Around 5 billion people (63% of the population) worldwide use the internet.
For almost any business to be successful these days it must have an online presence. With the number of people using the internet, you should be marketing your business online if you want it to grow.
Digital marketing ads are crucial to your brand, and there are a lot of aspects to them. If you want to know how to make your digital marketing ads stand out, keep reading.
The Importance of Digital Marketing Ads
Digital marketing is one of the best ways to increase the reach of your business. Getting more eyes on your brand will naturally lead to more customers.
Google Display ads are great for this as they help make your brand more recognizable and familiar to customers. The Google Display Network reaches around 90% of internet users. While using Google Display advertising can be helpful, there are still plenty of other things you can do to make your ads more effective.
Digital Ad Design Best Practices
Digital ads need to be done right otherwise they won’t bring in customers, and you’ll just be wasting time and resources. To make the most of your marketing strategy you need to make ads that work.
Below are some key digital ad design tips that will draw customers in and help your brand grow.
Use Relevant Keywords
When it comes to digital advertising keywords are crucial. Whoever your customers are, there will be certain words that will grab their attention.
Keep keywords relevant to the specific ads they’re used in and ensure they match up to what your customers will be looking for. Like standard SEO (search engine optimization) this will maximize your searchability.
Before you make your ads you should be aware of what the final goal of them is. Some typical examples could be:
- Increase website traffic
- Get more calls
- Get more visitors to your physical store
If you know what the goal of an ad is you will have an easier time designing it.
Know Your Target Audience
One of the key things to know about how to display an ad in Google Ads is that you can do it based on location. By geo-targeting your ads you can control where they will display. Whether your target audience is local or global, you can ensure your ads are being shown to the right people.
Bear in mind that the more widespread your ads are the more they’ll cost. One of the main benefits of targeting your ads using a specific location is that it can make the use of relevant keywords much easier.
Color and Contrast
When designing digital ads there are no specific colors you should go with to make your ads more effective, but the way colors work together can have an effect. The best thing to do is make use of contrast, as contrasting colors will make your ad stand out.
If there’s a certain color that’s present quite heavily on an ad, including a button with a contrasting color can increase click-through rates. Whatever the dominant color of an ad is, it’s generally best to use the color on the opposite side of the color wheel for the button.
At the same time, you want to keep colors that match your branding, so if the colors you use already contrast this will make things a lot easier.
People don’t visit websites to see the ads. Most of the time people will only look at them for a split second. This quick look needs to make an impression or they’ll just gloss over it.
While you may want to provide information in your ad, making them easy to understand is far more important. Even if the design is appealing and gets people’s attention, if it doesn’t get straight to the point they’re likely to keep scrolling.
Sometimes less is more. If there’s too much going on it makes it harder for people to quickly figure out what the ad is for. Keep things simple, clear, and concise so that people immediately know what the ad is about, improving the chances of engagement.
You’re likely to run various ad campaigns throughout the year. Something you can do is utilize seasonal events in your ads. Things like Christmas, Halloween, Easter, etc. can be incorporated to make ads more relevant for these times of the year.
It may also make it easier to introduce fresh content to your display ads. This can prove even more advantageous if your business can relate to certain events in some way. If you sell products that people might buy as Christmas presents, for example, then Christmas-themed ads can prove very useful.
Bear in mind that seasonal ads may not apply to everyone, so if your ads are targeted at a global audience you might not always be able to do this.
Programmatic advertising uses AI (artificial intelligence) and analytics to find the best advertising opportunities for your brand. Video marketing is one of the most useful advertising tools, so with programmatic video, you can create some of the most effective ads possible. Programmatic radio is also a popular choice for some brands if it’s a suitable method of promotion.
OTT advertising is another option that has become popular in recent years. Fewer people are watching traditional TV and more are using streaming services such as Netflix and Hulu. OTT ads will reach these audiences, which are growing every day.
Market Analysis for Google AdWords
Do research and analysis on your target audience. Get an understanding of what they want, the keywords they look for, what’s popular with them, etc. If you have this information it makes it much easier to cater your ads to them.
Effective Digital Marketing
The quality of your digital marketing ads will have a huge effect on the growth of your business, so it’s worth making sure they are as good as they can be. Media Shark provides some of the highest quality digital marketing services available including digital ads, SEO, and programmatic.
Check out this guide for advice on how to create a suitable advertising budget for your business.