Key Tips for Choosing Marketing Agencies: How to Find the Right Fit

Key Tips for Choosing Marketing Agencies: How to Find the Right Fit

Over 70% of customers say converting leads into customers is their top priority. With COVID-19 still in place, however, you could struggle to generate leads. By working with an experienced marketing agency, you can expand your reach!

As you reach more customers, you can communicate your value to boost sales. By using effective marketing strategies, you can improve your ROI at the same time.

Want to set your business up for success in 2021? Here are the seven tips you need when vetting marketing agencies. With these tips, you can narrow down your options.

Otherwise, you might end up with a marketing agency that fails to help your business.

Ready to learn how to find the right marketing agency for your business? Get started with these seven easy tips today!

1. Establish Your Marketing Goals

Before you start searching for marketing agencies, stay SMART. You can establish SMART goals to ensure you find companies capable of achieving your goals. Otherwise, you could choose a marketing agency with limited abilities.

These goals are Specific, Measurable, Attainable, Results-Driven, and Timely.

You can establish different goals for your business this year, such as:

  • Generating twice as much website traffic before the fourth quarter by publishing two targeted blog posts each week
  • Increasing your search engine ranking from seventh to first place for the keyword “dentist office” before December by gathering backlinks
  • Gathering 1,000 new LinkedIn followers by November by posting industry news and education content once a day
  • Generating 20 leads a month by using a targeted pay-per-click advertising campaign
  • Gathering 50 new customer reviews on our Google My Business listing by sending an email campaign

Consider the goals you want to accomplish for your business this year. For each goal, set a key performance indicator (KPIs). Your KPIs will help you track your progress as you go.

A few KPIs can include your:

  • Website traffic
  • Social shares
  • Bounce rate
  • Clickthrough rate
  • Revenue
  • Funnel abandonment rate
  • Phone calls
  • Form submissions
  • Downloads
  • SEO ranking
  • Conversion rate

You don’t want a marketing agency that will use a cookie-cutter approach when helping your business. Instead, they should consider your marketing goals before developing your marketing strategy. 

For example, the top three challenges many marketers are facing this year include:

  • Innovating
  • Creating a cohesive customer journey across all marketing platforms
  • Engaging customers in real-time

With COVID-19 quarantines still in place, overcoming these three challenges is a must. Since people aren’t meeting in-person, you need to engage customers in real-time online. You can use chatbots and live videos for starters.

To create a cohesive customer journey, you’ll need to consider your branding. A messy, inconsistent brand could confuse customers.

New trends are popping up throughout the year. If you’re not up-to-date with the latest trends, consumers will take notice. They might think you’re behind the times.

The top marketing agencies can help you overcome these three hurdles. 

2. Know Which Services You Need

Once you determine your goals, you can establish which marketing services you need. Pinpointing these services can help you learn how to find the right marketing agency. 

Do you only need one service? Consider choosing an agency that specializes in a single strategy, such as SEO. If you need more than one service, choose a full-service marketing agency.

A full-service marketing agency can help you create a cohesive customer journey. 

Don’t hire a different marketing agency for each strategy. Their failure to communicate could impact your overall marketing efforts. Instead, determine which strategies you need before you start your search. 

Brand Development

An old, outdated brand can affect every aspect of your marketing strategy. You need to maintain brand consistency to encourage awareness and recognition. Otherwise, someone might visit your social media accounts and website, only to think you’re two different businesses.

Look for the top marketing agencies that strive to develop standout, distinctive brands. 

The marketing agency should first focus on your unique value proposition. How do you set yourself apart from competitors? Why should consumers choose your brand above the rest?

Then, the marketing agency can help you develop brand guidelines. These guidelines will ensure your brand remains consistent. Your brand can include your:

  • Personality
  • Voice
  • Tone
  • Mission statement
  • Vision statement 
  • Values
  • Font
  • Logo
  • Imagery style
  • Color palette

You’ll use your branding within your ads, print materials, website, content, and more!

Make sure to choose a marketing agency with design capabilities. If they develop a brand that looks like a copy of someone else’s, look for another agency.

Web Design and Development

Your website can operate as your digital storefront, keeping your “doors” open 24/7. If your website is old and outdated, customers will take notice. They’ll think your business is old and behind-the-times, too.

