How Does Media Shark Use Behavioral Advertising in Its Campaigns?

Like it or not, behavioral targeting is incredibly effective. The conversion rates on targeted advertising is twice that of traditional advertising. Media Shark is your premier behavioral targeting agency!

So if you’re still using traditional advertising and hoping to get conversions, you might as well be throwing virtual spaghetti at the wall. 

Don’t keep wasting your ad spend. Instead, utilize the expertise from firms like Go Media Shark to help you increase your lead generation and sales. 

And if you’re not sure what behavioral targeting is, don’t worry, we’ve got you covered. Keep reading to learn what it is, how it can help your business scale your growth, and how Go Media Shark can help you make it happen.

What Is Behavioral Targeting?

Simply put, when you utilize the power of behavioral targeting, you’re tapping into user’s behavior online to find your ideal audience. You can do this by using cookies on your website, or those gathered by a database. Then you set your campaign to show your Google Ads or social media ads to those same browsers. 

This tactic can turn the casual window-shopper into future loyal customers. You can further segment browsers to your website by which pages they visited. Those who came to your sales page and left might get a different ad than those visiting a top of the funnel webpage.

So, if you run a local business, you can target only people whose IP address is registered within a certain area. You can’t collect any personal information on your websites such as their name, phone number, or address. But you can collect their IP address which will tell you their browsing history and help you narrow down your niche.

Additionally, you can set your ad campaign to target certain demographics along with their browsing history. Let’s say you’re looking for men ages 35-65 who make at least $65,000 a year and recently searched power tools. Then you can use this to create targeted ad campaigns so your ads are only shown to men who fit this description.  

In doing this behavioral targeting, you can be very effective in improving your conversions. Since you’re only showing your ads to those people already interested in what you have to offer.

Further, if you have a high bounce rate or cart abandonment rate, then you can use retargeting ads to bring previous browsers back to your website.

The Art of Retargeting

Just as in traditional marketing, it can take several times that your audience sees your product before making their final purchase decision. Don’t lose out on future sales because someone visited your website before they were ready to buy. 

Instead, build trust and familiarity with your brand by utilizing retargeting ads in your marketing campaigns. With this increase in trust and familiarity, you will see a reciprocal increase in user engagement with your ads and marketing material. As you will see, this is what makes these marketing campaigns so effective.

There are several methods of retargeting that are incredibly effective. One that we all notice is seeing an ad for a product or service shortly after searching for it on Google. Google AdWords has a phenomenal database of everyone’s search history and you can run highly converting ads using their cookie information. 

This may seem like virtual stalking, and it is, however you aren’t collecting any personal or private information unbeknownst to the browser. Every website that uses cookies displays that notification when you visit, and privacy policies are required on every website. 

Second, you can run retargeting email campaigns without spending any money on ad campaigns. You can run cart abandonment emails and remind those who didn’t purchase why they need your product. 

You can also segment your email list when you launch a new product to only target those who have purchased from you in the past and have been on your list for a certain amount of time. This will help you to avoid sending sales emails to those subscribers who recently found you but haven’t been through your funnel yet.

Why Behavioral Advertising Is So Effective

Behavioral advertising needs to be incorporated into your overall online marketing strategy. After all, you can’t retarget customers if nobody is visiting your website, to begin with. So, utilize effective user-intent keywords to bring potential customers to your website via search engines. And then use behavioral advertising to insert a pixel on their computer which will then show them your ads the next time they’re scrolling their favorite social media platform.  

When you have all these pieces working together, you will be able to scale your business. 

Have you ever searched for power tools and then spent the next two weeks seeing power tools ads on every website you searched? And this includes your social media feed as well. Then you’ve seen the effects of targeted ads. 

It’s simple if you searched for hammers, then it’s probable you’re also interested in learning more about nails. Digital media marketing experts agree that targeted advertising is much more efficient and practical when it comes to deciding where to spend your marketing budget.

Behavioral targeting sends traffic to your website that is already interested in what you’re selling. This targeted traffic is more relevant than what you would get with traditional marketing.

And thus, your conversion rates will also increase. You can get your message in front of your ideal audience and be more intentional with your advertising budget. 

So, how does Go Media Shark use behavioral advertising? Let’s dive into that in the next section.

Get in the Game With Go Media Shark Behavioral Ads

Here at Go Media Shark, we specialize in creating ad campaigns that feed you, new customers, daily. And when your advertising dollars lead your new prospects into a well-converting sales funnel, then you will see your bottom line increase exponentially. 

