Marketing Matters: The Many Benefits of Programmatic Ads
Are you tired of running ads without knowing how successful they are? Consider switching to programmatic ads to get more insight into each ad campaign.
Then, you can make the most of your advertising dollars and turn that money into profits. Soon enough, you’ll be able to grow your business with the right ad strategies. Read on to learn more.
Lower Ad Costs
One of the best reasons to use programmatic ads is to lower the cost of those ads. Whether you have a small or large business budget, you can afford to run a programmatic ad campaign.
This makes it an excellent choice for new businesses who want to experiment with ads. When you buy traditional ad space, you have to do a lot of trial and error, which can waste your time and money.
But using programmatic advertising can help you make the most of every dollar you spend. Then, you can put the profits back into your advertising budget.
And you’ll be able to spend a bit more without it feeling as risky.
Another one of the most significant benefits of programmatic advertising is that you can target the right people. If you know who your target audience is, you can use ads to reach those people specifically.
Then, you won’t waste money or time advertising to people who would never buy your product. Whether you have a brick-and-mortar store or an online business, you need to target certain groups.
Programmatic ads let you target certain things, like age, location, income level, and interests. You can get as specific as you need to so that you can get your ads in front of your ideal customers.
A good programmatic ad service will let you target multiple factors. That way, you can get the best possible results from your advertising campaign.
It might seem like using more targeting will decrease the reach of your ads, and it can. However, using programmatic advertising can increase the reach of your ads for your target customers.
Programmatic ads can run on a variety of websites and platforms, so people don’t need to use a specific site to see your ad. A good marketing agency will help get your ads on more websites to grow your reach.
Whether you want to focus on programmatic video or text-based ads, you can get the reach you desire. Then, you can turn that reach into clicks and sales.
Before you start buying programmatic ads, make sure you can get a broad reach. If not, you can look elsewhere for a service to help distribute your ads.
Another advantage of programmatic ads is that you can get creative with your ads. Of course, you can create a video ad to run on a platform like YouTube.
You can develop text-based ads that run on websites or social platforms. But your programmatic ads can be more creative and unique, which can help increase clicks.
For example, you might choose to make a more interactive ad. Or you might keep your ads simple and use good design practices that can capture someone’s attention.
Having more options gives you the chance to experiment with a few different ad styles to see what works.
Sync With Digital Billboards
If you use digital billboards as part of your advertising, you can sync them with your programmatic ads online. As someone passes by a billboard, they may see your ad on the side of the road.
Then, they might open their phone and see your ad online. This can help reinforce your brand to build brand awareness, even if it doesn’t lead to a direct sale.
However, the extra ad impression may encourage the customer to buy something from you. Sometimes, it can take people a while before they take action and become a customer.
Syncing your programmatic ads with digital billboards can help increase the number of times people see your brand. Then, they may buy sooner.
Use Location Triggers
Aside from digital billboards, you can use location triggers within your programmatic advertising campaign. If you’ve ever traveled and looked at your social media to find local ads, you’ve seen this in action.
Whether or not you use digital billboards, you can include location as one of the targeting factors. That’s particularly useful for local businesses who need to reach customers in the area.
Programmatic ads can help you target the best locations to reach the highest number of potential customers. And you can make sure to reach people when they’re in the area.
That way, you can also attract visitors instead of local residents.
Follow the Weather
Depending on your business, you may find that certain weather conditions affect your sales. For example, a cafe with plenty of outdoor seating may not get many customers on a rainy day.
So you might choose to increase programmatic ads on sunny days. That way, you can only pay for ads when you’re more likely to turn that ad into a sale.
When setting up your programmatic advertising account, you can include details on weather triggers. Think about when you’ve been able to make sales and if that follows a weather pattern.
And if you don’t know if weather triggers sales, you can determine that. Then, you’ll be able to adjust your ad campaign later.
Reach Your Goals
Whether you want to increase sales or focus on increasing your brand awareness, you can do that with programmatic ads. You can create ads for every step of the sales funnel to run with your programmatic ad agency.
That makes it an excellent choice for new businesses that may not be ready to launch a product or service. You’ll still be able to create ads to encourage people to visit your site or join your mailing list.