Instead, look for marketing agencies that offer design and development services. Your design can have a big impact on customers.

In fact, design has a 75% influence on your credibility. 

You’ll need to make sure your website functions properly, too. Otherwise, a negative experience could scare off customers for good. About 88% of online customers won’t return to a site after a bad experience. 

Another 57% won’t recommend a business if the website isn’t mobile-friendly. Almost 70% of companies with mobile-friendly websites experience sales increases.

Look for a company that offers user experience (UX) design services. They’ll help you create a fast, mobile-friendly website. Then, you can market your business and make the most of your marketing strategy!

Content Marketing

Once you have a wow-worthy website, you can engage your audience with informative, helpful content. What questions are your customers asking? What problems do they need help solving?

Content marketing can help you show customers you’re there to help.

The top marketing agencies can unite your content marketing strategy with your:

  • Branding
  • Web design and development
  • Search engine optimization
  • Email marketing
  • Social media marketing

You can reformat different pieces of content to reach audiences on different platforms. 

Make sure the agency has experience developing high-quality content. Look at some of their samples to get a better idea of their abilities.

Can they create videos?

An estimated 50% of consumers will search for videos related to products and services. In fact, video content could account for 80% of all web traffic by 2022. You can even use video content to generate more sales.

Search Engine Optimization

Almost 70% of all online experiences begin with a search engine. If you’re not boosting your online ranking, you could struggle to reach customers. With search engine optimization (SEO), you can improve your ranking and expand your reach.

SEO will help your website appear in front of more consumers. It’s also an effective lead-generation strategy.

In fact, 60% of marketers say inbound strategies (SEO and blogging) are their highest quality source for leads. In fact, SEO leads have a 14.6% close rate!

Look for marketing agencies that offer high-quality SEO services. With their help, you can optimize your website for search engines like Google. Improving your SEO ranking can help you:

  • Appear more credible in your industry
  • Rank ahead of the competition
  • Generate leads and sales online
  • Increase foot traffic to your store
  • Boost brand trust and loyalty
  • Increase traffic to your website

Ask if the agency offers local SEO services, too. Almost 80% of people who search for something nearby on their phones visit a store within a day. Almost 30% of these searches result in a purchase. 

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising will allow you to create digital ads on search engines. You can create PPC ads on LinkedIn, Instagram, and Facebook too.

PPC advertising can become costly if you lack experience. Make sure you choose digital marketing agencies that have handled PPC for your industry in the past. Their prior experience could help you save time and money.

Do they have a strategy for display advertising? Can they create eye-catching remarketing ads for your business?

Choosing an inexperienced company, on the other hand, could hurt your ROI.

Social Media Marketing

Are you engaging your customers on social media? Look for a digital marketing agency that understands how to stay social. You can use social media marketing to direct more traffic to your website.

You can also partner with an influencer to boost brand awareness and trust.

Older marketing agencies might not offer social media marketing services. Make sure they’re capable of reaching customers through every avenue. 

3. Choose an Experienced Team

Once you know what you need, you can start researching different marketing agencies in your area. Prioritize looking for an agency that has experience and know-how you can rely on.

They’ll know exactly how to help your business. Otherwise, their lack of experience could slow you down. 

Develop a list of what to ask before hiring a marketing firm, including:

  • How long have you worked in marketing?
  • What training and education do you have?
  • Do you have any relevant certifications?
  • Has your marketing agency won any awards for your services?
  • Are the members of your team trained and experienced in their specialties?
  • Have you worked with a business like mine before?

Look for top marketing agencies that have experience with your industry. They can leverage their previous experience to give your marketing strategy a stronger start. With their help, you can get ahead of the completion instead of falling behind.

4. Consider Their Reputation

Many marketing agencies will try to claim they’re “the best in the business.” Don’t take their word for it. Instead, learn more about each agency’s reputation.

Ask them for referrals. Try to speak with at least three of their previous clients. 

Did the client have any trouble working with the marketing team? Were they satisfied with the services they received? How did the agency help their business?

You can also look for reviews online. Check out the company’s Google My Business or Better Business Bureau listing.

If you see one or two negative reviews, that’s okay. An abundance of negative reviews is a red flag, though.