Go Media Shark will do two things to help feed your warm leads to increase your customer list and sales. First, we will use cookies on your website to track who is visiting and push targeted advertising to them to bring them back. Second, we will use personalized and look-alike audience-targeting to find you new visitors who are interested in your product or service. 

There are several advertising platforms that you can use to target very specific demographics in your advertising campaigns. You’re probably familiar with Google ads and Facebook ads, however, Bing and YouTube also have successful advertising platforms. 

We can help get your product or service in front of people who have searched for specific keywords. And we can also showcase your business to new audiences by targeting people with specific interests, buying habits, and geographic location.

There is plenty of information online about your ideal audience. The key is to know where to find it and to work with a professional who can help you make sense of the immense databases available.

When you work with a top marketing agency, you will find that having access to the appropriate tools and experts will improve your ROI and conversion rates.   

How Does Go Media Shark Work? 

When you’re talking to your ideal audience you can speak to their exact pain points. And when we can send you an already warm audience that fits your target demographics, we can help you grow your business. 

Our targeting capabilities include geolocation, specific keywords or phrases, as well as people who’ve already bought specific items online. Using IP targeting and competitor’s lookalike audiences we can send warm leads to your website which will increase your conversion rates and improve your bottom line.

Here at Go Media Shark, we can improve your cost efficiency and make your advertising budget go further with a lower cost per click pricing. We are also committed to total transparency when it comes to sharing our data with you. We will tell you where we’re placing your ads and what your average cost per click is. 

Our robust reporting won’t leave you guessing whether or not your ad campaigns have been successful. On your online dashboard, you’ll be able to see custom reports and countless data sets. This is one of the Go Media Shark benefits our customers have grown to love and depend as they grow their business with our targeted advertising campaigns.

Behavioral advertising has two sides to the data. First, you need to track the behavioral patterns of those online. Our databases allow you access to vast amounts of data sets that have been collected and processed through cookies.

Second, you need to take those data sets and create your personalized user persona that you want to target. We will show you how to do this in the next section. 

What Are Your Next Steps

If you want to utilize the power of behavioral targeting the next thing you need to do is define your ideal audience. 

Who are you selling your product or service to? You need to build an incredibly specific ideal avatar so that you know exactly who you’re selling to. When you do this you can target your ad copy as well as the content on your website to speak directly to your ideal audience. 

Not only will you describe your user persona but you will also need to create unique user stories for your ideal audience. This goes way beyond simple demographics such as gender, location, and socioeconomic factors. While these are important and you do need to identify these factors, you need to go much deeper. 

Here at Go Media Shark, we can help you define your target audience and target your campaigns to them. This will save you money by showing your ads to a warm audience who has recently searched yours, or a competitor, website.

When you’re using social media advertising you’re not specifically targeting previous searches. Because as we know, you’re not searching for anything on social media, you’re scrolling friends’ comments and cute pictures.

So, instead, you need to target your customers’ likes, interests, and location. Are you looking for people who live in San Antonio, like saving money, and have recently tagged an auto show at a local expo? Then run an ad for your car repair shop to people who fit this exact persona.

You need to know what they like and what their concerns are. Know what problems keep them awake at night and how you can solve them with your product or service. 

This is how you can put into place behavioral targeting to run your business on auto-pilot. You can continuously feed your sales funnel with warm prospects who want your product or service. 

Scale Your Business With These Marketing Tips

It’s time to move past billboards and TV ad spots that don’t give you any conversion rates and stagnant marketing tactics. Instead, use the information available at your fingertips with user personas and behavioral advertising.

Digital advertising, specifically behavioral advertising, will help you increase your conversion rates and ROI on your ad spend.

So, now you know who you’re targeting with your ads. And you know what they’re browsing history looks like online. Now is the time you can begin to create your behavioral targeting marketing campaign. 

If you feel like you need an expert to walk you through the process, consider hiring an agency like Go Media Shark. We are here to help you every step of the way. 

To learn more about behavioral advertising and our digital media services, contact us today

Related Posts

What Are The Best Digital Ad Sizes for 2022?

What Are The Best Digital Ad Sizes for 2022?

