How to Create Engaging,  TikTok Videos 

TikTok videos

TikTok was the most downloaded app in 2021, with over 656 million downloads. Between 2020 and 2021, TikTok videos experienced a 6% increase. If you’re not creating TikTok content, you’re losing the chance to reach customers online. 

In fact, the app reached 3 billion downloads in July 2021. Chances are, your customers are on TikTok, exploring brands like yours.

Not sure how to create eye-catching, punchy TikTok vids that will appeal to your target audience? Here are a few TikTok video ideas and tips that can help.

With these tips, you can use TikTok to give your brand visibility a boost. Start marketing with these tips today.

Research Your Target Audience

Before you start creating TikTok content, it helps to gather research. First, consider who you’re trying to reach on TikTok. Make sure your ideal customers are using the app.

About 32.5% of TikTok’s US users fall between the ages of 10 to 19. About 29.5% of users are aged 20 to 29. TikTok vids can help you reach younger consumers.

However, some research indicates more older consumers are beginning to use TikTok as well.

According to one survey, 48% of US adults ages 19 to 29 currently use TikTok, compared to 22% ages 30 to 49. Of adults ages 50 to 64, about 14% use TikTok. Only 4% of adults over the age of 65 use the app. 

Take the time to gather as much research as you can about your ideal customers who are already on TikTok. In addition to their age, consider:

  • Pain points
  • Hobbies
  • Interests
  • Influencers they follow
  • Brands they follow
  • Hashtags they follow
  • Location
  • Gender
  • Salary
  • Buying behaviors
  • Online behaviors
  • Education
  • Language

This information will help you create content that appeals to your target audience. Otherwise, consumers might not care about your TikTok vids. They’ll turn to brands that better understand their interests instead. 

As you begin using these TikTok video ideas, make sure you’re addressing your viewers directly. Ask them to share their thoughts and experiences. Create content that resonates with your audience.

Generating comments from followers who love your content will help you appeal to the algorithm. 

Have a Good Hook

You only have a few seconds to grab the viewer’s attention. Otherwise, they’ll scroll past your content to view other TikTok vids. 

First, keep in mind that TikTok will boost your first few vids. Your first few videos are likely to appear in front of more people than usual. After that, the algorithm will let you grow organically.

Make sure the first few videos you create are high quality and relevant to your target audience. You can capitalize on that boost to begin building a following.

Make sure you have a good hook within the first three seconds of each video.

TikTok videos are short and sweet. Within those first few seconds, people will determine if they want to keep watching. Use captivating visuals or ask interesting questions to draw them to your content. 

Focus on Quality

Don’t rush through the TikTok video creation process. Instead, focus on quality over quantity. Remember, you only have a few seconds to encourage people to keep watching.

You don’t need a fancy camera or editing equipment to make quality TikTok videos, though.

Instead, make sure to use natural light or a phone ring light when recording. Avoid holding your phone in your hand, too. Instead, use a tripod or stand to keep the camera steady.

These basics can enhance the quality of the content you create. 

Use Different Features

As you work on your TikTok video editing, play around with different features. For example, you can adjust the video’s speed, use filters, and flip the camera. 

Using different features can help your videos appear interesting and eye-catching.

You can also use third-party apps to add additional effects. 

Choose Hashtags Wisely

If you want to create engaging, share-worthy videos, you first need to make sure people can find your content. Start by considering your hashtag strategy.

Don’t add 30 hashtags to each video. Instead, research your customers to determine which hashtags they already follow. Try using 10 brand-centric hashtags that are relevant to the video to start.

Avoid using generic hashtags or ones with over a million videos. Otherwise, your content will get lost among others. 

Then, use analytics to determine which hashtags are helping you expand your reach. Reviewing your analytics can also help you make informed changes to your strategy in the future. 

Jump on Trends

If you want to remain relevant when creating TikTok content, make sure to track the latest trends. Tracking TikTok video trends could help your content go viral. More people will start sharing your content, helping you expand your reach online.

