How to Incorporate an Ad Network Today

ad network

How to Incorporate an Ad Network Into Your Marketing Campaign

When the Internet first became prominent, some businesses saw the writing on the wall and recognized this technology’s potential. To test the waters, several companies bought advertising space from online publishers. 

Once they did, they used that space to reach new customers and grow that business. Over time, this middle ground between advertisers and publishers earned the name of an ad network. 

An advertising network can complement your marketing campaign in tremendous ways. So, in this guide, we’ll give you tips on how to incorporate these networks into your campaign. Let’s get started!

Google Ad Network

One of the most popular ad networks online is Google Ads. There are a few ways to utilize this platform for your advertising. 

One way to do this is through bidding. The Google Ads platform allows marketers to bid on space to display short advertisements. Alternatively, those marketers can also display service offerings or product listings. 

Why do this? The primary reason is that Google Ads will display the results of these searches in the Google search engine. The higher an ad ranks on Google’s search results, the more likely people are to click on it. 

Mobile Ad Networks

Another way to use an ad network is through mobile apps. In-app advertising refers to the types of ads you see on an app. Sometimes, these include banners, videos, and pictures that display when you open an app.

To use in-app advertising, businesses partner with mobile ad networks that specialize in this type of marketing. When you decide to pursue this option, there are two primary things to do. First, you must select the type of ad and the monetization model you’d prefer.

Some ads you may use include:

  • Pop-up ads
  • Transitional ads
  • Text ads
  • Banner ads

These ads have the benefit of not interrupting the user’s experience. Instead, they remain alongside the app’s features. This way, the ads don’t become a source of frustration for users. 

Ad Network vs Ad Exchange

Sometimes, people talk about ad networks and ad exchanges as though they were interchangeable. However, the two have some fundamental differences. 

An ad network aggregates ad inventory from publishers and sells it to marketers. Although ad networks these days focus a lot on digital spaces, they also work on offline situations.

In contrast, an ad exchange is a digital marketplace that allows advertisers and publishers to auction for advertising space. Both of these can work for your marketing campaign.

Which one should you use? The answer depends on your budget and how many ads you want to produce. If you can afford to bid for advertising space, an exchange could help. 

Using Programmatic Solutions

An ad network is an excellent way to find available advertising space. If you want the premium ad space that your marketing campaign needs, use our Programmatic services!

We have over five years in the digital marketing space, using our targeting techniques to benefit several companies. Learn more about our services today! Edit Article

Related Posts

A Guide to Popular Netflix Digital Ads in 2022

A Guide to Popular Netflix Digital Ads in 2022

Did you know that Netflix could generate $1.2 billion in American advertising revenue by 2025? This means if you want to grow…
The Ultimate Guide to 5G Ads

The Ultimate Guide to 5G Ads

Did you know that new 5G networks are reducing latency by 80%, which means consumers have immediate and consistent ad content…
A Complete Guide to Netflix Advertising

A Complete Guide to Netflix Advertising

Netflix. It is one of the biggest and most popular streaming services in the world. This means when they open…
5G ads
Uncategorized

The Ultimate Guide to 5G Ads

Did you know that new 5G networks are reducing latency by 80%, which means consumers have immediate and consistent ad content delivery? You want

programmatic radio
Uncategorized

7 Tips for Programmatic Radio Advertising

It is the exceptionally rare business out of the around 33 million small businesses in the U.S. that can get by without marketing and advertising.

google display ads
Google Display Ads

The Do’s and Don’ts of Google Display Ads

Did you know that Google’s search and ad display network includes north of two million businesses? The same source adds that Google has a

digital ads
Marketing Strategies

7 Unique Ideas for Digital Ads in 2022

The internet can be a powerful tool for finding information and for promoting a business. An average Google search can generate as many

ott platform
OTT

What Are the Different OTT Platforms?

The U.S. OTT market will grow by more than $31.1 billion in 2025. As a business owner, staying ahead of the competition is essential

video ads
OTT

How to Make Attention-Grabbing Video Ads

The average person consumes about 84 minutes of video per day. Because this is such a high figure, it’s important that your brand’s video content stands

real time bidding
Uncategorized

What Is Real-Time Bidding in Advertising?

Programmatic advertising has become one of the most popular marketing methods. Still, you must pick wisely before using real-time bidding to avoid wasting 10%

ctv vs ott
Uncategorized

CTV vs OTT: What Are the Differences?

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies fail within the first

advertise on hulu
Uncategorized

How to Advertise on Hulu

Hulu has around 46.2 million paid subscribers in the US, which makes it the third most popular website in the US. If you’re not advertising

video content marketing
Uncategorized

The Importance of Video Content Marketing

About 65% of the human population is made up of visual learners. Images, graphics, and videos are the best way to generate interest in your