On average, display ads have a click-through-rate of 3.17%. Of course, this can vary with a range of factors including whether your…
Programmatic Ads Spending Trends

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99…
How to Get Started With Programmatic Media Buying

How to Get Started With Programmatic Media Buying

Are you using programmatic advertising for your business? If not, you’re missing out. Over 90% of all digital display ad spend…
programmatic ads
Programmatic

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99 billion in 2021,

google ads course, digital ads, google display ads, programmatic video, programmatic radio
Google Display Ads

Google Ads Course: Writing Effective Ads

If you’re looking to advertise your business online, a good place to start would be a platform that has over 4.8 billion interactions every single

in-game advertising, gaming advertising
in game advertising

15 Genius Examples of In-Game Advertising

Did you know that on any given day, you’re exposed to anywhere from 4,000 to 10,000 advertisements? Advertising is so ingrained in consumers lives

Tik Tok Ads Manager
TikTok Advertising

TikTok Ads Manager

Tik Tok has taken the world by storm. Since its launch in 2018, it has amassed over 1 billion active users.  With so many users,

metaverse advertising
Uncategorized

Metaverse Advertising: Is It Worth It?

There’s a goldmine for your ads that you haven’t taken advantage of. That goldmine is the Metaverse. Do you want to advertise in

youtube influencer marketing
TikTok Advertising

How Does YouTube Influencer Marketing Work?

Did you know that seven in ten people have purchased a product after seeing it on YouTube?  If you’ve been considering using influencer marketing but

social media advertising
Marketing Strategies

Social Media Advertising in 2022

You can barely mention marketing without dropping social media somewhere in the sentence. But, as 55% of consumers learn about brands on these platforms there’s

in game advertising
in game advertising

6 Reasons to Use In-Game Advertising

The gaming industry is worth $90.3 billion in America. In the past, gaming was used for recreational purposes but now it’s turned into a

in game advertising
in game advertising

7 Benefits of Using In-Game Advertising

Global in-game advertising is expected to garner more than $13 million by the end of 2028. This is an 11% increase from 2021. Odds are

OTT vs CTV
Uncategorized

OTT vs. CTV Advertising: An Ultimate Guide

Want to learn the difference between OTT vs. CTV? There are more than 820 million connected devices in the US. With the rise of streaming services,

in game advertising
in game advertising

What Is In-Game Advertising?

The gaming market is set to explode with an estimated value of $314 billion by the year 2027. And it’s never been a better time

Marketing Strategies

How to Measure Your Marketing ROI

Did you know that email marketing has an average ROI of 4200%? That makes it the highest within digital marketing! This means that brands

TikTok ideas for businesses
TikTok Advertising

15 Engaging TikTok Ideas for Businesses

By 2023, the number of TikTok users in the US could grow to just under 90 million people. Already, 37 million Gen Z-ers use TikTok

TikTok marketing trends 2022
TikTok Advertising

The Biggest TikTok Marketing Trends in 2022

Social media users have now installed TikTok onto their smartphones over 2.6 billion times. In fact, TikTok has 689 million monthly active users as

TikTok videos
TikTok Advertising

How to Create Engaging,  TikTok Videos 

TikTok was the most downloaded app in 2021, with over 656 million downloads. Between 2020 and 2021, TikTok videos experienced a 6% increase. If

digital ads
Google Display Ads

Easy Ways to Improve Your Digital Ads

Did you know that in 2021, digital ads and media were projected to account for more than half of all US ad dollars? 57%

organic traffic
Marketing Agency

Your Guide to the Benefits of Organic Traffic

Every day Google processes around 3.5 billion searches. When you set up a website for your company, the goal should be to divert this traffic to

TikTok marketing strategy
TikTok Advertising

Avoid These TikTok Marketing Strategy Mistakes

TikTok has over one billion users and is continuing to expand. In less than four years, it surpassed 3 billion downloads. That statistic alone should

marketing metrics
Marketing Agency

8 Marketing Metrics You Need to Be Tracking

Over 70% of consumers aren’t sales-ready when they first interact with your brand. Over 60% won’t feel ready to convert for at least three months.

audience targeting
Uncategorized

The Ultimate Audience Targeting Guide

About 85% of consumers use the internet to search for local businesses. Understanding how to reach your ideal customers online can help you drive sales.

YouTube Ad Revenue Calculator
YouTube

The Ultimate YouTube Ad Revenue Calculator

Whether you’re just starting out or already working with a strong following and viewership base, understanding YouTube ad revenue can be tricky, especially

digital marketing budget
Marketing Agency

How to Make a Digital Marketing Budget

How to Make a Digital Marketing Budget In 2020 the digital marketing and advertising industry was estimated to be worth more than $350 billion.

digital marketing ads
Marketing Strategies

Making Your Digital Marketing Ads Stand Out

Making Your Digital Marketing Ads Stand Out: Design Tips That Work Around 5 billion people (63% of the population) worldwide use the internet. For almost

traditional marketing vs digital marketing
Marketing Strategies

Traditional Marketing vs. Digital Marketing

Did you know that more than four billion people regularly use the internet? Keep reading to learn more about the differences between traditional marketing

diversity marketing
Marketing Strategies

What Are the Benefits of Diversity Marketing?

