Learn How Programmatic Video Advertising Drives Great ROI for you online business!
According to programmatic advertising research, automation will be one of the top trends in 2022. AI and machine learning have had the greatest impact on revenue growth and performance, according to 41% of marketers.
The key to a successful programmatic video advertising campaign is using advanced data analytics. This data needs to be accurate and healthy in order to get positive results.
Programmatic advertising can potentially bring higher ROI if done right. Keep reading to find out more about programmatic video advertising and why it should be used now.
About Programmatic Video Advertising
Everything was done the old-fashioned way Before programmatic advertising, you had to buy and sell ad space yourself if you didn’t have access to a sophisticated program. Media buyers were in charge of inventory and would work with multiple companies to negotiate ad placement. This entire procedure was slow and ineffective.
Brands can now more easily promote their products or services online thanks to programmatic video advertising. To identify and purchase ad space for their brand, marketers merely need to use a cutting-edge online video platform. The platform then takes care of everything. It employs sophisticated algorithms to identify the target audience to whom it will serve relevant advertisements while they browse the internet.
All you have to do, as an advertiser, is define your ideal audience, grant access to your adverts, and then select a budget. After that, the program evaluates the data and begins the real-time bidding process.
During this period, your advertising will be shown to a publisher who best suits your needs so the idea behind programmatic advertising is highly targeted campaigns.
Programmatic Targeting And ROI
The abilities of targeting with programmatic advertising are almost endless. What you can do with targeting is almost frightening.
The level of detail that you use when setting your targeting for this type of advertising was unimaginable just a few short years ago. Here’s a list of some of the ways that you can choose to drive your targeting criteria:
- Geographical location
- Job title
- Hobbies & interests
- Their age
- Income level
- Website content
- Purchasing habits
- Online behavior
- Device targeting — emphasis on certain devices such as a phone, tablet, computer, etc.
- Gender status
- Level of education received
- Relationship status
- Attitudes on the job and their behavior onsite
Programmatic ads allow you to select more than one targeting criteria so you can create different channels for different products and each ideal target consumer. Your buyers will have different personas that have various requirements for your brand, programmatic video is one way for you to reach them all based on the above list.
How Does That Affect Your ROI?
The fact is, the more precise you can make your targeting, the higher your return on investment should be. This is, of course, providing for the allowance that your target research was based upon a solid foundation.
If you’re basing who your targets are on a whim, then you most likely won’t see a high ROI.
Why You Should Definitely Use Programmatic Ads
It was then that data and machine learning were introduced, the advertising world was transformed for the better. Brands can buy ads through an ad exchange like Google ADX using programmatic media buying platforms. As a result, brands now have a number of advantages at their disposal.
To begin with, there is no need for a facilitator because the entire process is handled by an automated bidding system. This improves the efficiency of the entire ad buying process. Second, the beauty of programmatic video advertising is that it uses behavioral data to pinpoint your target audience and serve them the most relevant video ads which means your ad gets in front of the right eyes. It serves ads on mobile devices, computers, and even televisions using the information gathered.
Lastly, it provides you with real-time data. As a result, you’ll be able to see whether or not your campaign is succeeding with live results and in turn, you can make real-time ad changes.
Benefits Of Programmatic Ads
Now, we know that programmatic video advertising can lead to higher ROI but what are the other potential benefits?
- Enhanced ad efficiency
- Overall advertising costs are lower
- Real-time optimization
- Taking advantage of both first- and third-party data sets
- Creating cross-device advertising campaigns that really work and show results
- Increasing data insights to better understand customers
- Obtaining scale
- Lowering the campaign’s launch time
Going with programmatic ads means you can lower the amount of time spent on mundane tasks basically by automating parts of the process.
What Is RTB?
Real-time bidding (RTB), which is the process of purchasing ads through computer-run auctions, is a common type of programmatic ad buying.
Real-time bidding and other types of programmatic media buying, such as paid search and personalized retargeting, are used to increase reach while reducing waste by allowing for extensive targeting and optimization.
Advertisers have realized that they must save ad budgets for those consumers who will be receptive to their message and engage, increasing their return on investment. As a result, programmatic ad buying solutions are the way of the future because there simply is a minimal chance that manual work can get the same results for the same time and cost.
Programmatic And Perfectly-Placed
Choosing to go with programmatic video advertising is potentially a short road to higher ROI if you do it right. The entire foundation of who your target audience is, THAT is what is going to determine the level of your programmatic success!
At the end of the day, you still have to point the programmatic worker bots in the right direction by giving them accurate information!
But the entire process isn’t an easy one, from learning how to strategically identify your target audience, to what content they want to see and how they will engage with it: you may be feeling overwhelmed. You’re already in the right place, we have the automated and data-driven solution that you need, check it out!