Instagram is now the fourth most-used social media platform. In fact, about 1.3 million people around the world use Instagram every day. With an effective Instagram marketing strategy, you can reach more customers online.
Not sure where to start? Here are 11 tips on how to use Instagram for business marketing.
With these tips, you can start engaging more customers online. Expanding your reach is essential if you want to boost your business.
Generate more followers, leads, and sales through Instagram marketing this year! Get started with these tips today.
1. Update Your Bio
First, take a look at your bio. An old, outdated, or detail-lacking bio might scare potential customers off. Instead, make sure they can gather the information they need to learn more about your business.
The more they learn, the more likely they’ll decide you’re the right fit for their needs.
You only have 150 characters to use, though. You’ll want to make the best impression possible. Let people know who you are and what you do.
Then, outline an action you want them to take while they’re on your profile. For example, you might want them to follow you. Perhaps you’d prefer they visit your website to learn more about your offerings.
Your bio is the only place you can add a clickable link. Consider linking to a specific product page (instead of your home page). You could generate more conversions as a result.
Either way, make sure your bio is clear and concise. Highlight the value you’re offering customers, too.
Focusing on your unique value can help you stand out from competitors.
As you work on your bio, take a look at your feed as well. Determine if you want to use a specific style, such as a color palette, before you start posting.
2. Check Audience Insights
When learning how to use Instagram for business, it’s important to consider your marketing and advertising strategy. You can use the Facebook Ads platform to create ads for Instagram.
You can also promote an organic post directly from the Instagram app.
Before you begin using Instagram advertising, take a moment to learn about your audience. You’ll want to create ads and posts that appeal to your consumers. If your posts don’t align with their interests or needs, they’ll scroll by.
Look at the audience insights from your account. Determine what demographics (age, gender, etc.) your customers fall under.
Look at your day and time analytics, too. When are your customers most active on Instagram? When do you generate the most engagement?
Use this data to better inform your Instagram marketing strategy.
3. Try New Formats
When developing an Instagram advertising campaign, it helps to know you can play with different content formats. For example, you might consider using a carousel instead of a single still image. Consider adding video content to the mix, too.
When developing Instagram ads, consider the landing page you’ll use (if you’re sending people to your website). Make sure the imagery that aligns in your ads is relevant to what appears on the landing page.
Adding videos to landing pages could increase conversions by 86%.
Consider adding Instagram Stories to your Instagram marketing plans, too. Younger generations use Stories to find products and services. You might have an easier time appealing to younger shoppers through Stories.
4. Create Creative Captions
Once you determine what type of post you’re creating, take a look at your captions. Make sure your writing is clear, concise, and urgent. Encourage consumers to take action right away.
When writing captions for your ads or organic posts, make sure to consider your brand’s voice and tone. Remain authentic to your brand.
Then, use a strong call-to-action and give consumers the direction they need to start taking action.
5. Check Those Hashtags
As part of your Instagram marketing strategy, you’ll need to consider the hashtags you’re using to reach consumers online. Don’t stuff a post with 30 hashtags. Instead, consider using three or four that align with the post’s content.
Then, add a branded hashtag to your posts as well.
6. Engage Your Audience
Look for new ways to engage your audience throughout the year.
Once they begin commenting on your posts, respond! Let people know you’re listening and eager to help.
Use Stories to boost engagement, too. For example, you can use a Poll or Quiz sticker to encourage interactions.
7. Start Collaborating
You don’t have to use these marketing tips alone. Consider collaborating with an influencer this year. You can leverage their existing audience as part of your Instagram advertising strategy.
Otherwise, start sharing user-generated content (UGC). Show your followers you love seeing them use your products or services.
Otherwise, work with a social media marketing agency to get started.
8. Share a Link
Once you start using these social media marketing tips, make sure people can find your account. For example, you can link to your account within your email footer. Make sure people can find your Instagram account through your website, too.
9. Host Contests
You can keep engaging customers by hosting a contest this year. Give consumers the chance to try your product by offering it as a contest prize. Then, advertise the contest by promoting a post or creating an ad.
Encourage people to “sign up” for the contest by tagging their friends in the post. Each time they tag someone, you’re generating more brand awareness with new customers.
10. Get Organized
It’s important to remain organized as you start using these Instagram tips. Use a scheduler to schedule posts ahead of time.
Keep checking the Facebook Ads platform to determine how your ads are doing, too.
11. Analyze and Adjust
Once you begin using these marketing tips, analyze the results of your efforts. Which posts or ads are generating results? Which ones seem to fail to generate engagement?
Use your data to make smart decisions in the future.
Stay Social: 11 Tips for an Effective Instagram Marketing Strategy
Developing an Instagram marketing strategy doesn’t have to feel stressful. Instead, start marketing with these 11 easy tips. Once you learn how to use Instagram for business marketing, you can boost your business!
Experience success with these marketing tips today.
Remember, you don’t have to develop a marketing strategy alone. We’re happy to lend a hand.
Contact us today to get started.