Google Display Ads 101: Launch an Effective Campaign

Brand awareness can increase by 80% with paid Google ads. One of the most common ways companies do this is with Google display ads. However, many companies are unaware of how to set them up or the many benefits they offer. Keep reading to learn more about Google display ads 101!

If you have been wondering about marketing your company on Google, you’re in the right place. This article will teach you the basics of Google display ads. Keep reading to learn more! 

What Are Google Display Ads?

Google display ads are a type of ads that you can place on your website, blog, or app. They are usually placed at the top or the side of your website. They are also a great way to get your business in front of more people and increase conversions.

Display advertising has become an important part of digital marketing campaigns in recent years. It is a cost-effective and highly targeted way of reaching consumers.

The best thing about the ads is that they are versatile across digital activities, such as social media campaigns and email marketing.

How to Create a Google Ad Strategy

The first step in creating a successful Google display ad strategy is creating specific goals. You must understand what your goals are before designing an ad campaign so you can effectively target it.

The next step is selecting the right medium for your ad. You can choose search, YouTube, or both. Following that decision, you have to consider what keywords you are targeting. 

Once you have a clear understanding of what the ad is for and what kind of goal you want to achieve, you can create a campaign. 

Benefits of Google Ads: 

There are many benefits of using Google display ads. A few of those include: 

Increased Awareness

Increasing awareness creates more opportunities for companies to sell their products and services. It also leads to increased sales, brand loyalty, and a stronger customer base. It increases sales and gives companies a competitive advantage in the marketplace.

Improved Targeting 

Not only does improved targeting help the business to increase its reach and improve results, but it also helps to save money. Other key  benefits of improved ad targeting for a company include:

  • Improved ROI by increasing conversions and reducing costs while improving engagement levels of the consumer
  • Ability to target consumers based on their demographics, product preferences, and lifetime value
  • Increased revenue per click by increasing the number of conversions
  • More targeted campaigns for better ROAS

Tips for Setting Up Digital Ads

Setting up a Google display ad is easy. Google displays these ads on Google search results, YouTube videos, and other places on the web. They are also visible in search engine results pages (SERPs) when someone searches for your keywords and related terms.

To set up your first campaign, you need to do the following:

  • Create an account with Google AdWords
  • Create an ad group with the keywords you want to target
  • Choose your budget and daily budget per keyword
  • Set up conversion tracking code

We’ll discuss a few tips for some of these more in-depth below. 

Create a Campaign 

A campaign is a group of ads that are related and appear together on the same website or mobile app. Campaigns must be cohesive and have a clear goal, otherwise, they will not be successful.

There are three types of campaigns:

  • Text-based
  • Image-based
  • Video-based

The type you choose depends on your goals and audience. You’ll click create a campaign on your Google dashboard to get started. 

Define Your Bidding Strategy and Budget

A bidding strategy is identifying your target audience and setting a budget for Google ads. The most common bidding strategies are CPM, CPC, and CPA.

You must set a budget for Google ads because it will help you determine how much you should spend on each ad. You can also set a maximum bid limit, which will prevent you from spending too much on one campaign.

Determine the Ad Rotation

The main objective of creating an ad rotation is to keep the ads relevant and interesting for users. Advertisers need to understand how the ad rotation works. They must also know what factors influence it and how best to engage with their audience.

Refine the Audience

When you are advertising on Google, it is important to think about your audience. You must know if they are the right audience for your product or service. You can refine your audience in several ways, including:

  • Targeting specific demographic groups
  • Using Google’s ad targeting tools
  • Using Google Display Network targeting tools
  • Through retargeting
  • Based on the behaviors 

Add Pics and Videos

Google ads are a great way to boost your brand and content. With the help of pictures and videos, you can make your ads more appealing to your audience.

Pics and videos are just as important in marketing as text content. It’s best if you can make them look professional by adding captions or subtitles. You should also make sure that they are relevant and aesthetically pleasing.

Let Media Shark Help You Get Started with Google Marketing Today

This article discusses what Google display ads are. It also gives you a few tips on how to make a great campaign and what benefits your company will see when using these ads. We hope you have a better understanding of Google ads and are ready to try them for your business. 

If you are ready to get started with Google display ads, set up a free consultation today to learn more about how we can help. 

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