners have a lot on their plate already. We’re going to discuss some of the benefits of SEO in this article, giving you some insight into what it entails.
We’ll also highlight the importance of working with a digital agency like Media Shark. You’ll get a feel for what Media Shark can do to improve your digital reach and start sending online business your way.
Let’s get started:
What Media Shark Can Do for Your Digital Presence
Before you embark on your journey to improve your digital marketing strategy, it’s important to have an understanding of how digital marketing works.
Each business has different goals, but there are a few things that tie almost everyone together. First, everyone wants to attract more users to their business. Second, they want those users to make buy their products or use their services.
It’s pretty simple, and it’s the same idea as any kind of marketing that you might have engaged in before.
The difference is the landscape. Digital marketing is carried out through websites, social media, and search engines. All three of those areas overlap each other, but each requires a distinct skill set for marketing.
Let’s take a look at those three categories in detail, exploring what digital marketing agencies can bring to the table.
Establishing a Website
There are a lot of services available that help you create a website in a matter of minutes. It might seem like that’s the end of the road for your site.
It’s easy to imagine that you create the site, send some links to it through your social media page, and let the games begin. In reality, there’s a lot of maintenance involved in a successful website.
You have to think about user experience, site architecture, optimization, and content creation. These are all factors that search engines examine to determine whether or not you’ll be ranked in their search results.
A site that has a lot of dead links, poor organization, and no content to speak of will not get found online. These are all areas that agencies like Media Shark can monitor, polish, and optimize for the most exposure.
The process of handling it yourself, on the other hand, is a tricky one. The thing about optimization is that there’s a fine line between excellent work and work that will get you penalized on Google.
It’s also a very time-consuming process that has to be maintained.
Social Media Marketing
Social media is another area where it might seem like you have the chops to manage your accounts yourself. The thing is, you do have the skill set to navigate social media in a way that brings some results.
The thing to keep in mind is that most of the time great results come from a thought out digital strategy. Ad campaigns, page layouts, content schedules, and other forms of optimization are all pretty touchy when you start looking for big returns.
You have the ability to mange those things yourself. You might not have enough time as a small business owner, though. It can work itself up to be a full-time job, and it is for a lot of people.
There’s the option of hiring on an employee to handle your social media outreach and digital marketing, but the exense of taking on a new employee is large compared to working with an agency.
Search Engine Optimization
We’ve mentioned optimization a number of times in this article already. If you’re not familiar with search engine optimization (SEO), it’s the act of tuning your website and digital presence to rank higher in search results.
It isn’t as if you can simply be present and get listed when someone near you searches for your service. It’s possible to have that happen, but you would need to have very little competition.
In order to come up consistently for the users that you’re looking for, you have to tune your website to a set of ranking factors set forth by Google. Additionally, some research is required to find terms that are trending that you can optimize for.
For example, let’s say that you’re a bakery. Some keyword research shows you that the search phrase “great things to get at a bakery” is trending in your area. Once you see this, your move is to create content that is optimized for that search phrase.
That means placing the phrase in particular locations along with the article’s text as well as in its code. We repeat that process as new terms show up, and those posts will pick up steam and generate better rankings for the whole site.
Our final note to keep in mind is that the digital landscape changes fast. Similarly, your life and responsibilities tend to shift and adjust over time.
These changes make it impossible to keep the same approach going year after year, month after month. There has to be some attention given to the changes that, say, Google makes to its algorithm.
Maybe Facebook’s ad platform adjusts and old optimization methods will no longer work. Every digital landscape is prone to these changes. Remember that social media wasn’t even a thing 20 years ago, and now it’s evolved into one of the more fundamental parts of society.
As things change, digital agencies can monitor what happens and adjust your digital marketing strategy.
Ready to See Some Results?
Hopefully, this article has given you a little idea of what agencies like Media Shark can do for your digital presence. If you’re still interested in learning more, though, we’re here to help.
Contact us and explore our site for more ideas and options for improving your web presence significantly.