What Are the Benefits of Diversity Marketing? Diversity in marketing is not just about employing people from different backgrounds, it’s also about using

Social Media Ads
Marketing Agency

Social Media Ads Ranked from Best to Worst

Social Media Ads Ranked from Best to Worst Social media is one of the most impactful developments of this century, with more than 70%

youtube trends
YouTube

6 Important YouTube Trends for Businesses

6 Important YouTube Trends for Businesses The world’s largest video-sharing platform, Youtube, boasts a staggering 1.9 billion monthly users, with over 5 billion videos watched

youtube seo
YouTube

YouTube SEO: How to Get Your Videos to Rank

Did you know that YouTube has released several new features to help content creators increase their ranking? Starting an advertising campaign on social media platforms

youtube ads
YouTube

The Essential Guide to YouTube Ad Campaigns

Did you know that social media marketing is quickly replacing TV ad campaigns? Social media platforms like YouTube garner millions of views every single day

types of SEO
Uncategorized

What Are the Different Types of SEO?

What Are the Different Types of SEO? Starting your optimization journey? Pretty overwhelmed by all of the acronyms and marketing terminology? Thought so.

YouTube SEO
SEO

YouTube SEO: 9 Key Things to Remember

YouTube SEO: 9 Key Things to Remember Is video content important for your marketing? Absolutely. The amount of online videos that people have

managed SEO
SEO

7 Reasons to Hire a Managed SEO Company

7 Reasons to Hire a Managed SEO Company for Your Business In the United States, 65% of small business owners have worked with an SEO

what is a youtube cpm
YouTube

What Is YouTube CPM? A Quick Guide

What Is YouTube CPM? A Quick Guide Did you know that there are more than 37 million YouTube channels floating around on the internet right

how much does SEO cost
SEO

How Much Does SEO Cost on Average?

How Much Does SEO Cost on Average? Did you know that the first result of a Google search tends to get more than 31

enterprise seo
SEO

7 Key Benefits of Enterprise SEO

7 Key Benefits of Enterprise SEO Over 50% of all website traffic comes from an organic search. In fact, nearly 70% of online experiences start

tiktok marketing
TikTok Advertising

How to Advertise Your Business on TikTok

How to Advertise Your Business on TikTok TikTok now has over 1.5 billion users in total. The app even added 500 million users within less

benefits of local seo
SEO

7 Major Benefits of Local SEO

7 Major Benefits of Local SEO 46% of all searches on Google are people looking for local information. Many of the people doing these

YouTube CPM
Media Shark

What Are the YouTube CPM Rates in 2022?

What Are the YouTube CPM Rates in 2022? Did you know that YouTube receives more than 2 billion viewers every month? With numbers like that,

seo trends
Marketing Strategies

7 SEO Trends to Look Out for in 2022

7 SEO Trends to Look Out for in 2022 SEO: it’s one of the most important parts of your website. Even the best

managed seo
Media Shark

7 Major Benefits of Using Managed SEO Services

7 Major Benefits of Using Managed SEO Services Building your online presence while keeping your company running may feel impossible as you’re starting.

digital ads
Media Shark

7 Tips To Dominating Digital Ads

7 Tips To Dominating Digital Ads Are you tired of spending all of your money on digital ads that aren’t bringing new leads?

google display ads
Programmatic

A Beginner’s Guide to Google Display Ads

A Beginner’s Guide to Google Display Ads Google Display Ads: are you looking to get started? Whether you’re not familiar with display ads

ott
OTT

What Is OTT Advertising?

What Is OTT Advertising? OTT, or over-the-top advertising, is changing how the digital marketing world works. The days of cable TV commercials are

SEO for dummies
SEO

SEO For Dummies

SEO For Dummies Did you know that there are more than 1.7 billion websites floating around on the internet right now? Are you looking for

enterprise seo
Media Shark

What Is Enterprise SEO? A Quick Guide

What Is Enterprise SEO? A Quick Guide Compared to traditional ad campaigns, leads through SEO are eight times more likely to convert. A strong SEO

audio ad
Marketing Strategies

How to Measure an Audio Ad

Are you looking for an inexpensive way to connect with your potential clients but feel like you’re out of ideas about what to

display ads
Media Shark

How To Use Display Ads To Your Advantage

The value of the global advertising market is expected to reach $769.9 billion by 2024. When so many businesses have easy access to effective digital channels, it

TikTok Ads
TikTok Advertising

Is It Worth Investing in TikTok Ads?