When you are ready to sell, you can create ads to fulfill that goal. Then, you’ll run a combination of ads, and you can target each ad to a certain type of person within your ad.
That can help you reach your advertising goals at every stage of your business. And you can use all of the data that your ads collect to help reach goals in the future.
Every business owner wants to increase their return on investment (ROI) with everything they do. As long as you’re able to create a variety of ads and target them to the right people, you can get a good ROI.
By targeting the right people, you can make sure everyone who sees your ad has a good chance of becoming a customer. Then, you’ll be able to keep from wasting time and money on the ads.
Now, more factors go into increasing your ROI. Of course, you have to know who your target audience is and what their demographics are so that you can target them.
But once you determine that, you’ll be able to narrow your ad campaign reach to your customers. Then, you may see a steep increase in the ROI from your next ad campaign.
Another one of the best benefits of programmatic advertising is that it can reduce your workload. When you run ads manually on different platforms, such as social networks, you have to do a lot.
You have to create the ads, set the targeting, and run the campaign. If you want to advertise in multiple places, that all ads up in terms of time or money spent hiring people to do it for you.
However, you can automate the process with programmatic ads. All you need to do is create the ads and set the targeting once, and the ad platform will run the campaign for you.
That keeps you from having to research where you should place your ads for the best ROI. Then, you can spend more time on other tasks.
When you use programmatic ads, you can obtain a lot of information about them. You’ll be able to learn where your ads run and who sees the ads.
That way, you can figure out how successful your ads are and if you’re even targeting the right people. If you find problems in your current campaign, you can improve future campaigns.
Traditional advertising doesn’t have as much transparency. You would need to create an ad and let it run without knowing who gets to see the ad and what kind of people they are.
It could be all too easy to advertise to people who would never buy from you. And you might not know how to improve your advertising strategy to increase sales later on.
Because of the automation, you can launch your first programmatic ad in less time than launching an ad elsewhere. That means you can start to make sales or get website traffic sooner.
And if you’re looking to launch a second ad campaign, you can get that up and running more quickly. Each future ad campaign will be easier to set up since you know what you’re doing.
The sooner you can launch your ad campaign, the sooner you can see results from it. And you’ll be able to use data from previous campaigns to increase the efficacy of future advertising endeavors.
So be sure to track campaign performance with each of your ads to prepare for the future.
Programmatic ads also come with the benefit of regular, real-time updates. You can track how your campaign is performing as often as you wish, so you don’t have to wait a month to get the results.
For example, you may learn that the behavior of your visitors is different from what you’d expect. Having that data allows you to change the ad campaign sooner rather than later.
You can use the data you receive to improve your campaign before it ends. That can help you make the most of the campaign, and you don’t have to release an ad and hope it does well.
Because of the real-time insights you can access, you can make small or large changes to your ads. For example, you might adjust your real-time bidding (RTB) strategy to get more ads in front of people.
Or you might decide that you need to target other demographics to increase sales. Be sure to take a good look at the data before you make changes and use the data to inform your decisions.
The numbers won’t lie, so they’re the perfect tool to use to improve your ads. Now, you shouldn’t make changes any time you see a dip in your results.
Give the ads time to work to make sure they need adjustments. Then, you can save yourself time and not feel like you have to change everything in the future.
Outdo Your Competition
Another advantage of using programmatic advertising is to beat your competitors. You can do some competitor research to see where other brands are advertising and if they’re reaching customers.
Then, you can make sure to run programmatic ads on those platforms and other places where you can reach your audience. If you can run ads and slightly out-bid your competitors, you may show up where they used to appear.
Now, that strategy can get expensive. Fortunately, you can also use competitor research to make more interesting ads. So if you’re on a tight budget, you can focus on making your ads look better to encourage clicks.
That can help you get more interest in your ads, and you can convert those people to paying customers. And you may be able to outdo your competition in sales and revenue.
Are Programmatic Ads for You?
Running programmatic ads may seem complex, but they offer a lot of benefits to you and your business. Whether you want to increase your ROI or keep an eye on the data, consider using programmatic advertising.
Then, you can focus on other areas of your business, such as shipping products. Meanwhile, your ads will run in the background and help you bring in new customers.
Are you ready to start using programmatic ads? Read about our programmatic advertising service to learn how we can help.