5. Ask for Evidence

Once you’ve narrowed down your options, ask the top marketing agencies on your list for case studies. Case studies can help you determine which agencies are capable of accomplishing your goals. Ask to see case studies that are relevant to the services you’re interested in.

Which KPIs did the agency track? How did they help their client achieve their goals? What strategies did they use?

Asking for evidence will help you focus on the most capable agencies. 

6. Review Their Work Process

Remember, you don’t want a cookie-cutter approach. Instead, tell each agency about your goals. Ask how they plan on helping you accomplish those goals. 

Know what to ask before hiring a marketing firm, including:

  • What research will you gather before developing my marketing strategy?
  • How will you learn more about my customers?
  • How will you learn more about my competitors?
  • Will you send monthly reports?
  • How will you track the progress of my campaigns?
  • How will we communicate moving forward?
  • When will I start noticing results?

Make sure the agency asks questions about your business. Otherwise, they’ll fail to create a marketing strategy with your company in mind. 

7. Check the Price

As you continue narrowing down your options, make sure to ask each marketing firm about their prices. Do they use an a la carte pricing model? How often will you pay them?

Will you pay them upfront, or after you start seeing results?

Make sure to get everything in writing. Having a written contract will help you avoid disputes in the future.

Get quotes from at least three different marketing firms. This will help you compare prices.

Don’t rush to choose the cheapest option, though. You’ll likely get what you pay for. Instead, choose the marketing agency that’s most likely going to achieve your goals. 

Partner With the Pros: 7 Tips for Vetting Marketing Agencies

When researching marketing agencies, it’s important to find the one that will help your business. By partnering with professional marketers, you can boost your business in 2021. They’ll help you create a strong marketing strategy with your goals in mind.

As you generate more brand awareness and web traffic, you can increase sales and improve your ROI.

Ready to start marketing? We’re here to help!

Request a free marketing strategy session with our team today.

Related Posts

What Are The Best Digital Ad Sizes for 2022?

What Are The Best Digital Ad Sizes for 2022?

On average, display ads have a click-through-rate of 3.17%. Of course, this can vary with a range of factors including whether your…
Programmatic Ads Spending Trends

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99…
How to Get Started With Programmatic Media Buying

How to Get Started With Programmatic Media Buying

Are you using programmatic advertising for your business? If not, you’re missing out. Over 90% of all digital display ad spend…
programmatic ads
Programmatic

Programmatic Ads Spending Trends

Programmatic digital display ad spend has jumped drastically every year for the past few years: $75.09 billion in 2020, $105.99 billion in 2021,

google ads course, digital ads, google display ads, programmatic video, programmatic radio
Google Display Ads

Google Ads Course: Writing Effective Ads

If you’re looking to advertise your business online, a good place to start would be a platform that has over 4.8 billion interactions every single

in-game advertising, gaming advertising
in game advertising

15 Genius Examples of In-Game Advertising

Did you know that on any given day, you’re exposed to anywhere from 4,000 to 10,000 advertisements? Advertising is so ingrained in consumers lives

Tik Tok Ads Manager
TikTok Advertising

TikTok Ads Manager

Tik Tok has taken the world by storm. Since its launch in 2018, it has amassed over 1 billion active users.  With so many users,

metaverse advertising
Uncategorized

Metaverse Advertising: Is It Worth It?

There’s a goldmine for your ads that you haven’t taken advantage of. That goldmine is the Metaverse. Do you want to advertise in

youtube influencer marketing
TikTok Advertising

How Does YouTube Influencer Marketing Work?

Did you know that seven in ten people have purchased a product after seeing it on YouTube?  If you’ve been considering using influencer marketing but

social media advertising
Marketing Strategies

Social Media Advertising in 2022

You can barely mention marketing without dropping social media somewhere in the sentence. But, as 55% of consumers learn about brands on these platforms there’s

in game advertising
in game advertising

6 Reasons to Use In-Game Advertising

The gaming industry is worth $90.3 billion in America. In the past, gaming was used for recreational purposes but now it’s turned into a

in game advertising
in game advertising

7 Benefits of Using In-Game Advertising

Global in-game advertising is expected to garner more than $13 million by the end of 2028. This is an 11% increase from 2021. Odds are

OTT vs CTV
Uncategorized

OTT vs. CTV Advertising: An Ultimate Guide

Want to learn the difference between OTT vs. CTV? There are more than 820 million connected devices in the US. With the rise of streaming services,

in game advertising
in game advertising

What Is In-Game Advertising?