Are you thinking of adding TikTok Ads to your advertising strategy? If you consider TikTok a kid’s app for uploading silly videos and

integrated marketing
Marketing Agency

The What, Why and How of Integrated Marketing

Approximately 49% of businesses in the US, use digital marketing to promote their products and raise brand awareness. That’s about half of all businesses in

online video advertising
Uncategorized

Online Video Advertising in 9 Simple Steps

Did you know that video marketing is used by 86% of businesses to improve brand awareness? Approximately 87% of video marketers have reported that

Native Advertising Work
Marketing Agency

How Does Native Advertising Work?

Did you know that 90% of consumers still term targeted ads as annoying, despite advertisers tailoring them to their needs and interests? Keep reading to

ad campaign
Programmatic

How to Develop a Successful Online Ad Campaign

According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem

YouTube CPM Calculator
YouTube

YouTube CPM Calculator

YouTube CPM Calculator Imagine getting to make more money from your YouTube videos as a creator. Or if you’re an advertiser, think about

youtube cpm
YouTube

Everything You Need to Know About YouTube CPM

Viewers are shifting their focus from pay-per-view video streaming to online platforms. YouTube has seen a steady increase in subscribers and users over

ad exchange
Programmatic

What is Ad Exchange and How Does It Work?

What is Ad Exchange and How Does It Work? This year the digital ad space defied all pandemic-related odds and rebounded 12%. When

ad network
Programmatic

How to Incorporate an Ad Network Today

How to Incorporate an Ad Network Into Your Marketing Campaign When the Internet first became prominent, some businesses saw the writing on the

Audio Ads
Programmatic

Listen Up: What Are YouTube Audio Ads?

Listen Up: What Are YouTube Audio Ads? YouTube is a $15 billion a year ad revenue business.  And that will grow even more with YouTube

YouTube Ad
Marketing Strategies

Ad Answers: How Much Does a YouTube Ad Cost?

Ad Answers: How Much Does a YouTube Ad Cost? Did you know that YouTube gets 30 million visitors every day? This makes the video-sharing platform

digital marketing trends
Uncategorized

5 Digital Marketing Trends For 2021

5 Of 2021’s Biggest Digital Marketing Trends In 2020, digital marketing surpassed traditional marketing in revenue generated. That trend didn’t reverse in 2021, and it

Marketing Strategies

Media Shark: What is Display Advertising?

Apparently, the average American sees more than 5,000 adverts a day. Display advertising can be the key to helping you grow your business today!

ppc specialist
ppc specialist

The Benefits of Outsourcing a PPC Specialist in 2020

About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you

Programmatic

Video Marketing With Media Shark

Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your

Marketing Strategies

8 Benefits of Mobile SEO with Media Shark

There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore.

Marketing Agency

7 Common WordPress Mistakes You Need To Fix

WordPress is a fantastic tool for building websites. It has a number of options for customizing and enhancing features. It is easy to

Uncategorized

YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add

Uncategorized

8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get

Uncategorized

How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that

Marketing Agency

Signs It’s Time to Switch Marketing Agencies

Many businesses hire marketing agencies expecting top-notch results. In reality, this isn’t always the case. This is especially true when it’s your first

Uncategorized

Online Marketing Strategies to Help You Win

Online Marketing Strategies to Help You Win The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5

What Does RTB Stand For?

What Does RTB Stand For? RTB stands for real-time bidding, it is has become a popular method that advertisers use to place ads online. However,

YouTube CPM
YouTube

What Is a YouTube CPM Rate?

What Is YouTube CPM? Since launching in 2005, YouTube has become one of the most influential platforms in internet history. Which is why

programmatic platforms
Programmatic

The Truth About Programmatic Platforms

The 101 on Programmatic Platforms The digital advertising domain is growing complex and the same can be said within what exists within the

Tampa marketing agency
Marketing Agency

How to Find the Right Tampa Marketing Agency

How to Find the Right Tampa Marketing Agency With the emergence of the internet, nearly anything seems possible for businesses. Just like the

programmatic platforms
Programmatic

Programmatic Platforms and RTB Marketing

Programmatic Platforms and RTB Marketing The digital advertising domain is growing complex. As a result, many marketers have turned to programmatic platforms and

ppc specialist
Marketing Strategies

11 Skills Your PPC Specialist Should Have

Did you know that 7 million advertisers invested a total of $10.1 billion in PPC? That’s a clear indication of how crucial it is! Having