How to Advertise Your Business on TikTok

tiktok marketing

How to Advertise Your Business on TikTok

TikTok now has over 1.5 billion users in total. The app even added 500 million users within less than a single year. If you’re not using TikTok marketing and advertising to reach customers, you’re missing out!

Not sure how to develop a business TikTok advertising strategy? Here are nine tips to help you get started.

With these tips, you can engage your audience, build a following, and start generating more leads.

Set your brand up for success this year! Get started with these TikTok advertising and marketing tips today.

1. Optimize Your Profile

First, take the time to review your profile. An eye-catching, engaging profile will help you generate more followers. Gaining more followers might help you gain new, loyal customers and fresh leads.

Start by taking a look at competing brands within your niche. Review their profiles. What factors seem to stand out?

Don’t mimic your competitors. Instead, take your own spin on things.

Make sure to keep your branding consistent before going live with your TikTok marketing and advertising strategy, too. Brand consistency will help awareness and recognition grow. You’ll remain top-of-mind with repeat exposure in front of consumers as well.

First, make sure to update your logo. Use the same icon you use on other social media marketing accounts.

Then, write an engaging, informative bio. Let consumers know what you do and how you can help.

Make sure to add a branded hashtag or industry-specific hashtag, too. 

2. Research Your Audience

In order to develop an effective TikTok advertising plan, you need to gather research. Otherwise, you might make assumptions about your target audience. If you don’t target the right audience group, you might not generate leads. 

Meanwhile, your content won’t resonate with your ideal customers. They’ll turn away from your content or ads. Instead, they’ll spend more time paying attention to your competitors.

Before that can happen, gather precise audience research.

Segment your larger target audience into smaller buyer personas. Think of each persona as a real person. Then, determine their:

  • Age
  • Gender
  • Location
  • Marital status
  • Household income
  • Buying behaviors
  • Interests
  • Hobbies
  • Pain points

Keep in mind that 50% of US TikTok users are between the ages of 18 and 34. 

Take a look at the brands your customers are already following, too. Remember to learn from your competitors.

Consider the types of content your consumers love as well. Use the information you gather to create personalized ads and content. Personalization will help you connect with consumers.

They’ll recognize you understand their needs and interests. Appealing to your target audience through personalization could help you generate leads. 

3. Set an Ad Budget

Before you begin using TikTok advertising to reach customers, take a moment to consider your budget. 

You can choose to set a total budget or daily budget. Your total budget is the max you want to spend for an ad group. The daily budget is the max you want to spend per day.

Consider your ad schedule, too. You can choose to run an ad continuously over specific days or time slots. Otherwise, you can use Dayparting. Dayparting allows you to select specific times of the day.

You can determine when your ads will appear to ensure you reach consumers on the right day and time. 

Choosing your ad schedule will determine how quickly you run through your entire budget. You can set the Pacing, too. 

With Standard Delivery, your budget is spent evenly across the entire duration of the campaign. With Accelerate, you’ll run through your budget a bit faster. 

4. Determine Your Goals

Before going live with your advertising plan, set optimization goals for each campaign. 

Implementing goals will ensure your ads meet your overall TikTok marketing objectives. You’ll also determine which key performance indicators you want to track.

You can optimize your ads for Clicks, Impressions, or Conversions. Then, TikTok will serve your ads to consumers based on the preferred action.

Setting goals can also determine how TikTok prices your ads.

With impressions, you’ll pay the cost per mille (CPM). With clicks, you’ll pay the cost per click (CPC). For conversions, you’ll pay the optimization cost per click (oCPC).

5. Design Ads

Upload your creative assets and start building your TikTok ads. Use visuals that are high-quality, branded, and eye-catching.

You can use TikTok’s Video Creation Kit to work through this process. 

If you need help, work with a social media specialist or TikTok marketing agency. Make sure they have experience creating TikTok ads. Their prior experience can help improve your ROI.

Otherwise, lackluster ads might cause you to run through your budget sooner than expected. You might struggle to generate leads and followers, too. 

6. Engage With Others

As part of your TikTok marketing plan, make sure you’re engaging with other accounts. Engaging with others will also help you determine what’s trending. Pinpointing trends can help your brand remain relevant.

Otherwise, consumers might think you’re behind the times.

Try commenting, hosting contests, or working with influencers this year. 

7. Share Your Content

As you create organic TikTok posts, make sure you’re sharing your content on other platforms. For example, you can share a TikTok video to your Instagram Stories.

Sharing your content on other platforms will expand your reach. Then, you can build a stronger following. You can increase your conversion rate, too. 

8. Consider Your Hashtags

Before going live with your business TikTok marketing plans, consider your hashtags. Using the right hashtags can help expand your reach.

Don’t go overboard when adding hashtags to your posts, though. Instead, choose a branded hashtag and four or five relevant options. 

9. Review Your Data

Once you go live with your marketing and advertising plan, review the results from your efforts.

Which ads generate the most views, clicks, and conversions? Which posts generate the most engagement?

Use your analytics to improve your marketing and advertising strategies in the future.

Clock In: 9 TikTok Marketing and Advertising Tips for Success

Developing a strong TikTok marketing and advertising strategy will help you reach more customers online. Using these nine tips can set your brand up for success. You can start engaging customers as you build a following with ease!

Remember, you don’t have to develop your social media plans alone. We can help.

Ready to get started? Contact our team today to learn more.

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