According to research, global advertising surpassed a hefty $559 billion, which means online ads are fierce competition. Creating a successful ad campaign could seem intimidating, to say the least, or downright impossible if you have no idea what you’re doing.
Now, if you’re looking to launch a new online ad campaign but don’t know where to start, you’re not alone. Creating an engaging, compelling, and a successful campaign can be tricky. However, with the right planning and execution, it can be done.
In this blog post, we will outline the steps you need to take to develop a successful online advertising campaign.
Define Your Goals
To get started, you first need to define the goal of your ad campaign. Do you want more people to buy your product? Are you looking for new leads or subscribers?
Once you’ve defined what success looks like in this ad campaign, it’s time to create a plan that’ll help achieve those goals. This includes choosing where and when your ad will be displayed, as well as what kind of ad you want to create.
Define Your Audience
Next up is defining your audience. Who are they? Age, gender, location, and interests are a few factors that can help define this group of people.
Once you’ve defined who your target market is going to be, it’s time to create ad copy that speaks directly to them. For instance, if you’re running an ad for your new book on getting a job in tech and want people interested in learning about this topic or have recently graduated from college, the ad should focus on these points specifically.
You could also use ad copy that targets students who are currently enrolled in college and looking for employment after graduation. O r graduates who have just finished their degree but haven’t found work yet because they don’t know how to find it.
Choose the Right Ad Platforms
Now that you have defined your audience and ad copy, it’s time to decide which ad platforms are best suited for this campaign. Do you want to run a social media advertising campaign? Would it be better if your ad appeared on websites that share similar content with your target audience?
There are many ad platforms out there, and each one has its own benefits and drawbacks. For example, if you’re running an ad for a new book about how to get a job in tech, then Facebook Ads might be better suited than Google AdWords. It’s cheaper to run ads on Facebook, and the audience is more likely to be interested in your product.
Decide on a Compelling Ad Campaign Message
Your ad campaign message is what will grab people’s attention and make them want to learn more about your product or service. This could be a catchy slogan, an interesting statistic, or even a question that piques people’s curiosity.
Whatever you choose, make sure it’s something that will stick in people’s minds and make them want to find out more information about what you’re advertising.
Your ad headline needs to get people’s attention quickly so that they don’t pass it by without reading what you have written or watched your video. Use compelling headlines with powerful words like “Free” or “New!” Make sure the content of your ad is interesting and relevant to people who might be interested in what you’re advertising.
Your ad copy should be short, sweet, and to the point. It should mention the product’s benefit, making it more enticing for people who are looking for this information.
Include a Clear Call to Action
Your ad should have a clear call to action telling people what you want them to do, whether it’s visiting your website, signing up for your newsletter, or downloading your app.
If the ad doesn’t have a call to action, then people may not know what they’re supposed to do next, which means you won’t get any new customers out of it. Whatever you choose, make sure it’s easy for people to do and that they understand what you’re asking of them.
Optimize Your Ad Campaign for Mobile Devices
If anything, you need to ensure that your ads are mobile-friendly. This means using a simple layout with large text and easy-to-read fonts. You may also want to consider using shorter ad copy since people are less likely to read long paragraphs on a mobile device.
People spend more time on their smartphones than they do with computers these days, so it’s important that your ad looks great and works well no matter what device they’re using. For example, if you’re advertising an app, your ad should have a button that people can click on to install the app right away without going to a website or searching for it in an app store.
Decide Which KPI’s to Measure
Once you’ve launched your ad campaign, it’s important to track the progress and results so you can make necessary changes along the way. This includes setting up specific key performance indicators (KPI’s) to measure how well your ad is doing. This is a crucial aspect of your advertising campaign because you get to know what’s working and what’s not.
Some KPIs that you may want to consider measuring are click-through rate (CTR), cost per click (CPC), and ad impressions. These are all important metrics for determining how successful your ad campaign is doing. You can then use this data to make necessary changes to your ad campaign, so it continues to be successful.
Creating a Compelling, Engaging, and Successful Ad Campaign
A successful ad campaign takes a lot of time and effort to create, but it’s worth it in the end when you see more customers coming through your door or website. Follow these tips to help you develop an ad campaign that will reach your target audience and generate new business for you
Would you like to learn about programmatic advertising? Contact our team today for advice and professional ad campaign development. Also, check out our blog for other helpful articles like this one.