How to Create the Best Video Content for Your Business

video content

Adding video content to your landing pages could increase your conversion rate by 86%. Meanwhile, nearly 70% of consumers prefer video content over text when learning about products and services. With compelling video content, you can help boost your ROI.

Not sure how to develop a video marketing strategy for your business? Here are a few tips that can help.

With these tips, you can use video marketing to attract and engage new customers. 

Start marketing with these tips today!

Know Your Customers

Before developing your video content, it’s important to gather research. Otherwise, you could waste valuable time and money creating videos your customers don’t care about. Instead, use personalization to connect with customers through your content.

About 98% of marketers say personalization advanced customer relationships. In fact, 70% say the impact is strong or extremely strong. 

About 80% of people are likely to start shopping if brands offer personalized experiences. Over 50% will pay more if brands use personalization, too. As a result, personalization could boost your marketing ROI by eight times.

Personalization might even boost sales by 10% or more. 

In order to create personalized content, it’s important to gather consumer research. Consider the demographic and psychographic information that’s relevant to your audience. For example, you might group consumers based on:

  • Location
  • Age
  • Gender
  • Household income
  • Marital status
  • Buying behaviors
  • Online behaviors
  • Interests
  • Hobbies
  • Pain points

Pay special attention to the problems your customers are facing. You can use your video marketing strategy to provide them with advice and solutions. Consumers will want more of your video content if you offer helpful, valuable content. 

SEO

As part of your video marketing strategy, consider your search engine optimization (SEO) strategy, too. SEO can help your video content rank higher on search engines like Google. In fact, Google displays video content as featured snippets.

Featured snippets appear at the top of search engine result pages (SERPs). Ranking at the top of SERPs can help you generate brand awareness, web traffic, and sales.

During this research stage, consider gathering keyword research as well. You can optimize your video content to appear for specific search queries. Then, ideal customers can start finding your video content, brand, and website online.

You can use tools like SEMRush, Answer the Public, and Google Trends to develop a list of target keywords. 

Otherwise, consider working with an experienced digital marketing agency. They can help develop your video content strategy and SEO strategy. They can also help you develop video ads for your pay-per-click (PPC) advertising strategy.

Working with an agency can save you time and money in the long run.

Consider a Style

As you work on your video marketing strategy, make a list of goals you want to achieve. For example, maybe you want to generate brand awareness. Perhaps you want to generate more sales for a specific product.

Outlining your goals can help you determine what type of video you want to create. For example, you might consider:

  • Vlogs
  • Thank you videos
  • Personalized videos
  • Documentaries
  • How to/tutorials
  • 360 experiences
  • Educational videos
  • Brand/company culture videos
  • Testimonials
  • Product demos
  • Q&As/interviews
  • Demonstrations/instructions

Make sure each video you plan has a singular purpose. Otherwise, you might confuse viewers by attempting to cover too much information in a single video. Your video won’t align with your overarching goal as a result.

Draft a Script

Understanding the video’s main purpose can also help you draft a script for your video. Creating a script can help ensure the video is clear and concise. Otherwise, you might lose the viewer’s attention. 

If they don’t view the entire video, you might struggle to convert that viewer into a lead or sale.

Consider the video’s overarching goal. Then, outline the concepts you want to cover within the video. You don’t have to write the script word for word.

Instead, choose talking points you want to cover.

Maintain Brand Consistency

Maintaining brand consistency across all marketing channels can help awareness grow into recognition. Then, consumers will have an easier time remembering your brand in the future. 

To maintain brand consistency, consider using your brand:

  • Color palette
  • Font style
  • Imagery style

You can also use your brand voice, tone, and personality while drafting your script. Otherwise, consider adding your company logo to the lower right-side of the video.

Offer Value

Make sure your video offers something of value to the viewer. Offering valuable information can help you maintain their attention. Then, they might feel more inclined to view your videos in the future.

They might feel inclined to share your video content with others, which could help you expand your brand’s visibility. 

Think about the pain points your customers are experiencing. Try to offer a solution through your video content.

For example, perhaps your product can help make their daily life easier. Consider creating a product demo video to show them how your product can help.

Focus on providing expertise over generating sales. In time, you can start generating brand trust with your viewers. Generating brand trust could help encourage sales naturally.

Strengthen the CTA

Make sure to give each video a strong, compelling call to action.

Consider the end goal you’re trying to accomplish through each video. What action do you want viewers to complete after they watch your video? For example, you might want them to subscribe or fill out a form.

Make sure the CTA is clear and concise.

Edit and Optimize

Edit any awkward pauses out of your video. Consider using simple transitions to ensure your content flows, too.

Optimize your video for SEO by adding the target keyword in the title and video description. Add a transcript to the post as well. A transcript can help bots crawl and index the content. 

Start Sharing

Once you start creating video content, share it! For example, you can send an email newsletter to your current subscribers. You can also share your videos on social media or on your company blog.

Then, analyze the results from your marketing efforts. Determine which videos help you generate views, traffic, and conversions.

Use your data to improve your video marketing strategy over time for a stronger ROI. 

Reel Them In: Create Wow-Worthy Video Content for Your Business Today

Developing video content can help you reach new customers online. Use these tips when developing your video marketing strategy. Otherwise, consider working with an agency this year.

Partnering with an agency can help you boost your ROI in no time!

Eager to get started? We’re here to help.

Contact us today to get started.

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