The gaming market is set to explode with an estimated value of $314 billion by the year 2027. And it’s never been a better time

Marketing Strategies

How to Measure Your Marketing ROI

Did you know that email marketing has an average ROI of 4200%? That makes it the highest within digital marketing! This means that brands

TikTok ideas for businesses
TikTok Advertising

15 Engaging TikTok Ideas for Businesses

By 2023, the number of TikTok users in the US could grow to just under 90 million people. Already, 37 million Gen Z-ers use TikTok

TikTok marketing trends 2022
TikTok Advertising

The Biggest TikTok Marketing Trends in 2022

Social media users have now installed TikTok onto their smartphones over 2.6 billion times. In fact, TikTok has 689 million monthly active users as

TikTok videos
TikTok Advertising

How to Create Engaging,  TikTok Videos 

TikTok was the most downloaded app in 2021, with over 656 million downloads. Between 2020 and 2021, TikTok videos experienced a 6% increase. If

digital ads
Google Display Ads

Easy Ways to Improve Your Digital Ads

Did you know that in 2021, digital ads and media were projected to account for more than half of all US ad dollars? 57%

organic traffic
Marketing Agency

Your Guide to the Benefits of Organic Traffic

Every day Google processes around 3.5 billion searches. When you set up a website for your company, the goal should be to divert this traffic to

TikTok marketing strategy
TikTok Advertising

Avoid These TikTok Marketing Strategy Mistakes

TikTok has over one billion users and is continuing to expand. In less than four years, it surpassed 3 billion downloads. That statistic alone should

marketing metrics
Marketing Agency

8 Marketing Metrics You Need to Be Tracking

Over 70% of consumers aren’t sales-ready when they first interact with your brand. Over 60% won’t feel ready to convert for at least three months.

audience targeting
Uncategorized

The Ultimate Audience Targeting Guide

About 85% of consumers use the internet to search for local businesses. Understanding how to reach your ideal customers online can help you drive sales.

YouTube Ad Revenue Calculator
YouTube

The Ultimate YouTube Ad Revenue Calculator

Whether you’re just starting out or already working with a strong following and viewership base, understanding YouTube ad revenue can be tricky, especially

digital marketing budget
Marketing Agency

How to Make a Digital Marketing Budget

How to Make a Digital Marketing Budget In 2020 the digital marketing and advertising industry was estimated to be worth more than $350 billion.

digital marketing ads
Marketing Strategies

Making Your Digital Marketing Ads Stand Out

Making Your Digital Marketing Ads Stand Out: Design Tips That Work Around 5 billion people (63% of the population) worldwide use the internet. For almost

traditional marketing vs digital marketing
Marketing Strategies

Traditional Marketing vs. Digital Marketing

Did you know that more than four billion people regularly use the internet? Keep reading to learn more about the differences between traditional marketing

diversity marketing
Marketing Strategies

What Are the Benefits of Diversity Marketing?

What Are the Benefits of Diversity Marketing? Diversity in marketing is not just about employing people from different backgrounds, it’s also about using

Social Media Ads
Marketing Agency

Social Media Ads Ranked from Best to Worst

Social Media Ads Ranked from Best to Worst Social media is one of the most impactful developments of this century, with more than 70%

youtube trends
YouTube

6 Important YouTube Trends for Businesses

6 Important YouTube Trends for Businesses The world’s largest video-sharing platform, Youtube, boasts a staggering 1.9 billion monthly users, with over 5 billion videos watched

youtube seo
YouTube

YouTube SEO: How to Get Your Videos to Rank

Did you know that YouTube has released several new features to help content creators increase their ranking? Starting an advertising campaign on social media platforms

youtube ads
YouTube

The Essential Guide to YouTube Ad Campaigns

Did you know that social media marketing is quickly replacing TV ad campaigns? Social media platforms like YouTube garner millions of views every single day

types of SEO
Uncategorized

What Are the Different Types of SEO?

What Are the Different Types of SEO? Starting your optimization journey? Pretty overwhelmed by all of the acronyms and marketing terminology? Thought so.

