How to Get Massive Reach With a Google Ads Campaign
Want to take your digital ads to the next level? Google processes over 40,000 search queries every second and has over a billion users! It continues to be a leader in the digital arena.
Google Ads campaigns can transform your marketing campaigns with massive reach and highly selective demographics.
Their detailed ad tools make it easy for advertisers to get in front of the right people, and for customers to find the perfect products and services to meet their needs.
Want to know how you can take advantage of the power of a Google Ads campaign? Keep reading to find out how your business can benefit from Google ads.
Why Google Ads?
Google Ads offers all businesses the opportunity to reach potential customers from around the world instantly! It also has amazing data tools so you can narrow down your reach to get in front of the right people.
Google Ads also allows you to receive instant results from each ad you purchase. Meaning you can watch how your ads are performing in real-time and track your progress.
They also improve SEO much faster than working with organic traffic. With a well-optimized ads campaign, your website can rank at the top of search engines in much less time.
Google Ads automatically appear on the top of the Google search engine. This means more traffic and leads being directed straight to your website.
Organic sources are also important for long-term success. Unfortunately, it takes much longer to rank for a keyword that way.
Google AdWords can help you skyrocket to the top and you can turn your campaigns on and off as needed.
You can also target more than one keyword at a time without having to write multiple articles, add backlinks, and create a ton of quality content.
Create Your Google Ads Campaign
Google advertising services command around 29% of digital ad spending globally. They continue to be the leader in digital marketing, which is where the company makes the most of its revenue.
Typically the top three links on Google’s landing page are a result of a Google Ads campaign. Businesses pay to have their website ranked at the top of Google searches.
Whether you’re using Google ads for small businesses or large corporations, the key is in your strategy.
Let’s Get Started
When creating a Google ad, you first have to determine what you are trying to achieve.
Do you want to increase calls? Increase traffic to your store? Or create more brand awareness by directing more traffic to your website or company landing page?
Google Ads walks you through a series of questions to hone in on how your ad is displayed and to whom. For example, you must determine if you want a global or local audience as well as create your ad copy and set your budget.
Best Practices to Help Your Google Ads
Don’t be discouraged if your Google Ads aren’t gaining traction right away. There are some things to be aware of in order to make your Google Ads campaigns extra successful.
Make sure you target keywords that are specific. Trying to use keywords that are too broad means you might end up in front of the wrong audience. This results in you spending more money with fewer clicks.
Keep Your Ads Relevant
It’s important to look at your Google Ads from the perspective of the searcher. You must match your headline and copy to the keywords you’re bidding on.
Think of the ad as a solution to the searcher’s pain point. You want them to search, find the answer in your ad, and click to learn more. Even minor tweaks to your ad can make a huge difference in results.
Use long-tail keywords that consist of three or more words. These are much more specific and might have a lower search volume but they are far more targeted. This means you’re more likely to find the right individual who is interested in that specific topic.
Improve Your Quality Score (QS)
Google ranks your ad based on its Quality Score (QS). If you have a low-quality score, Google won’t show your ad to as many people. It’s up to you to make it better.
You can improve your Quality Score by grouping keywords for your ads that relate to your landing pages. Make sure the copy in the ad also includes those keywords too.
Lastly, don’t forget to make sure your landing pages (that the ads are linked to) are helpful to your potential customers. Let’s check out some more tips to improve your landing page.
Create an Engaging Landing Page
When someone clicks your ad, they are sent to a landing page. This is a big step in your sales funnel towards capturing a lead or purchase.
You don’t want to lose your potential customer after they’ve already clicked your ad. That’s why having the best landing page possible is so important.
There are a few key factors to consider. Make sure your landing page loads quickly or you might lose your lead before they’ve even seen what you offer!
You should also create credibility and a feeling of transparency.
Offer a clear way to contact you as well as testimonials. Make sure everything matches what your ad promised and have a clear call to action (CTA) of what to do next.
Track Your Google Ads Insights
Don’t just publish your ad and forget about it. Google Ads management is an important part of creating amazing results.
Tracking your Google Ads while they are performing in real-time helps you refine your strategy. Check your keyword performance regularly to make sure the ones you chose are working for your goals.
If you notice that a keyword gets you a lot of clicks but your landing page’s bounce rate increases, it means you’re probably attracting the wrong types of people through your ad.
On the flip side, watching how your ads perform regularly helps you identify keywords that are successful. For successful keywords, try using the “phrase match” or “broad match” modifier. This expands the reach of your ad to even more searches.
At this point, you want to see which phrases are resulting in clicks. Update your negative keyword matches as you go to reduce irrelevant phrases.
Build a Google Ad Campaign That Works!
If you’re not familiar with creating a Google Ads campaign, then it might take some time to master the process. Creating and publishing a Google ad campaign might not take much time in theory.
But actually perfecting results without wasting time and money is a bit trickier. If you don’t want to waste time with the learning curve, then taking advantage of Google advertising services might be your best option.
Want to learn how you can get help from the experts? Find out how you can expand your digital marketing reach here!