Did you know that 45% of all businesses end up failing after only 5 years of being in business? If you’re concerned about your brand and want to make sure that it lasts as long as possible, you might be wondering what you should do. A good start is to consider ways to boost your website’s organic website traffic.
You can do this by employing digital marketing in your growth strategy. But how do you go about doing that? It all has to do with understanding what digital marketing is and what it consists of.
Keep reading and learn more about how it works below.
What You Need To Know About Digital Marketing
If you’re new to digital marketing, you might not know what it is or how it works. The thing about digital marketing is that it encompasses all sorts of different things, and all of them can help improve your website traffic. For example, digital marketing often consists of advertisements used to drive more traffic to your website.
These advertisements can come in all different forms. Some ads may show up on videos such as YouTube videos, while others may appear on other websites. The point of an ad is to not only drive traffic to your website but also make more people aware of your brand.
This is known as brand awareness, and it is very important if you want your brand to survive for many years. If more and more people know that your brand exists, you will have a better chance of more people visiting your website and seeing what your brand has to offer. Of course, not everyone who sees your website will become an immediate customer.
However, the more times that a person sees your brand’s name, the more likely that person will be to become interested in your brand. Besides advertising, digital marketing also consists of social media. There are many social media platforms, such as Facebook, Instagram, TikTok, Twitter, and so on.
Each of those platforms has millions or even billions of users that use those sites almost every day. Often, people will spend several minutes and sometimes several hours scrolling through their social media feeds. Of course, since so many people spend so much time on social media, it only makes sense to use this kind of digital marketing to boost your organic traffic.
If you start to make your brand more well-known on social media, the more likely you will be to gain a following for that brand. As mentioned before concerning brand awareness, the more people that know your brand exists, the better. Also, you can use social media to promote new products or services you plan on releasing in the new future.
That way, you can get people excited about what your brand has to offer. This, of course, is a sure way to boost your traffic and ensure plenty of people visit your site. But there are still more methods of digital marketing that you should be aware of.
Search Engine Optimization
Search engine optimization, also known as SEO, is one of the best ways you can use digital marketing to boost your organic website traffic. SEO can seem complicated at first, but it is really rather simple once you understand the basics. The foundation of SEO has to do with keywords.
A keyword is nothing more than a short string of words that you would use in your online content to focus on a certain concept. For example, suppose you want a blog about indoor plants. “Indoor plants” would be the keyword that you want to focus on.
This keyword is something that people would type into Google to find more information about it or to buy it for themselves. Keywords are essential to driving more traffic to your website because it allows search engines like Google to find and sort your site. If you don’t use any keywords for your content, Google won’t be able to rank your content very well, and as a result, it will be very difficult for people to find your content.
What You Need to Know
If a website doesn’t rank well, it will certainly not end up on the first page of Google, where everyone can easily see it. Instead, it may end up on the 12th page, where no one will ever find it. For that reason, you always want to use keywords, especially good keywords.
A good keyword is one that is not too popular but also not too unpopular. A popular keyword will be too competitive, and larger sites using the same keyword will overshadow yours as a result. If your keyword is not popular enough, on the other hand, you won’t get a lot of traffic.
Instead, you will want to go for a somewhat niche yet not unpopular keyword to get more traffic. It is important to use specific rather than vague keywords as this will help you target a more specific audience that may be interested in what your website has to offer. Keep that in mind when trying to drive more traffic to your website.
How To Drive Organic Website Traffic
Driving organic website traffic doesn’t have to be hard, but there are certain things you need to keep in mind. For one, you need to make sure you use certain strategies like social media to make more people aware of your brand. Search engine optimization, or SEO is also essential.
To learn more about how it works, click here.