Is It Worth Investing in TikTok Ads?

TikTok Ads

Are you thinking of adding TikTok Ads to your advertising strategy?

If you consider TikTok a kid’s app for uploading silly videos and watching funny trends, you’re missing out on a great social media advertising opportunity. With TikTok now surpassing over one billion active users, your ads could reach millions of 18+ TikTok users worldwide.

If your products are meant for Gen-Z, especially younger adults, then TikTok should be on your list of social media platforms. Over 43% of all users on TikTok are 18 to 25 years old, and women make up over half of this number.

Even with all these great numbers, business owners and brands are still wondering if it’s worth the effort to advertise their products on TikTok. If you are still on the fence about the importance of TikTok to the marketing industry, read below:

It’s Easy to Reach a Diverse Audience

While it’s true that TikTok is a Gen Z platform, the biggest misconception is that all the people on the site are between 15 and 24 years old. In fact, only 41% of people on TikTok fall within this age range. The other 59% comprises GenX, Millennials, and some Baby Boomers.

As you can see, there is an obvious opportunity for brands to advertise their products and services to younger demographics. However, with over 59% of people over the age of 25, you have an excellent opportunity to advertise to a plethora of other demographics and reach different niches on the platform.

You Can Reach an International Audience 

Today, the world is a global village, and it’s easy to communicate, sell, and buy products from one end of the globe. TikTok is used in 150+ countries across the world. This brings people together under one roof, making it easier for brands to reach them.

A viral video on TikTok can reach anyone from anywhere in the world. If you’re targeting an international audience, TikTok is the place to be. Not only is it an amazing platform for brands to connect with their audiences, but you can also do so from halfway across the world.

It Prioritizes Video Marketing

The video marketing trend that all other social media platforms are adopting isn’t going away any time soon. More people prefer video marketing to text and pictures of their favorite brands. You can promote your brand through video marketing by telling and showing people your products and services.

It’s a great way to spark interest in your products and increase user engagement, as well as educate your audience about your product offering. TikTok allows you to utilize this new medium to reach your target audience and get the maximum results for your efforts by prioritizing video marketing.

Posting your videos on TikTok helps you expand your reach and attract new customers. If you haven’t been using video marketing in your advertising strategy, TikTok makes it easy to add this new marketing medium to your existing strategy without having to spend a lot of money.

You Can Easily Connect With Your Target Audience 

Posting content on TikTok to promote your business is easy and straightforward.

You can simply do this by launching a hashtag challenge, and your audience will follow suit. You can also choose a specific theme or idea and post your videos according to that theme, encouraging your audience to do the same.

You could also encourage your audience to create, post, and recreate videos using the already-branded hashtags that you created. This is a great way to get more people to interact with your brand and have more fun with it.

How to Know If TikTok Is Right for Your Business

With TikTok being one of the newest social platforms and the most popular among younger demographics, it’s hard to determine if it’s right for your business.

So how do you know if it’s time to start creating video content and advertising on TikTok? Read below to find out:

Check Whether Your Target Audience Is on TikTok

TikTok has a massive audience that brands can take advantage of. However, you still need to determine if your target audience is using the platform. If the people you are selling your products to aren’t using TikTok, you will be wasting your efforts advertising on the platform. You should also check where your target audience will be in the future.

Keep in mind that most social media platforms were crawling with a predominantly younger generation when they started.

For instance, when Instagram was launched, it was only used by younger adults and teenagers, but it has grown to consist of a more diversified audience, with even aging adults joining the platform. Thanks to this diversified audience, millions of brands and businesses use Instagram to market their products and services.

Can You Post Engaging and Original Content? 

The biggest benefit of using TikTok is that you may not need to film high-quality HD content or professionally filmed and edited videos. You can simply film a video using your phone, and you’re good to go.

However, you must be original in your content and post engaging videos. Look for fun ideas that will showcase your products or even inform people of your existence. But keep in mind that not all businesses can post this type of content because it may not match their product and service offering.

The key thing is to make sure that the social media platform you use supports content that matches your brand. For example, suppose your company’s products are very serious, and the only marketing channel that works for you is posting in-depth research papers and articles. In that case, TikTok isn’t the best place to advertise your brand.

A TikTok challenge will not reach your target audience.

Are TikTok Ads Good for Your Business? 

Are you thinking about including TikTok Ads in your marketing strategy? TikTok can be a great way to advertise your brand with relatively less competition.

Are you overwhelmed with the numerous social media platforms you need to track? If you need some help, contact us today. We help our clients with programmatic advertising as well as navigating multiple social media platforms and finding which platforms work best for their brand.

Contact us today, and we can help you create a great TikTok marketing strategy for your business.

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