The internet might seem like a vast space these days, but if there’s one thing that keeps every corner of it connected, it’s Google.
In fact, if you’re hoping to attract more site visitors in today’s crowded digital marketplace, the Google Display Network is well worth considering.
If you’re on the fence about launching your own Google Display ads, it’s worth noting that these ads reach online users across a whopping 35 million websites and apps. In other words, Display ads are one of the best ways marketers can cut through the noise and showcase their brands!
Still not sold on the power of the Google Display Network? Here are a few key benefits that might change your mind.
Enhanced Brand Awareness
The famous marketing rule of seven, or the idea that customers must interact with your messaging at least seven times before making a purchase, is more relevant than ever in 2022. With countless brands vying for attention, customers may not connect with your company without multiple exposures.
That’s where Google’s Display Network comes in.
Because it reaches over 90% of all Internet users worldwide, you can trust that your messages are getting a lot of reach. Even better, Google’s customization when it comes to targeting means that you’ll get your brand in front of the right eyes every time. Whether you’re launching a new product or pushing your latest sale, you can’t beat the enhanced visibility of the right Google Display ad.
More Website Traffic
Sure, more clicks don’t always mean more conversions. Research suggests that around nine out of ten visitors who click onto your site for the first time will leave without making a purchase.
However, driving more traffic to your site gives you more opportunities to make more of those valuable one-in-ten sales, on top of increasing awareness.
Though the details vary from industry to industry, the average click-through rate for a Display Ad hovers at around 0.46%. This figure might seem small at first glance, but it represents the potential for many more eyes on your content—and many more purchases.
More Product and Service Sales
As noted above, more eyes on your ads means more website traffic, which in turn can represent thousands of dollars of profit for your brand.
Advertising in general has a huge effect on sales, with around 90% of consumers stating that ads influence their purchasing decisions. Because you can choose to have them appear multiple times to your ideal customers, the right Display ads can keep your best products top-of-mind. Even better, repeat exposure to these digital ads can tempt users to buy, even if they’ve left your site without purchasing in the past.
Less Expensive Ad Campaigns
When compared with other types of online advertising, the Google Display Network can be a cost-effective choice. This is especially true when you compare it to the Google Search Network, which can have notoriously expensive costs-per-click (CPC) for certain industries. In legal niches, some of the most expensive keywords can cost you hundreds of dollars per click!
With the Google Display Network, on the other hand, your rates might be $1 or less for every one thousand impressions (CPM). Rates, of course, will vary by industry and customer lifecycle.
In addition to being less expensive to run these ads, they’re also easy to start if you’re looking for a fast ROI. With some simple text and a creative image, you can begin earning cash to make up for the initial cost.
Unlike a billboard or newspaper ad, Google Display ads allow you to get real-time insights into your campaign’s performance.
If you’re hoping to measure the success of your ads, all you’ll need to do is head to your dashboard to measure the number of clicks, impressions, conversions, and more. You can also keep track of the CPC and CPM of your campaign, as well as the overall ROI and return on ad spend (ROAS).
Countless Targeting Options
When it comes to targeting your ideal customer, it’s hard to beat the detailed options of a Google Display ad. Here are some of the key settings you can work with:
- Contextual targeting: shows ads on websites that are relevant to your keywords
- Placement targeting: shows ads on the websites of your choice
- Affinity targeting: shows ads to groups based on their hobbies or interests
- Remarketing: shows ads to customers who previously showed interest in your products or services
- Geographic and language targeting: shows ads to customers in a specific location based on their spoken language
- Demographic targeting: shows ads to groups based on their gender and age range
- In-market targeting: shows ads to groups who have been interacting with or purchasing products like yours
No matter what niche you’re hoping to target, the wealth of customization options at your fingertips makes it easy to get the job done with the right campaign.
Get More Out of Your Google Display Ads
Launching your own campaign with Google Display ads is an easy way to boost brand awareness, increase sales, and more. Of course, this is only true as long as you’re using the right marketing strategy! Highly targeted content with compelling visuals make all the difference, so approach your campaign with care to see more success.
If this will be your first campaign, or if you’re hoping to ramp up your ROI, don’t forget that our team is here to help. Our data-driven advertising solutions and analytical support can save you valuable time and money, getting you in front of your ideal customer fast. To learn how it works, get in touch with us today.