Making Your Digital Marketing Ads Stand Out

digital marketing ads

Around 5 billion people (63% of the population) worldwide use the internet.

For almost any business to be successful these days it must have an online presence. With the number of people using the internet, you should be marketing your business online if you want it to grow.

Digital marketing ads are crucial to your brand, and there are a lot of aspects to them. If you want to know how to make your digital marketing ads stand out, keep reading.

The Importance of Digital Marketing Ads

Digital marketing is one of the best ways to increase the reach of your business. Getting more eyes on your brand will naturally lead to more customers.

Google Display ads are great for this as they help make your brand more recognizable and familiar to customers. The Google Display Network reaches around 90% of internet users. While using Google Display advertising can be helpful, there are still plenty of other things you can do to make your ads more effective.

Digital Ad Design Best Practices

Digital ads need to be done right otherwise they won’t bring in customers, and you’ll just be wasting time and resources. To make the most of your marketing strategy you need to make ads that work.

Below are some key digital ad design tips that will draw customers in and help your brand grow.

Use Relevant Keywords

When it comes to digital advertising keywords are crucial. Whoever your customers are, there will be certain words that will grab their attention.

Keep keywords relevant to the specific ads they’re used in and ensure they match up to what your customers will be looking for. Like standard SEO (search engine optimization) this will maximize your searchability.

Set Goals

Before you make your ads you should be aware of what the final goal of them is. Some typical examples could be:

  • Increase website traffic
  • Get more calls
  • Get more visitors to your physical store

If you know what the goal of an ad is you will have an easier time designing it.

Know Your Target Audience

One of the key things to know about how to display an ad in Google Ads is that you can do it based on location. By geo-targeting your ads you can control where they will display. Whether your target audience is local or global, you can ensure your ads are being shown to the right people.

Bear in mind that the more widespread your ads are the more they’ll cost. One of the main benefits of targeting your ads using a specific location is that it can make the use of relevant keywords much easier.

Color and Contrast

When designing digital ads there are no specific colors you should go with to make your ads more effective, but the way colors work together can have an effect. The best thing to do is make use of contrast, as contrasting colors will make your ad stand out.

If there’s a certain color that’s present quite heavily on an ad, including a button with a contrasting color can increase click-through rates. Whatever the dominant color of an ad is, it’s generally best to use the color on the opposite side of the color wheel for the button.

At the same time, you want to keep colors that match your branding, so if the colors you use already contrast this will make things a lot easier.

Simple Designs

People don’t visit websites to see the ads. Most of the time people will only look at them for a split second. This quick look needs to make an impression or they’ll just gloss over it.

While you may want to provide information in your ad, making them easy to understand is far more important. Even if the design is appealing and gets people’s attention, if it doesn’t get straight to the point they’re likely to keep scrolling.

Sometimes less is more. If there’s too much going on it makes it harder for people to quickly figure out what the ad is for. Keep things simple, clear, and concise so that people immediately know what the ad is about, improving the chances of engagement.

Seasonal Relevance

You’re likely to run various ad campaigns throughout the year. Something you can do is utilize seasonal events in your ads. Things like Christmas, Halloween, Easter, etc. can be incorporated to make ads more relevant for these times of the year.

It may also make it easier to introduce fresh content to your display ads. This can prove even more advantageous if your business can relate to certain events in some way. If you sell products that people might buy as Christmas presents, for example, then Christmas-themed ads can prove very useful.

Bear in mind that seasonal ads may not apply to everyone, so if your ads are targeted at a global audience you might not always be able to do this.

Video Marketing

Programmatic advertising uses AI (artificial intelligence) and analytics to find the best advertising opportunities for your brand. Video marketing is one of the most useful advertising tools, so with programmatic video, you can create some of the most effective ads possible. Programmatic radio is also a popular choice for some brands if it’s a suitable method of promotion.

OTT advertising is another option that has become popular in recent years. Fewer people are watching traditional TV and more are using streaming services such as Netflix and Hulu. OTT ads will reach these audiences, which are growing every day.

Market Analysis for Google AdWords

Do research and analysis on your target audience. Get an understanding of what they want, the keywords they look for, what’s popular with them, etc. If you have this information it makes it much easier to cater your ads to them.

Effective Digital Marketing

The quality of your digital marketing ads will have a huge effect on the growth of your business, so it’s worth making sure they are as good as they can be. Media Shark provides some of the highest quality digital marketing services available including digital ads, SEO, and programmatic.

Check out this guide for advice on how to create a suitable advertising budget for your business.

Related Posts

A Guide to Popular Netflix Digital Ads in 2022

A Guide to Popular Netflix Digital Ads in 2022

Did you know that Netflix could generate $1.2 billion in American advertising revenue by 2025? This means if you want to grow…
The Ultimate Guide to 5G Ads

The Ultimate Guide to 5G Ads

Did you know that new 5G networks are reducing latency by 80%, which means consumers have immediate and consistent ad content…
A Complete Guide to Netflix Advertising

A Complete Guide to Netflix Advertising

Netflix. It is one of the biggest and most popular streaming services in the world. This means when they open…
5G ads
Uncategorized

The Ultimate Guide to 5G Ads

Did you know that new 5G networks are reducing latency by 80%, which means consumers have immediate and consistent ad content delivery? You want

programmatic radio
Uncategorized

7 Tips for Programmatic Radio Advertising

It is the exceptionally rare business out of the around 33 million small businesses in the U.S. that can get by without marketing and advertising.

google display ads
Google Display Ads

The Do’s and Don’ts of Google Display Ads

Did you know that Google’s search and ad display network includes north of two million businesses? The same source adds that Google has a

digital ads
Marketing Strategies

7 Unique Ideas for Digital Ads in 2022

The internet can be a powerful tool for finding information and for promoting a business. An average Google search can generate as many

ott platform
OTT

What Are the Different OTT Platforms?

The U.S. OTT market will grow by more than $31.1 billion in 2025. As a business owner, staying ahead of the competition is essential

video ads
OTT

How to Make Attention-Grabbing Video Ads

The average person consumes about 84 minutes of video per day. Because this is such a high figure, it’s important that your brand’s video content stands

real time bidding
Uncategorized

What Is Real-Time Bidding in Advertising?

Programmatic advertising has become one of the most popular marketing methods. Still, you must pick wisely before using real-time bidding to avoid wasting 10%

ctv vs ott
Uncategorized

CTV vs OTT: What Are the Differences?

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies fail within the first

advertise on hulu
Uncategorized

How to Advertise on Hulu

Hulu has around 46.2 million paid subscribers in the US, which makes it the third most popular website in the US. If you’re not advertising

video content marketing
Uncategorized

The Importance of Video Content Marketing

About 65% of the human population is made up of visual learners. Images, graphics, and videos are the best way to generate interest in your