YouTube SEO
SEO

YouTube SEO: 9 Key Things to Remember

YouTube SEO: 9 Key Things to Remember Is video content important for your marketing? Absolutely. The amount of online videos that people have

managed SEO
SEO

7 Reasons to Hire a Managed SEO Company

7 Reasons to Hire a Managed SEO Company for Your Business In the United States, 65% of small business owners have worked with an SEO

what is a youtube cpm
YouTube

What Is YouTube CPM? A Quick Guide

What Is YouTube CPM? A Quick Guide Did you know that there are more than 37 million YouTube channels floating around on the internet right

how much does SEO cost
SEO

How Much Does SEO Cost on Average?

How Much Does SEO Cost on Average? Did you know that the first result of a Google search tends to get more than 31

enterprise seo
SEO

7 Key Benefits of Enterprise SEO

7 Key Benefits of Enterprise SEO Over 50% of all website traffic comes from an organic search. In fact, nearly 70% of online experiences start

tiktok marketing
TikTok Advertising

How to Advertise Your Business on TikTok

How to Advertise Your Business on TikTok TikTok now has over 1.5 billion users in total. The app even added 500 million users within less

benefits of local seo
SEO

7 Major Benefits of Local SEO

7 Major Benefits of Local SEO 46% of all searches on Google are people looking for local information. Many of the people doing these

YouTube CPM
Media Shark

What Are the YouTube CPM Rates in 2022?

What Are the YouTube CPM Rates in 2022? Did you know that YouTube receives more than 2 billion viewers every month? With numbers like that,

seo trends
Marketing Strategies

7 SEO Trends to Look Out for in 2022

7 SEO Trends to Look Out for in 2022 SEO: it’s one of the most important parts of your website. Even the best

managed seo
Media Shark

7 Major Benefits of Using Managed SEO Services

7 Major Benefits of Using Managed SEO Services Building your online presence while keeping your company running may feel impossible as you’re starting.

digital ads
Media Shark

7 Tips To Dominating Digital Ads

7 Tips To Dominating Digital Ads Are you tired of spending all of your money on digital ads that aren’t bringing new leads?

google display ads
Programmatic

A Beginner’s Guide to Google Display Ads

A Beginner’s Guide to Google Display Ads Google Display Ads: are you looking to get started? Whether you’re not familiar with display ads

ott
OTT

What Is OTT Advertising?

What Is OTT Advertising? OTT, or over-the-top advertising, is changing how the digital marketing world works. The days of cable TV commercials are

SEO for dummies
SEO

SEO For Dummies

SEO For Dummies Did you know that there are more than 1.7 billion websites floating around on the internet right now? Are you looking for

enterprise seo
Media Shark

What Is Enterprise SEO? A Quick Guide

What Is Enterprise SEO? A Quick Guide Compared to traditional ad campaigns, leads through SEO are eight times more likely to convert. A strong SEO

audio ad
Marketing Strategies

How to Measure an Audio Ad

Are you looking for an inexpensive way to connect with your potential clients but feel like you’re out of ideas about what to

display ads
Media Shark

How To Use Display Ads To Your Advantage

The value of the global advertising market is expected to reach $769.9 billion by 2024. When so many businesses have easy access to effective digital channels, it

TikTok Ads
TikTok Advertising

Is It Worth Investing in TikTok Ads?

Are you thinking of adding TikTok Ads to your advertising strategy? If you consider TikTok a kid’s app for uploading silly videos and

integrated marketing
Marketing Agency

The What, Why and How of Integrated Marketing

Approximately 49% of businesses in the US, use digital marketing to promote their products and raise brand awareness. That’s about half of all businesses in

online video advertising
Uncategorized

Online Video Advertising in 9 Simple Steps

Did you know that video marketing is used by 86% of businesses to improve brand awareness? Approximately 87% of video marketers have reported that

Native Advertising Work
Marketing Agency

How Does Native Advertising Work?

