Like it or not, behavioral targeting is incredibly effective. The conversion rates on targeted advertising is twice that of traditional advertising. Media Shark is your premier behavioral targeting agency!
So if you’re still using traditional advertising and hoping to get conversions, you might as well be throwing virtual spaghetti at the wall.
Don’t keep wasting your ad spend. Instead, utilize the expertise from firms like Go Media Shark to help you increase your lead generation and sales.
And if you’re not sure what behavioral targeting is, don’t worry, we’ve got you covered. Keep reading to learn what it is, how it can help your business scale your growth, and how Go Media Shark can help you make it happen.
What Is Behavioral Targeting?
Simply put, when you utilize the power of behavioral targeting, you’re tapping into user’s behavior online to find your ideal audience. You can do this by using cookies on your website, or those gathered by a database. Then you set your campaign to show your Google Ads or social media ads to those same browsers.
This tactic can turn the casual window-shopper into future loyal customers. You can further segment browsers to your website by which pages they visited. Those who came to your sales page and left might get a different ad than those visiting a top of the funnel webpage.
So, if you run a local business, you can target only people whose IP address is registered within a certain area. You can’t collect any personal information on your websites such as their name, phone number, or address. But you can collect their IP address which will tell you their browsing history and help you narrow down your niche.
Additionally, you can set your ad campaign to target certain demographics along with their browsing history. Let’s say you’re looking for men ages 35-65 who make at least $65,000 a year and recently searched power tools. Then you can use this to create targeted ad campaigns so your ads are only shown to men who fit this description.
In doing this behavioral targeting, you can be very effective in improving your conversions. Since you’re only showing your ads to those people already interested in what you have to offer.
Further, if you have a high bounce rate or cart abandonment rate, then you can use retargeting ads to bring previous browsers back to your website.
The Art of Retargeting
Just as in traditional marketing, it can take several times that your audience sees your product before making their final purchase decision. Don’t lose out on future sales because someone visited your website before they were ready to buy.
Instead, build trust and familiarity with your brand by utilizing retargeting ads in your marketing campaigns. With this increase in trust and familiarity, you will see a reciprocal increase in user engagement with your ads and marketing material. As you will see, this is what makes these marketing campaigns so effective.
There are several methods of retargeting that are incredibly effective. One that we all notice is seeing an ad for a product or service shortly after searching for it on Google. Google AdWords has a phenomenal database of everyone’s search history and you can run highly converting ads using their cookie information.
Second, you can run retargeting email campaigns without spending any money on ad campaigns. You can run cart abandonment emails and remind those who didn’t purchase why they need your product.
You can also segment your email list when you launch a new product to only target those who have purchased from you in the past and have been on your list for a certain amount of time. This will help you to avoid sending sales emails to those subscribers who recently found you but haven’t been through your funnel yet.
Why Behavioral Advertising Is So Effective
Behavioral advertising needs to be incorporated into your overall online marketing strategy. After all, you can’t retarget customers if nobody is visiting your website, to begin with. So, utilize effective user-intent keywords to bring potential customers to your website via search engines. And then use behavioral advertising to insert a pixel on their computer which will then show them your ads the next time they’re scrolling their favorite social media platform.
When you have all these pieces working together, you will be able to scale your business.
Have you ever searched for power tools and then spent the next two weeks seeing power tools ads on every website you searched? And this includes your social media feed as well. Then you’ve seen the effects of targeted ads.
It’s simple if you searched for hammers, then it’s probable you’re also interested in learning more about nails. Digital media marketing experts agree that targeted advertising is much more efficient and practical when it comes to deciding where to spend your marketing budget.
Behavioral targeting sends traffic to your website that is already interested in what you’re selling. This targeted traffic is more relevant than what you would get with traditional marketing.
And thus, your conversion rates will also increase. You can get your message in front of your ideal audience and be more intentional with your advertising budget.
So, how does Go Media Shark use behavioral advertising? Let’s dive into that in the next section.