Check out the Discover Page often to determine which trends currently appeal to your target audience. Keep an eye out for challenges that suit your brand and target audience, too. 

Keep tracking trends over time. New ones are bound to pop up each month. 

Engage With Followers

If you want people to start sharing your videos, take the time to grow your existing audience. As people follow your account, they’ll view your latest videos before sharing them with others.

Respond to comments you receive to let your followers know you’re there and listening. Track your branded hashtag as people begin mentioning your brand online, too.

Don’t forget to cross-promote your TikTok videos on other social media marketing platforms as well. For example, you can share a TikTok video in an Instagram Story. Add a link to your account to encourage Instagram users to visit and follow your TikTok account.

Is it better to market on Instagram or TikTok? Check here to find out! 

Adjust Your Captions

You only have 150 characters to create an interesting, engaging caption. When writing your captions:

  • Use keywords to tell TikTok who your target audience is
  • Write text that’s relevant to the content
  • Make sure it’s clear and concise
  • Use a catchy title to capture the viewer’s attention 
  • Remain authentic

Try writing suspenseful or intriguing captions to hook viewers. Once you grab their attention, they’ll want to keep watching to get more information. You can increase viewer retention and potentially gain new followers.

Consider adding subtitles to your videos, too. While it can seem like a lot of work, adding captions will make your videos more accessible. It can also make viewing your videos easier for people who don’t have headphones and can’t listen to the audio on their speakers. 

Add a call to action at the end of each video. For example, you can encourage people to comment, share, or follow your account. 

Above all else, always proofread your captions before sharing your videos. 

Add Music and Effects

Enhance your videos with music and special effects.

For example, you can use the latest top track in the background. A viral song could help your content rank higher.

Explore the tools TikTok offers within the app, too. For example, you can add effects, stickers, and filters to your videos. 

Share Your Videos

Consider when you post your videos on TikTok. Perfecting your timing can help boost your engagement rate.

Consider using your analytics to determine when your followers are most active on the app. 

Nine out of 10 TikTok users check the app multiple times a day. However, when they check the app can vary based on their demographics. Start posting at different times during the week. 

Then, review your analytics to determine when your engagement spikes!

Start Advertising

It’s not enough to start creating organic TikTok vids, though. Instead, consider using TikTok advertising as well.

Advertising on the number one social media app can help you boost your social media presence. Then, you can attract more people to your product, service, and brand. Improving your social media profile will help you reach ideal customers, allowing you to generate more sales.

How does it work? As with other social media platforms, TikTok runs on an algorithm. The algorithm identified quality content before determining what posts to display in front of consumers. 

Using TikTok advertising best practices can ensure your ads appear in front of your ideal customers. There are different types of TikTok ads you can use to reach customers online, too. For example, you might consider:

  • Top view ads
  • Branded hashtag ads
  • In-feed ads

It’s important to develop a well-thought-out strategy before you create TikTok advertising campaigns. Otherwise, you could waste valuable time and money.

You’ll also need to review the results from your campaigns to make adjustments. Otherwise, underperforming ads or targeting mistakes can impact your reach and ROI.

Developing effective TikTok ads can take time and experience, though. You don’t have to go it alone. 

Need help developing your TikTok ads? We’re here to help! Working with an experienced agency can save you time while we help elevate your social media presence online.

You can learn more about TikTok advertising for businesses here.

Get Creative: Start Creating Wow-Worthy TikTok Videos Today

Ready to create eye-catching, wow-worthy TikTok videos that will engage your audience this year? Get started using these TikTok content tips. Otherwise, let your creativity go wild!

With these TikTok video ideas, you can start generating more engagement online with ease. 

Remember, you don’t have to start developing your TikTok video creation strategy alone, though. We’re happy to lend a hand!

Contact our team today to discuss your TikTok strategy.

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