Did you know that 90% of consumers still term targeted ads as annoying, despite advertisers tailoring them to their needs and interests? Keep reading to

ad campaign
Programmatic

How to Develop a Successful Online Ad Campaign

According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem

YouTube CPM Calculator
YouTube

YouTube CPM Calculator

YouTube CPM Calculator Imagine getting to make more money from your YouTube videos as a creator. Or if you’re an advertiser, think about

youtube cpm
YouTube

Everything You Need to Know About YouTube CPM

Viewers are shifting their focus from pay-per-view video streaming to online platforms. YouTube has seen a steady increase in subscribers and users over

ad exchange
Programmatic

What is Ad Exchange and How Does It Work?

What is Ad Exchange and How Does It Work? This year the digital ad space defied all pandemic-related odds and rebounded 12%. When

ad network
Programmatic

How to Incorporate an Ad Network Today

How to Incorporate an Ad Network Into Your Marketing Campaign When the Internet first became prominent, some businesses saw the writing on the

Audio Ads
Programmatic

Listen Up: What Are YouTube Audio Ads?

Listen Up: What Are YouTube Audio Ads? YouTube is a $15 billion a year ad revenue business.  And that will grow even more with YouTube

YouTube Ad
Marketing Strategies

Ad Answers: How Much Does a YouTube Ad Cost?

Ad Answers: How Much Does a YouTube Ad Cost? Did you know that YouTube gets 30 million visitors every day? This makes the video-sharing platform

digital marketing trends
Uncategorized

5 Digital Marketing Trends For 2021

5 Of 2021’s Biggest Digital Marketing Trends In 2020, digital marketing surpassed traditional marketing in revenue generated. That trend didn’t reverse in 2021, and it

Marketing Strategies

Media Shark: What is Display Advertising?

Apparently, the average American sees more than 5,000 adverts a day. Display advertising can be the key to helping you grow your business today!

ppc specialist
ppc specialist

The Benefits of Outsourcing a PPC Specialist in 2020

About 45% of small businesses are already using pay-per-click (PPC) search marketing. If you’re not, you’re already falling behind your competitors. With PPC advertising, you

Programmatic

Video Marketing With Media Shark

Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your

Marketing Strategies

8 Benefits of Mobile SEO with Media Shark

There is no doubt that search engine optimization is vital for a successful marketing strategy, but people aren’t using desktops for search anymore.

Marketing Agency

7 Common WordPress Mistakes You Need To Fix

WordPress is a fantastic tool for building websites. It has a number of options for customizing and enhancing features. It is easy to

Uncategorized

YouTube Advertising 101: Getting Started

With two billion users logging in monthly, YouTube is the world’s second-largest social media platform. If you’re looking to reach a new audience or add

Uncategorized

8 Great YouTube Advertising Ideas

8 Great YouTube Advertising Ideas for Your Business Did you know there are over two billion active monthly YouTube users? That means you could get

Uncategorized

How to Optimize YouTube Ads

How to Optimize YouTube Ads: The Guide You Need Youtube has more than 2 billion unique visits every month, and according to Youtube’s CEO, that

Marketing Agency

Signs It’s Time to Switch Marketing Agencies

Many businesses hire marketing agencies expecting top-notch results. In reality, this isn’t always the case. This is especially true when it’s your first

Uncategorized

Online Marketing Strategies to Help You Win

Online Marketing Strategies to Help You Win The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5

What Does RTB Stand For?

What Does RTB Stand For? RTB stands for real-time bidding, it is has become a popular method that advertisers use to place ads online. However,

YouTube CPM
YouTube

What Is a YouTube CPM Rate?

What Is YouTube CPM? Since launching in 2005, YouTube has become one of the most influential platforms in internet history. Which is why

programmatic platforms
Programmatic

The Truth About Programmatic Platforms

The 101 on Programmatic Platforms The digital advertising domain is growing complex and the same can be said within what exists within the

Tampa marketing agency
Marketing Agency

How to Find the Right Tampa Marketing Agency

How to Find the Right Tampa Marketing Agency With the emergence of the internet, nearly anything seems possible for businesses. Just like the

programmatic platforms
Programmatic

Programmatic Platforms and RTB Marketing

Programmatic Platforms and RTB Marketing The digital advertising domain is growing complex. As a result, many marketers have turned to programmatic platforms and

ppc specialist
Marketing Strategies

11 Skills Your PPC Specialist Should Have

Did you know that 7 million advertisers invested a total of $10.1 billion in PPC? That’s a clear indication of how crucial it is! Having