Get in the Game With Go Media Shark Behavioral Ads
Here at Go Media Shark, we specialize in creating ad campaigns that feed you, new customers, daily. And when your advertising dollars lead your new prospects into a well-converting sales funnel, then you will see your bottom line increase exponentially.
There are several advertising platforms that you can use to target very specific demographics in your advertising campaigns. You’re probably familiar with Google ads and Facebook ads, however, Bing and YouTube also have successful advertising platforms.
We can help get your product or service in front of people who have searched for specific keywords. And we can also showcase your business to new audiences by targeting people with specific interests, buying habits, and geographic location.
There is plenty of information online about your ideal audience. The key is to know where to find it and to work with a professional who can help you make sense of the immense databases available.
When you work with a top marketing agency, you will find that having access to the appropriate tools and experts will improve your ROI and conversion rates.
How Does Go Media Shark Work?
When you’re talking to your ideal audience you can speak to their exact pain points. And when we can send you an already warm audience that fits your target demographics, we can help you grow your business.
Our targeting capabilities include geolocation, specific keywords or phrases, as well as people who’ve already bought specific items online. Using IP targeting and competitor’s lookalike audiences we can send warm leads to your website which will increase your conversion rates and improve your bottom line.
Here at Go Media Shark, we can improve your cost efficiency and make your advertising budget go further with a lower cost per click pricing. We are also committed to total transparency when it comes to sharing our data with you. We will tell you where we’re placing your ads and what your average cost per click is.
Our robust reporting won’t leave you guessing whether or not your ad campaigns have been successful. On your online dashboard, you’ll be able to see custom reports and countless data sets. This is one of the Go Media Shark benefits our customers have grown to love and depend as they grow their business with our targeted advertising campaigns.
Behavioral advertising has two sides to the data. First, you need to track the behavioral patterns of those online. Our databases allow you access to vast amounts of data sets that have been collected and processed through cookies.
Second, you need to take those data sets and create your personalized user persona that you want to target. We will show you how to do this in the next section.
What Are Your Next Steps
If you want to utilize the power of behavioral targeting the next thing you need to do is define your ideal audience.
Who are you selling your product or service to? You need to build an incredibly specific ideal avatar so that you know exactly who you’re selling to. When you do this you can target your ad copy as well as the content on your website to speak directly to your ideal audience.
Not only will you describe your user persona but you will also need to create unique user stories for your ideal audience. This goes way beyond simple demographics such as gender, location, and socioeconomic factors. While these are important and you do need to identify these factors, you need to go much deeper.
Here at Go Media Shark, we can help you define your target audience and target your campaigns to them. This will save you money by showing your ads to a warm audience who has recently searched yours, or a competitor, website.
When you’re using social media advertising you’re not specifically targeting previous searches. Because as we know, you’re not searching for anything on social media, you’re scrolling friends’ comments and cute pictures.
So, instead, you need to target your customers’ likes, interests, and location. Are you looking for people who live in San Antonio, like saving money, and have recently tagged an auto show at a local expo? Then run an ad for your car repair shop to people who fit this exact persona.
You need to know what they like and what their concerns are. Know what problems keep them awake at night and how you can solve them with your product or service.
This is how you can put into place behavioral targeting to run your business on auto-pilot. You can continuously feed your sales funnel with warm prospects who want your product or service.
Scale Your Business With These Marketing Tips
It’s time to move past billboards and TV ad spots that don’t give you any conversion rates and stagnant marketing tactics. Instead, use the information available at your fingertips with user personas and behavioral advertising.
Digital advertising, specifically behavioral advertising, will help you increase your conversion rates and ROI on your ad spend.
So, now you know who you’re targeting with your ads. And you know what they’re browsing history looks like online. Now is the time you can begin to create your behavioral targeting marketing campaign.
If you feel like you need an expert to walk you through the process, consider hiring an agency like Go Media Shark. We are here to help you every step of the way.
To learn more about behavioral advertising and our digital media services, contact us today.